ELECTRONIC ARTS PRIVACY AND COOKIE POLICY

Effective Date: May 9, 2016

TRUSTe Privacy Certification
By registering for an EA Account (formerly known as an Origin Account) ("Account
"), using this site and/or any of EA's online or mobile products and services, y
ou agree to EA's Privacy Policy and that we may transfer and store your informat
ion in the USA. By registering, you agree that EA may process your data in accor
dance with the following privacy policy and that you will abide by EA's Terms of
Service.
IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE ANY EA SITE, ONLINE OR MOB
ILE PRODUCT OR SERVICE. If we change our privacy policy, we will post those chan
ges to this privacy statement, the home page or other places so that you are awa
re of what information we collect, how we use it, and under what circumstances,
if any, we disclose it. We reserve the right to modify this privacy statement at
any time, so please review it frequently. If we make material or significant ch
anges to this policy or the way we use your child's information, we will notify
you or the parent/guardian here, by email, or by means of a notice on our home p
age prior to the changes taking effect. Your continued use of our online and mob
ile products and services will signify your acceptance of the changes to our onl
ine Privacy Policy.
TABLE OF CONTENTS
I. EA Online And Mobile Privacy Policy: Introduction
II. EA's Site Is TRUSTe Certified
III. What Is Personal Information And When Does EA Collect It?
IV. What Is Non-Personal Information And When Does EA Collect It?
V. Information Provided to EA By Third Parties.
VI. What Happens To The Information EA Collects?
VII. Where Is The Information Held?
VIII. How Does EA Protect Your Personal Information?
IX. Review, Correction of Your Information, Requesting Removal From Mailing List
s And Deactivating Your Account
X. A Special Note About Children
XI. Public Information Including User Generated Content, Online Forums, Blogs An
d Profiles
XII. Third Party Sites
XIII. Products Offered In Partnership With Third Party(s)
XIV. Contact Information & Complaints Process
XV. California Residents: Your California Privacy Rights
XVI. Dispute Resolution By Binding Arbitration

I. EA Online And Mobile Privacy Policy: Introduction

EA and its subsidiary companies know that you care how information about you is
used and shared, and we appreciate your trust that we will do so carefully and s
ensibly. We respect the privacy rights of consumers and recognize the importance
of protecting the information collected about you. We have adopted this global
online Privacy Policy to explain how we store and use personal and non-personal
information we collect online on our websites, during your use of our online pro
ducts and/or services (including online game play) and on mobile platforms. This
policy does not cover information provided online in response to job postings.
Please review the EA Jobs Data Privacy Statement on EA's jobs site at www.jobs.e
a.com for further information.
If you reside in the United States, Canada or Japan, these terms are an agreemen
t between you and Electronic Arts Inc. If you reside in any other country, then
these terms are an agreement between you and Electronic Arts Swiss Srl.
This policy also applies to TRUSTe certified EA Websites. To view a list of thes
e Validated EA Websites, please visit www.TRUSTe.com. In addition, EA owns sever
al other domain names that point to the websites referenced above. We may also a
dd new sites that are subject to this privacy policy and that list will be updat
ed to include those. Please note that this policy applies only to sites maintain
ed by EA, and not to websites maintained by other companies or organizations to
which we link.
II. EA's Site Is TRUSTe Certified
EA has been awarded TRUSTe's Privacy Seal signifying that this privacy policy an
d practices have been reviewed by TRUSTe for compliance with TRUSTe's Privacy Pr
ogram Requirements available at truste.com including transparency, accountabilit
y and choice regarding the collection and use of your personal information. TRU
STe's mission, as an independent third party, is to accelerate online trust amon
g consumers and organizations globally through its leading privacy trustmark and
innovative trust solutions.
III. What Is Personal Information And When Does EA Collect It?
EA collects both personal and non-personal consumer information. Personal inform
ation collected by EA is discussed below in this section. Non-personal informati
on is discussed below in Section IV.
Personal information is information that identifies you and that can be used alo
ne, to contact you on-line or off-line. EA may collect personal information from
our online visitors during:
- Contest registration and prize acceptance;
- Warranty registration and requests;
- Customer support and/or technical service requests;
- Player match up and other head-to-head online competitions;
- Registration for games and/or special game-specific events;
- Newsletter subscriptions, referral services, and other marketing surveys and e
mail campaigns;
- Registration for Origin and/or other service accounts;
- Creation of a personal profile;
- Product, service and/or subscription orders;
- Service requests from third party service providers on our site;
- Access to our products and/or services on social networks or other third party
services; and
- Otherwise through use of our software, mobile or online services where persona
l information is required for use and/or participation.
Information collected will vary depending upon the activity and may include your
name, email address, phone number, home address, birth date, mobile phone numbe
r and credit card information. Visitors to EA Mobile may be asked to provide the
name of their mobile service carrier, model of their mobile phone and a valid m
obile number so that we may provide purchase instructions directly to their mobi
le phone. In that context, your mobile number will only be used to send you a te
xt message with a link to download your game and will not be retained for any ot
her purpose. Prize winners may be required to provide their Social Security or o
ther identification number for tax purposes, and will be used only for prize ful
fillment.
