Business Research

INurture Education Solutions Pvt Ltd Teerthanker Mahaveer University

Sessio Modul Topics Activity Remarks

n e
1 1 Introduction to Market Research
2 1 The Market Research Plan
3 1 Divisions of Marketing Research
4 1 Marketing Research and
Marketing Management
5 1 Activity Offline Activity 1
6 1 The Marketing Research Process
7 1 New Product development
8 1 Commissioning Market Research,
Research Brief
9 1 Activity Offline Activity
2
10 1 Developing the Research Plan
11 1 Module-1 Test
12 2 Types of Research
13 2 Quantitative Market Research
14 2 Qualitative Market Research
15 2 Activity Offline Activity
1
16 2 Types of Qualitative Market
Research
17 2 Newer and Emerging Qualitative
Researches
18 2 Observational Research
19 2 Activity Offline Activity
2
20 2 Types of Observational Research
21 Advantages and Disadvantages
of Observational Research
22 2 Module 2 - Class Test
23 3 Importance of Marketing
Research in Business
24 3 Marketing Research and Decision
Making
25 3 Quantitative Research Sampling
26 3 Activity Offline Activity 1
27 3 MR Measurement and Scaling
28 3 Activity Offline Activity 2
29 3 Measurement Techniques:
Nominal Scale, Ordinal Scale,
Interval Scale, Ratio Scale
30 3 Module 3: Class test
31 4 Importance of Tabulation
32 4 Importance of coding in
tabulation of data
33 4 Activity Offline Activity1
34 4 Decoding
35 4 Activity Online Activity 2
36 4 Report Writing
37 4 Module 4 test
38 5 Identifying Consumer Insights
39 Developing an Insight
40 5 Possible Sources of Insights
41 5 The Role of an Insight in Product
Development and Marketing
42 5 Marketing Research Trends:
Behavioural Science Based
Approach
43 5 Activity Offline Activity1
44 5 Marketing Research Trends:
Economic and Competitive
Pressures
45 5 Activity Online Activity1

46 5 New Trends in Marketing

Research
47 5 Consumer Insight Groups
48 5 Module 5 test