Summer Training Project Report

on
CUSTOMERS PERCEPTION TOWARDS ONLINE
TRADING PROCEDURES

Submitted in Partial fulfillment of requirement of award of MBA degree of

GGSIPU, New Delhi

Submitted By:

Name: Suraj Pratap Singh

Enrolment No: 08015603915
Semester: MBA III Semester
Batch: 2015-17

Northern India Engineering College

(Affiliated to GGSIPU)
FC-26, Shastri Park, Delhi-110053
 TO WHOM IT MAY CONCERN

This is to certify that Mr. Sudhanshu Shastri, MBA, Northern India Engineering College
successfully completed internship from 6th June 2016 to 23rd July 2016 at this Organization /
Company. His internship activity includes familiarizations to all the departments and
there operations and process and there management overview involved with the
production process of the company. He had majorly involved in an activity of Project
management and inventory management.

During the period of his internship program with us he had been exposed to different
process was found punctual, hardworking and inquisitive. We wish him every success in
his life and career.

For ANIKA INTERNATIONAL PVT LTD

Director Marketing

Anika International Pvt Ltd.

(A unit of the Anika Group)
F-402, 4th Floor, Ras Vilas Mall, D-1, District Center, Saket, New Delhi-110017, India
Tel. : +91 - 11- 4728 9900 (30 Lines), Fax : +91-11-4728 9936 4728 9939
E-mail : info@anika.in Web. : www.anika.in
 ACKNOWLEGEMENT

I would like to express my gratitude to MR.RAVI VERMA, (Assistant Manager) at

SHAREKHAN PVT LTD whose direction, assistance, and gratitude have been invaluable
for the project.

It gives me immense pleasure to thank SHAREKHAN staff for their constant support.

I am deeply thankful to my mentor MS. TEENA GUPTA whose guidance and co-operation
helped me in the accomplishment of the research report.

I am indebted to all faculty members and (HOD)- DR. DIVYA GANGWAR of Northern
India Engineering College, Shastri Park, for helping me to undertake this project, which is
part of my curriculum in being awarded the degree of MBA by GGSIPU, New Delhi.

SURAJ PRATAP SINGH

ENROLLMENT No-08015603915
 TABLE OF CONTENTS

S. PAGE NO.
No
. CONTENTS
1 Objective of the study 1
2 Introduction to the topic 2
3 Company Profile 3
4 Literature Review 8
5 Research Methodology 12
6 Data Analysis 15
7 Findings& Conclusion 27
8 Recommendations 28
9 References/ Bibliography ----
10 Annexure- to include questionnaire, balance ----

sheets, reports if any

 CHAPTER 1

OBJECTIVE OF
THE STUDY
 OBJECTIVES OF THE STUDY

It is to analyze the changes in trading after the exchange shifted from outcry to online
trading system.
To analyze and conclude what is customers perception towards online trading, its
usefulness and its ease in availability.
It is to study the functions of SHAREKHAN and through various departments.
To know the online screen based trading system adopted by SHAREKHAN and about
its communication facilities. The appropriate configuration to set the network, which
would link the SHAREKHAN to individual / members.
To know about the latest and future development in the stock exchange trading
system, clearly defining each term of the stock exchange procedure.
To study the effect of the changing trends in the capital market on the investor, the
broker and on the country largely, particularly in Hyderabad.
To study the functions of SSKI through various departments and committees.
To study the effect of the changing technology on the Capital Market.
To study the procedure of trading in online trading and finding its advantages over the
manual trading.

