BOSTON HERALD

CLASSIFIED RATE CARD

JANUARY 2017
 PUBLISHER
Patrick J. Purcell

BOSTON HERALD VICE PRESIDENT, CLASSIFIED

ADVERTISING
Joseph Lopilato
Seaport Center
CLASSIFIED ADVERTISING MANAGER
70 Fargo St., Suite 600
Beth O'Grady
Boston, MA 02210
ASSISTANT CLASSIFIED MANAGER
617-423-4545
Fax 617-619-6164 Doris Picardi

Published Mornings and Sunday

Boston Herald TELEPHONE/FAX

bostonherald.com Main Telephone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (617) 426-3000
Classified Telephone Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (617) 423-4545
Billing Customer Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (800) 274-4555
Member
Fax. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (617) 619-6164
Audit Bureau of Circulation
Advertising Checking Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . classifiedads@bostonherald.com

Bureau Website: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . bostonherald.com

Kantar Media
Metro-Puck Comics Network HOURS
Metropolitan Sunday Newspapers Monday - Friday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:45 a.m. - 7:30 p.m.
Standard Rate and Data Services Holidays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5:30 p.m. - 7:30 p.m.
AP ADSEND
Saturday - Sunday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3:00 p.m. - 7:30 p.m.
Walk-in Customers Monday-Friday 9 a.m. - 5 p.m.
Expand your reach by adding the Boston
Herald network to your advertising
campaign. As a print advertiser the Boston
Herald offers a comprehensive package SPECIAL PRODUCTS
that includes an online network and Boston SUNDAY CLASSIFIED - Your one stop shopping spot for job opportunities, real estate,
Herald Radio. automotive and merchandise in an easy to reference format.

MONDAY CAREERS - A weekly guide to jobs and education opportunities.

FRIDAY HOMESM@RT - Easy to read format featuring timely real estate news and real
estate listings.

SATURDAY CARSM@RT - A comprehensive automotive advertising medium supported

with new car reviews, car care information and stories of interest about the local automotive
community.

2 C L A S S I FI ED R AT E C A R D - EFFE C T I V E J A N U A RY 2017
ADVERTISING RATES
EMPLOYMENT
OPEN RATES OPEN RATE
CLASSIFIED 1 DAY 3 DAYS 5 DAYS 7 DAYS
Open rates apply to non-contract advertisers. Per line, per day $14.99 $10.51 $9.05 $8.18
(Excludes employment advertising.) Minimum 3 lines. All ads are automatically posted on monster.com at the print to online rates.

Repeat rates within a 7 day period.

EMPLOYMENT SPECIALS
1 DAY 3 DAYS 5 DAYS 7 DAYS
DISPLAY ADS
3-41 lines $15.66 $12.24 $11.19 $8.65
Minimum size 35 lines, 1.0" x 2.5"
42 lines $12.73 $8.60 $7.39 $6.06
WEEKEND EMPLOYMENT
CONTRACT RATES Sunday, Monday and
CLASSIFIED one weekday of your choice. . . . . . . . . . . . . . . . $14.99 flat per line
YEARLY Addl weekdays within 7 days. . . . . . . . . . . . . . . $1.99 per line/day
3-13 lines $6.72 per line, per day Sunday - expanded help wanted
14-27 lines $4.53 per line, per day Monday - exclusive Careers section
28-55 lines $4.31 per line, per day All ads are automatically posted on monster.com at the print to online rates.
56+ lines $4.11 per line, per day LINE ADS
90 DAY Minimum 3 lines
3-13 lines $6.94 per line, per day MIDWEEK EMPLOYMENT
14-27 lines $4.75 per line, per day 3 consecutive weekdays
28-55 lines $4.53 per line, per day Excludes Sunday and Monday. . . . . . . . . . . . . . . $2.99 per line/day
56+ lines $4.29 per line, per day All ads are automatically posted on monster.com at the print to online rates.
30 DAY
3-13 lines $7.17 per line, per day PRINT TO ONLINE RATES

14-27 lines $4.98 per line, per day DISPLAY ADS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150.00

28-55 lines $4.75 per line, per day For the first position online for 30 days, each additional position within the ad
can run online for $50 for 30 days.
56+ lines $4.51 per line, per day
IN-COLUMN LINE ADS

RUN OF PAPER/MAIN NEWS 7 DAYS 30 DAYS

$96/module/day 3-14 lines $35 $75

Contract and frequency pricing available. 15+ lines $75 $100
The cost of each additional
LEGAL ADVERTISING position in a line ad: $25 $50
$3.59 per line
COLOR
AUCTIONS/PERSONNEL AGENCIES DAILY OR SUNDAY

1 TIME 2 TIMES 25% of gross cost of ad.

Open Rate $5.85 $4.85 Mechanical factors govern color position and availability.

