SONJA MOFFETT 248.633.

4229
E-PORTFOLIO [eP]: www.sonjamoffett.weebly.com | LinkedIn
Desired Position: Director Product Marketing
s.moffett@snhu.edu | sonjamoffett215@gmail.com

PROFESSIONAL SUMMARY

Experienced marketing professional with over 10 years of experience with the following:
Product marketing in higher education, training & development, recruitment/staffing, and
educational technology 2 years at a director level in a higher education setting
Communicating program and educational products working directly with business and community
partners nationally to drive measurable organizational success
Spearheading partner (B2B) and student acquisition campaigns and activities, working with sales
and account management teams and managing content development and thought leadership
activities, and product marketing:
Presented employer partners with a full suite of educational and talent development tools
Developed content for Career Services publications including, but not limited to programmatic
newsletter creation (layout and content), career resource handouts, promotional materials, web
content, social media and blogs portfolio:
Worked collaboratively with internal departments to shape messaging and materials to maximize
opportunities with employer partners nationally
Worked collaboratively to create, refine and maintain sales enablement and support tools
Pique performer and team-player, highly productive, well-organized, creative, highly-skilled and
recognized for excellence
Key highlights at SNHU: http://snhu-sonja.weebly.com

EDUCATION & PROFESSIONAL ASSOCIATIONS

UNIVERSITY OF MICHIGAN
8/2003
Bachelor of Arts Degree in Corporate Communication, Public Relations Concentration
NATIONAL CAREER DEVELOPMENT ASSOCIATION
1/2016
Career Development Facilitator #193177
SOCIETY FOR HUMAN RESOURCE MANAGEMENT (SHRM)
6/2016
Member #01758949

PROFESSIONAL WORK HISTORY

Career Advisor II [eP]

10/2015 Present
SOUTHERN NEW HAMPSHIRE UNIVERSITY - SNHU
Career coach assisting student with professional development and career exploration
Routinely conduct information sessions (employer/student facing events)
Recipient: Team Member of the Month
Work collaboratively to create, refine and maintain support tools in CJ program including:
messaging, presentations, scripting, demos and video, and web content
Developed content for Career Services publications including, but not limited to programmatic
newsletter creation
Professional Career Coach/Trainer (Part-time Independent Consultant)
7/2013 Present
PROCHANGE LLC (www.prochangeagent.com) [eP]
Work directly with business and community partnerships to drive measurable organizational
success and transform lives by identifying and closing workforce development gaps (Click here to
learn more about Dynamic Dialogue)
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 Product development, messaging, presentations, scripting, product demos and video, and web
content
Strategy and product planning and marketing throughout the product lifecycles as well as
supporting sales enablement and implementation with the necessary tools and marketing materials
Partner with HR professionals, hiring managers and recruiters to market skill enhancement courses,
created the following resources to support marketing and drive sales for these offerings
OEM Automotive Recruiter
6/2014 5/2015
KFORCE PROFESSIONAL STAFFING
- Hired top-tier engineering and IT professionals; fulfilling job requisitions at General Motors

Sales and Marketing Independent Consultant

6/2003 - 6/2014
S M P R (EST 2003) [eP]
Established workflows, processes, and best practices to coordinate product marketing activities
from conception through launch
Work collaboratively to create, refine and maintain sales enablement and support tools including:
product messaging, presentation templates/scripting, product demos and video, web content, and
playbooks
Successfully worked with businesses nationwide in the production and development of marketing
collateral (digital and print), Social Media Marketing and Metrics, Web Development, Multi-media
presentations, Trade Show/Event Planning and Execution, Delivering sales presentations and
training Modules, business Process improvements, and HR recruitment campaigns - Portfolio
Director of Employer Relations (National Remote) [eP]
9/2011 6/2013
DELTA CAREER EDUCATION CORPORATION MILLER-MOTTE COLLEGE ONLINE
Lead partner (B2B) and student acquisition campaigns and activities, working with cross-functional
teams
Worked directly with business and community partners to drive measurable organizational success
and transform lives by identifying and closing workforce development gaps, bringing our employer
partners a full suite of educational and talent development tools
Developed a go-to-market strategy to promote and market workforce-relevant and competency-
based offerings to employer partners in collaboration with academics leadership
Established and managed client relationships at corporations nationwide to build and maintain the
college's national program advisory boards (PABs) for our Computer Application MOOCs
Provided market voice and perspective, including competitive market analysis, throughout the
development process through PABs and created and executed a persuasive campaign to establish
credibility and brand recognition
in emerging markets across the nation
National Account Executive
4/2010 9/2011
SUNBELT STAFFING
Marketed staffing services and negotiated rates and compensation packages for potential clients
and candidates
Maintained relationships with corporate clients
Tasked to drive new business through discovery of new business opportunities
Created client call plans and log through strategic sourcing methodologies

ADDITIONAL RELEVANT EXPERIENCE PRODUCT MARKETING AGENCY SIDE

Marketing Project Manager [eP]

1/2000 3/2003
BBDO - GLOBAL ADVERTISING AGENCY (CHRYSLER)
Active participant in client briefings and strategy meetings

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 Coordinated client communications and maintained the master calendar of delivery expectations and
deadlines
Managed project timeline including budgeting and commercial deliverables with relevant agency
personnel
Expeditiously responded to clients requests for project revisions, working well under pressure.
Managed multiple projects well organized and meticulous about deadlines and quality of
deliverables
Wrote and edited a variety of traditional and online marketing messages
Negotiated vendor pricing and manage projected budgets

TECHNICAL PROFICIENCIES

Expert MS Office User: Excel, PowerPoint, Social Media Analytics: HootSuite,

Word, Outlook TweetDeck, Sprout Social, GoogleAnalytics,

Graphic Design: Adobe Creative Suite:
PhotoShop, InDesign
Highly Proficient: MS Project, Visio, Access
Cloud: Adobe Connect, Salesforce, LexisNexis,
Dropbox, GoToWebinar, WebEx
Social Media: FB, LinkedIn, Twitter,
Tumblr,
Wordpress, G+ Instagram, Pinterest
HR: SAP, PeopleSoft and various ATS
Web Design: Adobe Dreamweaver, HTML

Internet: Marketing, Research, Surveys, SEO, SEM

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