IV. What Is Non-Personal Information and When Does EA Collect It?
Non-personal information, alone, cannot be used to identify or contact you. EA c
ollects non-personal information about your use of our online and mobile product
s and services both on our website and in the course of game play and software u
sage (on PC, mobile and game system platforms).
We will retain your information for as long as your EA Account is active or as n
eeded to provide you services. If you wish to cancel your EA Account or request
that we no longer use your information contact the Privacy Policy Administrator
in your country listed on our site at privacyadmin.ea.com, or if your country is
not listed, by contacting the Privacy Policy Administrator in the United States
. There may be instances where we are legally required to retain your informat
ion.
A. What Types of Non-Personal Information Does EA Collect?
When you use EA online and mobile products and services or you play our games on
your PC or game system, we may collect certain non-personally identifiable info
rmation for purposes including improving our products and services, troubleshoot
ing bugs, providing services to you, facilitating the provision of software upda
tes, dynamically served content and product support as well as communicating wit
h you. The non-personal information collected may include demographic informatio
n including gender, age, zip code, information about your computer, hardware, so
ftware, platform, game system, media, mobile device, including unique device IDs
or other device identifiers, incident data, Internet Protocol (IP) address, net
work Media Access Control (MAC) address and connection. We also collect other no
n-personal information such as username, user ID or persona, feature usage, game
play statistics, scores and achievements, user rankings, time spent playing our
games, and click paths as well as other data that you may provide in surveys, v
ia your account preferences and online profiles such as friends lists or purchas
es, for instance. We may also receive information from third parties in connecti
on with market and demographic studies and/or other data that we use to suppleme
nt personal information provided directly by you.
B. How Does EA Collect Non-Personal Information?
EA collects non-personal information along with personal information when you ac
tively provide it in the context of various online and mobile activities includi
ng online and mobile purchases, game registration and marketing surveys, for ins
tance. In addition, we and other third parties use cookies and other technologie
s to passively collect non-personal demographic information, personalize your ex
perience on our sites and monitor advertisements and other activities as describ
ed below. We may also derive from the information collected other facts, such a
s determining the applicable tax rate based on your IP address.
1. Cookies
Cookies are small files applied to your Internet browser to track movements with
in websites. We may link cookie information to personal information. Cookies lin
k to information regarding what items you have selected for purchase at our stor
e, pages you have viewed, or games you have played. This information is used to
keep track of your shopping cart and make sure you don't see the same ad repeate
dly, for example. Also, we use cookies to deliver content specific to your inter
est and to monitor website or game usage. We and third parties collect informati
on on what games are played, how much time is spent playing the games and which
ads or links are clicked. Some of our sites use an outside ad company to display
ads. These ads contain cookies. Cookies received with banner ads are applied by
our ad companies, and EA does not have access to this information. Most browser
s are automatically set to accept cookies whenever you visit a website. You can
disable cookies or set your browser to alert you when cookies are being sent. Ho
wever some areas of our sites will not function properly if you do so. You can s
et your web browser to warn you about attempts to place cookies on your computer
, or limit the type of cookies you allow. For more information concerning how to
disable your cookies, please visit help.ea.com.
We and other third parties may also use flash cookies, also known as "local shar
ed objects," on our sites that employ Flash technology. Flash cookies are small
files similar to browser cookies and are used to remember the site's settings to
personalize the look and feel of the site. Like normal cookies, Flash cookies a
re represented as small files on your computer. One method of preventing Flash c
ookies from being placed is to adjust your preferences in the Macromedia Website
Privacy Settings Panel at www.macromedia.com.
If you disable cookies, you may lose some of the features and functionality of p
laying our games, as cookies are necessary to track and enhance your game activi
ties. Please note that companies delivering advertisements in our games or on ou
r websites may also use cookies or other technologies, and those practices are s
ubject to their own policies.
Please note that this privacy policy covers the use of cookies by EA only and do
es not cover the use of cookies by any advertisers.
2. Clear GIFs And Tracking Pixels
Clear GIFs (a.k.a. web bugs, beacons or tags) are small graphic images placed on
a web page, web-based document, or in an email message. Clear GIFs are invisibl
e to the user because they are typically very small (only 1-by-1 pixel) and the
same color as the background of the web page, document or email message. We do n
ot use clear GIFs to collect personal information about you. However, we may use
clear GIFs to capture statistical usage information for our web pages, features
or other elements on a web page. We correlate this information to a user to per
sonalize user experience and for statistical analysis of user experiences on our
web pages.
We and third parties may also use tracking pixels, which allow us to advertise m
ore efficiently by excluding our current users from certain promotional messages
or identifying the source of a new installation.
