ED3601 CTS Module Planning CTS Module

Alphanumeric Code and Title

MAM 3130: Agriculture Marketing

Component 2: Integrated CTS Level Advanced

Assessment Plan Introductory, Intermediate,
Advanced

Duration 25
Teacher Name: Michael Krokosh Total Instructional Hours Allotted

CTS Module/Program Considerations:

Prerequisites: none
Model of Implementation: Exploratory
Pathway: BIT Program
Safety: Online safety, Farm Safety
General Notes/Reminders:
Focus on students backgrounds (these will be identified in visual mini-poster created during 1 st class)
Allow all students opportunity to identify and pursue marketing and agriculture career paths
Help students find comfort in participating in consultation role with producer or service provider
Utilize marketing template resources in a way that does not hinder creativity, no exemplar provided purposely
Help students assess applicability of both open and closed systems of marketing. Gain appreciation of merits for
both
As Teacher of this course, Have fun! Remember having fun is contagious and fosters student creativity and
engagement
Essential Understanding(s): Essential Question(s):
20 years from now, students should know/remember/be  - Engages Students / Provokes Interest
able to do having successfully completed this
module.  - Promotes Inquiry / Complex Responses
What are the strengths and weaknesses for the
Understand that agriculture is a massive
producers, and society, of an open and closed
industry, and that both open and closed marketplace?
supply managed systems provide
What are the impacts of an open vs. closed
opportunities for employment
marketplace for agricultural marketing, what are
Gain skills networking with producers to gain
the opportunities and threats?
market intelligence
What impacts can effective agricultural
Evaluate benefits and costs of specific market
marketing have for an ag-business and a
structures community?

Essential Processes: Essential Products:

Understand agriculture marketing theories
and philosophies
Investigate marketing decisions in open and
closed market structures, analyze their
applicability
Create an agricultural marketing plan based
on active producer or service provider
Pre-existing Knowledge and
Skills:
There are no specific prerequisite courses for
MAM 3130
Students entering this course may have
different levels of understanding in regards
to agriculture and marketing. Most students
will likely enter from a BIT cluster
(marketing) background, or an NAT cluster
(agriculture) background.
The course is designed to welcome students
of these diverse background because of
continuous analysis of exit slips. Exit slips
will provide formative assessments, that can
inform instruction of knowledge and skills,
Google Form Exit Slips
Agriculture Marketing Plan
Community Agriculture Producer/Service Provider
Where Does This Lead?
The knowledge and skills acquired in MAM 3130 lead to
students having the skills and abilities required to
pursue careers in marketing. These skills of
networking and consulting are transferrable across
business segments.
MAM 3130 is an advanced level module and is not a
prerequisite course for any CTS modules. It does
however provide foundational knowledge for students
considering pursuing careers in Marketing, or
Agriculture.

ED3601 CTS Module Plan Assignment (Component 2: Integrated Assessment Plan)

 ED3601 CTS Module Planning CTS Module
Alphanumeric Code and Title
MAM 3130: Agriculture Marketing

Component 2: Integrated CTS Level Advanced

Assessment Plan Introductory, Intermediate,
Advanced

Duration 25
Teacher Name: Michael Krokosh Total Instructional Hours Allotted

so effective learning can occur in this

module.

Marketing Factors Audien

Title Report Presentation
Quiz
ce
Purpose /

Type Formative Summative Formative Summative Formative Summative Summative

Pre-Assessment / Diagnostic
Formative
Summative

Task
Learning

Process
Competencies
Growth / Development
Google
Forms
Marketing
Plan
Google
Forms
Applicability
Presentation
Marketing
Understandi Quiz Interview

Outcomes
Product
Performance Task
ng

Quiz / Test

Modality
CTS Module(s) Write Say Write Say Say Say Write Do
Do
Core Subject(s) Say

K&E Competencies Assessor Self Self

8 Competencies (Alberta Self
Peer Teacher
Teacher
Teacher
Teacher Self Teacher Teacher

Education) Teacher

Literacy/Numeracy Device
Progressions Anchor / Sample /
Exemplar Rating Scale Rating Scale Conversatio
Others Anecdotal Notes
Checklist / Rating Scale
Google Rubric Google Rubric n Answer Key Rubric
Conversation / Q & A Survey Survey Q&A
Heuristic
Rubric
Other

Audience
Individual Online Teacher Online Class Class Teacher Community
Class / School
Community / Online

