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WEB INSIDE OUT

INSTAGRAM CENSORSHIP

INSTAGRAM ACTIVITY

300,000,000
active users

75,000,000
checks every day

20,000,000,000
posted photos

68%
of users are women

TOP HASHTAGS OF 2015

INFS7130 - Web inside out


BANNED HASHTAGS

Instagram bans...

explicit
EATING

DISORDER
CONTENT

COMMON

drug
PHRASES

ABUSE

intimate apparel
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INSTAGRAM WAR

17.12.2012

Changes terms of use - "you agree that a business or


other entity may pay us to display your username,
likeness, photos (along with any associated
metadata), and/or actions you take, in connection
with paid or sponsored content or promotions,
without any compensation to you"

01.05.2013

illicit drugs regulation, after BBC investigation of


social media platforms, such as Messenger,
Whatsapp. First hashtags such as #weed and
#marijuana blocked

12.10.2013

Instagram deleted account of Canadian


photographer Petra Collins after she posted a photo
in which her pubic hair was slightly visible under her
bikini

06.05.2014

Instagram deletes Rihanna's account due to nudity

20.01.2015

Instagram deleted Sticks and Stones (Australian


photo agency) account due to same reason (shown
pubic hair)

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NOTABLE
CASES

-ChelseaHandler,Rihanna,MileyCyrus
starts#freethenipplecampaign,posts
toplessphotosoninstagram.Theplatform
immediatelydeletesposts.

-TSstarttoblameinstagram,arguing"Dear
Instagram,Iamtranswoman,willyoucensor
mynipples?"

-July,2015,Instagramblocksaccessto
somehashtagssuchas#sandrablandand
#blacklivesmatterafterSandraBland's
suspiciousdeathinaTexasjail.Thereason
wastocurbhatespeech,officialsaid.

-Instagrambans#curvy,butliftsback
afterbacklashfromplus-sizewomen
outragedoverruling.Peoplearguethat
#skinnywasallowed,why#curvenot?

-Instagrambans#goddesshashtagafter
usersviolateguidelineswithnudeimages.
Unhappyuserssayitisan"anti-womanmove"

-InstagrambannedartistRupiKaur'sphoto
ofawomanmenstruatingthroughher
clothesbutaftersomecomplaintsthephoto
hasbeenrecovered

-Instagramalsostillbansphotosof
breastfeedingandpost-babybodies.
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SOLUTION???

Research shows that targeting


special hashtags is not very
efficient way to control community
guidelines

Estelle Metayer, founder and


president of Competia, a strategic
consulting firm, says Instagram
may not be worried about mere
bad user behavior, but also
pornographic sites and
spammers taking over.
Spammers often using hashtags
to hack into conversations on
social media sites, she says. "By
using a popular hashtag, they
know that people are following
and will see that content."

Despite Instagram's reputation for


censoring certain images
involving nudity, the company has
apparently thought about R-rated
version of Instagram and
separate it from main platform
INFS7130 - Web inside out
OUR SURVEY
Age

Occupation
Responders are female

68 %

Social platforms
HASHTAG
WHAT PEOPLE THINK

- A trend that allows people to feel


connected to one another in a certain
context
- A tag to captions we make on posts we
post on social media
- Punching words / information about a
specific moment
- A topic or sub-title
- Label on Twitter or searching.
- A system which connects people on SNS
services using a keyword
- A thing that you use to label certain
topic so that it's easy to look it up

Hashtag frequency
Why people use it

Banned hashtags

Opinions
Thank
you

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