1 Republic of the Philippines

ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY

La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Business Plan
for
Brilliant Dew
Water Works Inc.

Brilliant Dew Water Works Inc.

Iloilo City, Philippines 5000
143-1111
January 1, 2018
Presented by:
Regina Pantajo
Riza Consumo
Margie Tomias
April joy Andres
Ramon Jamola Jr.
BIT-ELX 3P

PRESENTED TO: MR.GERARDO ARAQUE

ITM 11 INSTRUCTOR

Iloilo Science and Technology University (ISAT-U)

Burgos St., La Paz
Iloilo City, Philippines
2 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

HOW WATER IS IMPORTANT IN OUR DAILY LIFE?

The human body is primarily water. Infants are made up of 70 percent

water, while adult males are 60 percent and females are 55 percent. Water
provides the medium to make our blood, helps move food through our
digestive tract and removes waste from every cell in our body. Drinking a
minimum of 64 oz. of water daily is good to replace what is lost through
metabolism. Our specific water needs should take to account our physical
activity level and the geographic region in which we live. Water hydrates the
body. It provides the medium for electrolytes to circulate throughout our
body. Water also helps regulate pH balance in your body. Water has a
chemical property that makes it able to absorb and release heat to maintain
the temperature of the environment it is in. Improved water supply and
sanitation contributes significantly to the eradication of poverty. Today, over
700 million people dont have access to safe drinking water and 2.5 billion
cant access basic sanitation. Investing in Water and Sanitation is an
investment for the future.

THE BUSINESS

Objectives
To repay initial bank loans by the end of the first year of operation.
To produce a net profit of at least 80,000.00 Php by the 2 nd year of
operation.
To expand additional retail location outlets by the next 3-4 years of
operation and explore additional expansion of more company-owned or
possibly franchised outlets after 5 years.

Business Description

Brilliant Dew Water Works Inc. Our operation will begin on the next year
2018 of January. Will sell safe and clean water beverages through a retail
outlet in Iloilo City. The station will have a bar and seating area as well as a
service counter and will serve beverages prepared on the premises for
consumption there or off-site, along with prepackaged products like baked
goods. The store, which will also include a drive-through window, will be
located in an existing facility near the Burgos St., La Paz, Iloilo City. We will
start initially with our strength and as our business grow, we will add
additional facilities and equipment for the benefit of our service to people.
We will also work with full service to our customers and create counters that
is not available anywhere else, and we do it so with passion. We want to be a
pleasure to do business with, and we want to create high quality, highly
functional state of the art processes and services .
3 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

THE MARKETING PLAN

Products and Services including its advantages and disadvantages
Brilliant Dew will sell safe,clean and purified water and other functional
beverages to health-conscious consumers in Iloilo City. The product line, all
purchased from outside vendors, and will consist of approximately 15
different purified water and other functional beverages, in addition to
selection of freshly baked breads, muffins, cookies and other locally
produced foods.
Drinking water Drinking water is just that: water that is intended for
drinking. Purified water Purified water is water that comes from any source,
but has been purified to remove any chemicals or contaminants. Thats what
Brilliant Dew Water Works Inc. Is doing, we go on through different types
of purification include distillation, deionization, reverse osmosis, and carbon
filtration.

Brilliant Dew Water Works Inc. also caters 4 products. These are the
following:

Mineral Water
Purified Water
Alkaline Water
Pi Water
Mineral Water
-Is water from a mineral spring that contains various minerals, such
as salts and sulfur compounds.Mineral water may be effervescent (i.e.,
"sparkling") due to contained gases.

Purified Water
-Iswater that is mechanically filtered or processed to be cleaned for
consumption. Distilled water and deionized (DI) water have been the most
common forms of purified water, but water can also be purified by other
processes including reverse osmosis, carbon filtration, microfiltration, ultra
filtration, ultraviolet oxidation, or electro dialysis.