3. Internet Log Files
EA and other third parties also may maintain log files which contain IP addresse
s. An IP address is a numeric address that may be assigned to your computer by y
our Internet Service Provider. In general, we use log files to monitor traffic o
n our websites, to troubleshoot technical problems and authenticate users' entit
lements to our products. In the event of user abuse of our websites, however, we
may block certain IP addresses or game system IDs provided by our licensed hard
ware manufacturers. If available, IP addresses and game system IDs may be used i
n order to enforce our Terms of Service.
4. Analytic Metrics Tools and Other Technologies
EA also uses its own proprietary analytic metrics tool and other third party ana
lytics technologies to collect information when you use our online products and
services and/or play our games on your PC, game system and/or mobile device. The
se tools and technologies use server log files, web beacons, cookies, tracking p
ixels and other technologies to collect and analyze certain types of information
, including cookies, IP addresses (including for purposes of determining your ap
proximate geographic location), mobile or other hardware device ID or other devi
ce identifiers, browser types, browser language, information passed from your br
owser (if any), referring and exit pages, and URLs, platform type, click informa
tion, information about your media, peripheral hardware, software and/or applica
tions installed on your machine and/or device, domain names and types, landing p
ages, pages viewed and the order of those pages, advertising conversion rates, t
he date and amount of time spent on particular pages, other Internet and website
usage information, game state and the date and time of activity on our websites
or games, information about how your game is used, including game metrics and s
tatistics, feature usage and purchase history, as well as unique hardware identi
fiers such as MAC Address, mobile unique device ID (if applicable) and other sim
ilar information.
The third party analytics companies who collect information on our sites and in
the context of our online and mobile products and/or services, and other similar
companies like Facebook in connection with the Facebook "Like" button, may comb
ine the information collected with other information they have independently col
lected from other websites and/or other online or mobile products and services r
elating to your activities across their network of websites as well as online an
d/or mobile products and services. Many of these companies collect and use infor
mation under their own privacy policies.
Some EA websites and services use Google Analytics, a web analytic service offer
ed by Google Inc. ("Google"). Google Analytics uses "Cookies", text files that a
re stored on your PC and that enables the analysis of your usage of this website
. The information about your usage of websites, collected through these cookies,
will be transmitted to and stored on Google server based in the US. On behalf
of EA, Google will use this information in order to evaluate your usage of this
websites, to make reports on website activities and/or to provide the website op
erator with other services related to this websites. Your IP-address collected b
y Google Analytics will not be matched up with other data of Google. You may pre
vent the installation of cookies by adjusting your browser settings. Please not
e that if you disable cookies, it is possible that you may not use all functiona
lities of EA's websites. You may also prevent the cookies from collecting and st
oring your information by downloading and installing the following browser-plugi
n under the following link http://tools.google.com/dlpage/gaoptout?hl=en.
A non-exclusive list of the other analytics companies that operate their own tec
hnologies on our sites and online and/or mobile products and/or services can be
found at privacyappendix.ea.com.
5. Ad Serving Technology
EA's websites, online or mobile products or services may employ proprietary or t
hird party ad serving technologies that use cookies, clear GIFs, web beacons, tr
acking pixels or other technologies to collect information as a result of ad ser
ving through our products or services as well as to help track results. Some dy
namic in-game advertisement serving technology enable advertising to be temporar
ily uploaded into your game, web browser or mobile device and replaced while you
are online. We or third parties operating the advertisement serving technology
may use information such as age and gender as well as information logged from y
our hardware or device to ensure that appropriate advertising is presented withi
n the site, online or mobile product or service and to calculate or control the
number of unique and repeat views of a given ad, and/or deliver ads that relate
to your interests and measure the effectiveness of ad campaigns. We or third
parties may collect data for this purpose including IP address (including for pu
rposes of determining your approximate geographic location), device ID's, inform
ation about your software, applications and hardware, browser information (and/o
r information passed via your browser), hardware, machine or device make and mod
el, advertisement(s) served, in game location, length of time an advertisement w
as visible, other Internet and website usage information, web pages and mobile i
nternet sites which have been viewed by you (as well as date and time), domain t
ype, size of the advertisement, advertisement response (if any), and angle of vi
ew. The foregoing data may be used and disclosed per this policy and the privac
y policy of the company providing the ad serving technology.
The advertising companies who deliver ads for us may combine the information col
lected or obtained from EA with other information they have independently collec
ted from other websites and/or other online or mobile products and services rela
ting to your web browser's activities across their network of websites. Many of
these companies collect and use information under their own privacy policies.
A non-exclusive list of ad serving companies that operate their own networks on
our sites and online and/or mobile products and/or services can be found at priv
acyappendix.ea.com.
For more information about the practices of other large ad serving companies tha
t may collect information based on your interaction with ads on this site, in ou
r mobile products, and other sites or products not owned/managed by EA, or to "o
pt out" of targeted advertising delivered by National Advertising Initiative (NA
I) member ad networks, you should visit www.networkadvertising.org.
For more information about targeted advertising within our mobile products or to
opt out, see the appendix to this policy at privacyappendix.ea.com.