CHAPTER 2

INTODUCTION OF 1

THE TOPIC
 INTRODUCTION

INTRODUCTION ABOUT SSKI (Sharekhan) GROUP: - SSKI group also comprises

Institutional broking and Corporate Finance. Whilethe Institutional broking division caters to
the largest domestic and foreign institutionalinvestors, the corporate finance division focuses
on niche areas such as infrastructure, telecomand media. SSKI holds a sizeable portion of the
market in each of these segments. As the forerunner of investment research in the Indian
market, we provide the bestresearch coverage amongst broking houses in India. Our research
team is rated as one of thebest in the country. Voted four times as the Top Domestic
Brokerage House by Asia moneySurvey, SSKI is consistently ranked amongst the top
domestic brokerage houses in India. To cut a long story short, Sharekhan is an equities
focused organization tracing itslineage to SSKI (S.S.KANTILAL&ISHWARLAL
INVESTMENTS &SECURITIESPVT.LTD.), a veteran equities solutions company with over
8 decades of experience in theIndian stock markets.If you experience our language,
presentation style, content or for that matter the online tradingfacility, youll find a common
thread; one that helps you make informed decisions andsimplifies investing in stocks. The
common thread of empowerment is what Sharekhans allabout! Share khan is also about
focus. Sharekhan does not claim expertise in too manythings. Sharekhans expertise lies in
stocks and thats what he talks about with authority. Sowhen he says that investing in stocks
should not be confused with trading in stocks or aportfolio-based strategy is better than
betting on a single horse, it is something that is spokenwith years of focused learning and
experience in the stock markets. And these beliefs arereflected in everything Sharekhan does
for you!
9. To sum up, Sharekhan brings to you a user- friendly online trading facility, coupledwith a
wealth of content that will help you stalk the right shares. Those of you who feel comfortable
dealing with a human being and would rather visita brick-and-mortar outlet than talk to a PC,
youd be glad to know that Sharekhan offers youthe facility to visit (or talk to) any of our
share shops across the country.
In fact Sharekhan runsIndias largest chain of share shops with around 180 outlets in 90 cities!
Some of the outlets are BRANCH MANAGERMUMBAI(LOWER PAREL) Mr. SANDEEP
JAINBANGALORE-JAYANAGAR Mr. CHANNARAJ K.J.BANGALORE-GANDHI
NAGAR Mr. BASAPPA D.M.CALICUT Mr. GOPAKUMARCHENNAI-CHETPET Mr.
RAJIV PUROHITCHENNAI Mr. V.KRISHNAMURTHYCOIMBATORE Mr.
V.MOHANKRISHNANERODE Mr. T.V.N.GIRISHKUMARGOA-MAPUSA Mr. KAMATH
TRIVIKRAMGOA-PANAJI Mr. PRAVEEN SHAMAINHYDERABAD Mr. D.HEM
KUMARJODHPUR Mr. VINOD BHANDARIKOLKATA Mr. SANJAY VORAKOCHI Mr.
DINSENA KALLIDILNAVSARI Mr. NUTAN PATELNEW DELHI Mr. HEMENDRA
AGARWALPALAKKAD Mr. V.RAGUNATHANPUNE Ms. SUJATHA RAMANRAJKOT
Mr. NARENDRA TANNASALEM Mr. R M PANDIYANSURAT Mr. DARSHAN
VANIAWALATHRISSUR Mr. RAMAKRISHNAN T.B.VADODARA Mrs. ANAHITA
VORAMUMBAI-ANDHERI Mr. SAMEER ASHERMUMBAI-FORT Mr. BHUSHAN
SHAHMUMBAI-GHATKOPAR Mr. MUSTAFA PARDIWALAMUMBAI-OPERA HOUSE
Mr. JAYESH SHAH

CHAPTER 3

COMPANY PROFILE
 COMPANY PROFILE

WHO WE ARE

Anika remains inspired by the dream and the vision of its founder, the Late Mr. Vig K Lal.
Mr. Vig was a great entrepreneur, a proud nationalist and a remarkable leader who through
his intelligence, experience and vision transformed Anika from a mere proprietorship firm to
one of Indias leading indenting houses.

With over 40 years of experience and more than 100 satisfied customers, Anika International
Pvt Ltd. is one of Indias leading and most trusted indenting houses that combines strategic
strength, technical expertise and motivated people to serve the needs of its domestic and
global clients. Anikas inherent capabilities and intellectual expertise enhanced by deep
market knowledge, geographic presence, analytical rigor, and hands-on, collaborative
approach bring distinct advantages to its client.

