Academic Prospectus

Welcome
to IBAT
College Celebrating 10 years

Dublin of Career Focused

Education 2004-2014

College, Just Way More Focused

Accountancy and Finance

ICT
Business, Management & Marketing
Postgraduate MBA, MA & Pre Masters

English Language School

Contents
About IBAT College Dublin 2
Welcome 2
Why Choose IBAT College Dublin? 3
Why Study in Dublin, Ireland 4
Campus and Location 5
Social Scene 6
Facilities and Services 7
Our Qualifications 8
Our Validation Partners 9
IBAT Internships in Ireland and Abroad 10

Postgraduate Business School at IBAT College Dublin 12

Introduction 12
MBA - Master of Business Administration 14
MA in Global Entrepreneurship 16
Pre Masters Certificate in Management 18
Pre Masters Diploma in Management 19

Undergraduate Business Marketing, Tourism

and Business Information Systems 21
Introduction 21
Bachelor of Business (Honours) with electives in Marketing, Business Information Systems or International Business 22
Bachelor of Business 23
Higher Certificate in Business 24
Advanced Diploma in International Tourism 25

English Language School at IBAT College Dublin 26

Introduction 26
Pre-Sessional English 27

Application Procedures 28
 Welcome
I am delighted to welcome you to our 2014 prospectus as
IBAT College Dublin celebrates its 10th anniversary.

Education is critical to Irelands regeneration and future

success. The climate we now live in demands a new approach
to education: an approach that prioritises industry relevance
over academic bureaucracy; a model that can innovate and
evolve at the same pace as business and technology; a model
that espouses the highest quality education and focuses on
equipping students with the knowledge and skills they need
to progress in their chosen career or upskill and retrain where
necessary to ensure they can stay ahead in their field.

IBAT College Dublin pioneers this new model of education. It

emerges from and represents the entrepreneurial, ambitious
and pragmatic new culture that will drive Ireland back to
international success by creating a practical and innovative
knowledge economy.

Shane Ormsby, Managing Director

sormsby@ibat.ie

A key objective of the Academic Team at IBAT College Dublin is to

ensure you have an engaging, positive and valuable experience during
your time with us.

One of our key strengths is our people. The Academic team at IBAT
College Dublin present significant lecturing experience and in most
cases also have many years industry experience. We understand the
challenges that exist within industry, so it is our priority to ensure that
you are as fully prepared differentiate yourself in the workplace when
you graduate. Throughout your programme of study you will be in
relatively small class groups which have been proven to enhance the
student experience, by enabling a highly interactive class environment
for students to participate and engage, as they progress their studies.

I wish you every success on your chosen programme here in IBAT

College Dublin.

Rory Byrne, Head of School

rbyrne@ibat.ie

2 www.ibat.ie
Why choose
IBAT College
Dublin?
Irelands leading Industry Focused College
IBAT College Dublin was established in 2004 in Swords, County Dublin, and expanded in 2011
with a new state-of-the-art campus in the heart of Dublin City. Courses are designed to reflect
the demands of Irish and international students, with up-to-date syllabi reflecting the rapidly
changing economy, and flexible study options to suit the needs of todays student. We embrace
fresh thinking, and believe in providing industry-relevant education.

Personal Approach
At IBAT College Dublin, we know all of our students personally. We pride ourselves in how we
guide, support and mentor you throughout your College experience and into your working
lives. We are committed to all of our students, whether you are studying with us for one week
or for four years. Our smaller class sizes make for a more interactive and informal learning
environment and allow the practical as well as academic side of course material to be fully
explored.

Academics who are Leaders within Industry

Our academic team have significant industry experience. Drawing on real life examples, they
bring subjects to life and help apply learning to the workplace. We understand how education
needs to adapt to meet the rate of change in business and technology and our real-world
approach means you get the education you need to support and progress your career.

Internationally Recognised Quality

Education Experience
IBAT College Dublin has students from over 70 countries worldwide studying its programmes.
Our Certificate, Degree and Postgraduate programmes are aligned to the European Framework
of Qualifications and recognised internationally. The college also works with Education in Ireland
to enhance Irelands reputation for high quality education, build on a commitment to excellence.

Graduates who are Workplace Ready

In todays workplace, knowledge of business theory is important but it is the practical
application of this theory where the added value lies. Courses which focus on todays business
environment and which provide students with the methodologies employers need from day
one are highly sought after. Industry-relevant courses that give students direct access to the
practical skills that employers value most. Our students enjoy some of the most applied course
content and teaching techniques in the country, meaning they enter the workplace ready to hit
the ground running.

www.ibat.ie 3
Why Study in
Dublin, Ireland?
Irelands worldwide reputation for high quality
education is built on the solid foundation of
commitment to excellence. Ireland is a beautiful
island, combining contemporary modern
cities with an unspoilt countryside, cityscapes
steeped in history and a rich natural habitat.
Renowned for friendliness, our safe, English
speaking country offers a warm welcome to
students from all over the world.
Ireland is a dynamic, lively, modern country
with a young population and a successful,
technologically orientated economy, but it
remains a country where music, conversation,
culture, traditions, time to relax, listen and
make friends matter. Ireland is a country with
cultured, cosmopolitan cities renowned for its
beautiful, unspoiled countryside and scenery.
Consisting of a unique diversity of cultures
IBAT College Dublin reserves a very warm
welcome to all our international students. Many
of our students are from Ireland, but we also
attract students from all over the world. In an
increasingly global and competitive job market
the diversity of nationalities at IBAT College
Dublin will give you the outlook you need to
succeed in the workplace and beyond. Our
world-class teaching facilities, student support
services and lectures will provide you with an
ideal platform to prosper both personally and
professionally. By virtue of studying at IBAT
College Dublin you will find that your cultural
and personal boundaries will expand along with
your academic development.

Dublin itself is a city of diversity, mixing century

old traditions with the contemporary modernity
of a major international city. Different areas
of Dublin serve different purposes for the
enjoyment of its surrounds and its people;
the poets, the artists, the dreamers, the
fashionistas, the foodies and the storytellers;
they have all carved out little havens, villages
of like-mindedness within the patchwork of the
city.
Syed Murtaza is an Education in Ireland and IBAT College Dublin
Pakistani Student Ambassador (photographed left above) with
the Minister for Education and Skills Ruiari Quinn TD (centre) and
Ambassador G.R. Malik at a recent reception held in Dublin to
honour our student ambassadors.

