Global Management

Assignment no: 1

Business strategy for AUSOM

Vision:
To become the top metropolitan business school in the region and to take a
position amongst leading business schools nationwide
Mission:
To transmute lives by propagating knowledge, character building and learning
amongst the students which can be reproduced by them and make them fit in
order to take on challenges in the society

Goals of AUSOM:

1. Excellence in teaching, research and school management.

2. Innovation and technology upgradation in teaching methods
3. Entrepreneurial implementation of ideas.
4. Ethical practices and respect for diversity and culture
5. To produce competitive graduates in the Job market from AUSOM

Objectives of AUSOM:

1. Leveraging resources to provide experiential learning

2. Offering students best career development practices
3. Connecting education to research so that scholars can be produced by giving
maximum research opportunities and resources for publications by AUSOM
4. Professional development and growth for the faculty and staff members of
AUSOM
5. Striving for continuous innovation and implementation of ideas and
entrepreneurial culture
6. Building partnerships and MOUS with different international schools and
MNCS working in the job market.

Strategic Capability:

1. Moodle software update in the entire business school for the interaction
between students and teachers and file sharing and attendance system as well
2. Through stakeholder engagement, industry relations, and assurance of
learning across all programs to ensure AUSOMS curricula provides the best
possible return on students educational investment

3. Making them learn how to Monitor the driving forces of our economy
information technology, globalization, innovation, entrepreneurship, ethics
and to deliver high-quality education and student services in traditional and
digital learning environments according to the need at that time

4. Developing the decision making skill amongst the students

5. Sending faculty to training programs, workshops and seminars.

6. Inviting all businesses and corporates and firm to the career expo working in
the job market to build relationships and for hiring of AUSOMS business
grads

7. Designing global degree programs based on skills and diverse knowledge

areas so that students can pursue careers globally and internationally

8. Feedback evaluation should be based on rigorous self-assessment, faculty

teaching style assessment and also external benchmarking

Business model:
Key partners: Airforce, stakeholders, BOG
Key resources: societies working inside AU, library, digital resources,
fundings,HEC
Value proposition: continuous innovation and ethical practices and respect for
diversity and culture, moral building
Customer relationships: student relationship, investments return through best
provision of the practices
Customer segments: Islamabad, Rawalpindi, students segments base from
northern areas, kpk as well
Key activities: transmute lives by propagating knowledge, character building
and learning amongst the students
Channels Au publications, social media pages, newspapers, Tv,Radio ,digital
conferences

Control:
1. Feedback evaluation should be based on rigorous self-assessment, faculty
teaching style assessment and also external benchmarking
2. Re-strategizing according to the changing environment
3. Recognising and rewarding
4. Checking Integrity, transparency and accountability in its internal
governance.