Alkaline Water
-Alkaline water, also known as ionized water, is a beverage that is neither
acidic nor neutral on the pH scale, having a level above 7.
4 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Pi Water
Is the water that is very similar to your body water (Living Energy). Living
energy means the energy to live. Pi Water has the same function (energy)
that your body water has.
Water purification plays a key role in ensuring access to safe drinking water.
Safe drinking water is our concern because it positively impacts the health of
the entire community. Systems are in place to ensure ongoing water quality,
including water quality testing. The testing helps ensure the water treatment
process results in a product that meets federal water quality guidelines.
Brilliant Dew analyzes the water we use in our production that involves
looking for several kinds of contaminants, including unsafe levels of organic,
inorganic, microbial and/or radioactive contaminants.

Brilliant Dew will sell primary products that is functional in eight steps of
purification to make sure that our product is safe and clean:

Screening
Pre-treatment
Coagulation and Flocculation
Sedimentation
Filtration
Disinfection
Corrosion and scale control
Taste and Odor control

There are no disadvantages to water purification -- it's essential for healthy

drinking water -- but it has some shortcomings because it may not remove
every possible contaminant from drinking water.

Potential Market
Brilliant Dew will target health-conscious and generally well educated and
affluent consumers who are interested in trying new products and
dissatisfied with the limited selection and lack of personal service which is
mostly found in grocery store-type water retailers. Our other projected
customers are those near to our station. We will also be selling our products
in Gaisano Malls Groceries, SM Malls Groceries, Supermarkets and
Convenient Stores such as 7/11 (seven eleven), I-Mart, Quix Mart,
Munsterrific, Schools cafeteria and Restaurants. This business will also sell
products to the public.
5 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Here listed below is the graphed detail of some of our target

consumers.

Demographic Factor

Adults ages 35-55 years old

Young adult ages 18-35 years old

Water Consumption Level of awareness on our products Affordability of our products

Adolescent ages 10-17 years old

Children ages 6-9 years old

0 1 2 3 4 5 6

Competitors
Brilliant Dew Water Works Inc. will be new to Iloilo City. Competitors are
also primarily sell mass-market waters through grocery store-type locations
and do not focus on the water beverage market. Brilliant Dew will come from
educating consumers about the appeal and benefits of water beverages and
from providing high-quality products not available in grocery stores. Price
competition will be a minimal concern given current market condition.

Our primary competitors are:

Nature's Spring Mineral Water - Iloilo in Iloilo City
The business Nature's Spring Mineral Water - Iloilo in Iloilo City is listed in the
category Bottled Water in the Yalwa Business Directory. Alternative
companies listed for this industry include Quench-O Purified Drinking
6 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Water, Nature's Spring Mineral Water - Iloilo or Nature's Spring Mineral Water
- Iloilo located at Sportsville Sambag, Jaro, Iloilo City, 5000, Iloilo. Currently,
there are 7 companies listed on Yalwa in the category Bottled Water in Iloilo
City. The industry Bottled Water belongs to the category Drink. In this
category you can also find listings for the
industries Cafes, Breweries and Liquor Store Iloilo City.

Ong Bun Water Station

OB Water Station at # 73 Fuentes St., Iloilo City
Michelle/May
Tel. #3351271

Oasis Water Company

In 1984, Oasis become the first company to introduce 5- gallon bottle in the
UAE. We now have the largest distribution fleet in the country to make sure
your water is delivered on time, every time.

Long Lifes Natural Alkaline Water Station

Address: McArthur Drive, Lapaz, Iloilo City, 5000 Iloilo

Phone:(033) 320 1925

Dragon Farm Purified Drinking Water Corporation

Address: Lot 1, Block 13, Sampaguita Street, Alta Tierra Village, Jaro, Iloilo
City, 5000 Iloilo

Phone:(033) 320 4232

Crystal Pearl Water Refilling Station

Address: 14 Fajardo Street, Brgy. Fajardo, Jaro, Iloilo City, 5000 Iloilo
Phone:(033) 503 3371

Pricing
Brilliant Dew will offer products on the following prices:

Mineral Water - P 10.00

Purified Water - P 15.00
Alkaline Water - P 20.00
Pi Water -P 150.00 P 200.00
7 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Pi Water has the highest price since Pi Water is a type of water which is
through thorough experimentation to satisfy customers.

