Donald Trump

1- Psycholinguistics or psychology of language

is the study of the psychological and neurobiological factors that
enable humans to acquire, use, and understand language.

Trump stands by the core Republican agenda stronger than any other
candidate. But there's also something else that fuels his rise, a deep-rooted
propensity for energy, confidence, drive, aggressiveness, impulsivity, and
arrogance.

These characteristics are what psychologist John Gartner from Johns Hopkins
University Medical School collectively calls "a hypomanic temperament."

Trump employs "constant repetition of divisive phrases, harsh words and

violent imagery that American presidents rarely use," The Times found. Their
analysis also revealed Trump's use of analogy: "He has a particular habit of
saying 'you' and 'we' as he inveighs against a dangerous 'them' or unnamed
other," which usually refers to outsiders like illegal immigrants ("they're
pouring in"), Syrian migrants, Mexicans, as well as leaders of both political
parties.

2- Ethnolinguistic

is a field of linguistics which studies the relationship between language

and culture, and the way different ethnic groups perceive the world.

3- Sociolinguistic

Trump has taken the art of the insult to a new level.Trumps name-calling
may sound like simple bullying. But labeling his opponents with cutting
nicknames also creates simple frames catch phrases that stick in
voters minds, often because they reinforce existing perceptions.

As a businessman, Trump learned that speaking in an irreverent, shock-jock

manner often won him free media attention.

Say it. Repeat it. Say it again.

Its a crescendo of almost every Trump rally, the call-and-response moment
when Trump promises to build a great wall along the Southern
border. Whos going to pay for it? he asks. Mexico! the crowd answers.

Of course the Mexican president has said unequivocally that his country will
not be paying for Trumps wall. But that hardly matters. In Trumps world,
repeating something makes it seem true, even when its demonstrably not.

For example, Trump continues to insist that he warned against entering the
2003 Iraq War, despite a 2002 audio clip of him voicing support. He has
repeatedly claimed to have watched TV footage of Muslims in New Jersey
cheering on 9/11, despite no evidence of such an event.

He often repeats false claims that inner-city crime is at record highs or that
neighbors of the San Bernardino terrorists saw bomb-making materials in
their apartment but did not report it.

The more a word is heard, the more the circuit is activated and the stronger
it gets, and so the easier it is to fire again, Lakoff writes. Trump repeats.
Win. Win. Win. Were gonna win so much youll get tired of winning.

Believe me

With this two-word imperative, Trump draws voters in, hoping to inspire
confidence, create intimacy and form a bond of trust with voters. Its a
connection that has often eluded Hillary Clinton, with her multi-point
solutions to the nations problems.

He often uses it to reassure his audience that he has the answers to the
nations problems or to allay doubts about his abilities.

I know more about ISIS than the generals do. Believe me.

We are going to get rid of the criminals, he says about his immigration
plan, and its going to happen within one hour after I take office. Believe
me.

Experts say it plays to listeners desire for a strong leader with easy
solutions. Trump becomes like someone who is huddling close to tell a secret,
or like a salesman giving you the inside scoop on a deal.

People say
One of Trumps signature constructs comes when hes about to say
something controversial even conspiratorial but wants to lean on others
to do it.

Many people are saying that the Iranians killed the scientist who helped the
U.S. because of Hillary Clinton's hacked emails, Trump tweeted last month,
though such a conspiracy theory was easily debunked.

After the Orlando nightclub shooting, Trump implied President Obama did not
want to stop terrorists, but tried to take cover by putting the offensive
remark in the mouths of others. There are a lot of people that think maybe
he doesn't want to get it," Trump said on the Today show. "A lot of people
think maybe he doesn't want to know about it.

The people say construct allows him to float an idea without taking full
ownership or blame.

What hes doing is making use of principles that people use all day every
day to get across ideas that are not true, Lakoff said.

Trump dismissed criticism that he linked rival Sen. Ted Cruzs father to
President Kennedys assassination, insisting he was only pointing to a
National Enquirer story about the elder Cruz allegedly meeting with Lee
Harvey Oswald.

This Trump style, too, has found a home on social media. One band in Texas
tweeted recently: Many people are saying our next album will heal the sick
and end all war. It's just what many people are saying.

Never having to say youre sorry

Trump rarely issues a public apology, no matter how wrong he is proven to

be or how strong the public pressure.

He insisted he did not regret anything about his attacks on the Gold Star
Khan family. He refused to back down from his claims that an American-born
judge overseeing the Trump University fraud lawsuit could not be fair due to
his Mexican heritage.

He wont apologize for leading the so-called birther movement questioning

Obamas citizenship, even though advisors say it might help him win over
African American voters.
I like not to regret anything, he told radio host Don Imus earlier this year
when asked if he regretted questioning whether Sen. John McCain of Arizona,
captured during the Vietnam War, should be considered a war hero.

His one and only public expression of regret came last month, but even that
was vague and included the verbal architecture of an Im-sorry-if-you-were-
offended apology.

"Sometimes, in the heat of debate and speaking on a multitude of issues,

you don't choose the right words or you say the wrong thing, Trump told a
crowd in North Carolina. I have done that, and I regret it, particularly where
it may have caused personal pain.

Keep it simple

One of Trumps biggest strengths with voters has been his ability to speak
plainly and to simplify some would say oversimplify complex issues.

Build the wall to stop illegal immigration. Bring back coal and steel-
manufacturing jobs. Defeat the terrorists so fast your head will spin. He
convinces supporters that simple solutions would work and intractable
problems linger only because of the stupidity of U.S. leaders.

Say it bigly

Trumps plans are tremendous. His victories HUUUGE. Exaggeration and

hyperbole are hallmarks of Trumps communication style.

His financial disclosure statement used all capital letters to boast his wealth:
TEN BILLION DOLLARS. Though he is the first presidential candidate in
decades to refuse to release his tax returns, he insisted recently that he has
released the most extensive financial review of anybody in the history of
politics.

The Clinton Foundation is not merely a scandal, according to Trump, its

the most corrupt enterprise in political history.

And then theres bigly.

Were going to win bigly, Trump said in a victory address in Indiana after
becoming the presumptive nominee.
Much has been said and written about bigly if its a word and if its what
Trump is saying. Dictionaries say bigly exists in one of those old-timey
ways that hasnt been in fashion for 100 years or so.

But Trumps spokeswoman, Hope Hicks, told Slate magazine its not bigly
at all. Trump, she said, is saying, big league.

Like much of Trumps speech, it seems open for interpretation.