A

RESEARCH PROJECT REPORT

ON

COMPARATIVE STUDY OF MARKETING STRATEGIES

AMONG AIRTEL & OTHER OPERATORS

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

from

Uttar Pradesh Technical University, Lucknow

(2012-2014)

Submitted to: Submitted by:

Dr. P.K. Ghosh Ankit Tyagi

Director Roll No.-1207270016
IIMT Management College MBA IV Sem
Meerut.
 IIMT Management College,Meerut
STUDENTS DECLARATION

I, Ankit Tyagi, in IIMT Management College Meerut, hereby declare that this Research

Project Report titled Comparative study of marketing strategies among Airtel & other

operators. in Bharti Airtel. It has been prepared by me after undergoing prescribed industrial

training as part of the requirement of the M.B.A. programme of IIMT Management College

Meerut .

I further declare that this project work is my original work and no part of

this report has been published or submitted to anybody or university award of any other Degree

or Diploma.

Date

Place: Meerut Ankit Tyagi

ACKNOWLEDGEMENT
A project report like this can not be completed without help and advice from different services.

This summer training project has been made possible through the direct and indirect co-operation

of various person for whom I wish to express my appreciation and gratitude.

As the part of M.B.A. program, this research project helped me and given me a chance to

work and gain experience in my specialization subject.

First and foremost I am thankful to the academic and the administrative member of the

IIMT family, for giving me a chance to work on this project. I am thankful to Mr. sanget

vasisth(Faculty) not only for their ideas regarding the project work, but also for their effective

guidance whole hearted co-operation and support while developing this project.

Without his inquisitive and a helpful teaching methodology, I could not possibly have

developed and sustained an abiding interest in learning Research Methodology.

PREFACE

Today cellular phone service has change the life style and working method of people in India as

well as in the whole world. Now we able to contact anybody anywhere at anytime I had and

privilege to take training in Airtel Meerut

 In past few years, India experience a metamorphic change in telecommunication services

with gradual transaction from the traditional method of wire a communication. Phone is common

sight in developed areas. So, because of several utilization of cellular phone there is huge

opportunity in this market and therefore grand operator and not new technology are marketing

the cellular phone market sizzle like never before. So to say in this point of time, it is very

important for any company to retain its dealers and customer to satisfy by the service provided

by it tons maintain the network.

EXECUTIVE SUMMARY

In this competitive scenario, every company aspires to be market leader, customers are one of the

key entities through which a company can outperform its competitors and sell its product in the

market and create a positive image of the product in the mind of the consumers. Therefore, it is
essential for the company to understand the problems faced by the corporate customers/SME and

their expectations; it makes easier for the company to tap those particular areas. The project

included Market Research of the corporate/SME segment in the Meerut Zone where we

interviewed the Head of the Corporate /SME (Small Medium Enterprise) and gathered the

information on the basis of the ADF (Acquisition Data Format) format (A copy is attached at

last). The information gathered is being analyzed in terms of competitive strategies being used by

competitors. As Vodafone is the biggest player in the U.P.East Circle, we compared AIRTEL and

Vodafone in terms of their strategies. We divided the corporate segment into 4 categories and into

Verticals such as Manufacturing, Financial Institution, and Educational Institution etc. From the

information gathered we analyzed the buying behavior of the customers and did a Vertical wise

Analysis in terms of the factors considered before going for a CUG connection. The factors for

churn were considered before going for a CUF connection. The factors for churn were also

looked into and finally the recommendations are given as to how Airtel can improve the

prevailing condition and come up as a Leader, for what it is known. We also did the feasibility

study of Meerut for the expansion of the network.

potential and finally the report was submitted for the expansion of the Network

CONTENTS
Chapter 1 Introduction

Company profile 02

Product Profile 16
 Objective 34

Limitation 36

Chapter 2 Research Methodology 37

Research problem 38

Research objective 39

Research design 40

Research Method 41

Sample Design 42

Collection of Data 43

Chapte 3 Analysis and Interpretation of Data 44

Chapter 4 Findings 86

Chapter 5 Suggestions& Recommendations 88

Chapter 6 Conclusions 90

Chapter 7 Questionnaire 93

Chapter 8 Bibliography 99