In addition, larger sizes of water will be sold for customer carryout or

delivery. They will range in size from one-liter bottles to 20-liters plastic jugs
at prices .
Products will be sold on a cash basis to retail customers. Corporate
customers, expected to represent an insignificant proportion of sales at
beginning, will be involved and given 30 days to pay.
As for the pricing strategies, like any other firm, Brilliant Dew Water Works
Inc., gathered information through surveying 100 people from the area
where the firm will be located at. The survey was about the type of water
people in the area most likely used in drinking, nearby refilling stations, and
the pricing scheme of the nearby refilling stations. Based from the survey,
the researchers concluded prices that are not that high so that it can
compete with the nearby stations. In addition, the survey also included
comments and suggestions so that the outcome of the refilling station will
attract more customers and that it can reassure the owners that the
customers are satisfied with their service.

Marketing Methods
Brilliant Dews Overall marketing strategy will be to educate consumers
about the benefits of its water products and beverages to promote the
availability of these products through Brilliant Dew. Customers will be
reached through fliers, newspaper advertisements and special events.

Location also plays an important role in marketing and promotion with the
business being located near a high-traffic retail area in Iloilo.

Brilliant Dew will promote its water drinks to customers through:

Regular newspaper advertisements focusing on the benefits of water

beverages.
A Publicity campaign that will spotlight corporation owners on health-
related TV and radio broadcast and position them as experts in print
publication.
Educational and promotional fliers that are distributed to residences
within two kilometer radius.
Discounts offered to groups such as health-food cooperatives, organic
gardening clubs and cultural association.

TECHNICAL (Production) PLAN

These are the materials requirements in our business:
 8 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

1. Water Refilling Machine

2. Renovation or New Store at least
20sqm. Size
3. Delivery vehicle
a) For house delivery
b) Small Tank Truck
4. Business permit and other legal doc.
5. Initial Supplies/ Miscellaneous
a) 150 Bottles slim
b) 50 Bottles round
c) Heat gun
d) Stickers
Brilliant Dew will include this following purification process in order to make
sure that the water we produce is purely safe and clean.

In our production, we include this following processes:

Screening
Water from lakes, rivers or the ground passes through a screen as it
enters the water treatment plant. When the water source is a lake or river,
the screen serves an important function, keeping out large natural
contaminants such as plants and wood, or fish. If ground water is used,
9 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

screening may not be necessary since the water has passed through layers
of the earth in what is essentially a natural screening function.

Pr-treatment
Pumps bring raw" or untreated water, often from lakes or rivers,Into the
purification plant through screens that exclude fish, weeds, branches and
large pieces of debris. Screening may not be necessary for groundwater. The
plant may aerate the water at this point to increase the oxygen content and
thus help remove problematic odors and tastes.

Coagulation and Flocculation

The purpose of these two steps is to clear water of the small particles
that cause it to be turbid or cloudy. Turbidity renders the water hard to
disinfect. The water is rapidly agitated to disperse coagulant chemicals
throughout it. The small particles, including many bacteria, begin to form
large clumps called flocs or floccules. In flocculation, the water is mixed
gently so that these clumps combine and precipitate out further.

Sedimentation
The water and flocs are pumped into sedimentation basins. Here, the
flocs settle beneath the water so that they can be removed. About 85 to 90
percent of the suspended particles responsible for turbidity are removed
at this point, including large amounts, but not all, of the bacteria.

Filtration
In filtration, the water flows through a multilayer medium such as quartz
sand, activated carbon or anthracite coal in order to remove up to 99.5
percent of the solid materials remaining in it, whether flocs, microbes or
minerals. This step usually is the last one in the process of removing solids
from the water.

Disinfection
Disinfection kills off disease-bearing organisms in the water. Mostwater
treatment plants use chemicals, generally chlorine compounds, as
disinfectants.Although chlorine is still one of the most common disinfectants,
ultraviolet radiation and ozone gas are becoming more widespread. Chlorine
is increasing in cost and has some known toxic effects on humans and fish. In
addition, some disease-carrying microbes like Giardia and Cryptosporidium
resist chlorine.