4 www.ibat.ie
Campus
and location
City Centre Campus,
Temple Bar
Located in the heart of Dublin City, our
Temple Bar Campus offers a state-
of-the-art facility with every amenity
you would expect from a modern,
progressive, higher education Institute.
Our Temple Bar location is surrounded
by a host of social and cultural activities
and has public transport links to every
part of the city, as well as around the
country.

www.ibat.ie 5
Social Scene
Our Temple Bar campus is right in the heart of
Dublin city and allows students to enjoy the bustle
and atmosphere of the citys cultural centre. Grab
a cappuccino and take a stroll up Grafton Street
at lunchtime; or why not check out a book from
the library and soak up some sun in St. Stephens
Green? Here, you have access to every amenity
available, from a vibrant cafe culture, cuisine
from every ethnic origin, museums, galleries and
theatres, and of course the infamous nightlife.
6 www.ibat.ie
IBAT College Dublin provides students with all
the opportunities that accompany college life. We
understand its not only about the formal education,
but also socialising and personal development.
Our student services department regularly
organise events and social trips where like-minded
individuals can experience all that Dublin and Ireland
has to offer.
 Facilities and
Services
Our building on Wellington Quay, Temple
Bar covers five floors and provides students
with first class education facilities including a
dedicated MBA floor with debating chamber,
auditoriums, break-out areas and meeting space
for group work. Situated on the top floor is a
stunning Penthouse Library offering a panoramic
view of the city and a tranquil place to study.
Students have wireless internet access
throughout, modern IT labs and student
Why our students like IBAT College
Dublin
We offer you free advice and consultation to assist
with career and education planning
Your opinions matter to us and we continually seek
your advice and feedback
We listen to you
Our staff are among the most experienced in Ireland
We use the latest innovations in teaching and
interactive learning

recreation areas with kitchen facilities. The Our facilities are modern, innovative and equipped
with the latest technology
College provides a number of innovative
Our class sizes are small
services such as Moodle, our virtual learning
environment; online library and referencing We have friendly and practical student support
services
guide; student feedback forums; and online
We use information technology in an innovative and
access to lecture notes for all of your classes.
smart way
Our timetables are designed with you in mind
Student Services Students from all over the world study here Our
administration team enjoy meeting and taking care of
The primary goal of the team in Student you
Services is to ensure you have access to the Our staff endeavour to ensure you have an enjoyable
support you need to achieve your goals. Each and engaging learning experience.
programme has a dedicated Programme Leader
Students from over 70 countries
whose primary function is to ensure that you
study at IBAT College Dublin
receive the personal attention and support
you need for all academic and non-academic
issues throughout your time with us. We
are small enough to build relationships with
each of our students and we care about your
success. We also offer a full range of support
services from accommodation to information
on student visas and the application process.

www.ibat.ie 7
Our
Qualifications
IBAT College Dublin, in conjunction with our learning partners, offers a wide range of full-time and part-time programmes from
short skills-based programmes to full-time honours degree and postgraduate courses. Many of the courses offered in IBAT College
Dublin are on the National Framework of Qualifications (NFQ). The NFQ provides a structure to compare and contrast the level
and standard of different qualifications in Ireland. This helps you to make informed decisions about your qualification choices,
and progression routes available to you. All of your learning achievements can be measured and related to each other using the
NFQ, and you can explain to others, nationally and internationally, which standard of education you currently hold or are studying
towards. This becomes very important when you are considering further learning or when applying for a job, in Ireland or abroad.

FETAC - Further Education and Training Awards Council There are four types of award in the National
Framework of Qualifications:
SEC - State Examinations Commission (Department of Education & Science)
Major Awards: are the principal class of
HETAC - Higher Education and Training Awards Council awards made at a level

DIT - Dublin Institute of Technology Minor Awards: are for partial completion of
the outcomes for a Major Award
Universities
Supplemental Awards: are for learning that is
additional to a Major Award
Special Purpose Awards: are for relatively
narrow or purpose-specific achievement
award

8 www.ibat.ie
 Our Validation
Partners
IBAT College Dublin is delighted to work with Education in Ireland to enhance Irelands worldwide reputation
for high quality education, built on a solid foundation of commitment to excellence. Renowned for
friendliness, our safe, English speaking country offers the warmest of welcomes to students from all over
the world. At IBAT College Dublin, we also work with a number of accreditation bodies to deliver globally
recognised qualifications.
Quality & Qualifications Ireland
(Formerly HETAC)
Quality & Qualifications Ireland (QQI) is the
qualifications awarding body for third-level
educational and training institutions outside
the university sector in Ireland. QQI awards
qualifications at all levels of higher education and
training up to PhD level.
Coventry University
Coventry University has a long tradition as a
provider of education, its roots go as far back as
Coventry College of Design in 1843. It was in
1970 that Coventry College of Art amalgamated
with Lanchester College of Technology and Rugby
College of Engineering Technology. The resulting
institution was called Lanchester Polytechnic:
Lanchester after the Midlands automotive
industry pioneer, Dr Frederick Lanchester, and
Polytechnic meaning skilled in many sciences
and arts. In 1987 the name changed to Coventry
Polytechnic and in 1992 the University was set up
under UK Government legislation, as laid out in the
Universitys Instrument and Articles of Government.
ACCA
The Association of Chartered Certified Accountants
(ACCA) is the largest global professional
accountancy body with 162,000 members and
428,000 students in 173 countries. ACCAs
professional qualification is respected globally and
its access to companies, governments, regulators
and practitioners around the world gives it a
unique perspective on financial management and
accountability in the public and private sectors. IBAT
College Dublin is an ACCA Gold Approved Learning
Partner.
ATI
Accounting Technicians Ireland (ATI) has become
the leading accounting technician body in Ireland.
This qualification is in demand from employers and
substantial exemptions are offered to graduates of
this course with the senior accounting bodies.
University of Wales Trinity Saint
David
The University of Wales Trinity Saint David
(UWTSD) was formed on 18 November
2010 through the merger of the University of
Wales Lampeter and Trinity University College
Carmarthen, under Lampeters Royal Charter
of 1828. On the 1 August 2013, Swansea
Metropolitan University became part of UWTSD.
The Universitys Royal Charter is the oldest in
Wales and England after the universities of Oxford
and Cambridge. In 2011 HRH the Prince of Wales
became its Royal Patron.
City & Guilds
IBAT College Dublin is an approved centre for
City & Guilds. City & Guilds develop vocational
qualifications across a variety of sectors and are
delivered in more than 10,000 training centres
across the world and are widely recognised and
respected by employers.
PMI
The Project Management Institute (PMI) serve
practitioners and organisations with standards
that describe good practices, globally recognised
credentials that certify project management
expertise, and resources for professional
development, networking and community.
ACELS
The Department of Education and Skills has
given Accreditation and Co-ordination of English
Language Services (ACELS) the responsibility for
monitoring the sector. Since January 2011 ACELS
is part of Quality and Qualifications Ireland (QQI).
QQI-ACELS runs an inspection scheme, which
leads to school recognition by the Department of
Education and Skills.
www.ibat.ie 9
 IBAT Internships in Ireland
and Abroad
Gain valuable industry experience
One of the many experiences available at IBAT College Dublin is the opportunity to apply for available internships in Ireland and
China. Internships range from 2 months to 12 months and can be tailored to individual student needs. The IBAT Internship provides
our students and graduates access to exciting and important industry sectors (including finance, law, marketing and PR, green
technology, IT, hotel management, hospitality and tourism). There are existing relationships with high profile companies such as
Coca-Cola, Ernst & Young, KPMG, Deloitte, the Marriott Hotel Group and the Bank of China amongst others.