Anika strive hard to transform mere business engagements to sustainable and successful
relationships. By developing a close bond with our clients and being deeply committed to
their success, company ensure that the relationship has a lasting benefit.

In each of its businesses company partner only with the best and represent global leaders in
India. These principles help bring to India world renowned products, best practices and time
tested business processes. Anikas 100+ professionals help our principles in distribution,
technical support, import export services and sales & marketing of their products in the
domestic Indian market. We help our clients recognize and seize the most attractive
opportunities in the Indian market.

3
Anika achieve this time and again through our rigorous and proven process of end to end
project execution. Whether it is leveraging technical expertise, negotiating price, sales &
marketing support or finding future prospects, Anikas approach and delivery mechanism
finds winning solutions to all our clients business challenges.

INDUSTRIES WE SERVE

Anika specialises in the core economic sectors like paper, pharmaceuticals, fertilizers, timber,
chemicals, solvents and surface protection films. Anika is now diversifying into real estate,
hospitality and entertainment through new ventures and alliances.

4
 Mr. Kasturi Lal Vig

Mr. Kasturi Lal Vig was born in 1938 at khore a small village in Punjab. He empowered and
equipped himself with education and in 1958 graduated with a Bachelors Degree in
Mathematics, Chemistry and Physics. In 1969 he earned a Masters Degree in Business
Administration from the revered University of Delhi with a Distinction in Industrial
Psychology, Personnel Management, Marketing Management and Material Management. He
made his humble beginnings as a Track Engineer with Indian Railways from 1958 1964. In
his constant strive to achieve more he started working as a Sales Manager with an Import-
Export Organization. Till in 1970, he founded Anika International Pvt Ltd.
Through his vision, expertise and hard work, Mr. Vig saw Anika transform into a well-
known name in its domain.
He initiated and strengthened the Indo-Finnish Bi-lateral trade relations and was highly
decorated by both counties for his pioneering work. In the year 2000, he was bestowed with
the 4th class order of the Cross of Terra Mariana by the Estonian Government for his
remarkable work in promoting bi-lateral trade between India and Estonia. He also served as
the Estonian Honorary Consul General in India.

5
VISION
Anika strive to achieve organisational growth by diversifying into newer industries,
expanding into unexplored global & domestic markets and building strong sustainable
business relationships. As a unified team, it is constant endeavour to fuel Indias economic
growth by bringing in a global portfolio of leading products across core industries.

MISSION

All of the business strategies and actions are guided by growth initiatives and core values of

Integrity and trust towards customers and principles.

Focus on the needs and wants of customer and then delivering the best products and
services to help them grow their businesses.

Employing technical experts with strong knowledge base and practical capabilities.

Domestic and global growth platforms to keep moving in the right direction with
highest standards of planning and control.
 6

The culture at Anika emphasizes integrity, passion, expertise, commitment, teamwork and trust,
At Anika, everyone is part of the Big Family. Focusing on internal relationships as strongly as
done on external ones. This cohesive approach has built loyalties and trust among all the
employees.

The culture at Anika emphasizes integrity, passion, expertise, commitment, teamwork and trust.
Our professional development process to creates an environment that inculcates a result
oriented outlook in our people. We have oriented our organization structure in such a way that
each business unit has working knowledge of the all other business units. Due to this approach,
we have mitigated silos and developed a steamlind process for favourably responding to sudden
changes in business environment.

Our people are internally motivated to work alongside our clients on their toughest, most
complex challenges. Our understanding of our clients and the sectors in which they do business
is deep and nuanced, and this specialized expertise helps find solutions that have real impact
and help our clients win.

Our value system runs deep within the organisation and serves as a guiding path for all our
actions. We treasure

Honesty, fairness and integrity in everything we do

Passion for results, completely aligning with our clients for their success.

