CHAPTER FOUR

4.1 DATA PRESENTATION AND ANALYSIS

This chapter contain presentation of analysis and interpretation of the data

collected from the Questionnaire administered. The data collected
presented and analyzed using tables and percentage for easy
interpretation.

One hundred (100) Questionnaires were administrated but only 95 were

collected representing 86% the analysis will be based on the 95%
Questionnaire returned.

Do you receive advert messages on your mobile phone?

Category of response No. of responses Percentage

Yes 82 86%
No 13 14%
Total 95 100%

From the above table 82 respondent representing 86% of the entire

respondent said they receive advert message on their mobile phone. And
14 respondent representing, 14% said they dont receive these advert
message on their mobile phone.

How often do you receive these advert message

Category of response No. of responses Percentage

Very often 46 56.6
Often 20 24.4
Not at all 16 19.0
Total 82 100%
The above table shows that 46 respondent representing 56.6% of the
entire respondent said they receive advert message very often on their and
20 respondent representing 24.4% said they receive the advert message
often then 16 respondent representing 19.0 said they dont receive advert
message at all

Do you subscribe for these advert message

Category of Response No. of Response Percentage %

Yes 4 5
No 95 95
Total 99 100

The above table shows that 4 respondent representing 5% of the

respondent said they subscribe for the advert message while 95
representing 95% said they do not.

How do you respond to the context of these advert messages?

Category of Response No. of Response Percentage %

Patronize the product 4 4.9
advertized
Delete the message 68 83
instantly
Comply with the 10 12.1
directives of the message
Total 82 100

The above table shows that 4 respondent representing 4.9% patronized the
product advertised, 68 respondent representing 83% delete the message
instantly and 12.1% which is 10 respondent comply with the directives of
the message.

How often do you patronize the messages on the mobile phone?

Category of Response No. of Response Percentage %
Very often 60 66.7
Often 20 22.2
Not often 10 11.1
Total 90 100

From the table above, 60 respondent which is 66.7% patronized the

message very often and 22.2% which is 20 people patronize it often and
11.1% which is 10 people do not patronized it often

Do you think service provider should seek consent of customers before

sending these messages?

Category of Response No. of Response Percentage %

Yes 55 66.7
No 40 33.3
Total 95 100

66.7% of the respondent think service provider should seek the customer
consent before sending the message while 333% think they should not
seek their consent first.

DISCUSSION AND FINDING

Discussion of findings based on the data collected, finding shows that

86% of respondent affirm to the fact that advert messages are sent to their
mobile phones, also 56.6% receive these advert message very often and
95% dose
Section A

INSTRUCTION: - please tick (v) the option to your best

Understanding

Section B

1) Do you receive advert messages on your mobile phone?

Yes ( ) No ( )

2) How often do you receive these adverts very often ( ) often ( ) not at
all ( )

3) Did you subscriber for these adverts messages? Yes ( ) No ( )

4) What do you think of the rate at which these messages are sent to your
phone?

a) Annoying

b) Irritating

c) Welcomed

5) How do you respond to the context of these advert messages?

a) Patronized the product or services advertised

b) Delete the message instantly

c) Comply with the directives of the messages

6) How often do you patronize the messages on mobile phone?

a) Very often
 b) Often

c) Not often

7) Do you think service providers should seek consent of customers

before sending these messages? Yes ( ) No ( )

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 SUMMARY

The goal of this research is aimed at accessing the effectiveness of

Advertising through mobile telecommunication network.

Chapter one relabeled the purpose and the objectives of the research work,
problems of the study were also highlighted.

Chapter two extensively discusses the relevant literatures on the

effectiveness of advertising through mobile telecommunication network.
This is a process of consulting materials, textbooks and articles. Literary
works of scholars and authors were also reviewed.

In chapter three, the researcher used survey method of data collection to

gather data from the respondent on the subject matter.

Chapter four also revealed that 167 respondents representing 170% of the
total respondent recite advert messages on their mobile phone.

In addition, the study revealed that majority of the respondent receive

these advert message without subscribing for the messages.

Conclusively, the study also revealed that high percentage of respondent

do not often patronage the messages on their mobile phone.

5.2 CONCLUSION

The mobile telecommunication network is one of largest and fastest

means whereby goods and services are been advertised.
 Advertising through mobile telecommunication network is supposed to be
the best means in which manufactures producers and even whole sellers
will use in showcasing their product or services for potential buyers.

However, as advertising communicates information and messages to large

heterogeneous and scattered audience, advertising through mobile
telecommunication network should provide consumers with the buying
information they need therefore, it is expedient that the information
should honest, truthful and accurate.

5.3 RECOMMENDATION

Firstly based on the findings, the researcher makes the following

recommendations network providers need to embark on audience research
to ascertain the needs of the mobile telecommunication subscriber so as to
meet their needs (Audience).

Secondly, mobile telecommunication network need to totally restructure

and improve on the quality of messages they send to their customers so
that it will motivate them to patronize the product or services.

Thirdly, they should concentrate and be discipline on activities and also

the social responsibility function of Nigeria communications commission
[NCC] giving audience the right information in the right quality avoiding
any deceptive advertisement from corporate body or organization that
pays for the messages.