All positions are paid at a competitive rate, allowing IBAT students maintain a reasonable lifestyle while gaining valuable international
work experience. All overseas positions will have access to an internship representative throughout their stay. IBAT Internships
provide students with a unique opportunity to develop practical, marketable and employable skills in the workplace.

Highlights
Gain experience at major global companies Existing Company Links
Experience a dynamic business world Coca-Cola

One-to-one mentoring Ernst & Young

Chinese language and culture work shops Marriott Hotel Group

Apply academic material to real world situations Bank of China

KPMG

Ireland Paid Internships China Cultural Immersion

Full-time, part-time, or contract positions available, Total programme period 3 or 6 months
tailored to individual needs
4 weeks Chinese language & business and cultural
Paid positions; Flexible schedules around student studies activities, networking events, and city visits

Practical experience linked to academic theory 2 or 5 months internship in selected company

Work reference letter Chinese Language Certificate & Work reference letter

China Quick Win China Business Expert

Total programme period 2 months Total programme period 9 or 12 months

2 weeks Chinese language & business & cultural activities
6 weeks internship in selected company
Work reference letter
2 to 3 months Chinese language and cultural studies; 7 or
9 month internship in different companies
Gain experience in various areas of management with
employment potential with selected companies upon
graduation

Chinese Language Certificate & Work reference letter;

Chinese Internship Alumni Membership

*Note an admin fee applies to the international internships only

10 www.ibat.ie
The Postgraduate
Business School at IBAT
College Dublin
Future economic success for Ireland and worldwide will depend
on the adaptability and creativity of our industry leaders. IBAT
College Dublin is a progressive Institution embracing innovation
and new models of education to enable students and graduates to
become leaders in the business world. Combining state-of-the-art
facilities for postgraduate education (including an MBA Debating
Chamber) with extensive high speed information and learning
services, a postgraduate programme from IBAT College Dublin will
help you to realise your full potential.
MA in Global Entrepreneurship
The MA in Global Entrepreneurship has been specifically designed
to equip students with the skills, knowledge and experience to
start and maintain their own, unique and globally competitive
business. The MA goes beyond providing training in business start-
ups, it also exposes students to the rigours of entrepreneurial
sustainability and provides graduates of this course with the
necessary skillset to negate the common pitfalls of entrepreneurial
failure.

IBAT College Dublin offers postgraduate and professional MBA

programmes that will make a significant contribution to the
achievement of students strategic and operational goals including
professional studies in ACCA, Pre Masters Certificate and Diploma
in Management, MA in Global Entrepreneurship and our flagship
MBA programme offered on a part-time or full-time basis.
An MBA has become an international global currency and
graduates are highly sought after by multi-nationals, consulting
companies and corporate giants. The MBA programme at IBAT
College Dublin is designed to help students become senior
managers or leaders in their businesses and have the management
and analytical tools to equip them to make the big picture strategic
decisions in their field.

Pre Masters in Management

The Pre Masters in Management programmes are designed to
prepare students for the linguistic and academic demands of
business-related postgraduate level study in IBAT College Dublin
or other higher education institutions. These programmes will fully
prepare the learner for further postgraduate study and learners
will have the opportunity to develop the essential academic skills
needed for a masters programme.

The Postgraduate Teaching & Learning Experience

The postgraduate academic team at IBAT College Dublin includes practitioners and sector specific specialists with
a wealth of business experience, both in an Irish and an international context. This experienced faculty along with
the integration of experiential and classroom knowledge within your Masters studies will enable you to develop the
skills and acumen required to meet your current and future business challenges. An optimal learning experience is
achieved in class sizes between 15 and 25 participants, ideal for the participation and interaction that we encourage
on our programmes, thereby enhancing the learning experience and allowing you to add real value to your business or
organisation.

