Professional Documents
Culture Documents
2020 and
Beyond
WELCOME
TO THE ERA OF THE
INTELLIGENT AIRPORT
THE INTELLIGENT AIRPORT IS
ABOUT BETTER PLANNING OF
RESOURCES, ALLOWING MORE
ACCURATE PREDICTIONS.
MATTHYS SERFONTEIN
VICE PRESIDENT, AIRPORTS, SITA
Imagine youre a traveler on your way to the airport.
Think of all the questions that could be going through your
mind. Will it be easy to park? Is my flight on time? How do I get
to my gate? How long will it take to check-in? Is there a queue
through security and passport control? Where do I drop my
bags and will they be there at the other end?
Without the answers to these questions and more, a trip
through the airport can be incredibly and unnecessarily
stressful.
Now imagine arriving at an airport with all those questions
answered. All the information you need is at your fingertips.
Youre informed and relaxed. Your experience is personalized
and seamless.
This airport captures and shares real-time information and
insights with all its stakeholders. The airport works as one,
to optimize its operations, eliminate inefficiencies and
deliver the ideal passenger journey.
This airport uses technology to make the most of its budget
and resources, to cope with passenger volumes and
demands, and to become more profitable.
This is the Intelligent Airport.
OF AIRPORTS CONSIDER
airlines now place improving customer service at the
top of their agendas.
In the Intelligent Airport, travelers will be able to drop off IMPROVING THE PASSENGER
bags on arrival and use their mobile devices to tap and go EXPERIENCE AS THE
at every step, including security and departure gates. MOST IMPORTANT DRIVER
Personalized alerts about parking availability, wait times, OF IT INVESTMENT.*
baggage tracking, gate changes, flight status and retail offers
can be sent to passengers mobile devices, providing them
with comprehensive and easily accessible information. This
will help airports, airlines and other stakeholders keep
passengers informed and happy.
SITAs BagJourney enables passengers to track their bags
Location-based technology will inform airports, airlines and throughout their journey. This data is made available to
other service providers when passengers arrive so they can airlines and airports, which can then be conveyed to
offer them timely information and services while they are passengers. Working behind the scenes, SITAs BagSmart
on-the-move. gives airlines and ground handlers real-time alerts for bags
Mobile phone signals can also be used to manage passenger at risk of missing their flights. This helps prevent baggage
flows, make better informed decisions and reallocate staff mishandling and reduce last minute baggage problems
and resources to optimize the flow of passengers across the that can cause flight delays.
airport ecosystem.
TERMINAL TIME WILL BECOME
TECHNOLOGY WILL SAVE TIME AND HASSLE MORE PROFITABLE
Our popular location-based technology uses the signal from
Todays digital traveler is keener than ever to adopt
passengers mobile devices to pinpoint their position and
technologies that save them time and hassle, so a range
direct them to their departure gate. For example, SITAs
of new self-service products are becoming increasingly
Airport iQueue monitors queue lengths and provides waiting
popular at every step of the journey.
time information to passengers. This enables passengers to
Our self-service bag drop is being adopted at numerous make better and for the airport, more profitable use of
airports, including Brisbane and Melbourne where their time in the terminal.
passengers now drop their bags off in as little as 25 seconds.
Real-time information about flight delays, gate changes and
At present, just 13% of airports offer unstaffed bag drops,
queue lengths can help passengers feel more relaxed and
while 45% expect to do so by 2015.
in control.
SITA Self-Service Boarding Gates help to accelerate aircraft
At one airport in North America, where SITA has installed
boarding, reduce queues and enable staff to focus on
a predictive wait time system to collect information on
customer support. In the future, gates will be integrated with
passenger flow, the wait times are posted on flight information
NFC readers to allow passengers to tap and go throughout
screens landside, which reduces passenger anxiety.
the journey, including at security and border control
checkpoints. SITA Lab has created an API which allows Addressing passenger flow is a good investment that will help
airlines to introduce mobile boarding passes, including the bottom line with better resource allocation and on-time
Apple Passbook and NFC-based passes, quickly and easily departures, as well as top-line growth.
into operations. When passenger flow management includes airport car
In addition, more passengers will use their mobile phones as parks and public transportation, and when even more
a self-service tool to track their baggage while traveling from travelers use mobile devices, new opportunities will arise.
one destination to the next. A mobile app will alert them to the More data points should mean better quality information
location of their baggage. and better decision making.
*
SITA 2013 Airport IT Trends Survey
55%
real-time performance management solution for
complex airport environments. With real-time
situational awareness, and the tools to support
collaborative decision making, Airport Orchestrator
enables operators to provide prompt and effective
responses to irregular operations and disruptions,
ultimately reducing the latency between an event
OF AIRPORTS CONSIDER
and action to as close to zero as possible. OPERATIONAL AWARENESS
It will also give all airport stakeholders airlines, AS THE TOP PRIORITY FOR
customs, immigration and ground handlers access INVESTMENT IN BUSINESS
to real-time information, enabling them to collaborate
INTELLIGENCE WHILE...
52%
and make timely, fully-informed decisions.
In addition, SITA has launched its Airport Business
Intelligence solution which consolidates this data with
information from sources such as passenger flow, flight
movements and baggage tracking to create a central
repository of real-time data that can be accessed easily CONSIDER IMPROVING THE
by all users. PASSENGER EXPERIENCE
The advanced tools provide executive level dashboards AS A TOP PRIORITY FOR
on workstations and mobile devices.
BUSINESS INTELLIGENCE.*
*
SITA 2013 Airport IT Trends Survey
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SITA 13-BRO-021-02
All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the
contrary by SITA in writing) is not part of any order or contract.