These ad serving technologies are integrated into our sites, online or mobile pr
oducts and services; if you do not want to use this technology, do not play.
6. Anti-Cheat and Fraud Prevention Technologies
EA strives to provide a safe and fair gaming environment to all players of its g
ames. To prevent fraudulent activities and behaviors that may negatively affect
the experiences of a player, EA is authorized to use "anti-cheating" software, o
r applications for the prevention of fraud for our internet presence, during the
use of our online products and/or services (including online games), and mobile
platforms.
At login to EA online products and/or services, during the setup of an EA Accoun
t, and/or at the point of sale, EA may collect data about your device in order
to create a hash of machine components. Information collected for this purpose
shall not be stored in retrievable form. EA uses the collected information for
the prevention of fraud, and for authentication purposes. EA may consolidate the
machine hash created for this purpose with your EA Account; data consolidated t
his way will not be shared with any other third party, and will be used exclusiv
ely for security, fraud prevention and authentication purposes by EA.
V. Information Provided To EA By Third Parties.
EA also obtains personal and non-personal information from third parties as disc
ussed below. EA only uses this data for purposes consistent with this policy.
1. PlayStation3 and PlayStation4 computer entertainment systems
If you sign up to play EA games through a PlayStation3 or PlayStation4 computer en
tertainment system, your Sony Entertainment Network account information will be
provided to EA so that we can establish an EA Account for you. You need an EA Ac
count to play EA's titles online. By signing up to play EA's titles, you agree t
hat limited user account information can be transferred to EA. Information trans
ferred to EA includes your name, email address, online ID, country, language and
date of birth but does not include credit card number or other financial accoun
t information.
2. Xbox Live
If you sign up to play EA games through Microsoft's Xbox Live Service, Microsoft
will provide your Xbox Live user account information to EA so that we can estab
lish an EA Account for you. You need an EA Account to play EA's Xbox Live titles
. By signing up to play EA's Xbox Live titles, you agree that Microsoft can tran
sfer your user account information to EA. Information transferred from Microsoft
to EA includes your Gamertag, email address, state or province, country, langua
ge and age but does not include credit card number or other financial account in
formation.
3. Wii U
If you sign up to play EA games through a Nintendo Wii U console, your Nintendo
account information will be provided to EA so that we can establish an EA Accoun
t for you. You need an EA Account to play EAs titles online. By signing up to pla
y EAs titles, you agree that limited user account information can be transferred
to EA. Information transferred to EA includes your Mii information, email addres
s, Nintendo Network ID, friend list, country, language and date of birth but doe
s not include credit card number or other financial account information.
4. Other Information Collected From Third Parties
EA may also receive other information from third parties, including in connectio
n with the operation and distribution of our products and services as well as ma
rket and demographic studies that we use to supplement personal and anonymous in
formation collected or provided directly by you. Some third party services such
as Twitter and Facebook may also provide us with information from your accounts
there with your permission.
By playing an EA game through a social network or other third party platform or
service or by connecting to such a third party network, platform or service via
one of our products and/or services, you are authorizing EA to collect, store, a
nd use in accordance with this Privacy Policy any and all information that you a
greed the social network or other third party platform could provide to EA throu
gh the social network/third party platform Application Programming Interface (AP
I) based on your settings on the third party social network or platform. Your ag
reement takes place when you connect with the third party network, platform or s
ervice via our products and/or services, and/or when you connect with, "accept"
or "allow" (or similar terms) one of our applications through a social network,
or other third party platform or service.
EA may also collect or receive information about you from other EA users who cho
ose to upload their email and other contacts. This information will be stored b
y us and used primarily to help you and your friends connect.
EA may also receive information from third parties in connection with market and
demographic studies and/or other data that we use to supplement personal inform
ation provided directly by you.
VI. What Happens To The Information EA Collects?
A. How EA Uses Your Information
EA uses your information to fulfill your specific requests, purchase orders and
to send you purchase confirmation and other account-related information. In addi
tion, the personal information you provide will allow us to send you messages ab
out things including new products, features, enhancements, special offers, upgra
de opportunities, contests and events of interest. You may also later opt out of
such communications sent via email.
Otherwise, EA uses personal and non-personal information, both individually and
combined together, to better enhance your user experience, improve our products
and services, understand the behavior and preferences of our customers, to troub
leshoot technical problems, to serve advertising, for authentication purposes, t
o enforce our Terms of Service, to ensure proper functioning of our products and
services as well as to help improve them. In addition, we combine non-personal
information with personal information, such as an email address, for purposes in
cluding providing excellent customer service, administering loyalty programs and
tailoring our communications, offerings, web pages or game play experience to y
ou.