Expertise and specialised knowledge of everything we do.

Commitment to excellence, results, professionalism and ethical standards in everything

we do.

Teamwork for a collaborative work culture.

Trust in our people and mutual respect to direct our collective energy at winning
externally.
7
 CHAPTER 3

LITERATURE REVIEW
 LITERATURE REVIEW

Discussing about the Anika International, there are various retailers which directly get
the paper from mill on behalf of quotation made by them & send it to various converters
& their consignees or parties by placing order, indents & invoices as issued by the
company, from where it reaches to the end users.

Paper as a commodity has a long history. For thousands of years, paper production was
done through handmade methods and then, during the 19th century, paper production was
industrialized.

Originally intended purely for writing and printing purposes, a wide variety of paper
grades and uses including industrial use are now available to the consumer. The paper
industry has a vital role to play in socio-economic development of a country. The per
capita consumption is generally considered as a benchmark of modernization of a country.

Anika is a leader in the Indian market in sales of publication paper used for printing of
newspapers, magazines, catalogues, books, directories etc. With over 0.4 million tons sold
annually, a YOY growth of 10-12% and revenues exceeding $300 million, Anika
spearheads the paper trading industry in India. Company supply paper to all major
Indian media houses, such as Times of India, Hindustan Times, The Hindu,
Malayala Manorama, ABP, D B Corp Etc.

8
Verma and Madan (2011) in a study conducted in Indian context highlighted that
retailers are offering newer service dimensions to create unique shopping experiences for
the customers. However, whether consumers are able to perceive newer service
dimensions and getting affected for store patronage in new store formats or not, remains
to be found out. They emphasized the fact that Indian retail environment is going through
a sea change due to the introduction of new formats and opening up of retail industry, it
becomes important to understand the store image perceptions of consumers here. The
study attempted to find out the key factors that are perceived as important to Indian
consumer in evaluation of a retail format.

Jayawardhena (2011) in a study conducted in Central India, tested a conceptual model of

the effects of customer and service orientation (SO) behaviours of individual retail
employees on individual customers perceptions of service encounter quality (SEQ),
service quality (SQ), value, satisfaction, and behavioural intentions (BI). The sample was
customers of a supermarket in central India, and they completed questionnaires following
mall intercept. To test the hypotheses, structural equation modelling was employed. They
found that service and customer orientation (CO) behaviours are positively related to SEQ
and SQ; SEQ is positively related to SQ and customer satisfaction; SQ is positively
related to value perceptions and customer satisfaction; and customer satisfaction is
positively related to retail customers BI. However, the study found that value is not
related to customer satisfaction.

Ghosh, Tripathi and Kumar (2010) in their study conducted in Indian context,
attempted to address issues related to store attributes and their relevance in the store
format selection. Eleven variables (store attributes) had been identified based on theory
and judgment. Factor analysis had yielded three factors: Convenience and Merchandise
Mix, Store Atmospherics, and Services. The factors identified and recommendations
made would be of use to retailers in designing their outlets with store attributes that
would meet the expectations of shoppers and thus motivate them towards store patronage
decisions.

Ali, Kapoor and Janakiraman (2010) in a study conducted on households of

Gomtinagar area of Lucknow city analysed a marketing strategy for a modern Food and
Grocery market based on consumer preferences and behaviour. The researchers
personally surveyed a total of 101 households having sufficient purchasing power using
structured questionnaire. The results indicated that preferences of the consumers were
their priority for cleanliness and freshness of food products followed by price, quality,
variety, packaging, and availability of non-seasonal fruits and vegetables. It was found
that the consumers' preferences of marketplace largely depend on the convenience in
purchasing at the marketplace along with the availability of additional services, attraction
for children, basic amenities, and affordability. Results also suggested that most of the
Food and Grocery items are purchased in loose form from the nearby outlets, whereas
fruits and vegetables are mostly purchased daily or twice a week due to their perishable
nature. However, grocery items are less frequently purchased.

