UNIT 2 MANAGEMENT OF BUSINESS

REFERENCE TEXTS: CAPE Management of Business: Kathleen Singh, Peter Stimpson

Business Studies: Bruce R Jewell
Business Studies: Dave Hall, Rob Jones, Carlo Raffo, Alain Anderton

MODULE 1: Production and Operations Management

Week Objectives Content Teaching/learning Assessment

 strategy
TERM 1 Describe the Nature of production Discussion
1 major decisions Input (FOP) throughout (production process) output (finished 2004Q2A
involved in the goods and services) Brainstorming 2JUNE2008Q1
nature of the Production methods: job, batch, flow and cell production location factors: 2012Q2C
production Location of production: quantitative factors (site cost, transport setting up a 2013Q2B
process cost, labour cost, revenue cost), qualitative factors (infrastructure, NightClub in Trincity 2014Q1
environmental and planning consideration, management Mall
preferences)

2 Explain Forecasting techniques Student presentations 2009Q2A

techniques Sales force composite in groups for each 2006Q1
involved in Delphi method technique 2004Q2
forecasting Consumer surveys (posters) 2002Q2
Jury of experts
Moving average
Least squares regression

3 Discuss the Product design strategies PPTS:

strategies Modularization Pictures of design
involved in Miniaturization strategies
product design Integration
Value analysis Discussion of value
Computer aided design (CAD), computer aided manufacturing analysis with
(basic principles) examples

4 Explain the Capacity Planning Discussion 2014Q2

concept of Definition of capacity
capacity Importance of capacity utilitization
planning Design capacity
Efficiency capacity
Calculation of capacity utilization(simple calculations)
Methods of improving capacity utilization
Economies and diseconomies of scale

5 Examine Layout Strategies PPT

various Process layout Discussion
strategies used Production layout
in production
 layout process Fixed position layout
6 Assess the Costing Accounting students Specimen Paper
importance of Cost of production (direct/indirect variable/fixed) present to class Question
costing in Approaches to costing (simple calculations): absorption,
production contribution/marginal. Use of examples to
Application of marginal costing: break-even point (definition, illustrate
uses, advantages and disadvantages, simple calculation of the
following: BEP for output and sales, contribution margin sales for
a desired profit, output for a desired profit and margin of safety).
Draw break even charts
Make or buy decisions

7 Examine the Inventory Management Discussion 2011Q1B1,11

concept of Importance of inventory (stock) 2010 Q1
inventory Inventory (stock) control management: EOQ (Simple
management calculations), Just in Time

8 Explain the Lean Production and Quality Management Comparison of two 2013Q1
concept of lean Importance of quality goods/services on 2012Q2A,B
production and Dimension of quality: performance, features, reliability, dimensions of quality 2011 Q1A1,11
quality conformance, durability, serviceability, aesthetics, perceived 2009Q1
management quality. Video 30JUNE 2008Q2
Techniques for improving quality including difference between 2007Q1
quality control and quality assurance, benchmarking, ISO quality Discussion 2005Q2
standards, outsourcing, quality circles, TQM (Kaizen or 2003Q1
continuous improvement)
Lean production (link between inventory management, quality
and capacity and employee roles)

9 Explain Productivity Case study 2011Q2

methods of Definition (express productivity as an equation) 2010Q2
measuring and Factors that impact on productivity including technology, 2JUNE2008Q2
improving training, market demand, competition, quality of labour supply, 2006Q2
productivity level of pricing 2005Q1
2003Q2
10 Assess the Project Management: prepare and interpret diagrams of models Use of examples to 2013Q2A
importance of Critical Path Method illustrate 2012Q1
project Decision trees 2009Q2B
management 30JUNE 2008Q1
 2007Q2
2004Q2B
2002Q1

MODULE 2: Fundamentals of Marketing

Week Objectives Content Teaching/learning Assessment

strategy
11 Define the term The Concept of Marketing Discussion
marketing and Definitions of marketing
relate it to the Related concepts: markets, value added, exchange transactions
concepts of
market,
exchange and
value added
12 Assess the Implications of different marketing concepts Students brainstorm 30JUNE 2008Q3
implications of The product concept and implications and present posters in
the marketing The production concept and implications class on each concept
concepts The selling concept and implications in groups
The societal marketing concept and implications (COMICS)

13 Distinguish The marketing environment SUBWAY: 2003Q3

between the Composition of the marketing environment: micro and macro the micro and macro
micro and environment factors that impact
macro Forces in the micro environment: company suppliers, the marketing
environments in competitors, marketing intermediaries, customers strategy
which a firm Forces in the macro environment: demographic, economic,
operates and natural, political, cultural factors
their effects on
the marketing
strategy of the
firm

