X Thai Fabric

By
Piyamon Piyabootr
Ravisara Karnjanolarn
Smita Jirayingchareon
Paphawee Assavatesanon
 ZARA Company

- a Spanish clothing and accessories retailer, which is the world's largest apparel retailer
in the world
- founded at Arteixo, Galicia, Spain in 1975 by Amancio Ortega and Rosala Mera
- the fashion group also owns other brands such as Pull and Bear, Bershka, Zara Home,
etc.
- Revenue US$15.9 billion (2016)
Launches 12,000
New designs each year

Stores in 88 countries
And 2,100 outlets around the world

Produce over 450 million

Items per year
 ZARA Company

- The store sells featured affordable lookalike products of popular,

higher-end clothing fashions

- The owner then changed the design, manufacturing, and distribution

process to reduce times and advocate new trends in a quicker way, which
he called "instant fashions"
- As a result the company produces over 450 million items per year

- The improvements included the use of information technologies and using

groups of designers instead of individuals

- Zara has a policy of zero advertising and preferred to invest a percentage of

revenues in opening new stores instead.

- In 2011, Greenpeace cooperate with Zara to ban harmful toxins from the
clothing production.

Problem
Poverty in Thailand is primarily a rural phenomenon
with result of Low household income in four parts of
Thailand. Over 80 percent of the country's 7.3
million poor live in rural area
 Textile
From four
different
Regions
in Thailand
 People
usually
Forget how
beautiful
I Am
 Every
problems
has its
solution
 We
are offering
an
Alternative
solution
 Target customers

- People from all age all - People who wants to

around the world wear something new
- From kids to adults and different from
both men and women, others, not ordinary
and also teenagers
- These groups are all
modern clothes
target and potential - People who want to
customers of zara make a difference by
- Zara has sections help raise income of
dedicated to these people
groups already
- Foreigners who like the
delicate and beautiful
Thai fabric
Short-term outcomes

Intentions + gain money

 What do we hope to see in target population?

Styles Diversity
- Adaptation of Thai - Offering to all ages and
fabric to make a genders
modern apparel - More diverse choices
- Attract more customers for customers to
to like different styles choose
that are unique - The products become
more approachable for
the customers as the
products are sold in
many department store
Long-term outcomes

Global & International

 Long term outcomes of this csr project

Globally Recognized Trend

- Get ZARA company - Thai fabric trend goes
attention from all internationally
around the world - Unique apparel
- Everyone perceives the - Thai fabric can later adapt to
value of Thai fabric the many products & brands,
same and to other countries
goods to support their
income
- Raise awareness to preserve
each nations identity
- create novelty and freshness
to the brand
 Long term outcomes of this csr project

PROFITs
- Expanding the target market by attracting new
customers/ old customers to the store
- Increase revenue
- Improve csr problems in this company
- Make their company image looks better by doing CSR
project
 CSR

We would be buying thai

textile from four different
regions of Thailand including:
Northern Thailand
Northeast Thailand
Central Thailand
Southern Thailand

Adapt the design into

modern clothing

Create a collection to
distribute the product
into the market
 Marketing mix

Price Place

- 400-2,500 baht - Zara branches all around the globe

The product is high quality, and the This helps spread the product to raise
product could last longer (this could awareness to different parts of the world
convince the customer to purchase Product
more since they see that the quality is - Looks modern and wearable
good)
The profit can also help with the activity People would be more convinced to buy
process (transportation, advertising the it because it doesnt look weird
collection, et.) - Unisex
Promotion Anyone can buy and wear
In every 3 purchase, the lowest price
piece would get a 30% discount
-This would convince the customer to
buy more
Advertise by creating banners and signs
- More people will know about it
Application
- Notify the customer that theres a new
collection
- Put the collection in the home page
- Wider advertising
 resources that are available to support these
program activities

Zara company

Designers

Transportations

workers

Cloth producer
 Benefiting Zara company

- Improvement of the company image

in labor issue

- Improve crs problems in this

company

- Attract new customers/ old

customers to the store
 Thanks!

any
questions
?
 Resources

https://en.wikipedia.org/wiki/Zara_(retailer)

https://thaiunique.wordpress.com/%E0%B8%9C%E0%B9%89%E0%B8%B
2%E0%B9%84%E0%B8%97%E0%B8%A2/%E0%B8%9C%E0%B9%89%E0
%B8%B2%E0%B9%84%E0%B8%97%E0%B8%A2-%E0%B9%94-%E0%B8
%A0%E0%B8%B2%E0%B8%84/

https://www.inditex.com/brands/zara

http://www.worldbank.org/en/country/thailand/overview