Hemalatha, Ravichandran and Lakshmi (2010) found that there is a dearth of tested
instruments which could measure customer-perceived service quality of a retail store in
the Indian context. In order to understand the driving factors of a typical Indian retail
customer, the key objective of their study was to empirically test the service quality
dimensions. The study also carried out the gap analysis and identified the areas for
improvements in retail service quality.

Chakraborty (2010) in a study conducted in Hyderabad, India identified the driving

shopping motives of Indian consumer for Discount store formats. Factor analysis
extracted three shopping motives, two of which related to hedonic shopping motive and
one to utilitarian. The factors were named as diversion, socialization and utilitarian. Other
three dimensions of the study were store attributes, shopping outcomes, and shopping
perceived cost. Under each dimension, factors related to Discount store were identified.
The identified factors could be the key for discount stores for understanding their
shoppers.

10
Seock and Lin (2010) examined the cultural influences on young consumers loyalty
tendency and evaluations of the relative importance of apparel retail store attributes in
Taiwan and the USA. A structured questionnaire was developed to collect the data. Factor
63 analysis was employed to identify dimensions of apparel retail store image attributes.
Multivariate analysis of variance and hierarchical multiple regression analysis were used
to examine the hypotheses. Results of the study showed that American consumers have
significantly greater collectivistic characteristics than Taiwanese. The study also found
that country of residence is a significant and stronger indicator in predicting loyalty
tendency than individualism and collectivism dimensions. The results of the study
showed that evaluation of the relative importance of retail store attributes is influenced by
culture. Among the five-apparel retail store attribute dimensions identified in the study,
Taiwanese and US respondents evaluation of the importance of convenience, product
and information communication factors of retail store image attributes differed
significantly.

Paswan, Pineda and Ramirez (2010) in a study conducted in Mexico investigated

whether influx of large stores is inevitable, by focusing on consumers' motivation for
selecting a retail store, and the association between these motivation dimensions and the
shopping patronage. The results indicated that consumer's preference for small stores is
positively motivated by functional benefits and familiarity with small stores; and
negatively associated with the functional benefits offered by large stores. These
motivational dimensions were also found to be positively associated with the share of
wallet spent at small stores. It was found that gender exhibited mixed effect on preference
for small stores and the share of wallet. The study revealed that women feel that large
stores provide better functional benefits and support for the local economy.

11

CHAPTER 5

RESEARCH
METHODOLOGY
 RESEARCH METHODOLGY
RESEARCH DESIGN

The research design is based on Descriptive research.

Descriptive Research: - Descriptive research includes surveys and fact finding enquires
of different kinds. The major purpose of descriptive research is description of the state of
affairs as it exists as present. Researcher has no control over the variables of this type of
research.

SOURCES AND METHOD OF DATA COLLECTION

Collection of data
The task of data collection begins after a research problem has been defined and research
design chalked out. While deciding about the method of data collection to be used for the
study, two types of data should be kept in mind, they are primary and secondary data,
both type of data are used in the report.

1.Primary data sources

They are those which are collected fresh and for the first time and thus happen to be
original in character.

Tool of data collection

1. Observation method
2. References of previous report
3. Interview (Face to Face& Telephonic) method
4. Structured questionnaire

12
2. Secondary source

Secondary data are those which have already been collected and which have already been
passed through the statistical process, secondary data is collected from:
 Books
Journal and magazine
Internet

13
TYPE OF SAMPLING TECHNIQUE

The sampling technique used here was NON-RANDOM CONVINENT SAMPLING

which helped in keeping the path of research in focus throughout the work.

TARGET POPULATION
Individual between the age of 28 to 40 years are chosen as the target population, it is
people under this age group who are frequent retailers to the ANIKA INTERNATIONAL

SAMPLE SIZE

Since covering the entire area that is DELHI/NCR was not feasible, a sample size of 50
retailers are taken.

SAMPLE ELEMENT

The sample element consisted of those retailers who are frequently connected with the
company.

