ECO GULF CAR WASH AND CLEANING SERVICES LLC

BUSINESS PLAN

Prepared by:
Mr.Hubert DSouza
Mr. Ivan Martis
Mr. Madhukar
Shanbhag

Date: 21.11.2015
 Strictly Private & Confidential
ECO GULF CAR WASH AND CLEANING SERVICES LLC

Table of Contents

Sl. No. Description Pg. No.

0 Confidentiality Agreement 2

1 Executive Summary 3

2 Company Description 3

4 Product & Services 4

5 Customers & Market Analysis 5-6

6 Strategy & Implementation 6-7

7 Sales Forecast 8

8 Profit & Loss Statement 9

This document is the proprietary property of ECO GULF

Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement
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 Strictly Private & Confidential
ECO GULF CAR WASH AND CLEANING SERVICES LLC

Confidentiality Agreement

The undersigned reader acknowledges that the information provided in this business plan is
confidential; therefore, the reader agrees not to disclose it without the express written permission of
the Company.

It is acknowledged by the reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information that is in the public domain through other means, and
that any disclosure or use of this confidential information by the reader may cause serious harm or
damage to the Company.

Upon request, this document is to be immediately returned to ECO GULF

______________________________________
Signature

______________________________________
Name (printed)

______________________________________
Date

This is a business plan. It does not imply offering of securities.

This document is the proprietary property of ECO GULF

Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement
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ECO GULF CAR WASH AND CLEANING SERVICES LLC

1.Executive Summary

A) Management Team

Eco Gulf will operate in UAE as a Limited Liability Company (LLC). Operated by 4 partnerships with
split equal shares, our business will offer consumers in Dubai a convenient mobile car wash service.

B) Services

This business plan identifies the favorable circumstances in starting a mobile car wash company in
Dubai, UAE with ecofriendly materials & minimal water consumption. The owners will use their vast
knowledge of the automobile industry to offer services equal to the quality of automatic car
washes.

C) Customers

Eco Gulf will target customers in Malls, Private parkings, Commercial buildings, Public parkings &
Residential complexes with the Management/Authority approvals. The company will also target
special projects like Global village, Clusters, Golden miles etc where a large number of car parks are
present. It provides our business with an effective method of reaching out to customers with higher
disposable incomes.

D) Funds

Eco Gulf requires an investment of AED 300,000 in order to purchase the necessary equipment and
cover startup costs for the first three months of operation. All the partners will invest AED 75,000
equity investment by seeking a commercial bank loan. If our investment goals are met we
calculate a net profit of over AED 250,000 at the end of year one.

E) Objectives of the Business

To be viewed as professional car wash service provider with consistent commitment on

Quality.
Maintain a steady increase in the projects.
Maintain a modest growth on turnover and net profit margin.
To replace the existing excessive water consuming services and thereby conserve water
resources in the emirate.
To build a long lasting sustainable way of car wash which does not harm the environment.
To serve maximum market demand and become leaders in the Mobile Car Wash segment in
UAE.

2.Company Description

Partners

The company will be formed under the leadership of 4 able partners who hold multiple years
experience in the field of Production, Services, Business development and Quality Management:

Partner 1 -
Partner 2 - Mr.Hubert DSouza Director for Operations and Execution
Partner 3 - Mr.Madhukar Shanbhag Director for Sales and Customer relations
Partner 4 - Mr.Ivan Martis Director for Service delivery and Quality Management

3. Products and services

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ECO GULF CAR WASH AND CLEANING SERVICES LLC

A) Car Wash Service

Eco Gulf Car Wash Company intends to offer portable car wash service which are performed by
hand and are completed in 15 mins duration. In addition, we use top of the line cleaning products
which give a superior shine to your car and are also eco-friendly. Our customers can make
appointments by telephone or on our website for any day of the week between the hours of 9-5 &
walk-in into the private/reserved parking areas. Company will obtain contracts from various
establishments to set up their mobile car wash units in various parking zones.

B) Competitors

In general, our competitors have a larger capacity to take on more customers due to the fact that
they have larger number of staff and reduced operational cost due to large scale
operation. However, after surveying each competitor, we found that they offer cleaning services
quite comparable to our own. Prices vary among each car wash provider, but we shall find our
prices proportionate to the average prices of services offered by our competitors.

C) Sourcing & fulfilment

The sourcing requirements for our business are primarily the cleaning supplies that will be
required to perform our services. These supplies include eco-friendly chemicals. To reduce the
costs, the owners will purchase car wash chemicals in bulk from respected providers that are
approved by the Dubai Municipality.

D) Technology

Being a mobile car wash service, the business does not require as much technology as an
automated car wash. The only equipment employed will be a hand pump/battery operated
pressure washer with nozzle. Additionally, Eco Gulf will also develop an app to allow customers to
conveniently make appointments on their mobile devices. The app will also send customers a
message reminding them of their appointment the day before.

E) Staffing & training

A clear methodology and set of procedures will be put into place to ensure that there in
consistency in the service quality provided by the cleaning staff. The cleaning staff will be
recruited & trained accordingly to fulfil maximum customer requirements.

Customer feedbacks shall be collected by the management on random basis & necessary action
plans shall be executed to train the staffs as per the feedback.

F) Benefits and Features of the service

No hassle to the car owner as the car will be washed at the place where he/she parks
the car.
Avoid line-ups at the car wash station.
The price is half of that charged by the Car wash stations.
The car wash is done using bio-degradable products which do not cause any harm to
the car or the environment.
The total water consumption for our car wash is only 2% in comparison to a normal
Car wash.
Zero waiting time for the customer as the car is washed within the time the
customer is away with his/her work.
Secured service through trained cleaning crew.

