PEST ANALYSIS:

POLITICAL ANALYSIS

As far as the Lever Brothers Pakistan Limited concerns political instability in Pakistan cannot
affected them,because first it is a part of Unilever ,second it is the largest and one of the finest
FMCG company dealing inconsumer products business which can never make them out of
business. In Pakistan right now followingliberalization policy under SAP by IMF made which
they have to waive off all restrictions and moreover due tohuge investment by Lever Brothers
Pakistan Limited no Government can afford to create hurdles in the way of an organization like
Lever Brothers Pakistan Limited. But LBPL is restricted by Government in testing someanimals.

ECONOMICAL ANALYSIS:

Economical factors affect Lever Brothers Pakistan Limited like they have to increase their prices
of products.Current economic situation in Pakistan and inflation has reduced consumers
disposable income too, which inturn has reduced the purchasing power of consumer but
according to Lever Brothers Pakistan Limited, theyhave targeted all possible segments through
their vast product category .Moreover despite of the fact thatmarkup rate increases in Pakistan ,
LBPL get friendly loan with justified interest rates when they need financialhelp .Consumption
pattern in Pakistan helps Lever Brothers Pakistan Limited in the demand planning in order to
create balance in

demand and supply and to prevent shortfall .Consumption pattern also provides afoundation to
LBPL brands such as Sunsilk for understanding and analyzing its consumer buying patterns,their
income levels ,their affordability etc .

SOCIAL ANALYSIS:

Change in life styles and level of education effects organization. The world has converted in to
global townnow and people have readily access to every sort of information and they are
becoming more qualityconscious .In Pakistan majority believes and tend to pick those products
which have quality, created by somerenowned company. To cope up with all these factors LBPL
always maintained its quality standards which canbe seen through the brand Sunsilk which has
always try to meet people expectations and suits best with their environment.

TECHNOLOGICAL ANALYSIS:

In technological factors the first and foremost thing is that how much an organization brings
innovation interms of product

improvement or development of new products or improvement in production process ,in

products advertisements. LBPL always try to focus on new technology approach .For example
advertisementsof brand like Sunsilk have great graphics, sounding etc. In addition to it new and
improved nutrient complexesused in Sunsilk shows new technological approach. Moreover
companys overall information is managedthrough computerized information systems and
transfers data to all over the world through safe networks.