ANDHRA MAHILA SABHA SCHOOL OF INFORMATICS

MBA II year IV Sem March 2017

I Internal Assessment
Strategic Management
Time: 1hr Marks: 15
Signature of the Invigilator: H.T. No:
_________________________________________________________________

I. Choose the correct answer (10x1/2=5marks)

1. Which is the order in strategic management [ ]

a) Mission, Objectives, Vision b) Mission, Vision, Objectives
c) Vision, Mission, Objectives d) Vision, objectives , Mission

2. Economies of scale are derived from [ ]

a) Achieving cheaper unit costs through making larger quantities.
b) Using cheaper raw materials
c) Increasing breadth portfolio
d) Increasing the number of markets served.

3. Objectives are
[ ]
a) Performance targets b) Guidelines
c) Sense of destiny d) Scope

4. .Developing a vision and mission, identifying an organization's external opportunities and

threats, and determining internal strengths and weaknesses are all __________ activities.

a) strategy-formulation b). strategy-implementation c). long-range planning d). short-range

planning [ ]

5. If an organization acquires its supplier, is an example of [ ]

a) Horizontal Integration b) Forward Integration
c) Backward Integration d) Downstream Integration

6. McDonald is deciding whether to expand into manufacturing kitchen equipment in

China. At what level is this decision likely to be made [ ]
a) Business b) Corporate
c) Functional d) Operational

7. .What is the purpose of SW in SWOT analysis [ ]

a) Internal Assessment b) External Assessment
b) Off set the OT d) Define Opportunities
8. The elements of the five forces model should be good predictors of [ ]
a) Environmental Scanning b) Switching cash
c) Industry Profitability d) All the above

9. Industry rivalry is the center of the five process model. What does it represent [ ]
a) Suppliers b) Buyers
c) Competition d) Substitutes

10. Strategic management is mainly the responsibility of

(A) Lower management (B) Middle management (C) Top management (D) All of the above
[ ]

II. Fill In the blanks: (10*1/2=5)

1. ____________ is the purpose or the reason for the organization existence.

2. ____________ Involves examining of a firms external environment to predict

environmental changes and detect the changes already underway.
3. Key drivers of change are _________ _____________ ______________
_____________
4. SBU stands for _____________________________________

5. Five force analysis given by---------------------------------------------

6.
------------------------technique involves delivering parts and materials as needed rather
than being stockpiled.

7. Groups of companies within an industry that follow a similar strategy are

called as ---------------------------------

8. What the competitor believes about itself and the industry are called as ---------------------

9. When a firm acquires its supplier, then it is called as .. integration

10. Vision is always ------------------------------oriented.

III. Answer the following: 5*1=5

1. Strategy Vs Tactics
2. Strategic Intent
3 core competence
4. Opportunities and threats
5. Strategic capability