CONTRACT RATES
2,000 lines in one year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.75
5,000 lines in one year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.65
10,000 lines in one year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.45
20,000 lines in one year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.35
30,000 lines in one year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.25
50,000 lines in one year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.15
80,000 lines in one year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00
COLOR QUALITY:
Boston Herald's printers adhere to the Specifications for Newsprint Advertising
Production (SNAP) color printing profile. The profile does not limit itself
to one specific press type, but is a common denominator for ad building
specifications & image toning. These specifications are designed specifically
for newspaper offset printing and is the newspaper industry standard.

C L A S S I FI ED R AT E C A R D - EFFE C T I V E J A N U A RY 2017 3
For more information about SNAP you can visit
NAA.org or the profile can be downloaded from the
following site which is approved by the NAA:
http://www.snapquality.com/.
COMMISSIONS/DISCOUNTS
A. ELECTRONIC TRANSMISSION: C. ROP
AdSend, fastchannel.com, adstop Columns Wide. . . . . . . . . . . . . Inches Wide
bostonherald.com or FTP preferred. See Herald 1. . . . . . . . . . . . . . . . . . . . . . . . . . 1.5625
representative to be setup. Only PDF and Jpeg
2. . . . . . . . . . . . . . . . . . . . . . . . . . 3.2500
formats accepted via email.
3. . . . . . . . . . . . . . . . . . . . . . . . . . 4.9375

A commission of 15% is given to recognized 4. . . . . . . . . . . . . . . . . . . . . . . . . . 6.6250

advertising agencies under the following
classifications: employment and education.
A 10% commission is given to recognized
automotive agencies. No cash discount is
given.
PAGE DISCOUNTS:
10% on full page
5% on half page
MECHANICAL MEASUREMENTS
ELECTRONIC AD REQUIREMENTS:
PDF 1.3 (PDF/X-1a) to 1.4 (PDFX4). CMYK
or Greyscale only. SNAP ICC profile, all other
profiles will be overwritten. No transparencies in
PDF. Overprint/knockout settings responsibility
of advertiser. Herald accepts other formats with
Herald Ad department consultation.
B. CLASSIFIED
5. . . . . . . . . . . . . . . . . . . . . . . . . . 8.3125
Columns. . . . . . . . . . . . . . . . . Inches Wide
6. . . . . . . . . . . . . . . . . . . . . . . . . 10.0000
1. . . . . . . . . . . . . . . . . . . . . . . . . . . 1.000
Units Deep. . . . . . . . . . . . . . . . Inches Deep
2. . . . . . . . . . . . . . . . . . . . . . . . . . . 2.125
10. . . . . . . . . . . . . . . . . . . . . . . . . 10.8750
3. . . . . . . . . . . . . . . . . . . . . . . . . . . 3.250
9. . . . . . . . . . . . . . . . . . . . . . . . . . 9.7625
4. . . . . . . . . . . . . . . . . . . . . . . . . . . 4.375
8. . . . . . . . . . . . . . . . . . . . . . . . . . 8.6500
5. . . . . . . . . . . . . . . . . . . . . . . . . . . 5.500
7. . . . . . . . . . . . . . . . . . . . . . . . . . 7.5375
6. . . . . . . . . . . . . . . . . . . . . . . . . . . 6.625
6. . . . . . . . . . . . . . . . . . . . . . . . . . 6.4250
7. . . . . . . . . . . . . . . . . . . . . . . . . . . 7.750
5. . . . . . . . . . . . . . . . . . . . . . . . . . 5.3125
8.. . . . . . . . . . . . . . . . . . . . . . . . . . 8.875
4. . . . . . . . . . . . . . . . . . . . . . . . . . 4.2000
9. . . . . . . . . . . . . . . . . . . . . . . . . . 10.000
3. . . . . . . . . . . . . . . . . . . . . . . . . . 3.0875
2. . . . . . . . . . . . . . . . . . . . . . . . . . 1.9750
152 lines per column full page depth. Ad depth
exceeding 119 lines will be charged full column. 1. . . . . . . . . . . . . . . . . . . . . . . . . . 0.8625
Full column depth charged 10.875 inches. Six
columns to each page. Advertisements ordered
over 8.5 inches in depth will be published and
charged at full page depth.

