Professional Documents
Culture Documents
No Music
Popular Music
Non-Popular Music
Extraneous variables:
1. External noise /unequal volume levels: Controlled by making sure all
students have headphones rather than speakers and are setup to
equal volume levels
2. Connectivity: Students will access during the least possible network
traffic hours.
3. Age group of respondents: The Respondents chosen belonged
4. Interest in Sports based Ads: The survey floated prior to experiment
with capture data relevant to this
Hypothesis:
Null Hypothesis(H0): Consumers are more likely to associate positive
qualities with a brand when they see a commercial with popular
music than when they see one without popular music or no
commercial at all
Alternate Hypothesis(H1): Consumer likability for a particular brand
does not depend on the music chose
Design:
Number of subjects will be evaluated under different conditions of
the music. Such as changing the type of music and also no music.
Marketing Management- 3
Group-4 (BM-I, Sec-D) XIMB
Marketing Management- 3