12 www.ibat.ie
The MBA - Master of
Business Administration
Highlights
Validated by University of Wales Trinity Saint
David internationally recognised level 9
qualification
Industry-focused lectures with live projects,
real-time case-studies, on-site visits and
guest lectures from business leaders and
innovators
Valuable contacts and networking
opportunities
Highly trained industry experts educated to
Masters/PhD level
Small classes with team-based learning
Extensive online resources
High return on investment
Competitive and flexible tuition fee structure
Students can connect with MBA Students
and Alumni on the IBAT College MBA Linked
in Group
Why Study for the MBA at IBAT College Dublin?
If you are a high-potential graduate or a senior business professional, seeking to
maximise your business and personal potential the IBAT College Dublin MBA will
not only help you realise your ambitions but redefine them. An MBA has become
an international global currency and graduates are highly sought-after by multi-
nationals, consulting companies and corporate giants.
An innovative and highly relevant offering, the MBA programme at IBAT College
Dublin reflects the realities of the international marketplace by combining the
latest in management theory with the practical skills that modern employers
need. It is intensive and challenging, and learners will graduate with a solid
foundation in internationalisation in human resources, financial analysis, strategic
marketing and leadership, and critically, the role of ethics in business. There will
also be a strong focus on the practical skills required to back up the learners
knowledge in the workplace.
The programme was developed alongside industry experts and corporate
partners to ensure it meets the requirements of modern business. The
qualification is synonymous with entry into a career in senior management and is
recognised globally as a benchmark in management excellence. The combination
of theory, application and research provide added value for both learners and
employers in gaining a well-established fourth level award in the international
educational arena. The complexity of a managerial role is captured within the
range of modules contained within this programme and will produce graduates
that can take their place among peers internationally. The MBA is a challenging
programme - as befits the most prestigious business degree qualification in the
world but many find the entire experience of an MBA to be a life-changing one!

What current students say:

I truly believe the MBA programme has allowed me to grow,
both personally and professionally, to be the leader I am today and
I would like to thank Rory and the wonderful lecturers I have had in
IBAT College Dublin for such a rewarding journey.
Tim Lee, General Manager of Oishii Foods
Tim Lee, General Manager of
Oishii Foods and IBAT College
Dublin MBA student, recently
received a Highly Commended
Award in the Small Firms
Association (SFA) National Small
Business Awards 2014. Tim is
photographed left with the Oishii
Sushi team being presented
with their award by an Tinaiste
Eamon Gilmore TD.
I recently had the honour of winning Best Prepaid Marketing
Campaign at the European Prepaid Awards and I am fully aware
that this would not have been possible had I not participated in
the IBAT College MBA programme. The knowledge I acquired from
Rory Byrnes and Peter Meehans classes in particular, provided
me with the confidence and skills to deliver an award winning
marketing entry. In previous years, I would never have thought
so strategically in my approach to award submissions. The IBAT
College Dublin MBA has reshaped my perspectives about business
and has ultimately given me the courage to build the career
Ive always envisioned. I have no doubt that it was absolutely
instrumental in providing me with the knowledge foundation to
build an award winning marketing campaign.
Lynda McGovern, Marketing Manager, UK with One4all.

14 www.ibat.ie
MBA Master of Business MBA
Administration At a Glance

What will I gain from an MBA? Course Code: STSDMBA1P

Full-time and Part-time
You will gain strategic-thinking, critical analysis, and a bigger picture understanding.
What are the entry
New management skills and techniques to move towards increased responsibilities. requirements?
Minimum 2.2 Honours Degree
Better communication and team building skills. or relevant work experience. An
IELTS score of 6.0 or equivalent
Networking opportunities with candidates from other functional areas, companies,
is required for non-native
industries, regions and countries, enabling you to acquire a sharpened global vision.
English speakers - contact our
You will contribute at a higher level within your organisation, thus improving career, Admissions Office for more
details
promotion and salary prospects.

The study tools and techniques adopted will help you develop and manage products,
How long is the course?
12 months full-time or 2 years
services and people that will be internationally competitive.
part-time + dissertation

Schedule?
About University of Wales Trinity Saint David Full-time: 2 days per week
Part-time: 2 evenings per week

Validated by
University of Wales Trinity Saint
David

The University of Wales Trinity Saint David (UWTSD) was formed on 18 November 2010 Location?
City Centre
through the merger of the University of Wales Lampeter and Trinity University College
Carmarthen, under Lampeters Royal Charter of 1828. On the 1 August 2013, Swansea Course intakes?
Metropolitan University became part of UWTSD. The Universitys Royal Charter is the February and September
oldest in Wales and England after the universities of Oxford and Cambridge. In 2011 HRH
the Prince of Wales became its Royal Patron. How do I apply?
Contact IBAT College Dublin at
01 8075055, email enquiry@ibat.ie
or visit www.ibat.ie

What will I study?

The Curriculum Subjects Assessment

Academically rigorous, stimulating and Financial Management Assessments are done through
practical, a successful MBA challenges Human Resource Management a blend of coursework,
students through classroom learning and Marketing Management individual assignments, group
practical opportunities to apply new skills Strategic Management projects, enquiry based
learned. The programme covers six carefully International Business assignments and presentations.
selected modules, considered essential to any Managing People
business managers toolkit. Dissertation and Associated Research Proposal
You will also be introduced to the area of
Research Methods. This will assist you with
your assignments and will also play a key
role in the development of your Dissertation
module.