PREPRINTS
PREPRINT RATES
TAB PAGES 1-5 6-10 11-18 19-25 26-39 40-47 48+
2 $80.75 $76.71 $72.68 $68.64 $64.60 $60.56 $56.53
4 81.75 77.66 73.58 69.49 65.40 61.31 57.23
8 82.75 78.61 74.48 70.34 66.20 62.06 57.93
12 83.75 79.56 75.38 71.19 67.00 62.81 58.63
16 84.25 80.04 75.83 71.61 67.40 63.19 58.98
20 84.75 80.51 76.28 72.04 67.80 63.56 59.33
24 86.25 81.94 77.63 73.31 69.00 64.69 60.38
28 87.25 82.89 78.53 74.16 69.80 65.44 61.08
32 87.75 83.36 78.98 74.59 70.20 65.81 61.43
36 88.25 83.84 79.43 75.01 70.60 66.19 61.78
40 90.25 85.74 81.23 76.71 72.20 67.69 63.18
48 92.75 88.11 83.48 78.84 74.20 69.56 64.93
56 96.75 91.91 87.08 82.24 77.40 72.56 67.73
64 99.25 94.29 89.33 84.36 79.40 74.44 69.48

Further frequency discounts available for 11 or more insertions per year. Ask your sales representative.

4 C L A S S I FI ED R AT E C A R D - EFFE C T I V E J A N U A RY 2017
INSERT SPECIFICATIONS
The Boston Herald collaborates with The Boston Globe to print
and deliver Boston Herald Inserts. The references to The Globe in
the following instructions refers to the print facility.
Any advertiser running an insert at full run circulation, at a frequency of 26
times or more a year, may run up to one full page of ROP within 6 days at the
repeat rate of $130.00 per modular unit.
25,000-49,999 10% premium.
Quantities less than 25,000 are not accepted.
Reservations subject to space availability.
QUANTITIES
Delivered quantities are based upon an estimate of circulation ordered plus a
provision for gross press run, unsold copies, circulation variance, estimated
shipping and machine damage. Please contact your account representative
for estimated quantities.
Circulation is variable. As a result, The Boston Globe will not be responsible,
nor provide rate adjustments, for shortages or overages caused by circulation
fluctuations, or for distribution which is missed due to below spec, poorly
printed or packaged material.
Minimum distribution is 25,000 pieces Sunday and 50,000 daily.
Publisher is not liable for printing or any other preprint costs due to
incomplete distribution.
DEADLINES
Daily inserts are due at our facilities 6 days prior to issue date.
Sunday inserts are due our facilities 9 days prior to issue date.
INSERT MECHANICAL SPECIFICATIONS
IN-SPECIFICATION INSERTS
Single sheet, minimum stock thickness and basis weight Pallets must be topped with reinforced card board or a sturdy material
5/1000 of an inch and 75#
4-Page tab, minimum stock thickness
3/1000 of an inch and 40# per sheet. (6/1000 total)
Maximum page size flat dimensions
11 wide x 12 deep (folded edge)
Minimum page size 5 x 8
Maximum thickness = 1/4
Inserts less than 72 square inches will be converted to tab page
equivalents.
OUT OF SPECIFICATION INSERTS
Inserts with the following characteristics are considered out of specification
and will likely pose problems for machine insertion. They may have a high
incidence of multiples, machine jams, damage to insert, excess waste, and
missed distribution. Advertisers may be assessed additional costs for out of
specification or poorly packaged inserts.
Staples on inserts less 40 pages. (on paging higher than this, it will be
dependent on gauge of staples).
Inserts of inconsistent thickness (non-uniform thick-ness or a lump in an
insert, pre-stuffed inserts, spadeas or gatefolds).
Inserts that stick together and do not separate consistently.
Inserts with balloon or damaged folds.
Insert pages that are glued, perforated or perfect bound.
In addition to being out of specification, samples of the following types of
inserts must be submitted in advance to The Globe for acceptance. Contact
your account executive for details:
Die-Cuts
Z Fold (glued)
55 square inches or less
Advertorials and magazines
Non-rectangular; tri-fold; or die-cut, special- shape inserts
Accordion folds cannot be accommodated
INSERT SHIPPING REQUIREMENTS
If shipments are to be made to more than one Globe distribution facility it
is the responsibility of the advertiser, or its agent to ensure that the proper
quantities are delivered to each site. Advertisers and/or shippers not
complying with these requirements are subject to surcharge.
Inserts that are poorly packaged or do not comply with Globe packaging
specifications may result in damage to inserts. These inserts will be
considered out of specification and may be assessed an additional charge or
rejected.
Product must be brick-packed on 4-way entry skids, with as few lifts as
possible, properly jogged in mini-mum turns of 4 to a maximum of 12 .
Individual lifts must not be tied or banded.
Pallet dimensions are not to exceed 40 x 48.
Pallet height is not to exceed 5 1/2 feet (from floor to top).
Pallet weight is not to exceed one ton (2,000 lbs.)
to keep the tops flat and offer product protection (not to exceed pallet
dimensions). Maximum allowable spacing between boards is 1.
Suitable binder sheets, cardboard, NOT waxed or coated, must be between
layers to keep inserts flat (not to exceed pallet dimensions).
Floor clearance from floor to bottom of pallet should be a minimum of 4
1/2 to a maximum of 12 .
Pallets must be securely banded (minimum of 4 bands recommended).
Banding must be tight, but not damaging. Pallet must be shrink-wrapped
(with sturdy material) to prevent load shift.
Put unstable products in telescoping cartons, load on pallets, band and
shrink wrap. Such inserts may be subject to additional charges. Must be
OSHA-standard, anti-offset powder (slip agent) on all coated stock inserts.
Each pallet must display a sample of the product therein on two adjacent
sides. Also, each pallet must carry two pallet tags on adjacent sides with
all the information listed on the next page:
C L A S S I FI ED R AT E C A R D - EFFE C T I V E J A N U A RY 2017 5
 Name of publication: Boston Herald Box XXX
Ship to: c/o Classified Advertising
Name of newspaper: Boston Herald Seaport Center
70 Fargo St., Suite 600
Name of product:
Boston, MA 02210
Insert run date:
Total number of inserts shipped:
Tear Sheets - quantities in excess of an advertisers regular order, $1.00
Number of inserts on skid: each.
Total skids in shipment: Market research materials, including complete demographic information,
Skid weight: is available from our market research department. Call 617.619.6273.
Printer and trucker name and phone number: A staff of professional artists will assist advertisers with layouts and all
production art.
Bills of lading must include the total number of skids and inserts. Clip art services, including contemporary cuts and illustrations are
All shipments should be shipped freight prepaid. available for display ads at no charge to the advertiser.

