Professional Documents
Culture Documents
Types of research
Quantitative (figures - sale numbers, online hits)
Quantitative research is research in which the information you
are collecting numerical value not subjective or opinionated.
Once these results have been collected, they can be expressed
as figures, averages, percentages or in a visual way such as
charts. It is done with relatively large numbers of people.
Quantitative research can be gathered quickly and efficiently
through surveys, meaning that researchers can take very large
samples in order to get a more accurate and representative set
of results, able to condense and present their information
exactly the same way whatever their sample size.
It is also easy to compare different result, as well as repeat the
survey with a different sample to prove reliability through
repeatability.
An example of a pieces of quantitative data in relation to the
music industry, is that Adeles Hello video has been viewed
over 1 billion times on YouTube, and reached this milestone in
88 days these numbers are directly comparable to those of
other songs and videos.
Things such as sales of an album, viewing figures of a music
video on TV or online, or attendance to concerts can be
measured and then expressed as statistics and graphs.
Sources: 1 2 + 3
http://www.marketingdonut.co.uk/marketing/market-
research/what-is-quantitative-research-
https://en.wikipedia.org/wiki/Quantitative
https://en.wikipedia.org/wiki/Hello_(Adele_song)
Methods of Research
Secondary (internet, print sources)
In the simplest terms, secondary research is accessing
information that has already been gathered using information
from research conducted by other people from where it has
been published in print or online.
This method of research is beneficial because all of the hard
work has essentially been done for you a music distribution
company can be saved the hassle of finding out for themselves
what platforms are best for effectively reaching a teenage
audience, without having to spend time asking or observing
them themselves. However secondary research can never be
totally specific to your needs, you can find many answers, but
you are restricted to the answers to questions that others have
asked, so you also are unlikely to make any brand new or
ground-breaking discoveries. For example, in the music
industry, you can use secondary research to find out what a
particular target audience wants from an artist, but you cannot
find detailed, bespoke information about what they think of
your artist or song.
Sources : 6 + 7
http://www.knowthis.com/data-collection-low-cost-secondary-
research/what-is-secondary-research
https://en.wikipedia.org/wiki/Secondary_research
Sources: 18 and 19
http://marketandproductionresearch.blogspot.co.uk/2011/10/m
arket-and-production-research.html
https://kingb94.wordpress.com/2012/03/06/the-purpose-of-
audience-research-market-research-and-production-research/
Bibliography
1) http://www.marketingdonut.co.uk/marketing/market-
research/what-is-quantitative-research-
2) https://en.wikipedia.org/wiki/Quantitative
3) https://en.wikipedia.org/wiki/Hello_(Adele_song)
4) http://www.snapsurveys.com/blog/what-is-the-difference-
between-qualitative-research-and-quantitative-research/
5) http://www.humankinetics.com/excerpts/excerpts/explore-
four-methods-for-collecting-qualitative-research
6) http://www.knowthis.com/data-collection-low-cost-
secondary-research/what-is-secondary-research
7) https://en.wikipedia.org/wiki/Secondary_research
8) http://businesscasestudies.co.uk/food-standards-
agency/market-research-and-consumer-
protection/primary-and-secondary-research.html
9) https://owl.english.purdue.edu/owl/owlprint/559/
10) http://www.thefreedictionary.com/collection+agency
11) http://www.rajar.co.uk/index.php
12) http://www.dictionary.com/browse/self-generated
13) http://www.slideshare.net/AnnieRose95/audience-
research-22808080
14) http://www.watchingdance.org/research/audience_res
earch/
15) https://blogonlinguistics.wordpress.com/2013/09/12/o
bservers-paradox/
16) http://www.marketingdonut.co.uk/marketing/market-
research
17) https://www.esomar.org/knowledge-and-
standards/market-research-explained.php
18) http://marketandproductionresearch.blogspot.co.uk/2
011/10/market-and-production-research.html
19) https://kingb94.wordpress.com/2012/03/06/the-
purpose-of-audience-research-market-research-and-
production-research/