www.ibat.ie 15
Postgraduate
Business
At a Glance
Course Code: CUCMAGE1P
Full-time & Part-time
What are the entry
requirements?
Minimum 2.2 Honours Degree
+ two years postgraduate work
experience and a business
idea. An IELTS score of 6.0 or
equivalent is required for non-
native English speakers - contact
our Admissions Office for more
details
How long is the course?
12 months full-time or 2 years
part-time + dissertation
Schedule?
Full-time: 2 days per week
Part-time: 2 evenings per week
Validated by?
Coventry University
Location?
City Centre
Course intakes?
September & February
How do I apply?
Contact IBAT College Dublin at
01 8075055, email enquiry@ibat.ie
or visit www.ibat.ie
What will I study?
Subjects
Personal Entrepreneurial Development
Managing in an Entrepreneurial Way
Opportunity Recognition
Managing Diversity
Strategic Entrepreneurship
Profitability & Financial Performance
Human Resource Development for Entrepreneurs
Marketing for Entrepreneurs
Research Methodology
Entrepreneurship Dissertation
16 www.ibat.ie
MA in Global
Entrepreneurship
What is the course about?
The development of entrepreneurs can have a major impact on global economies. The MA in
Global Entrepreneurship has been specifically designed to assist the development of existing
or potential entrepreneurs. The aim of the MA in Global Entrepreneurship is to equip students
with the skills, knowledge and experience to start and maintain their own, unique and globally
competitive business and/or project and whilst doing that to obtain a Masters degree. Unlike
other entrepreneurship qualifications, the MA in Global Entrepreneurship goes beyond providing
training in business start-ups but also exposes students to the rigours of entrepreneurial
sustainability and provides graduates of this course with the necessary skillset to negate
the common pitfalls of entrepreneurial failure. Over the course of the programme, students
will engage in, and be expected to contribute to lively debate and discussion across a broad
spectrum of modules pertaining to their entrepreneurial development, culminating in a capstone
research dissertation on a specialist subject.
What will I learn?
During the first stage of study, students will discover ways to improve their own entrepreneurial
potential. This is followed by understanding the diverse international world, how to manage
entrepreneurial activity in such a world, and how to utilise appropriate techniques to identify
the right ideas and opportunities. In phase two, the focus will be on functional management
principles and how these are related to improving entrepreneurial businesses and/or projects.
In the last phase, students will need to conduct thorough research and compile an integrated
business plan for the new business or project. This business plan will meet the need of a Masters
level dissertation. The delivery of this programme will occur in three ways, namely direct
face-to-face sessions, through collaborative technologies; on-line delivery (blended learning)
comprising of on-line discussion forums, web conferencing, journal / paper reviews and reading
materials; and personal tutorials to suit the requirements of the students where applicable.
What certification will I get?
The MA in Global Entrepreneurship is validated by Coventry University. On successful
completion of the course graduates will receive a Postgraduate MA in Global Entrepreneurship
(Level 9 equivalent).
What can I do after this course?
Students will be able to consistently apply knowledge concerning current research issues
in Global Entrepreneurship in an original manner and produce work which aspires to be at
the forefront of the developments in the programme of study. Students will also be able to
extrapolate from existing research, scholarship and/or fieldwork findings to identify new or
revised approaches to practice and demonstrate a critical awareness of current issues in business
and management which is informed by leading edge research and/or practice in the field of
entrepreneurship.
Postgraduate
Business Pre Masters Certificate in
Highlights
Management

Course Code: CTSDPMCM1F

Full-time What is the course about?
This programme allows the student to combine a broad knowledge of business and
What are the entry management subjects in conjunction with developing a broad range of practical skills taught
requirements? over the duration of the course. The pre-masters is a full-time preparation semester
Degree or equivalent. An
IELTS score of 6.0 or equivalent programme which focuses on academic english language and study skills integrated with
is required for non-native academic lectures in a variety of business subjects. The programme is designed to prepare
English speakers - contact our students for the linguistic and academic demands of business-related postgraduate level
Admissions Office for more study in IBAT College Dublin or other higher education institutions.
details
What will I learn?
How long is the course? The Pre Masters Certificate will give students the opportunity to improve their understanding
6 months of key academic subject areas and develop the necessary research skills for postgraduate
study. Students will also develop confidence and familiarity with academic processes; improve
Schedule? their language skills in preparation for postgraduate study.
Full-time: 2 days per week
What can I do after this course?
Validated by Students who successfully complete the programme will have developed highly marketable
University of Wales Trinity Saint and transferable skills. Graduates will also have developed analytical, critical thinking,
David evaluative and problem-solving skills, as well as the ability to plan and monitor projects.
Successful graduates of this programme will be eligible to progress on to the Pre Masters
Location?
City Centre Diploma in Management. On obtaining a merit/distinction grade students may be eligible to
progress directly on to the MBA programme at IBAT College Dublin.
Course intakes?
February & September

How do I apply?
Contact IBAT College Dublin at
01 8075055, email enquiry@ibat.ie
or visit www.ibat.ie

What will I study?

Subjects

This knowledge, competence and set of skills are delivered throughout the
following modules:

Contemporary Issues in Marketing and Management

Cross Cultural Management

English for Business and Management

International Financial Management

18 www.ibat.ie
 Postgraduate
Pre Masters Diploma Business
in Management Highlights

Course Code: CTSDPMDM1F

What is the course about? Full time
This programme allows the student to combine a broad knowledge of business and
What are the entry
management subjects in conjunction with developing a broad range of practical requirements?
skills taught over the duration of the course. The pre-masters is a full-time yearlong Degree or equivalent. An
preparation programme which focuses on academic english language and study skills IELTS score of 6.0 or equivalent
integrated with academic lectures in a variety of business subjects. The programme is is required for non-native
designed to prepare students for the linguistic and academic demands of business-related English speakers - contact our
postgraduate level study in IBAT College Dublin or other higher education institutions. Admissions Office for more
details
What will I learn?
The Pre Masters Diploma will give students the opportunity to improve their
How long is the course?
12 months
understanding of key academic subject areas and develop the necessary research skills for
postgraduate study. Students will also develop confidence and familiarity with academic Schedule?
processes; improve their language skills in preparation for postgraduate study. Full-time: 2 days per week

What can I do after this course? Validated by

Students who successfully complete the programme will have developed highly University of Wales Trinity Saint
marketable and transferable skills. Graduates will also have developed analytical, critical David
thinking, evaluative and problem-solving skills, as well as the ability to plan and monitor
Location?
projects. Graduates of this programme should be eligible to progress on to an appropriate
City Centre
Masters programme.
Course intakes?
February & September

How do I apply?
Contact IBAT College Dublin at
01 8075055, email enquiry@ibat.ie
or visit www.ibat.ie

What will I study?

Subjects

This knowledge, competence and set of skills are delivered throughout the following modules;
students are required to choose six out of eight modules.

