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1
Introduction
new different product for mobile phone users. This product is act
security to your mobile phone set. This product can save our
mobile phone sets and can be took top place of the market by its
Goal Settings
2
As a new comer, we also set some marketing goals for our
bellow :
Primary Data ;
Secondary Data;
newspaper etc.
Table I
8GB
U900 Soul 37,700.00 4 years
E250 6,775.00 3 years
Motorola MOTORAZR2 25,350.00 4 years
V8
MOTORIZR Z3 12,700.00 3years
MOTOSLVR L6 7,800.00 3 years
RAZR2 V8 55,900.00 6 years
Luxury
Z10 33,800.00 4years
Sony Ericson K750i 16,940.00 3years
K800i 33,600.00 4 years
P1i 34,300.00 4 years
S500i 19,600.00 3 years
W200i 20,800.00 3years
W660i 21,350.00 3 years
Z555a 10,500.00 2 years
Siemens CL71 9,790.00 2 years
EF51 7,950.00 2 years
E61 6,750.00 2years
EF71 11,950.00 3years
S500 6,950.00 2 years
4
S75 13,450.00 3 years
S88 9,850.00 2 years
China handset
LG Mobile 4,400.00 2 years
Niktel C6000 4,600.00 2years
Super Spider N99+ 4,300.00 2 years
Venn VB101 2,450.00 2 years
Maximus 3,800.00 2 years
Internet.
2 Megapixel
USB cable
Messenger
client
USB cable
MP3
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Motorola MOTORIZR Camera, Colour Screen, Java Enabled,
Video Capture
5 Megapixel Camera
Face detection
MP3 ringtone
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User Memory: 232MB
5 Megapixel Camera
802.11b/g WiFi
2.0
MP3 ringtone
5 Megapixel Camera
Image stabiliser
MP3 ringtone
9
Sony Ericsson W200i GSM 900/1800/1900 (Tri-Band), Radio
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1600x1200 pixels, video, Java MIDP 2.0
, Stopwatch ,Organizer
Frequency: GSM900/1800/1900Mhz,
Super Spider N99+ 3.0 inches the super and big TFT is colorful
to hold a touch manifestation
Color: black and silver
Support Bluetooth and FM function
2.0 Mage pixels high-definition built-in
camera. The 3D sound effect, MP3, MP4
players.
850/900/1800/1900MHZ.
Outside sets at T-Flash card and to move
the hard disk. has512M card
Market Description
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Easy Mobile Phone Tracker is a new product and initially it has
Product Review
Our first product, the Easy Mobile Phone Tracker, offers the
with the mobile phone set and another one is home device
communication.
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Attached device has a hydraulic ring tone.
Devices can cope with any cell phone set and cell phone
command.
obtaining direction.
Distribution Review
contacted are:
market leader will sell our product with their package offer.
Motorola: Motorola will also sell our product. But they will
introduction.
SWOT Analysis
Strengths:
wireless communication.
facility only for their sets but our product is for all sets.
Weakness:
strengths.
Opportunities:
The market for cell phone is projected to grow faster than the
Threats:
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We face two main threats at the introduction of the AIRRYS
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Objectives
Objectives
and channel.
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Marketing Strategy
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phone set. This segment can be described by the mixed of
employees.
above.
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Market Segmentation:
under18.
craftspeople, supervisor,
students, homemakers,
unemployed.
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Monthly income : Below 5000/=, (5000
Bangladesh.
Urban
heavy user.
Marketing Strategy
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AIRRYSs highlighted marketing strategies are:
Positioning
Product Strategy
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packaging and reinforced by its prominence in the introductory
marketing campaign.
Pricing strategy
Distribution Strategy
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our channel partners, AIRRYS will provide demonstration
@TV Advertisement
day and all the premium brands of mobile set accessories are
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quarter is obvious for us. AIRRYS media planning will also
include the selection of right program, at the right time for the
@Radio Advertisement
@Outdoor Advertisement
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concert, theater etc. There will be wall painting all around the
country.
@Press Conference
media. And we will advertise in this media until our brand image
will establish.
Marketing Research
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marketing campaign, study consumer satisfaction and identify
us.
Marketing Organization
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campaigns, trade and consumer sales promotions and public
relation efforts.
Figure-1
AIRRYSs Marketing
Organization
Promotion Manager
Fahmida Haider
Promotion Analyst
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ACTION PROGRAM
June
product launch.
Set-up showrooms
July
targeting consumers.
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Launching AIRRYS Easy Mobile Phone Tracker.
August
..
..
FINANCIAL PROJECTION
Tk.500 per unit. Variable cost per unit of TK 250 for units sales
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On quarterly basis AIRRYS Easy Mobile Phone Tracker
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IMPLEMENTATION CONTROLS
signals that will be monitored for signs of deviation from the plan
pressure.
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