14
LIMITATION OF THE STUDY

Certain limitation does creep in research study due to constraints of the time, money
human efforts, the present study is also not free from certain limitations, which were
unavoidable. Although all efforts were taken to make the result of the work as accurate as
possible as survey but the survey have following
1. Some retailers were not willing to giving proper response.
2. Due to very large size of population, only a selected sample of retailers could be
contacted.
3. Some of respondents were not co-operative they didnt provide some of the
details.
4. As per company rule many information was not disclose.
5. As the manager were too busy in their daily schedule. It was not possible for me
to spend more time in interaction with them and take deep information.
6. Personal biases might have come while answer the question.

CHAPTER 6 15

DATA ANALYSIS
 DATA ANALYSIS

Duration for which retailers are associated with the dealers of AIPL.

YEARS RESPONDENTS PERCENTAGE

>12years 24 48%
>10 years 10 20%
>7 years 14 28%
>4 years 2 4%

Less than 4 yrs; 4%

Less than 7 yrs; 28%
Less than 12 yrs; 48%

Less than 10 yrs; 20%

From the above table, it is clear that 24 respondents belong to less than 12 yrs., 10
respondents belong to less than 10 yrs., 14 respondents belong to less than 7 yrs.
and 2 respondents belong to less than 4 yrs.
 16

Satisfaction with the quality of product & service provided by the company.

YES/NO RESPONDENTS PERCENTAGE

Yes 43 86%
No 7 14%

NO; 14%

YES; 86%

From the above table, it is clear that majority of people are satisfied.

17
Responses towards the product of AIPL in the market by retailers.
RESPONSES RESPONDENTS PERCENTAGE
Highly positive 21 42%
Positive 17 34%
Moderate 7 14%
Negative 5 10%

Moderate; 14%
Negative; 10%Higly positive; 42%

Positive; 34%

Most of the respondents are highly positive & positive towards product of AIPL.

18
Feature of paper quality preferred by retailers in terms of customer preferences.
FEATURES RESPONDENTS PERCENTAGE
Opacity 20 40%
Smoothness 13 26%
Brightness 10 20%
Bulk 7 14%

Bulk; 14%

Opacity; 40%
Brightness; 20%

Smoothness; 26%

After the study of above statement it is clear that, 20 respondents preferred opacity, 13
respondents preferred smoothness, 10 respondents preferred brightness, 7 respondents
preferred bulk.

19
Which problem have retailers generally faced with AIPL papers.
PROBLEM RESPONDENTS PERCENTAGE
See throughness 15 30%
Poor ink absorbency 8 16%
Creasing 22 44%
Others 5 10%

Others; 10%
See throughness; 30%

Creasing; 44%
Poor ink absorbency; 16%

This study shows that, 8 respondents said see thoroughness, 8 respondents said
poor ink absorbency, 22 respondents said creasing, 5 respondents said others.

20
Frequent consumers to the company according to retailers.
CONSUMERS RESPONDENTS PERCENTAGE
Cor. professionals 17 34%
Govt. officers 18 36%
School institutions 5 10%
Students 10 20%

Students; 20%
Corporate proffesionals; 34%
School institutions; 10%

Govt. officers; 36%

From the above table, it is clear that 17customers belong to corporate professionals.,
18customers belong to govt. officers., 5 customers belong to school institutions, and
10 customersare students.

21
Discount or schemes sometimes provided by the AIPL dealer to retailers.
YES/NO RESPONDENTS PERCENTAGE
Yes 35 70%
No 15 30%

NO; 30%

YES; 70%

From the above table, it is clear that majority of people are provided discounts.

22
How frequently AIPL retailers receivedorders from customers/dealers.
CUSTOMERS RESPONDENTS PERCENTAGE
Weekly 15 30%
Fortnightly 20 40%
Monthly 5 10%
Quarterly 10 20%

Quarterly; 20%

Weekly; 30%

Monthly; 10%

Fortnightly; 40%

Weekly Fortnightly Monthly Quarterly

From the above table, it is clear that 15 respondents receive weekly, 20 respondents
receive fortnightly., 5 respondents receive monthly, 10 respondents receive quarterly.