Contemporary Issues in Marketing and Management

Cross Cultural Management
English for Business and Management
International Financial Management
Global Business Management
Global Marketing Strategy
International Business Communications
Organisational Consultancy

www.ibat.ie 19
 Undergraduate Business,
Marketing, Tourism and
Business Information Systems
Highlights
Acquisition of a broad range of skills and knowledge
Prepares you for a wide range of careers in areas such as
marketing, HR, tourism, accountancy and ICT
Small class sizes
Online notes and resources
Dedicated Programme Leader
Excellent foundation in all business areas allowing you to
choose your area of specialisation at a later date
Ideal for entrepreneurs and business managers
Management courses to suit all levels
Focused on developing your career related potential
Will it help my career?
Yes. The business, marketing, tourism and business information
systems courses in IBAT College Dublin cover a broad range
of subjects that equip you with the ability to enter a career
in a number of industries including marketing, ICT, business
management, hospitality and customer service. A recognised
management, marketing or business qualification will enhance
your CV and improve your job prospects after graduation.
Potential business-owners require a cross-section of the
knowledge and skills a business qualification offers that are
critical to success within industry. People in management
positions, or looking to move into a management position,
would also benefit from the strong theoretical grounding and
practical focus of the Business, Marketing and Management
courses at IBAT College Dublin. Other essential skills such as
verbal and written communication, problem solving, teamwork,
time management and decision-making form an integral part of
your learning curve.

Why choose business, marketing, tourism or Undergraduate Business,

business information systems?
A practical, relevant and academically respected qualification is Marketing & ICT Course List
essential for any ambitious business professional. Graduates are
equipped with the necessary skills to combine business theory Higher Certificate in Business
with practice and offer an exciting dynamic to an organisation.
Bachelor of Business
Effective business services underpin the success of all
organisations in the public, private and community sectors, from Bachelor of Business (Honours) with electives in Marketing,
large commercial enterprises through to small not-for-profit
International Business or Business
organisations.
Information Systems
Advanced Certificate in International Tourism

What current students say:

The Bachelor of Business Honours Degree course has provided me with
essential knowledge and skills to succeed in a highly competitive job market. As
it is recognised worldwide, it opens doors to countries all over the world. The
lecturers here are dedicated to providing students with beneficial theory along
with practical information from their own experience in multinational companies.
The mix of nationalities provides not only friendships but possible future business
opportunities worldwide. Studying with IBAT College guarantees you will be well
prepared to reach your professional goals.

Daniel Svidrnoch, Bachelor of Business (Hons) Graduate, photographed left with Shane
Ormsby, Director, IBAT College Dublin, receiving his Undergraduate Student of the Year
award at the 2013 Conferring Ceremony.

www.ibat.ie 21
Business Bachelor of Business
Highlights (Honours)
with electives in Marketing, Business
Information Systems or International Business

Course Code: BY301 What is the course about?

FULL-TIME This is a comprehensive honours degree course covering all relevant aspects of business
practice as it exists in the working environment both domestically and abroad. It has been
What are the entry designed to give the graduate a complete understanding of the functions of business.
requirements?
Having been exposed to a number of facets of business in your first three years, you
School leaving examination. An
IELTS score of 5.5 or equivalent then have the opportunity to specialise in your final year, choosing marketing, business
is required for non-native information systems or international business.
English speakers - contact our
Admissions Office for more
What will I learn?
details You will gain an in-depth knowledge of business and acquire a broad range of skills
including analytics, problem solving, research and strategy. This course introduces a
How long is the course? wide range of business subjects in first and second year, and then investigates these
4 years subjects in greater detail in third and fourth year. The final year of this course allows you
the opportunity to focus on their preferred discipline and to engage in an independent
Schedule? research project of 7,500 words.
4 days per week
What certification will I get?
Awards? This course is validated by Quality & Qualifications Ireland (QQI) formerly HETAC. QQI is
Quality & Qualifications Ireland the qualifications awarding body for third-level education and training Institutions outside
(QQI formerly HETAC) Bachelor
the university sector.
of Business Honours Degree
(Level 8) Will this course improve my career potential?
Yes. This course aims to give you all the necessary skills to make an impact on any
Location?
City Centre potential employer. In a highly competitive jobs market, a degree has become the highest
sought after commodity from job applicants. Having studied in a wide range of business
How do I apply? modules, you will be able to competently engage in employment in a number of business
Contact IBAT College Dublin at areas, from entrepreneurship, management and marketing to financial services and human
01 8075055, email enquiry@ibat.ie resource management, in a broad range of industries and sectors. Furthermore, you will be
or visit www.ibat.ie equipped with skills to enter an organisation at an advanced position.

What will I study?

Year 1 Year 2 Year 4

Academic Writing
Business Applications
Business Communications
Business Mathematics
Financial Accounting
Introduction to Business
IS Management
Marketing
Management
Microeconomics
Management Accounting
Year 3
Auditing
Business Strategy
Corporate Finance
Corporate Finance II
Databases for Business
Consumer Behaviour &
Market Research
E-Business and Web Authoring
Financial Accounting II
Human Resource Management
Human Resource Management II
IS Management II
Macroeconomics
Management Accounting II
Organisational Behaviour
Quantitative Methods
Services Management
Enterprise and Innovation
Marketing Management
Operations Management
Project Management
(Mandatory)
Entrepreneurship
Corporate Governance, Business
Practice & Ethics
Decision Support Systems
Research Methods
Research Project or Business Plan
Strategic Management
(Marketing Electives)
Brand Management
E-Marketing
International Marketing
Marketing Communications
(Business Information Systems
Electives)
E-Marketing
IT Project Management
Technology & Innovation
Web Design & Interactive Media
(International Business Electives)
European Economy
International HRM
International Business
Environment
International Marketing

22 www.ibat.ie
Bachelor of Business Business
Highlights

What is the course about? Course Code: BY251

This is a comprehensive degree course covering all relevant aspects of business practice as FULL-TIME
it exists in the working environment. It has been designed to give the graduate a complete
understanding of the functions of business. Best business practice is discussed throughout
What are the entry
requirements?
this course with practical application stemming from case study analysis. You will study a School leaving examination. An
diverse range of subjects that will utilise a number of learning experiences, including group IELTS score of 5.5 or equivalent
work, debates, presentations, essays and project work. is required for non-native
English speakers - contact our
What will I learn? Admissions Office for more
This course will build on the foundation work covered in the Higher Certificate in Business details
by exploring these subject areas in more depth. A broad range of areas pertinent to
business are reflected in the modules taught. How long is the course?
3 years
What certification will I get? Schedule?
This course is validated by Quality & Qualifications Ireland (QQI) formerly HETAC. QQI is 4 days per week
the awarding body for third-level education and training Institutions outside the university
sector. Award?
Quality & Qualifications Ireland
What can I do after this course? (QQI formerly HETAC) Bachelor
Upon completion of this course you are eligible to progress to the final year of our of Business Ordinary Degree
Bachelor of Business Honours Degree (Level 8) and specialise in international business, (Level 7)
marketing or information systems.
Location?
City Centre
Will this course improve my career potential?
Yes. This course offers you exciting career potential in a broad range of industries and Course intakes?
sectors. Having studied in a wide range of business modules, you could competently February and September
engage in employment in a number of business areas, from entrepreneurship,
management and marketing to financial services and human resource management. How do I apply?
Contact IBAT College Dublin at
01 8075055, email enquiry@ibat.ie
or visit www.ibat.ie

What will I study?

