1.

Introduction

Bobles ApS is an innovative basement-started company, established by Bolette

Bldel and her sister creativity and solution to a daily issue: Bolletes son was
too noisy and his things were always covered, so she made the first furniture
animal model for him made from hard foam. They had inquires from 30 countries
at a first exhibition

Fast growing company, promoting unity and positive attitude, want to expand to
US market, in order to expand

1. Bobles financial situation:

Analysing Bobles current financial situation it is shown that they are doing
great in the past 3 years, their revenue is growing by 12 45936 from 2013
to 2014 and with 7362 to 2015.
Were touched 3 parts for the analyze:
Analysis of the profitability, earning capacity and capital adjustment.
Profitability analysis consists of examining the return on capital employed,
Operating margin Return of asset turnover and return on equity.show that
profit on invested capital is growing each year, the proportion of its
revenue increase, therefor is well exploited.
As for the assets for every 1 kr invested they generate 1.88 dkk in
revenue.
For the return on equity the capital invested by the shareholders/owners is
rewarded.
Earning capacity implies Operational gearing,Break-even revenue
Safety margin Gross margin Contribution ratio examining. Earning
capacity show again a stable growing and managing of the revenue:
It can be said that it s a safe company, thanks to a high break even
revenue and a high safety margin. Capcity costs decrease, made up
21,17, and 15% of total operating costs.

Capital adjustment analyse,comprehense Rate of fixed asset turnover, tangible and

intangible, stock turnover. How much revenue the company generate from
investements in tangible and intangible fixed assets.

As an overall if the company manage to keep the current financial situation on the
USA market the there is going to be an continue growing as well.

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2 .A possible move of production to the USA means taking into consideration the
rules and regulations of the country, for example for online sales, collecting sales
taxing, Finance law etc.

Also As sales part, Uniform Commercial code, the legal guide to

commercial practice in the United States of USA should be reviewed.

The culture, Hofstede 6D Model rates are: Power distance 40, we are
all unequal could be in conflict with nordic principles, also important is
the high level of individualism,everybody looks after their families and
themselves. In combination with power distance(40) means that
Americans are open to new, promote equal rights in all aspects of
American society and government.
The marketing also differ from country to another, international
marketing has to be approached.
3.