By use of friend finder tools such as Facebook, Game Center or other third party
services in our online and mobile products and services, you acknowledge that u
se of these friend finder tools will help you find your contacts and will also a
llow your contacts to associate your EA Account (and related gaming entitlements
, including games played on PC, mobile and console platforms) with your social n
etworking profile and/or email address. Your resulting friends list, which may
be accessible across EA social platforms as available, will be subject to this p
rivacy policy. Note that the friends that you choose to include on any EA or Or
igin friends list may be able to find and/or identify you in the context of dif
ferent EA products and services, and see the profiles you have established. Thos
e friends may also be able to see the online personas that you use across EA s s
uite of products and services. Choose your friends carefully.
If you choose to use our referral service to "Tell a Friend" about an EA product
or site, we will ask you for your friend s name and email address. We will send
your friend an email on your behalf inviting him or her to visit the site or ch
eck out our product. EA stores your friend s name and email for a short period f
or the sole purpose of sending this email and for redundancy checking, to be sur
e that your friend does not receive multiple copies of the same email message. W
e do not keep or use this information for any other purpose.
Your participation in tournaments or other online game events is also conditiona
l upon our collection, use, storage, transmission and public display of statisti
cal data (such as your scores, rankings and achievements) generated through your
participation.
B. Will EA Share My Information With Third Parties?
EA will never share your personally identifiable information with third parties
without your consent. We may, however, share non-personally identifiable, aggr
egated and/or public information with third parties. There may be circumstances
where you may share information on your own. Please see section XI for more de
tails about your rights to information you share publicly on EA including user g
enerated content, forums, blogs, and profiles. You may also opt in to allow EA t
o share your personal information with companies and organizations that provide
products or services that we believe may be of interest to you. To opt out of fu
rther communications from a marketing partner or sponsor with whom your informat
ion has been shared, please contact that partner or sponsor directly.
EA does not disclose any personal information about children under 18 years of a
ge who have registered on any of our websites to third parties, or share or disc
lose personal information other than as set forth in this policy, provided howev
er, that in the event of a merger, acquisition, or the unlikely event of bankrup
tcy, management of EA customer information may be transferred to its successor o
r assign regardless of age.
From time to time, EA employs third party contractors to collect personal inform
ation on our behalf to provide email delivery, product, prize or promotional ful
fillment, contest administration, credit card processing, shipping or other serv
ices on our sites. When requesting these services, you may be asked to supply yo
ur name, mailing address, telephone number and email address to our contractors.
We ask some third party contractors, such as credit agencies, data analytics or
market research firms, to supplement personal information that you provide to u
s for our own marketing and demographic studies, so that we can consistently imp
rove our sites and related advertising to better meet our visitors needs and pr
eferences. To enrich our understanding of individual customers, we tie this info
rmation to the personal information you provide to us.
When our third party agents or service providers collect and/or have access any
information other than non-personal, anonymous and/or aggregated data, EA requir
es that they use data consistently with our stated privacy policy. These third p
arties are prohibited from using your personal information for any other purpose
without your specific consent.
You will be notified before your personal information is collected by any third
party that is not our agent/service provider, so you can make an informed choice
as to whether or not to share your information with that party.
We may also access and disclose personal information, including personal communi
cations, in connection with report abuse functions in our products and services,
to enforce legal rights and comply with the law, or to comply with an order fro
m a government entity or other competent authority, or when we have reason to be
lieve that a disclosure is necessary to address potential or actual injury or in
terference with our rights, property, operations, users or others who may be har
med or may suffer loss or damage, or when we believe that disclosure is necessar
y to protect our rights, combat fraud and/or comply with a judicial proceeding,
court order, or legal process served on EA. Note that certain publically availab
le information you post and communicate on our and third party sites and service
s is public information for which you have no expectation of privacy. See Secti
on XI for more details.
VII. Where Is The Information Held?
Personal Information we collect may be stored and processed for the purposes set
out in this Privacy Policy in the United States or any other country in which E
A, its subsidiaries, or third party agents operate. By using our products, you c
onsent that your personal information may be transferred to recipients in the Un
ited States and other countries that may not offer the same level of privacy pro
tection as the laws in your country of residence or citizenship.
EA participates in the U.S.-Swiss Safe Harbor Framework for the collection, use,
and retention of data from Switzerland. While EA relies on various mechanisms t
o effectuate cross-border transfers, we continue to adhere to the Safe Harbor Pr
ivacy Principles of notice, choice, onward transfer, security, data integrity, a
ccess, and enforcement. To learn more about the Safe Harbor program, and to view
our certification, please visit http://www.export.gov/safeharbor.
VIII. How Does EA Protect Your Personal Information?
EA understands the importance of keeping your information safe and secure. EA wi
ll make commercially reasonable efforts to protect your personal information and
ensure the security of our systems. When you enter sensitive financial informat
ion (such as a credit card number) on our order forms, we encrypt the transmissi
on of that information using commercially reasonable methods. No method of trans
mission over the Internet, or method of electronic storage, is 100% secure, howe
ver. We cannot guarantee that your information will not be accessed, disclosed,
altered, or destroyed by breach of any of our physical, technical, or managerial
safeguards. We cannot assume responsibility or liability for unauthorized acces
s to our servers and systems.
