QUESTIONNAIRE

1. Which brand toothpaste of toothpaste do you use?

.

2. Do you always buy same brand of toothpaste?

a. Yes b. No

3. What additional features would you like to see in your toothpaste?

a. Cavity Protection
b. Calcium Content
c. Prevention of bad breath
d. Taste
e. Good Cleaning Power

4. Which factors do you normally consider while purchasing a

particular brand of toothpaste?
a. Price
b. Change of Colour
c. New Flavours
d. Refreshing Breath
e. Anti-Bacterial Protection

5. What factors influence while buying toothpastes?

a. Advertisements
b. Packaging
c. Personal Experience
d. Protection
e. Whitening
f. Dentist Recommendation
g. Availability and peer suggestion

6. Do you consider promotional schemes while our purchasing

particular brand of toothpaste?
a. Yes b. No

7. Which of the following promotional schemes you have come across

so far?
a. Coupons
b. Price off
 c. Freebies
d. Scratch Cards
e. Lucky Draw
f. Bundling
g. Extra Quantity
h. Others:

8. Which medium do you feel is suitable to promote the various

promotional schemes?
a. Radio
b. TV
c. Newspaper
d. Hoardings
e. Others:

9. Is there any promotional scheme on toothpaste you are currently

using?
a. Yes b. No

10. If yes, please specify