LAUREN RESNICK

Advertising & Marketing Professional

EDUCATION
TEXAS CHRISTIAN UNIVERSITY
Bob Schieffer School of Communication
Integrated Emphasis and Business Minor
Cumulative GPA: 3.590
Deans List: 2014-2015
Expected Graduation: May 2017

EXPERIENCE + INVOLVEMENT

SOUTHWEST AIRLINES September-December 2016

Cargo Marketing Intern
Researched and created a marketing strategy for new international locations
Created and implemented internal campaigns throughout Southwest Airlines
Researched and designed a new landing page for employee programs
Volunteered at events for The Salvation Army and The Ronald McDonald House

NATIONAL STUDENT AD COMPETITION Spring 2017

Media/Digital Director
Research and develop ideas on all media channels
Create digital media strategy, campaign budgets and evaluation

ILFUSION CREATIVE
Social Media Strategist May-August 2016
Generated original content and blogs for a list of clients
Suggested social strategies in order to increase brand recognition and reputation
Measured the efficiency of social campaigns and strategies
Worked closely with a team to achieve client goals

KENDRA SCOTT
Sales Associate August 2015-March 2016
Gained a behind the scenes perspective on a growing, nationally recognized company
Provided quality customer service to promote a superior shopping environment
Suggested new store strategies that increased inventory efficiency

ADVERTISING ASSOCIATION 2014-present

WOMENS LACROSSE Fall 2014-present

GENERAL + PROFESSIONAL SKILLS CONTACT ME

Strong communication skills, written and verbal
Excellent interpersonal skills Lauren.Resnick@tcu.edu
Able to adapt to different work cultures and people
Detail oriented, organized, dependable 832.584.6027
Never will miss a deadline
Proficient in Creative Cloud Suite @ResnickLauren
Proficient in Microsoft Excel, Word and Powerpoint, Salesforce, and Pardot
Mid-Range Fluency in Spanish