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Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement
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ECO GULF CAR WASH AND CLEANING SERVICES LLC

4. Customers & Market analysis

A) Market Overview & key customers

Dubai being a major tourism hub, the government has ensured that the city is always
kept presentable and clean. This also demands for the Car owners to keep their cars clean,
failing which a fine is imposed on the Car owners.
The existing car wash stations in the emirate are unable to cater the ever increasing
car numbers. The car owners end up waiting in frustratingly long queue at the petrol stations
for a car wash. This car wash costs more as well.
In order to save the hassle of waiting in the queues and pay more, many car owners
get their car washed through their building watchmen or through unlicensed car washers. This
illegal activity also causes soil contamination due to spillage, which entails fine for both the car
cleaner and the car owner.
To make this exercise legal, convenient and cost effective, Eco Gulf will provide car
wash solutions to various malls, commercial complexes and apartments.
The company will focus on Dubai, UAE with office in Al Quoz which is centrally located
to coordinate the activities in whole of Dubai. Dubai has a number of benefits in terms of the
market that it will provide for the business.

B) Industry Analysis

Threat of new entrants:

Within the car wash industry, there is always a fairly high threat of new mobile entrants. Starting
a mobile car wash business requires less capital than the traditional service because it can
operate with fewer employees and without a storefront.

Bargaining power of suppliers:

Suppliers of car wash cleaning chemicals have little power to bargain. If our present supplier
drastically increases their prices, we will easily be able to change our provider without any
negative effects to our business.

Availability of substitutes:

Presently, there are very limited mobile car wash businesses competing in our area. All of these
competitors provide similar services at varying prices. Although the availability of substitutes is
relatively high, there is no direct substitute for a mobile car wash service in the emirate.

5. Marketing & Sales

A) Overview

Eco Gulf will market its mobile services through flyers, social media, and promotions. Our main
point of emphasis will be to drive the point across that a mobile car wash is a quick and
convenient means of making your vehicle look like it just came off the lot.

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ECO GULF CAR WASH AND CLEANING SERVICES LLC
B) Positioning

Eco Gulf plans to position itself as the provider of the most trusted and professional car wash
service in UAE. The maximum transaction would be direct cash payment on-spot. No longer will
consumers have to make an extra trip to the car wash or waste time waiting in line. Customers
will simply choose the approved/reserved parking car wash location nearing them. We believe
that convenience will be our main selling point and will attract consumers that are too busy to
clean their vehicles to try our service.

C) Pricing

Our pricing strategy puts us within the average range of prices for car wash services currently
provided in UAE. The price of a car wash is AED 15 to 20 per wash which is very competitive in
this market.

D) Promotion

We intend to advertise Eco Gulf through promotions, flyers, and online marketing.

Free first wash promotion: In order to demonstrate the quality and convenience of our
professional car wash services, Eco Gulf will wash first-time customers vehicles for free. We are
confident that the quality of our service will persuade first-time customers to not only continue to
use our service, but tell their friends about us as well.

Flyers: During down time between our appointments, we plan to distribute flyers advertising our
services. This will make Eco Gulf a familiar name in the car wash industry.

Online Marketing: The crux of our online marketing strategy will be to launch a professionally
designed website. To get the most value out of this traffic to the site we will give customers the
option to like our social media pages and receive a 50% discount car wash coupon.

6. Strategy & Implementation

A) Milestones

Year 1, Month 1: Launch the company website, business promotions & hunting for the business
contracts.

Year 1, Month 1: Get the car wash contracts in reserved parking areas & begin our first free car
wash promotion with the competent outsourced manpower.

Year 1, Month 3: Recruit the own manpower to replace the initial outsourced manpower &
increase the washing equipments.

Year 1, Month 6: Increasing the resources in an optimized way to utilize the maximum potential
& fulfill the demand.

Year 1, Month 12: Recovery of the Initial Investment cost with 50% marginal profit on the
turnovers for first year of operation.

Year 2, Month 12: Begin plan for the expansion of the business by winning more contracts &
gaining larger market share.
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ECO GULF CAR WASH AND CLEANING SERVICES LLC

B) SWOT Analysis

Strengths Weaknesses
Cash advantage as maximum
number of customers pay cash. Labour intensive business
Lower start-up costs relative to therefore expansion is dependent
automotive car wash businesses on the manpower supply
Minimum investment, Manual job as the target
equipment & infrastructure achievable is restricted to a
required persons personal ability
Able to cater to any area of Car wash available only in
Dubai with short notice & walk-in specific locations
business at reserved parking
areas
Very less usage of water with
eco-friendly solvents
Flexible Hours

Opportunities & future Threats

Development
Surviving with the established
Car wash not allowed players
personally Consumers are not much
Dubai Municipality regulation familiar with a mobile car wash
against contamination service
Limited number of car wash Easy entry for new starters.
stations and always busy
Gain recognition from Dubai
Municipality, Ministry of
Environment and Water Authority
and RTA for Green initiative

C) Competitive Edge

Our low startup and operational costs give our business an advantage over local competitors. By
keeping our overhead to a minimum, our company has the ability to maintain a smaller customer
base and high profit margin. Convenience also gives us an edge over our competitors as
customers can set a time and location that best suits them.

D) Unique Selling Points

Convenience
Competitive & Cost efficient Pricing
Assurance against damage
Car wash by competent staff
Licensed car wash/ No risk for the customer regarding legal violation
Bio-degradable products used for washing/No harm to car or environment
Water conservation/Eco-friendly. Only 2 litres water used per wash
Focus on Quality and Customer satisfaction

This document is the proprietary property of ECO GULF

Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement
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