IX. Review, Correction Of Your Information, Requesting Removal From Mailing L
ists And Deactivating Your Account
You can correct or update your account information at any time by logging on our
site and navigating to "My Account," and viewing your "Basic Information" or ot
her account settings. Should you be unable to log in or wish to have your accoun
t(s) deactivated, contact the Privacy Policy Administrator in your country as li
sted on our site at privacyadmin.ea.com, or if your country is not listed, by co
ntacting the Privacy Policy Administrator in the United States. We will be happy
to review, update or remove information as appropriate. We may still retain you
r information in our files however, to resolve disputes, enforce our user agreem
ent, and due to technical and legal requirements and constraints related to the
security, integrity and operation of our websites.
Some EA sites or services may collect personal information that is not accessibl
e via our site. However, in such cases, you may be able to access that informati
on through alternative means of access described by the service or by writing yo
ur local privacy policy administrator at privacyadmin.ea.com and you will be con
tacted within 30 days regarding your request.
If you ve granted EA access to your Facebook account information through an EA o
r Playfish application, you may request that EA delete your Facebook information
by contacting the Privacy Policy Administrator listed at privacyadmin.ea.com an
d specifying the Facebook application used. Note that as a result of deleting y
our data associated with an application on Facebook, you will no longer have acc
ess to that application.
X. A Special Note About Children
Protecting childrens privacy online is extremely important to EA. Many EA online
or mobile products and services are intended for general audiences and do not k
nowingly collect any personal information from children. When users identify the
mselves as being children (i.e. under the age of 13 or under the minimum age in
the relevant territory), consistent with applicable law we will: (1) not provide
a path for them to input personal information, (2) collect certain information
for limited purposes only (consistent with applicable law)), (3) block the child
from accessing relevant services; and/or (4) obtain consent from parents for th
e collection, use, and sharing of their childrens personal information.
Through our mobile applications your child will be able to receive local in app
notifications, which do not collect any personal information.
Please note that if you grant consent for your child to use EA s online or mobil
e products and services, this may include such general audience communication se
rvices as email, instant messaging, and online groups, and your child will be ab
le to communicate with, and disclose personal information to, other users of all
ages.
If you are a parent and wish to revoke your previously provided consent, review
information collected from your child or have that information deleted, contact
the appropriate Privacy Policy Administrator for your country listed at privacya
dmin.ea.com, writing to Privacy Policy Administrator, 209 Redwood Shores Parkway
, Redwood City, CA 94065 or by telephone at (650) 628-1393.
Information collected is secured in a manner consistent with this privacy policy
(see Section VIII above). If we make material changes to how we use, collect,
or share your childs personal information, we will notify parents by email or by
in-game notice in order to obtain verifiable parental consent for the new uses o
f your childs personal information.
We encourage you to talk with your children about communicating with strangers a
nd disclosing personal information online. You and your child should review our
Online Safety web page for additional information about using the Internet safe
ly.
Under no circumstances do we condition a childs participation in an activitylike c
ontestson the childs disclosure of more personal information than is reasonably ne
cessary to participate in the activity. On certain sites, we may not permit chi
ldren to participate at all regardless of consent.

XI. Public Information Including User Generated Content, Online Forums, Blogs
And Profiles
You may choose to disclose information about yourself in the course of contribut
ing user generated content to EA sites or games or in our online chat rooms, blo
gs, message boards, user "profiles" for public view or in similar forums on our
sites and/or on third party sites. Information that you disclose in any of these
forums is unencrypted, public information, may be accessed or recorded by EA em
ployees, and there is no expectation of privacy or confidentiality there.
You should be aware that any personally identifiable information you submit in t
he course of these public activities can be read, collected, or used by other us
ers of these forums, and could be used to send you unsolicited messages. We are
not responsible for the personally identifiable information you choose to make p
ublic in any of these forums.
Note also that in the ordinary course of Internet activity, certain information
may be sent from your browser to third parties such as advertising networks and
analytics companies. EA has no control over the information sent from your brow
ser to those networks or other third parties and recommends that you ensure that
your browser settings prevent the disclosure of information you would not like
to share.
If you post a video, image or photo on one of our sites for public view you shou
ld be aware that these may be viewed, collected, copied and/or used by other use
rs without your consent. We are not responsible for the videos, images or photos
that you choose to submit to EA s site. Please see our Terms of Service at term
s.ea.com on this point and for other guidelines about posting content on our web
sites.
XII. Third Party Sites.
Our website may contain advertising or services which link to other websites suc
h as Twitter, Facebook and YouTube. The fact that we link to a website is not an
endorsement, authorization or representation of our affiliation with that third
party. If you click on a link to a third party site, including on an advertisem
ent, you will leave the EA site you are visiting and go to the site you selected
. Because we cannot control the activities of third parties, we cannot accept re
sponsibility for any use of your personal information by such third parties, and
we cannot guarantee that they will adhere to the same privacy and security prac
tices as EA. We encourage you to review the privacy policies of any other servic
e provider from whom you request services. If you visit a third party website th
at is linked to an EA site, you should consult that site s privacy policy before
providing any personal information.
