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Designing Teams

for Emerging
Challenges

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


People and technology
are constantly changing

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


People and technology
are constantly changing

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


People and technology
are constantly changing

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


People and technology
are constantly changing

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Our industry is constantly
progressing and changing

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Our industry is constantly
progressing and changing

Hi I am a
User information interaction
product designer architect
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
A new design problem emerges,
one that requires us to focus
inward.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


What would happen if we looked
at how we structure our teams
and design process as IAs,
Designers, Researchers?

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Observation is our greatest ally

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Observation is our greatest ally

What do we want to communicate?

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Observation is our greatest ally

What do we want to communicate?

What do we want to build?

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Observation is our greatest ally

What do we want to communicate?

What do we want to build?

What do we want to scale?


Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Team structure

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Team structure
Building a framework for
teams to thrive.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


How do we structure our
teams and processes to be
resilient?

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


We should set up our teams
so that team members
can work within their
competencies, and grow
as needed.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Set the teams up so they
can work across projects
fluidly.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Set up clear roles, and
establish understood and
agreed upon expectations.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Design process.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Process should be set up to
support the team and those
the team works with.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Our process should be
able change and scale
with team, organization
and project needs.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Team culture

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Build and environment
where team members are
free to be themselves.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Build an environment
where the team feels
comfortable voicing their
opinions.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Build and environment
where the team feels
supported.

Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc


Thank You.
Aaron Irizarry
Director of User Experience Nasdaq
@aaroni | #wiad17 #wiad17nyc

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