Corrosion and scale control

The pH of the water is adjusted so that it neither corrodes nor deposits
too much scale in pipes.Excessive amounts of scale can disrupt plumbing
10 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

systems, but small water distribution system is desirable. As well as causing
leaks and other damage, corrosion releases pipe metals like lead and copper
that jeopardize human health.

Taste and Odor control

Unpleasant tastes and odors remaining in the water, such as those
from algae, often do not pose any health hazards. Yet consumers prefer
to do without them. So water purification plants often remove tastes and
odors through additional chemical treatment, ozonation or filtration. At
this stage, some municipalities also require the addition of fluoride to the
water for dental health.

COMPANY ORGANIZATIONAL CHART

Manager

Bookkeeper Administrative Assistant

Technical Assistant Front Liner Delivery Man

Person # 1 Person # 2

Manager
-Overseas store operations at least 4 hours a day
Bookkeeper / Accountant
-Makes financial statement of business operations
Administrative Assistant
-Logs and handles cash sales and purchases and monitors the business
Technical Assistant
-Maintains and runs the machine
Front Liner (Person # 1)
-Accepts and refills containers of customers
Delivery Man (Person # 2)
-Transport refilled containers to customers home
11 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Job Description and Job Specification

Manager

Job Description Job Specification

Maintains staff by recruiting,

selecting, orienting, and Approximately 4-6 years of
training employees. sales experience in the
marketing industry.
Accomplishes staff results by
communicating job
Experience with a company
expectations.
in a related company sector.
Establishes strategic goals
by gathering pertinent Extensive experience of
business, financial, service, developing, maintaining and
and operations information. delivering on marketing
strategies to meet company
Accomplishes financial
objectives and strong
objectives by forecasting
understanding of customer
requirements.
and market dynamics and
Maintains quality service by requirements.
enforcing quality and
customer service standards. If applicable, a willingness to
Maintains professional and travel and work in a global
technical knowledge by team of professionals.
reviewing professional
publications; establishing
personal networks; bench
marking state-of-the-art
practices; participating in
professional societies.
Contributes to team effort by
accomplishing related results
12 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Job Description Job Specification

Maintaining the financial
records of the company
using bookkeeping software
and online spreadsheets
Trained in QuickBooks
accounting package
Relevant Bookkeeping
Experience

Maintaining records of Knowledge of Microsoft

subsidiaries Office & Internet

Preparing and processing QuickBooks Accounts

payroll/s experience

Reconciling all accounts Excellent interpersonal skills

periodically
Preparing monthly,
quarterly, half-yearly, and
yearly financial statements
Numerate & Literate
Excellent organizational
skills

Calculating taxes, collecting Able to prioritize

bad debts, paying creditors,
and analyzing financial Able to work to deadlines
statements
Able to work on own
Producing accounting initiative
reports and income and
expenditure statements Discreet

Processing sales invoices, Flexible

receipts and returns and
maintaining a monthly profit Self Motivated
A
13 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Job Description Job Specification

Maintains work flow by

studying methods; Basic reading, writing, and
implementing cost arithmetic skills required.
reductions; and developing
reporting procedures.
Creates and revises systems
Knowledge of Microsoft
and procedures by analyzing
Office and telephone
operating practices, record
protocol.
keeping system.
Ensures operation of
equipment by completing
preventive maintenance Excellent communication
requirements; calling for skills both written and oral
repairs. and to use initiative to
organize and prioritize work
Maintains supplies inventory
and meet deadlines.
by checking stock to
determine inventory level.
Maintains professional and
technical knowledge by Ability to work as part of a
attending educational team and use own initiative
workshops; reviewing where applicable and to
professional publications; operate data management
establishing personal and filing systems, and
networks; participating in interpret and analyze data.
professional societies.
Contributes to team effort by
14 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Job Description Job Specification

Ensure legal compliance of Excellent interpersonal skills

OEA packaging, both to provide quality customer
suitability for purpose and service to both internal and
disposal. external customers.

Strive to minimize Ability to interact with

environmental impact of different levels of personnel.
packaging, operations, and
waste management.

