reflection on the other hand refers to looking at the companys customer-based beliefabout

the company performance and core values. To be useful however, results of both the

reflections must be qualities that are known to contribute towards the marketplacesuccess of

the company. Before we proceed further, this paper will explain what is meant by

microeconomics. Economics are generally studied according to two approaches i.e.

macroeconomics and microeconomics. Macroeconomics refers to the study of the economy

as a whole. The goal of macroeconomics is to explain the economic changes that affect many

households, firms and market simultaneously. Macroeconomics experts address diverse

questions such as why the average income is high in certain countries while it is low in

others/ why do prices rise rapidly sometimes while at other times they are more stable? What

can the government do to promote rapid growth in incomes, low inflation and stable

employment? These questions are all macroeconomics in nature since they concern the

working of the economy as a whole. On the other hand, microeconomics is the study of how

individual households and firms make Activating the heritage i.e. putting the uncovered

heritage to good use. Included in this stage is selecting the optimal element of heritage to

be pursued i.e. which of the five elements of the HQ that the company scores highest. To

determine this, the company may ask itself : which of the elements of HQ that closely

reflects the companys current reality of the element in question (e.g. does the company

current The approach of this paper is to treat the Operation Risk Management (ORM) as a

component of ERM. This is in line with another definition of ERM which regard ERM as a

process, usually affected by an entitys board of directors, management, and other personnel,

applied in strategy setting and across the enterprise. It is designed to identify potential events

that may affect the entity, and manage risk to be within its risk appetite, to provide reasonable

Media can both strengthen or weaken political parties by influencing the public to sway or

change their opinion about a particular political party. It is because of this that political
parties, especially political parties that are ruling countries all over the world, try to make the

media to side with them. In a real democracy, this is very difficult since mainstream mass

media tend to be free of any political influence and take a neutral stance on most issues.

Having a mainstream media that support a particular establishment (e.g. political party) will

ensure that public opinion is swayed positively toward the political party supported by such

media. In other words, the media in such case will embark on agenda-setting activities for the