14 Describe the Marketing research Market research 2013Q4

elements of the Role and importance of market research project to conduct in 2011Q3,Q4A
marketing Importance of developing a research plan school population 2010Q3
 research process Describe the stages of market research: management problem 30JUNE 2008Q4A
identification, research objectives, sources of data( primary and PPT 2JUNE2008Q4
secondary), sampling (probability and non-probability), research 2007Q4
techniques (focus groups, surveys, in depth interviews, 2006Q4
observation), analysis and presentation of results 2003Q4
Limitations of market research 2002Q3A

15 Explain the Principles of market segmentation Students choose a 2014Q3A

principles of Importance of segmentation good/service to 2011Q4B,C
market Niche, target, mass marketing market to segments 2010Q4
segmentation Bases of segmentation: demographic, geographic, behavioural 30JUNE2008Q4B,C
Consumer buying behavior: the buying process, factors Consumer buying 2006Q3
influencing buying behaviour behavior illustrated
while purchasing a
new PC
TERM 2 Explain the Product Management 2014Q3B
1 principles of the concept of product: core, formal/actual, augmented Students create a 2005Q4
product dimensions of the product mix: product line and product product to illustrate 2002Q3B
management extension concept, dimension
Boston matrix
new product development process Videos
product life cycle Group presentations
branding and packaging
Case study
characteristics of services compared to goods

2 Evaluate various Pricing decision Discussion

pricing Introduction to pricing: definition, role and importance
strategies Factors influencing pricing decisions (elasticity of demand, Presentation by
demand, income, consumer preference) Economics students
Pricing strategies: cost plus, competition, perceived value, going
rate, penetration pricing and price skimming

3 Discuss the Distribution management Discussion 2014Q4A

major principles Role of distribution in an organisation 2012Q4
of distribution Factors influencing distribution decisions 2009Q4
 Types of distribution channels (direct, indirect) 2004Q4
Introduction to logistics strategy
Types of distribution strategies (intensive, selective, exclusive)

4 Examine the Promotion strategy Students role play 2014Q4B

major tools of Objectives of promotion tools of promotion 2013Q3
promotion and Tools of promotion and their relative advantages: advertising, 2012Q3
their personal selling, sales promotion, publicity 2009Q3
implications 2JUNE2008Q3
2007Q3
2005Q3
2004Q3
2002Q4
5 Discuss the Internet Marketing Student written
importance of Development of internet marketing research project
internet Opportunities created by internet marketing
marketing Challenges posed by internet marketing
decisions Importance of ecommerce to business organisations

MODULE 3: Small Business Management

Week Objectives Content Teaching/learning Assessment

strategy
6 Explain the nature The nature and characteristics of entrepreneurship Nina Programme Past papers
and characteristics Definitions of entrepreneurship PPTs 2002-2014
of Intrapreneurship Brainstorming Q5,6
entrepreneurship Corporate entrepreneurship
Social entrepreneurship
Characteristics of successful entrepreneurs

7 Explain the Business and economic systems Economics students

relationship in class present on
 between business Economic systems in which businesses operate (free economy, economic systems
organisations and mixed economy, planned economy) Video
the economic The impact of the economic system on business decision Discussion
system in which making
they operate

8 Assess the criteria Size and growth of business Comparison of a

for measuring size Criteria for measuring size and growth: output, labour force, small and large firm
and growth of market share, capital structure
business Advantages and disadvantages of small vs large firms: size and
financial requirements, economies of scale, strategies for
growth, management and control, lack of record keeping,
working capital deficiencies, poor management skills,
regulation and legislation

9 Assess the Major challenges and opportunities faced by small businesses Interviewing a small
challenges and Identifying successful business opportunities business owner in
opportunities Sourcing capital (finance) their community
faced by small Selection of business types (sole trader, partnership, company) (reporting)
businesses Determining a location
Globalization and trade liberalization
Ecommerce
Intellectual property

10 Describe the types Types and nature of assistance available to small firms Leaflets and
of assistance Agencies that assist small businesses: government, non- information booklets
agencies offer to government, financial institutions from existing
small businesses Types of assistance offered to small businesses: financial, organisations
technical, education and training

11 Develop a Preparation of a business plan for a small business Preparation of a

 business plan Executive summary business plan by each
Business description: legal establishment, start up plans student
Business environment analysis: target market, customer needs,
location
Industry background
Competitor analysis: who are your competitors
Market analysis: customer needs, where they are, how to reach
them
Marketing plan: pricing strategy, promotion strategy,
distribution strategy
Operations plan: cost of production, machinery
Managerial summary: management personnel, staffing
Financial plan: profit and loss, cash flows, break even analysis,
source of funds, business ratios, assumptions

TESTS EVERY THREE TOPICS