XIII. Products Offered In Partnership With Third Party(s)
Members may register for other services from our site(s). Certain products and/o
r services available on our site are provided to you in partnership with third p
arty(s) and may require you to disclose personally identifiable information in o
rder to register for and access such products and/or services. Such products and
/or services shall identify the third party partners at the point of registratio
n. If you elect to register for such products and/or services your personally id
entifiable information will be transferred to such third party(s) and will be su
bject to the privacy policy and practices of such third party(s). We are not res
ponsible for the privacy practices and policies of such third party(s) and, ther
efore, you should review the privacy practices and policies of such third party(
s) prior to providing your personally identifiable information in connection wit
h such products and/or services.
XIV. Contact Information & Complaints Process
If you have questions or concerns regarding this statement, you should first con
tact the EA Privacy Policy Administrator for the country in which you reside at
the email address or postal address specified at privacyadmin.ea.com. If your co
untry is not listed, please contact the United States Privacy Policy Administra
tor or write to Privacy Policy Administrator, Electronic Arts Inc., 209 Redwood
Shores Pkwy, Redwood City, CA 94065. If your inquiry is not satisfactorily addre
ssed, you should contact TRUSTe here or at https://feedback.truste.com as instru
cted above. TRUSTe will then serve as a liaison with us to resolve your concerns
. Please note that the TRUSTe program only covers information that is collected
through this Website, and does not cover information that may be collected throu
gh any software downloaded from this Website.
For more information and updates to our online Privacy Policy, visit privacy.ea.
com.
XV. California Residents: Your California Privacy Rights
Under California law, California Residents who have an established business rela
tionship with Electronic Arts Inc. (EA) or one of its subsidiaries may choose to
opt out of EA disclosure of personal information about them to third parties fo
r direct marketing purposes. As detailed above, our policy is not to disclose pe
rsonal information collected online to a third party for direct marketing purpos
es without your approval. If you choose to opt-out at any time after granting ap
proval, email privacy_policy@ea.com or write to Privacy Policy Administrator, El
ectronic Arts Inc., 209 Redwood Shores Pkwy, Redwood City, CA 94065.
XVI. Dispute Resolution By Binding Arbitration
The purpose of this Section is to provide a streamlined method for resolution of
disputes between us if they arise. As discussed below, if we cannot resolve ou
r disputes informally and you are awarded a sum at arbitration greater than EA s
last settlement offer to you (if any), EA will pay you 150% of your arbitration
award, up to $5000 over and above your arbitration award.
PLEASE READ THIS CAREFULLY. IT AFFECTS YOUR RIGHTS.
Most customer concerns can be resolved quickly and to your satisfaction by loggi
ng into our customer support interface with your EA Account at help.ea.com. In
the unlikely event that EA cannot resolve a concern to your satisfaction (or if
EA cannot resolve a concern it has with you after attempting to do so informally
), then you and EA agree to be bound by the following procedure to resolve any a
nd all disputes between us. This provision applies to all consumers to the full
est extent allowable by law, but expressly excludes residents of Quebec, Russia,
Switzerland, the Member States of the European Union, and the Republic of Korea
. By accepting these terms, you and EA expressly waive the right to a trial by
jury or to participate in a class action. This agreement is intended to be inte
rpreted broadly. This Section covers any and all disputes between us ("Disputes
"), including without limitation:
- claims arising out of or relating to any aspect of the relationship between us
, whether based in contract, tort, statute, fraud, misrepresentation or any othe
r legal theory;
- claims that arose before this Agreement or any prior agreement (including, but
not limited to, claims relating to advertising);
- claims that are currently the subject of purported class action litigation in
which you are not a member of a certified class; and
- claims that may arise after the termination of this Agreement.
The only disputes that are not covered by this Section are the following:
- a claim to enforce or protect, or concerning the validity of, any of your or E
A s (or any of EA s licensors ) intellectual property rights;
- a claim related to, or arising from, allegations of theft, piracy, or unauthor
ized use;
- In addition, nothing in this Section shall prevent either party from initiatin
g a small claims court action.
References to "EA," "you," and "us" include our respective subsidiaries, affilia
tes, agents, employees, predecessors in interest, successors, and assigns, as we
ll as all authorized or unauthorized users or beneficiaries of services or Softw
are under this or prior Agreements between us. This arbitration provision evide
nces a transaction in interstate commerce, and thus the Federal Arbitration Act
governs the interpretation and enforcement of this provision. This arbitration
provision shall survive termination of these Terms of Service.
A. Informal Negotiations/Notice of Dispute. You and EA agree to first attempt t
o negotiate any Dispute informally for at least 30 days before initiating arbitr
ation. Such informal negotiations commence upon receipt of written notice from
one person to the other ("Notice of Dispute"). Notices of Dispute must: (a) inc
lude the full name and contact information of the complaining party; (b) describ
e the nature and basis of the claim or dispute; and (c) set forth the specific r
elief sought ("Demand"). EA will send its Notice of Dispute to your billing add
ress (if you provided it to us) or to the email address you provided to us. You
will send your Notice of Dispute to: Electronic Arts Inc., 209 Redwood Shores P
arkway, Redwood City CA 94065, ATTENTION: Legal Department.