Weighti
40% 30% 20% 10%
ng
Prioritized / Clustered Outcomes Level(s) of Cognition / Performance Criteria
Knowledge Knowledge
1. investigate factors that influence open agriculture Summarizing Identify market
Content, structures,
marketing Researching Describe
1.3 identify marketing structures used to facilitate commodity learning consumer
exchange; e.g., Winnipeg Commodity Exchange, Omaha outcomes, preferences,
Market Exchange, Chicago Grain Exchange Describing Outline market
1.4 describe the stages through which the trends conditions
agriculture/horticulture product moves en route to the
consumer
1.5 describe factors that influence consumer preferences and
the development of new products and markets within the
industry
1.6 outline market conditions leading to, and steps in, altering
the product or service or developing a related product or
service

2. describe general characteristics and applications of

marketing within a closed, supply managed marketing
structure
2.1 describe past and present trends in the regulated
marketing of an agricultural commodity, product or service
2.2 describe factors that have affected marketing practices
within the industry
2.4 explain the role and impact of regulatory systems and
strategies used in marketing the commodity, product or
service including:
2.4.1 marketing boards and cooperatives
2.4.2 quota systems and monopolies
2.6 explain the function of income stabilization programs and
their effect on long- and short-term market trends
3.1 explain the concept of supply management and
differences between non-regulated (open) and regulated
(closed) marketing systems

ED3601 CTS Module Plan Assignment (Component 2: Integrated Assessment Plan)

 ED3601 CTS Module Planning CTS Module
Alphanumeric Code and Title
MAM 3130: Agriculture Marketing

Component 2: Integrated CTS Level Advanced

Assessment Plan Introductory, Intermediate,
Advanced

Duration 25
Teacher Name: Michael Krokosh Total Instructional Hours Allotted

3. assess the benefits and costs of open, free

enterprise and closed, supply managed marketing
systems
3.2 identify economic factors that affect marketing activities
within the industry including:
3.2.1 law of supply and demand
3.2.2 price determination and the futures market
3.2.3 comparative advantage
1.1 illustrate the laws of supply and demand, and factors that
cause changes in supply, demand and pricing of the
Evaluate
commodity, product or service Judging
1.2 examine competition in both domestic and international benefits and
Evaluate
markets, and barriers/restrictions on free trade costs of
Compare
2.3 compare approaches used to market the commodity, market
benefits,
product or service in Canada with approaches used in other structures,
Recommend
Assessing
nations; e.g., United States, Pacific Rim, Europe between
Structures,
2.5 describe the impact of government policies and legislation Summarize
open/closed
marketing
on marketing activities within the industry including: 2.5.1 market
systems,
provincial, federal and international trade agreements 2.5.2 structures,
transportation policies 2.5.3 nontrade standards; e.g., health Defending
their choice
and safety
4. explain factors that affect decisions to produce and
market an agriculture commodity within an open or
closed, supply managed marketing structure
4.1 identify factors that influence decisions to market the
commodity, product or service
4.2 identify ways in which relevant trade policies and
regulations may influence marketing decisions
4.3 identify and assess viable alternatives for marketing the
commodity, product or service; e.g., marketing board,
cooperative, direct sale
5. develop and present a plan for marketing an
agriculture/horticulture commodity, product or service
through a particular marketing structure
5.1 explain the goals of marketing an agriculture/horticulture
commodity, product or service Create
Design
5.2 compare potential strategies that might be used to based on
distribute the product or service in the marketplace Create
actual
Develop
5.3 describe one or more strategies that may be used to producer
protocol for
promote an agriculture/horticulture commodity, product or information,
decision
service; e.g., advertising, personal sales, telemarketing, Propose plan
making
for
display, in-store samples, trade shows implementati
5.4 use market research and product development in on
adapting the commodity, product or service to meet present
and future market needs; e.g., consumer polls, surveys, focus
groups

6. demonstrate basic competencies

6.1 demonstrate fundamental skills Evaluate
Generalize Apply
6.2 demonstrate personal management skills Articulate
6.3 demonstrate teamwork skills Create Create effective use
Use Use of marketing question set,
marketing marketing system types Interview
7. create a transitional strategy to accommodate skills skills based on a market
personal changes and build personal values specific participants
7.1 identify short-term and long-term goals industry
7.2 identify steps to achieve goals

ED3601 CTS Module Plan Assignment (Component 2: Integrated Assessment Plan)