Howard Schultz

chairman and chief executive officer

TODAY*

~26,000 STORES

75 COUNTRIES

90M
UP TO OCCASIONS
PER WEEK

+330,000 WEAR THE

GREEN APRON

* AS OF Q1 FY17
25 Years Ago
June 26, 1992
 TOTAL SHAREHOLDER 18,325%
RETURN SINCE IPO
TSR %

SBUX
S&P 500
NASDAQ COMPOSITE
DOW JONES INDUSTRIAL AVERAGE

6/26/1992 3/20/2017
Note: Total shareholder return calculated
based on the closing price of the SBUX IPO
date (6/26/1992) and assumes all dividends
reinvested on the ex-date.
 TOTAL SHAREHOLDER $183,250
RETURN SINCE IPO
IF $1,000 WAS INVESTED AT IPO

SBUX
S&P 500
NASDAQ COMPOSITE
DOW JONES INDUSTRIAL AVERAGE

6/26/1992 3/20/2017
Note: Total shareholder return calculated
based on the closing price of the SBUX IPO
date (6/26/1992) and assumes all dividends
reinvested on the ex-date.
11th
CONSECUTIVE
YEAR
 1. APPLE
2. AMAZON.COM

3. STARBUCKS
WORLDS MOST
ADMIRED 4. BERKSHIRE HATHAWAY
COMPANIES 5. DISNEY
6. ALPHABET
7. GENERAL ELECTRIC
8. SOUTHWEST AIRLINES
9. MICROSOFT
10. FACEBOOK
OUR CORE
PURPOSE
AND REASON
FOR BEING
OUR CORE
PURPOSE
AND REASON
FOR BEING
OUR CORE
PURPOSE
AND REASON
FOR BEING
OUR CORE
PURPOSE
AND REASON
FOR BEING
OUR CORE
PURPOSE
AND REASON
FOR BEING
OUR CORE
PURPOSE
AND REASON
FOR BEING
OUR CORE
PURPOSE
AND REASON
FOR BEING
OUR CORE
PURPOSE
AND REASON
FOR BEING
VETERANS
& MILITARY
SPOUSES
HIRED

10,000
BY 2025
VETERANS
& MILITARY
SPOUSES
HIRED

10,000
N E W G OA L
BY 2025
25,000
BY 2025
 OPPORTUNITY
YOUTH

HIRED

40,000
LOS ANGELES / FEB 19, 2016 AT 8AM / 5K ATTENDEES
BY 2025
 OPPORTUNITY
YOUTH

HIRED

40,000
N E W G OA L
BY 2025
100,000
LOS ANGELES / FEB 19, 2016 AT 8AM / 5K ATTENDEES

BY 2020
 COLLEGE
ACHIEVEMENT

Pathway to
Admission

Starbucks is the first

BY 2025
and remains the only
company in America
to offer comprehensive
full-college reimbursement
for employees
 COLLEGE
ACHIEVEMENT

Pathway to
Admission

N E W G OA L

25,000
BY 2025

BY 2025
 WAIKIKI, HAWAII

LAKE FOREST, IL

4TH & LA BREA, LA

 Tokyo
Seattle (2018)
(2014) Milan
(2018)
Shanghai
(2017)

Princi New York Milan

Seattle (2018) (2018)
(2017)
PIKE PLACE
SEATTLE, WA
Kevin Johnson
president and chief operating officer
To inspire and nurture the human spirit
one person, one cup,
and one neighborhood at a time.
HUMAN CONNECTION INNOVATION CHINA
FERGUSON, MO
FERGUSON, MO
 Humans were not designed to be solitary creatures. We evolved to
survive in tribes; the need to interact is deeply ingrained in our genetic code.
So much so, says John Cacioppo, that the absence of social connections
triggers the same primal alarm bells as hunger, thirst and physical pain.
Chronic Loneliness Is
a Modern-Day Epidemic
HUMAN CONNECTION
HUMAN CONNECTION
RENAISSANCE OF
SMALL LOT COFFEES
CASCARA LATTE

COFFEE INNOVATION
BARREL-AGED COFFEE
TEA INNOVATION
FOOD INNOVATION
FOOD INNOVATION
Introducing
DIGITAL INNOVATION
WORKPLACE
BY FACEBOOK
WORKPLACE
CHANGING
THE WAY WE WORK
INCREASING THROUGHPUT
IN OUR STORES
Gerri Martin-Flickinger
executive vice president,
chief technology officer
PERSONALIZATION AND
MOBILE ORDER & PAY
HARNESSING DATA Account Info
Customer

TO DELIVER REAL Real-time

Preferences

TIME CUSTOMER Personalization

EXPERIENCES Engine Purchase
History

Always learning from 3rd

Party
our customers data Contextual
Data
Starbucks
App Data
Usage Weather/Daypart/Location
HARNESSING DATA
TO DELIVER REAL
TIME CUSTOMER
EXPERIENCES

Always learning from

our customers data
 +20%
vs. last year
U.S. Rewards
Member Spend

3x
personalized
marketing sales lift
 Conversational AI platforms
will be the next big paradigm

shift in informational
technology.
GARTNER
 MY 100K
STARBUCKS current
BARISTA customers

Available
Summer 2017
ENGINEERING
ADDITIONAL
CONVERSATIONAL
COMMERCE
CAPABILITIES
COMING
End of 2017

Available through the

Alexa Starbucks skill in
Ford cars with SYNC 3
 1 in 6
adults in the
U.S. received a
Starbucks gift
card last
holiday season
Available
April 2017
Molly Liu
vice president, digital ventures
Starbucks China
AN INTEGRATED STARBUCKS
EXPERIENCE TO DEEPEN
HUMAN CONNECTION
STARBUCKS SOCIAL
GIFTING EXPERIENCE
A PIONEERING
InspiresSOCIAL GIFTING
daily small act
of kindness
EXPERIENCE
Co-created by
Starbucks and Weixin
CUSTOMERS HAVE
EMBRACED THE
SAY IT WITH
STARBUCKS
EXPERIENCE
CHINA:
OUR FASTEST GROWING MARKET

2,600 stores
127 cities
5M customer visits/week
 CREATING SHAREHOLDER VALUE

HUMAN CONNECTION INNOVATION CHINA

 CREATING SHAREHOLDER VALUE

$10B $1.6B Investing

Returned to Capital deployed for the long-term
shareholders over this year in our partners
the past 5 years and digital
PIKE PLACE
SEATTLE, WA
PIKE PLACE
SEATTLE, WA
Lucy Helm
executive vice president,
general counsel and secretary