Shipments of preprints are made to more than one Globe plant. Please The Boston Herald is capable of receiving electronic ads in a multitude of
ensure that proper quantities are delivered to the appropriate plant. ways: CD, via FTP, FastChannel Network (Ad Direct), or AdSend. Send to
ads@bostonherald.com.
SHIPPING ADDRESSES
Globe Direct CIRCULATION/READERSHIP
300 Constitution Drive Your Boston Herald representative will provide you with current Daily and
Attn: Receiving Sunday circulation and readership numbers upon request.
Taunton, MA 02780
617-929-8234
CONTRACT AND COPY REGULATIONS
A. Advertising copy is accepted subject to the approval of the Publisher.
Receiving hours:
The Boston Herald reserves the right to revise or reject advertising which it
Days: Monday - Saturday, 7:30 am - 4:30 pm
deems objectionable in subject matter or phraseology, or which may not
Nights: Monday - Friday, 8:30pm - 4:00 am, conform to state and federal law or for mechanical reasons. If rejected, any
Non-compliant or late deliveries subject to surcharge. consideration paid will be returned to the advertiser, and all parties will be
released.

For inquiries on shipping and delivery, contact: All positions of ads are at the option of the Publisher. In no event will
adjustment or re-run or refund be made because of the position in which
Ed Foley, Preprint Manager,
the advertisement has been published. Guaranteed and premium position
Phone 617-929-2507 or Fax 617-929-2514. requests are subject to a 25% surcharge.
For plant directions call 617-929-2000. All cancellations must conform to deadlines set forth in this rate card.
Advertising canceled after deadline will be billed at earned rate.
POLYBAGS & TOPPERS
Omission and Errors - The Boston Herald does not assume liability for
Polybags, toppers and product samples may be able to be hand inserted to omissions or, in the event of error, for any claim, exceeding the cost
home delivery customers at additional cost. Please check with your account to the advertiser of the actual space occupied by the advertisement or
executive for additional information. section thereof in which the error occurs and for first day publication
only. The advertisers and advertising agencies assume liability for the
contents of the advertisements, both text and illustrations, and will hold
Objects such as keys, coins, CDs, etc., attached to any page of an insert;
the Boston Herald harmless from all damages and claims arising from the
sachets containing scented objects; liquids or shampoos; polybags; paper
publication thereof.
bags; product samples may be hand inserted in the field by carriers at an
additional cost. This newspaper does not knowingly accept advertisements that are
fraudulent, misleading, controversial or discriminatory in nature, and
SPECIAL SERVICES reserves the right to correctly classify all advertisements.