Year 1 Year 2 Year 3

Academic Writing Consumer Behaviour & Market Research Auditing
Business Applications E-Business and Web Authoring Business Strategy
Business Communications Financial Accounting II Corporate Finance
Business Mathematics Human Resource Management Corporate Finance II
Financial Accounting Human Resource Management II Corporate and Business Law
Introduction to Business Information Systems Management II Corporate and Business Law II
Information Systems Management Macroeconomics Databases for Business
Marketing Management Accounting II Enterprise and Innovation
Management Organisational Behaviour Marketing Management
Management Accounting Quantitative Methods Operations Management
Microeconomics Services Management Project Management

www.ibat.ie 23
Business
Highlights
Course Code: BY201
FULL-TIME
What are the entry
requirements?
School leaving examination. An
IELTS score of 5.5 or equivalent
is required for non-native
English speakers - contact our
Admissions Office for more
details
How long is the course?
2 years
Schedule?
4 days per week
Award?
Quality & Qualifications Ireland
(QQI formerly HETAC) Higher
Certificate in Business (Level 6)
Location?
City Centre
Course intakes?
February and September
How do I apply?
Contact IBAT College Dublin at
01 8075055, email enquiry@ibat.ie
or visit www.ibat.ie
What will I study?
Semester 1
Business Applications
Business Communications
Financial Accounting
Introduction to Business
Marketing
Management
24 www.ibat.ie
Higher Certificate in
Business
What is the course about?
This course will develop the foundational structure necessary to engage confidently in the
world of business. Best business practice is discussed throughout this course with practical
application stemming from case study analysis. You will study a diverse range of subjects that
will utilise a number of learning experiences, including group work, debates, presentations,
essays and project work.
What will I learn?
This course covers core business disciplines that are designed to provide a foundation for
more advanced study at Ordinary Degree and Honours Degree level. The range of modules
covered on this course are designed to produce well-rounded graduates who would be an
asset to an organisation or who could confidently progress to a level 7 or 8 course. A full list
of modules is provided at the end of this page.
What certification will I get?
This course is validated by Quality & Qualifications Ireland (QQI) formerly HETAC. QQI is the
awarding body for third-level education and training Institutions outside the university sector.
What can I do after this course?
Upon completion of this course you are eligible to progress to the four year Level 7 Bachelor
of Business 1 year add-on course, or direct entry on to the 3rd year of our Honours Degree
(Level 8).
Will this course improve my career potential?
Yes. This course provides you with a solid foundation that will provide you with the capability
of undertake an entry level position within a company. It will also enhance a graduates CV and
enable you to confidently progress onto further studies.
What kind of job can I get?
You will have a solid foundation in all elements of business practices. You will be equipped
with a set of skills that will give you entry level employment possibilities within any business
environment.
Semester 2 Semester 3 Semester 4
Academic Writing E-Business and Web Authoring Consumer Behaviour & Market
Business Applications Financial Accounting II Research
Business Mathematics Human Resource Management E-Business and Web Authoring II
Information Systems Macroeconomics Human Resource Management II
Management Organisational Behaviour Information Systems II
Microeconomics Services Management Management II
Management Accounting Management Accounting II
Quantitative Methods
Advanced Diploma in Tourism
International Tourism Highlights

What is the course about?

Course Code: CCGADT1F
This course investigates the topic of tourism by examining its socio-economic, cultural and
environmental impacts and by providing practical knowledge about day-to-day operations
in the tourism industry. The current state of tourism and its potential developments are also What are the entry
investigated. Students will be introduced to tourism and engage with this topic through
requirements?
An IELTS score of 5.0 or
a number of different disciplines such as marketing, management and communications.
equivalent is required for non-
Participants will learn skills that can be applied in tourism industries around the world. native English speakers - contact
our Admissions Office for more
What will I learn? details
Students will study a broad range of disciplines, each of which will focus on their practical
application in the tourism industry. On completion of the course students will be able to: How long is the course?
1 year
Identify and analyse how the key concepts of tourism apply to the tourist market
Describe the principles of customer service strategy Schedule?
Explain the costing of tourism products and services within a tourism organisation 2 days per week
Explain how key marketing principles apply to a tourism organisation
Identify the issues involved in designing a tourism operation. Award?
City & Guilds Advanced Diploma
Will this course improve my career potential? in International Tourism
Yes. On completion of this course graduates will have a strong understanding of the tourism
industry. This allows graduates to seek employment in a large cross-section within tourism,
Location?
from general operations to more specific areas, e.g. tourism marketing. Tourism is seen City Centre
as a vital sector to many economies around the world. In Ireland, government policy has
demonstrated this through its reduced VAT rates for the tourism sector in an attempt to
boost economic activity. In the UK, similar measures were enacted to take advantage of
Course intakes?
Rolling
their hosting of the Olympic Games during the summer of 2012, which saw a huge influx
of people into London. Similarly in Brazil the tourism sector is expected to receive a massive
boost from their hosting of both the World Cup in 2014 and the Olympic Games in 2016. How do I apply?
Contact IBAT College Dublin at
01 8075055, email enquiry@ibat.ie
What kind of job can I get?
or visit www.ibat.ie
Graduates will be equipped with the necessary knowledge to operate competently in areas
such as tourism offices, transportation companies, travel agencies, tour operators and visitor
attractions.

What will I study? What will I study?

