ASSIGNMENT

DRIVE FALL 2016

MBADS/ MBAFLEX/ MBAHCSN3/ MBA SEM 4
PROGRAM/SEMESTER PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/
PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/
PGDPMN/PGDROMN/ PGDSCMN/ PGDTQMN SEM 2
SUBJECT CODE & NAME MB0052- Strategic Management and Business Policy
BOOK ID B1699
CREDITS AND MARKS 4 CREDITS AND 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Q. Questions Mark Total

No s Mark
s
1. Briefly discuss concept of strategy? Explain the various levels of strategy in an organization.
a. Meaning of strategy Unit 1 4 10
b. Levels 6
2.1. How strategic planning and strategic management are interrelated to each other? Which
comes first? Unit 3
Strategic Planning and Strategic Management 10 10
3. What is a mission statement? Differentiate between a mission statement and vision statement.
Mission Statement 4 10
Unit 5
Mission and Vision 6
4. What is SWOT analysis in terms of Internal & External Analysis? Explain SWOT analysis in
the form of a matrix?
Unit 7
SWOT Analysis 10
5. Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround.
Explain with some examples?
Turnaround Strategy 4 10
Unit 9
Surgical Turnaround and Non-surgical Turnaround 6
6. What are the major characteristics of an effective strategy evaluation system? Analyze
these characteristics. Unit 16
Characteristics of an Effective Evaluation System 10 10