A. Box Numbers - advertisers requesting a confidential Boston Herald box Any advertisement that appears in the newspaper may also appear in any
number for ad response will be charged $95.00 for each advertising order digitally or electronically communicated medium such as the internet.
for 30 day service. Replies to Boston Herald box numbers may be picked up
or we will gladly mail to you on request. Please allow four additional lines
for box number address in your advertisement:

6 C L A S S I FI ED R AT E C A R D - EFFE C T I V E J A N U A RY 2017
CREDIT AND RATE POLICIES AD TAGS

All commercial customers are required to prepay first insertion pending Our ad tags are in iFrames
approval of credit. All commercial customers must have current credit AD FILE SIZE
application on file. Billing disputes must be presented within 30 days of All ads should remain under 50k in file size.
invoice date. Disputes not presented within that time will not be considered
FLASH ADS
and invoice will be considered payable in full.
In order for SWF files to track and function properly in our ad system,
please go to http://www.heraldmedia.com/heraldInteractive/flash1.html for
All rates are subject to change. Publisher reserves the right upon 30 days instructions on preparing your ads.
notice by mail to change contract rates. Contract advertisers reserve the
AD SERVING TECHNOLOGY
right to accept such changes of rate, or in the event of an increase of rate,
to cancel this contract as of the effective date of rate change without rate Herald Interactive uses 247 RealMedia : Open AdStream for delivering our
adjustment, provided cancellation is delivered in writing to Publisher within ads. Design services are available. Contact your sales representative.
the 30 day notice period. A continuance of advertising after the new rates
go into effect will constitute acceptance of them under all other terms of this RICH MEDIA AND AD SERVERS ACCEPTED
contract.
Ad4Ever EyeWonder Poindexter
Adinterax Flash (Shockwave) Pointroll
Insertion orders containing disclaimers will not be accepted. Agencies are
Atlas DMT Flash Talking TangoZebra
responsible for payment for advertising placed by them on their behalf or
on behalf of their clients. Our rate card supersedes any agency agreement, Bluestreak Google TruEffect
provision or terms of conditions. CheckM8 Interpolls Unicast
Centrport Kaon United Virtualities
DEADLINES DoubleClick Klipmart ValueClick
DEATH NOTICES
Dynamic Logic Mediamind Vendaria
Death notice copy is due by 7:15 p.m. the day before publication. Enliven Mediaplex Viewpoint
CLASSIFIED DISPLAY
EyeBlaster Mixpo
All display classified for Wednesday through Saturday is due by 2:00 p.m. EyeReturn OAS JX
two days prior to publication. Display classified for Monday and Tuesday is
due by 3:00 p.m. Friday. Sunday display classified is due by 5:00 p.m. on AD SIZES
Thursday.
728 x 90. . . . . . . . . . . . . . . . . . . . . . . . . . . . Leaderboard
ROP DISPLAY
300 x 250. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rectangle
Wednesday through Saturday, 2 days prior by noon. Sunday by Thursday at
300 x 600. . . . . . . . . . . . . . . . . . . . . . . . . . Half Page Ad
noon. Monday by Friday at noon. Tuesday by Friday at 2:00 p.m.
300 x100 . . . . . . . . . . . . . . . . . . . . . . . . . . . Half Banner
CLASSIFIED AGATE
160 x 600. . . . . . . . . . . . . . . . . . . . . . . . Wide Skyscraper
All agate classified copy for Tuesday through Saturday is due by 2:00
p.m. the day before publication. Sunday and Monday agate classified is 234 x 60. . . . . . . . . . . . . . . . . . . . . . . . . . Half Advertiser
due by 5:00 p.m. on Friday. 988 x 250. . . . . . . . . . . . . . . . . . . . . . . . Sliding Billboard
CANCELLATIONS 988 x 35. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pencil Ad
Changes of insertion dates and/or corrections must conform to published
deadlines. Advertising canceled past deadline will be charged at earned rate.

MAKEUP REQUIREMENTS
Any automotive advertiser running on Sports pages must run full width
across page and not less than one half page in depth.
Display Classified must be at least as many inches deep as columns
wide. Cuts, borders, bold face type, solid reverses and benday overlays
are permitted. Reverses and benday overlays must not exceed 50% of the
advertisement.
Display advertisements are billable at 14 lines/inch. Minimum size 35
lines.
Half tones and mechanical screened areas - 105 line screen.
BOSTONHERALD.COM

C L A S S I FI ED R AT E C A R D - EFFE C T I V E J A N U A RY 2017 7
 BOSTON HERALD
Seaport Center | 70 Fargo Street | Suite 600 | Boston, MA 02210
bostonherald.com | 617.426.3000