B. Binding Arbitration. If you and EA are unable to resolve a Dispute through i
nformal negotiations within 30 days after receipt of the Notice of Dispute, eith
er you or EA may elect to have the Dispute finally and exclusively resolved by b
inding arbitration. Any election to arbitrate by one party shall be final and b
inding on the other. YOU UNDERSTAND THAT BY THIS PROVISION, YOU AND EA ARE FORE
GOING THE RIGHT TO SUE IN COURT AND HAVE A JURY TRIAL. The arbitration shall be
commenced and conducted under the Commercial Arbitration Rules of the American
Arbitration Association (AAA) and, where appropriate, the AAA s Supplementary Pr
ocedures for Consumer Related Disputes (AAA Consumer Rules), both of which are a
vailable at the AAA website www.adr.org. Your arbitration fees and your share o
f arbitrator compensation shall be governed by the AAA Rules and, where appropri
ate, limited by the AAA Consumer Rules. If such costs are determined by the arb
itrator to be excessive, or if you send EA a notice to the Notice of Dispute add
ress above indicating that you are unable to pay the fees required to initiate a
n arbitration, then EA will promptly pay all arbitration fees and expenses. The
arbitration may be conducted in person, through the submission of documents, by
phone or online. The arbitrator will make a decision in writing, and shall pro
vide a statement of reasons if requested by either party. The arbitrator must f
ollow applicable law, and any award may be challenged if the arbitrator fails to
do so. You and EA may litigate in court to compel arbitration, to stay proceed
ing pending arbitration, or to confirm, modify, vacate or enter judgment on the
award entered by the arbitrator.
C. Restrictions. You and EA agree that any arbitration shall be limited to the
Dispute between EA and you individually. To the full extent permitted by law, (
1) no arbitration shall be joined with any other; (2) there is no right or autho
rity for any Dispute to be arbitrated on a class action-basis or to utilize clas
s action procedures; and (3) there is no right or authority for any Dispute to b
e brought in a purported representative capacity on behalf of the general public
or any other persons. YOU AND EA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE O
THER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS ME
MBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Further, unless both y
ou and EA agree otherwise, the arbitrator may not consolidate more than one pers
on s claims, and may not otherwise preside over any form of a representative or
class proceeding. If this specific provision is found to be unenforceable, then
the entirety of this arbitration provision shall be null and void.
D. Location. If you are a resident of the United States, arbitration will take
place at any reasonable location convenient for you. For residents outside the
United States, arbitration shall be initiated in the County of San Mateo, State
of California, United States of America, and you and EA agree to submit to the p
ersonal jurisdiction of that court, in order to compel arbitration, to stay proc
eedings pending arbitration, or to confirm, modify, vacate or enter judgment on
the award entered by the arbitrator.
E. Recovery and Attorneys Fees. If the arbitrator rules in your favor on the m
erits of any claim you bring against EA and issues you an award that is greater
in monetary value than EA s last written settlement offer made before written su
bmissions are made to the arbitrator, then EA will:
- Pay you 150% of your arbitration award, up to $5,000 over and above your arbit
ration award; and
- Pay your attorney, if any, the amount of attorneys fees, and reimburse any ex
penses (including expert witness fees and costs) that you or your attorney reaso
nably accrues for investigating, preparing, and pursuing your claim in arbitrati
on ("the attorney premium").
The arbitrator may make rulings and resolve disputes as to the payment and reimb
ursement of fees, expenses, and the alternative payment and the attorney premium
at any time during the proceeding and upon request from either party made withi
n 14 days of the arbitrator s ruling on the merits.
The right to attorneys fees and expenses discussed above supplements any right
to attorneys fees and expenses you may have under applicable law, although you
may not recover duplicative awards of attorneys fees or costs. EA waives any r
ight it may have to seek an award of attorneys fees and expenses in connection
with any arbitration between us.
F. Limitation on Arbitrator s Authority. The arbitrator may award declaratory o
r injunctive relief only in favor of the individual party seeking relief and onl
y to the extent necessary to provide relief warranted by that party s individual
claim.
G. Changes to This Provision. Notwithstanding any provision in this Agreement t
o the contrary, we agree that if EA makes any future change to this arbitration
provision (other than a change to the Notice Address), you may reject any such c
hange by sending us written notice within 30 days of the change to the Arbitrati
on Notice Address provided above. By rejecting any future change, you are agree
ing that you will arbitrate any dispute between us in accordance with the langua
ge of this provision.
Version 54402_11
Previous Privacy and Cookie Policy: Effective Date: January 20, 2016
Effective Date: June 28, 2013
Effective Date: July 31, 2012