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In general, media refers to various means of communication. For example, television, radio and
the Newspaper are different types of media. Media industry in Bangladesh indicates to the
Broadcast media, Advertising media, Electronic media, Print media and so on. The Constitution
of Bangladesh guarantees freedom of these media. The Bangladesh media is ranked at 136th out
of 178 countries of the world on the Reporters without Borders Press freedom Index. Most of the
media is owned by the private sector. Media of Bangladesh such as print and electronic media is
owned by private mostly. There are hundreds of weekly magazines, presenting a vast array of
viewpoints, though some outspoken papers have faced pressure in the past. Television Channel is
the biggest medium for watching news in Bangladesh. There are about 27 television stations in
Bangladesh Media. In 2006, there were 15 AM and 13 FM radio stations available. There are
around 34 million internet users in Bangladesh who are reading daily news over the internet.
The main objective of the study is to know the overall contribution of the media industry in our
economy. To achieve the main objective the study covers following specific objectives:
During our study we have faced many problems. Some specific limitations are given below:
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Materials and Methods:
The sample was selected purposively. Data were collected from two sources. Primary data were
collected from face to face interview. The secondary data were collected from magazines,
newspapers, journals, financial reports and various websites
Broadcast Media:
It includes TV and Radio media. Basically there are 26 TV channels and 27 Radio channels
(Online and FM) broadcasting various types of events and news still now.
2
Advertising Media:
About 30 numbers of advertising agencies in Bangladesh are operating theire business
activities successfully.
Growth of TV Channels:
The growth of the TV channels in Bangladesh is graphically presented in following diagram.
65%
61%
42%
31%
In 1995, there were 31% people watched tv of the total number of population. This has reached
65% in 2006 because of the expansion of power supply and the awareness of public in the rural
area of Bangladesh.
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Picked up from 1-19
25
18 19oo
20
15
15
10 7
4 5
2 3
5 1
0
1997 1999 2000 2003 2004 2005 2006 2007 2008
4
Newspaper (print 7010 7669 11089
& electronic)
Radio 2025 2394 2706
Advertising 16500 18750 21450
Total 33015 37497 45047
The above information about the total numbers of employee in media industry has calculated
from the sample. In this case, we had taken two samples from each type of subsector of the
media industry out of 26 TV channels, 40 newspaper (print+ electronic), 27 Radios channels, and
30 advertising agencies in Bangladesh. Here we see that the number of employees is increasing
day by day because of the expansion of this sector.
We can present the increasing rate of total employment of media industry in Bangladesh by the
following figure.
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45.00% 40.06%
40.00%
33.36%
35.00%
26.58%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
2012 2013 2014
In the above table we have calculated the total contribution to GDP of media industry by taking
the sample. In this cases we have taken the per monthly salary of each employee from the each
subsector then we have multiplied by the total numbers of employee. The per monthly salary of
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each employee for each subsector of TV employee is Tk. 22000, Radio employee is Tk. 20000,
Advertising employee is Tk. 27000, Print and Electronic Media employee is Tk. 30000.
The total amount of GDP in 2014 in respect of this sector has shown in the following figure as
percentages individually.
TV Channel; 18%
Advertising; 49%
Newspaper; 28%
Radio; 5%
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ABC Radio 75 84 120
BTV (310)
Asiatic ad. agency 500 603 800
Sources: Primary and Secondary data.
The above information about the income of media industry (individual) has been found out by
taken daily circulation of newspaper, sample, and other sources in respect of these sectors. For
instance, we have taken the daily circulation of prothom alo which was 532000 copies as of
September 2013. We see that the income of BTV (Bangladesh Television) has fallen in 2014
because of the corruption of ruling party.
Conclusion:
The Media industry is primarily involved in the production, dissemination and consumption of
information and content. The Media industry plays a very prominent role in our society and
economy. In Bangladesh mass media has gradually increased in the last two decades. Today,
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more and more people are exposed to wider option such as TV, radio, newspaper etc. Thus,
increasingly the need to ensure the information they receive is reliable. Advertisement inside the
news bulletins, media-advertiser joint program - these trends are almost similar to the global
media market around the world according to studies of political economy, comparative media
systems and policies, and typologies of media systems. This policy should be collated with a
broader framework of socio-economic contextualization and coherent with print media, radio and
other media industry constituents.