Social Media | Marketing |Design | PR
gwenbrassell
EDUCATION
Education
JOHN CARROLL UNIVERSITY
Bachelor of Arts
May 2016
Major: Integrated Marketing Communications
GPA: 3.9
LEADERSHIP & INVOLVEMENT
President, Public Relations Student Society of America
(PRSSA), January 2015 December 2015
Secretary and Marketing Committee Correspondent,
Alpha Kappa Psi Business Fraternity, January 2014
December 2015, Member since 2012
EXPERIENCE
CLEVELAND NATIONAL AIR SHOW
Marketing & Promotions Coordinator,
May 2016 Present
Plan and facilitate corporate sales including
sponsorships, entertainment seating and displays
Develop event promotions, advertising and media
relations strategies including radio, television, print,
online and cross-promotions
Increase social media engagement rates through
captivating content (increased 1,262% over 2 years)
Explore and implement innovative ways to attract and
retain event customers over time
Created a Snapchat Geofilter which engaged more
than 105,000 fans (awarded 2016 Pinnacle Award)
Redesigned website ticketing page and added new
features to better suit the needs of customers
Marketing Assistant, May 2015 September 2015
Negotiated $100,000 of corporate sales and
sponsorships for radio, print, and television promotions
Launched first social media ad campaign and
content calendar
Wrote contracts for trade and cash media buys
Created press kits and coordinated media rides to
assist with media relations
Executed event protocol activities for opening
ceremonies, VIP's, and corporate parties
THE NANNY CONNECTION
Marketing Coordinator, July 2014 October 2014
Modernized social media marketing strategies
Strengthened company advertising by utilizing cross-
platform promotion
Restructured brand image and aided in company
re-launch
Pioneered employee recognition program and
customer outreach methodology
gbrassell16@gmail.com | 419.705.6992
Jacksonville, NC
SKILLS
Skills
Social Media: Facebook, Twitter, Instagram, Snapchat
Social Media Advertising & Monitoring: Facebook and
Instagram ads, Snapchat Geofilters, Google Analytics
Social Media Managing Tools: Oracle/RightNow,
Hootsuite, Content Calendars
Design Tools: Adobe Photoshop & InDesign
Website & E-Newsletter Design: WordPress, Constant
Contact, MailChimp, Vertical Response
Video Editing: iMovie, iMovie HD, Final Cut Pro
HONORS & AWARDS
Honors
2016 Academic Excellence Award
General Electric Public Relations Award
Alpha Sigma Nu Jesuit Honor Society
Lamda Pi Eta National Communication Honor Society
JOHN CARROLL UNIVERSITY CAREER CENTER
Career Assistant Intern, September 2014 May 2016
Aided students in personal professional development
Designed marketing strategies to publicize events and
workshops
Developed outreach programs for target audiences
MTD PRODUCTS
Marketing Intern, May 2014 September 2014
Launched world-wide product recognition internal
communication initiative
Designed a nationally-distributed case study
Consulted with company executives to conceptualized
marketing strategies
Conducted, gathered, & analyzed market research
Engaged consumers through social media conflict
resolution
ENGAGE! CLEVELAND
Program Intern, May 2014 September 2014
Assisted in the development of sponsorship
opportunities for inaugural event series
Collaborated with board and staff in the planning,
promotion and execution of events and programs to
support the mission and vision of the non-profit
Managed content of marketing collateral, website, e-
newsletter and social media platforms
Aided in the development of brand re-launch
HUDSON INTEGRATED MARKETING
Marketing Intern, September 2013 May 2014
Clients: Western Reserve Racquet & Fitness,
Playmatters Toys, Yours Truly Restaurants
Assisted in the creation and implementation of
marketing and communication strategies
Promoted activities and events through social media
and engaging marketing collateral
Wrote content for press releases and monthly
newsletters