23
Method used in keeping touch with retailers, the mode of solving retailer queries &
receiving feedback.
 METHOD RESPONDENTS PERCENTAGE
Via telephone 30 60%
Direct visit 20 40%

Direct visit; 40%

Via telephone; 60%

After the study, it is clear that 30 respondents receive via telephone, 20 respondents
receive through direct visit.

24
Customers satisfied with the services provided by the company in the market.
YES/NO RESPONDENTS PERCENTAGE
Yes 40 80%
No 10 20%

No; 20%

Yes; 80%

From the above statement, it is concluded that most of the customers are satisfied with
the service provided by the company.

25
Size of quota allocated by the AIPL to retailers.
QUOTA RESPONDENTS PERCENTAGE
1250mt 13 26%
11500mt 25 50%
700mt 15 30%
400mt 2 4%

400mt; 4%
1250mt; 24%
700mt; 27%
1250mt
11500mt
700mt
400mt
11500mt; 45%

From the above statement, it is concluded that, 13 respondents prefer 1250mt,

25 respondents prefer 11500mt, 15 respondents prefer 700mt, 2 respondents
prefer 400mt.

CHAPTER 7
26

FINDINGS
AND
CONCLUSION
 FINDINGS AND CONCLUSION

FINDINGS

1) Research shows a positive image of the company & retailers are satisfied in the sense
of production quality, finishing etc.

2) It can be concluded that retailers expectation with AIPL product and service is
divided by their preferences.

3) From the overall study, it is clear that retailers are satisfied with the company.

4) Most of them like the quality of paper and satisfied with service of the company.

5) Retailers are more attracted towards discount.

CONCLUSION

Company always considered sales and marketing are most important factors for the cost of
the product, from overall study it can be concluded that most of the respondents are
associated with AIPL from a decade and are loyal to the company, talking to the retailers it
was observed by me that relationships among retailers & dealers of AIPL reflects the
companys policy of relationship building and growth and development of AIPL in the Indian
paper market is emerging at large.

27
 CHAPTER 8

RECOMMENDATIONS
 RECOMMENDATIONS

.
1. Comparative analysis with already established players in the industry should be done
time and again so that the organization should be aware of the happenings in the paper
industry, it will help in attracting more retailers to the company.

2. Mr. Gupta a (supervisor) in the baggase process discussed with me about the use of
water in the paper industry, he told me that water is used almost in every process of
paper production i.e. from moisturing the baggase to load it in the conveyor belt up
till the final washing. But a major problem of water shortage might hinder the
working of the AIPL, because the land water level in the region has declined at an
alarming rate, if it continues declining at such pace the problems might soon start to
occur, therefore I would suggest the company to make necessary arrangements for
saving the rain water, & make sure that there shouldnt be unnecessary wastage of
water, as a result it enhance the quality of product and satisfaction level of retailers
towards the product.

3. During my visit to dispatch location from where the rims of paper are finally packed
& forwarded to the retailers godowns I found two men who were busy in final
packing of the paper rims, one of the worker busy in packing told me that at the end
of the day he earns around 500 rupees, & there are other workers of similar category
who are busy in the same work. So, I would suggest that company should look in for
an assembled machinery which packages the rims rather than humans, it might also
help them to curtail down production cost.

4. The company can also try to increase the capacity & quality of machine, to have an
edge over B grade mills, who produce same product in less cost & sale it in fewer
prices in the market, resulting in the increase of its retailers.

28
 BIBLIOGRAPHY

BOOKS
The Complete Technology Book on Pulp & Paper Industries
Modern Technology of Pulp, Paper and Paper Conversion Industries

JOURNALS AND ARTICLES

The Times of India
Malayala Manorama
D B Corp

WEBSITES
www.google.com
www.anika.in
www.corporateinfo.com