PROJECT REPORT

ON
MARKETING STRATEGIES OF MOTOROLA INC.

Submitted in partial fulfillment of requirement of

Bachelor of Business Administration (BBA) General

BBA III Semester (General)

Batch 2014-2017

Under the Guidance of: Submitted by:

VAIBHAV KANWAL
07561101714

Maharaja Agrasen Institute of Management Studies

Affiliated to Guru Gobind Singh Indraprastha University,
Rohini, Delhi
 Undertaking

This is to certify that I have completed the Project titled Marketing Strategies of
Motorola Inc. under the guidance of ______________ in partial fulfillment of the
requirement for the award of degree of Bachelor of Business Administration at Maharaja
Agrasen Institute of Management Studies, Delhi. This is an original piece of work and I have
not submitted it earlier elsewhere.

VaibhavKanwal
BBB (G) III Sem. (2014-2017)
Enrolment No. 07561101714

(i)
 Maharaja Agrasen Institute of Management Studies
Rohini, Delhi

Certificate

This is to certify that the project titled Marketing Strategies of Motorola Inc. is an
academic work done by Vaibhav Kanwal, Enrolment No. 07561101714 submitted in the partial
fulfillment of the requirement for the award of the degree of Bachelor of Business
Administration from Maharaja Agrasen Institute of Management Studies, Delhi, under my
guidance & direction. To the best of my knowledge and belief the data & information presented
by him in the project has not been submitted earlier.

I wish him all the best in his entire future endeavor.

(ii)
 ACKNOWLEDGEMENT

Project work is never the accomplishment of an individual rather it is an amalgamation of

the efforts, ideas and co-operation of a number of entities.

I would like to thank Maharaja Agrasen Institute of Management Studies of GGSIPU for
giving me an opportunity to work on a value project on Marketing Strategies of Motorola Inc.

The completion of the project study that follows, seemed to be a distant goal had it not
been for the contribution of my supervisor _______________________ for allowing me to work
on a very intrinsic part on Marketing Strategies of Motorola Inc. I thank him for the ideas and
basic concepts he delivered and shared with me during the completion of this project.

VaibhavKanwal
Enrolment No. 07561101714
BBA (G) IIIrd Semester

(iii)
 EXECUTIVE SUMMARY

The project gives an insight of the telecom sector through Motorola India. It basically
helpsunderstanding the market strategies of Motorola Inc. It helps us toknow what
are the different types of marketing strategies a company chooses while launching a
product.The project will help to learn about the growing telecom sector in India and a
comparative study in regard to marketing strategies of two companies. The research will
also bring to light what are the main points to consider while making marketing
strategies of a company.

VaibhavKanwal
Enrolment No. 07561101714
BBA (G) IIIrd Semester

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 Contents

S.No. Topic Page

No.
Undertaking (i)
Certificate (ii)
Acknowledgment (iii)
Executive Summary (iv)
1. Introduction 1
What is Marketing Strategy 1
Aim & Objectives of the Study 6
Purpose of the Study 7
7
Structure of the Study

2. Brief Background Information of Motorola 8

Motorola Mobility Executive Team 9
History 11

3. History of Indian Telecommunication 13

How Telecommunication started in India? 13
Who was looking after telecommunication? 17
Wireless Communication 18
18
Mobile Communication
19
Broadband Communication 19
Present Scenario of Indian Mobile Industry
4. Marketing Strategies of Motorola 21
Creating the right marketing mix 23
Major features that a customer looks for in a mobile 27
Developing new distribution channels 29
30
Motorola Culture and Mission
30
SWOT Analysis of Motorola

5. Comparison of Motorola Marketing Strategies with Samsung 35

Background about the mobile sector industries (Motorola & 35
Samsung)
Comparison on the basis of parameters like: Vision, Mission 35
Motorola Vs. Samsung 36

6. Conclusions & Recommendations 41

Bibliography 44
Attendance Sheet 45

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