New Business Book Released Experience My Brand

The book addresses the largest challenge common to any organization wanting to design and
execute a customer experience program that is sustainable and differentiates them in the
marketplace.

Dubai, United Arab Emirates, March 27, 2017 --(PR.com)-- Kinetic Consulting Services, the leading
consulting company for branded customer experience announces the worldwide release of a new business
book, "Experience My Brand."

"Experience My Brand," author and CEO Joe Tawfik, shows the reader how to analyze, design, and
implement a branded customer experience program. The book overcomes the largest challenge facing
organizations by providing a detailed guide that will achieve an increase in bottom-line profits and the
number of loyal customers.

Heralded as the last battleground for competition, customer experience management has become a core
strategic imperative for many organizations. Building unique emotional ties with customers that are
stronger and difficult for competitors to imitate is considered the cornerstone for organizations to achieve
an unbeatable competitive edge in today's market.

Known as branded customer experience the association of experiences specific to a brand has created
mega organisations such as Apple, Zappos and Amazon. To deliver a great branded experience to
customers, an organization must embrace customer experience management as their highest priority if
they are to prosper in the future.

Tawfik wrote the book because the large majority of companies are failing to achieve any sustainable
value from their customer experience programs, and were wasting their investments on changes that
delivered mediocre results. Research undertaken by Accenture in 2015 identified that 77% of firms were
not achieving any increases in bottom-line profits from their customer experience programs.

With clear data to complement the text, "Experience My Brand" puts theory into practice in a way that is
practical and easily understood. Readers are provided the tools to effectively implement transformational
change and create a unique and sustainable experience for their customers.

"Experience My Brand" is a must-have guide for those who want to learn about this increasingly
important field and seek to strengthen this critical aspect of their businesses.

The book can be purchased from Amazon or from leading book retailers.

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Contact Information:
Kinetic Consulting Services
Joe Tawfik
+971 4455 8410
Contact via Email
www.kineticcs.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/710460

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