Modules Covered Course start dates

The Tourism Industry - Social and Economic Factors Rolling intakes every seven weeks

Managing People

Strategic Customer Service

Financial Control

Marketing Tourism

Managing Operations and Information

Tourism Project

www.ibat.ie 25
The English Language School
at IBAT College Dublin
Highlights
Practical, real-life English, with a focus on preparing
students for further study or employment
Courses include grammar, pronunciation, speaking,
listening, reading, writing and vocabulary components.
Academic Progression
The classes are designed for students of all levels with focus on
improving accuracy in the main skills: reading, writing, listening
and speaking. Students work individually, in pairs and in groups
to complete assigned tasks.

Our General English course timetable allows students Course Schedule

to work part-time as there is a choice of morning or
afternoon timetables operating on a four-day week
IBAT College Dublin has a modern campus with full access
for all students to our IT, library and recreational facilities
Friendly and welcoming host families
Personal care and attention to detail
Professional and friendly support staff
Classes run from Monday to Thursday in two timetables:
Morning classes: 9am - 1pm (Monday to Thursday)
Afternoon classes: 2pm - 6pm (Monday to Thursday)
The following classes are free extra classes open to all English
language students:
Friday mornings: 9am - 10am (Pronunciation class)
10am - 12pm (Conversation class)

Dynamic and enthusiastic teachers Teaching Approach

Organised Social Activities programme All our teachers are fully qualified and have numerous years of
Internationally recognised qualifications: London teaching experience in Ireland and abroad. Lecturers encourage
Chamber of Commerce and Industry (LCCI) - EDI JETSET independent learning while making sure that students enjoy the
examination classroom activities (grammar exercises, writing tasks, quizzes,
presentations etc.).
Overview There is regular focus on exam preparation for LCCI EDI JETSET
A learner-centred, task-based, communicative, lexically examinations
focused teaching and assessment approach is used by the
English Language School at IBAT College Dublin, which strives
to provide you with an engaging, enjoyable, practical and
challenging learning experience.
Our lexical approach seeks to help you to find the words and
phrases that you need to express yourself and communicate
well in English. Our task-based approach uses practical, real
world tasks and situations that provide a learning-by-doing
environment which enhances long-term learning.

Course List
Pre-Sessional English for Specific Purposes (ESP)
General English at all levels from Beginner (A1) to Advanced (C1)
Cambridge First Certificate (FCE) Preparation
Cambridge Certificate in Advanced (CAE) Preparation
IELTS 6.5 Preparation
Business English

26 www.ibat.ie
Pre-Sessional English
The pre-sessional English for Specific Purposes (ESP) speaking will be developed. Students are also given
programme is aimed at equipping students with a
particular interest in the area of business and who
wish to progress onto Higher Education programmes
at IBAT College Dublin, to deal with a variety of
business-related topics. It is suitable for students
who wish to improve and develop the vocabulary
and language functions necessary to operate in an
English-speaking business environment.
The programme examines business vocabulary and
grammar while also introducing students to the
IELTS examination structure for which 6.0 or 6.5 is
required by most English speaking Higher Education
institutions. Skills in reading, writing, listening and
support in researching through English. There is
an emphasis on academic and business related
vocabulary, allowing students to structure an
argument and justify their opinions with evidence by
interpreting literature on a given topic.
The pre-sessional English programme is structured
in a way that builds students confidence through
continual practice of language specific tasks
including interviews, meetings, followed by detailed
feedback provided to each student, leading to
competence in the business world.
www.ibat.ie 27
Application Procedures
IBAT College Dublin is focused on ensuring that the application process for
students is as clear and easy as possible. We have a dedicated Admissions Team
who will work with you to help you in your course choice and support you
throughout the application process. Students from overseas can apply to IBAT
College Dublin in two ways. You can apply directly to the college or you may
wish to use the services of an overseas education consultant/education agent
in your home country. IBAT College Dublin works closely with selected agencies
overseas. For a list of our trusted agents, please contact our Admissions Team by
emailing enquiry@ibat.ie with your name, nationality, course preference and
phone number.

Entry Requirements Qualification Equivalency

For entry requirements, please check the
individual course specifications in this prospectus
or contact us.
Mature Students
Mature students are welcomed at IBAT College
Dublin. Applicants aged 23 and over on 1st
January of the year of entry are classes as
Mature applicants. Please apply directly to the
College, in person or by applying online via our
website www.ibat.ie
Credit Transfer and Recognition of
Prior Learning (RPL) applications
IBAT College Dublin invites applications from
students holding qualifications from other
accredited institutions and universities. For more
information on recognition of prior learning and
credit transfer please contact the Admissions
Office. Please note that we do not accept RPL or
Credit Transfer applications for our postgraduate
programmes.
Currently, IBAT College Dublin uses the Irish
Qualification Recognition Service and the UKs
National Academic Recognition Information
Centre (NARIC) to map international
qualifications onto the Irish Framework. Please
check www.qualrec.ie or www.naric.org.uk for
further details.
English Language Requirement
for Higher Education Courses
For applicants whose first language is not English
an IELTS certificate may also be required.
For more information please contact the
Admissions Office by emailing
enquiry@ibat.ie or call us directly on
00353 1 807 5055.

28 www.ibat.ie
At IBAT College Dublin we are focused on
getting you the education and skills needed
to progress your career.

College, just way more focused.

Disclaimer
The information contained in the prospectus is provided as a guide for prospective students seeking admission to the college. While every effort has been made to ensure the information
contained herein is correct, the college is not liable for any errors or omissions. IBAT College reserves the right to cancel, suspend or modify any of the modules, programmes or
accreditation bodies described in this document. Course commencement is dependent on student demand. The course fees will not be refunded once course has commenced.
 Produced by www.DesignPrintworks.ie
Contact our Admissions Team
Connect with IBAT
Drop by our Campus College Dublin:

Pick up the phone

Tel: 00353 1 807 5055

Send us an email to
enquiry@ibat.ie

Log onto our website

www.ibat.ie

IBAT College Dublin

16-19 Wellington Quay,
Temple Bar, Dublin 2, Ireland.

tel 00353 (0)1 807 5055

sms 00353 (0)87 935 0047

general enquiry@ibat.ie
web www.ibat.ie