Strong organizational and

time management skills.
Carry out environmental and
personnel swabbing and ATP
evaluation of hygiene
systems. Additional experience may
be substituted for lack of
formal degree.

Evaluating and trialing new

machinery for water
processing and improving Has at least vocational 2
production processes. year diploma.
15 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Job Description Job Specification

Knows how to drive a 10- At least high

wheeler truck or less. school graduate

Knows how to operate Hardworking

water station equipments.
Has good
Has valid license personality

Contributes to team effort Who can work

by accomplishing related under pressure
results as needed.
Self Motivated
16 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

Front
Liner
Person # 1

Job Description Job Specification

A person who can be all At least high school

around in a water refilling graduate.
station business (except
manager, bookkeeper Hardworking
and administrative
assistant) Has good personality

A person who at least Who can work under

knows how to operate pressure
water processing
equipment. Self Motivated

Contributes to team Pro-active Team Worker

effort by accomplishing
related results as Efficient at work
needed.
Knows how to deal with
customers.
17 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

FINANCIAL PLAN
Salary, Benefits and Incentives (Working Capital)

Salary Benefits Incentives

SSS Service
Technical
Phil Health Incentive
Assistant P250.00/day
Pag - ibig Fund Leave
13th Month Pay Meal and Rests
Overtime Pay Period
and Holiday/
Holiday/Rest Christmas
Day Pay Bonus
Front P200.00/day
Liner Night Shift Mid-Year Bonus
Differential Cost of Living
Allowances
Paid Holiday
and Vacation
Delivery P200.00/day
Man Leaves

Total P16,9000.00/mo
nth
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ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

CAPITAL INVESTMENT
1. Water Refilling Machine P 250,000.00
2. Renovation or New Store at P75,000.00
least
20sqm. Size
3. Delivery vehicle P 150,000.00
a) For house delivery
b) Small Tank Truck

4. Business permit and other P 10,000.00

legal doc.
6. Initial Supplies/ Miscellaneous P 31,750.00
a) 150 Bottles slim
P18,750.00
b) 50 Bottles round
P 7,500.00
c) Heat gun
P 2,500.00
d) Stickers
P 3,000.00

6.Others P 8,250.00
TOTAL P 525,000.00
 19 Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
La Paz, Iloilo City

COLLEGE OF INDUSTRIAL TECHNOLOGY

First Year Second Year Third Year

1. Manpower / Salaries P 203,450.00 P 203,450.00 P

195,000.00
Technical Assistant
-P250/day
Front Liner
-P200/day
Delivery Man
-P200/day

2. Electric Bill P18,000.00 P30,000.00 P24,000.00

3. Phone Bill P6,000.00 P7,200.00 P4,800.00

4. Transportation P18,000.00 P12,000.00 P12,000.00

/ Gas
Allowance

5. Consumables and P12,000.00 P12,000.00 P12,000.00

Others

GROSS EXPENSES P257,450.00 P264,650.00 P248,300.00

Operating Expenses

MONEY ALLOCATION
1. Water Refilling Machine P500,000.00
2. Renovation or New Store at P 250,000.00
least 20sqm. Size
3. Delivery vehicle P 500,000.00
4. Business Permit and other P 10,000.00
Legal documents
(DTI, Mayors Permit, Water
Testing, etc.)
5. Initial Supplies/ Miscellaneous P 50,000.00
a) 150 Bottles slim P 20,000.00
b) 50 Bottles round P 10,000.00
c) Heat gun P 10,000.00
d) Stickers P 10,000.00
6. Others P 30,000.00
TOTAL P 1,390,000.00

Brilliant Dew needs P 1,500,000.00 in short-term financing to cover

start-up cost, purchase necessary equipment, and provide working
capital until the business can support itself from cash flow.The owners
will invest P1,000,000.00 of their own cash, each of them will provide
P 200,000.00 and the remaining balance worth P500,000.00 will be
borrowed initially from the bank. Interest payment will begin after the
first month. After 10 months, operations will generate sufficient cash to
pay down the balance of the loan in two balloon payments, which will
result in the loan being paid off by the end of the first year. The owners
are prepared to pledge personal assets as collateral for this loan.