BUSINESS STRATEGY EDITION 2012

PRELIMINARY SCHEDULE V4 (RED=MANDATORY)

Date Time Place Part Group Lecturer

2012-11-05 08-10 Hall 3 Lecture 1 LMC
(Monday) Introduction to the course and to strategy
12-14 Hall 3 Lecture 2 LMC
Solving Cases
2012-11-06 10-12 K320 Case 1: Jet Blue Group 1 LMC
(Tuesday) 13-15 K320 This first case will be used by the lecturers as Group 2 LMC
08-10 K334 an example of how to solve cases. You must Group 3 DO
10-12 K334 read the case but do not have to prepare any Group 4 DO
13-15 K334 report! More information during introduction Group 5 DO
08-10 K336 (lecture 1) Group 6 SGP
10-12 K336 Group 7 SGP
12-14 K336 Group 8 SGP
2012-11-09 08-10 Hall 4 Lecture 3 SJ
(Friday) Core Concepts
12-14 Hall 4 Lecture 4 SJ
Competitive Strategies
2012-11-13 11-13 Hall 4 Real-Life Strategy Seminar 1 LMC
(Tuesday) Complete information during introduction
13-15 K320 Case 2: Apple 2010 Group 1 LMC
15-17 K320 Read, analyze and write a report on the case Group 2 LMC
08-10 K334 in group. More information during Group 3 DO
13-15 K334 introduction (lecture 1) Group 4 DO
15-17 K334 Group 5 DO
08-10 K336 Group 6 SGP
13-15 K336 Group 7 SGP
15-17 K336 Group 8 SGP
2012-11-16 11-13 Hall 4 Lecture 5 SJ
(Friday) Foreign Market Strategies
13-14 Hall 4 Niklas Zennstrm (Skypes Founder) Ivo
(Not part of the course; in Swedish only) Zander
2012-11-20 13-15 K320 Case 3: Adidas Group 1 LMC
(Tuesday) 15-17 K320 Read, analyze and write a report on the case Group 2 LMC
08-10 K334 in group. More information during Group 3 DO
13-15 K334 introduction (lecture 1) Group 4 DO
15-17 K334 Group 5 DO
08-10 K336 Group 6 SGP
13-15 K336 Group 7 SGP
15-17 K336 Group 8 SGP
2012-11-23 10-12 Hall 4 Real-Life Strategy Seminar 2 LMC
(Friday) Complete information during introduction
2012-11-26 10-14 Offices Guidance sessions LMC
(Monday) Non-mandatory individual/group-based SGP
feedback sessions. DO
2012-11-30 10-12 Hall 4 Lecture 6 SJ
(Friday) Group strategy, ethics and CSR
12-13 Hall 4 Lecture 7 Executing Strategy; SJ
Corporate culture & Leadership
2012-12-04 10-12 Hall 3 Real-Life Strategy Seminar 3 LMC
(Tuesday) Complete information during introduction
13-15 K320 Case 4: WalMart Group 1 LMC
15-17 K320 Read, analyze and write a report on the case Group 2 LMC
08-10 K334 in group. Full instructions during introduction Group 3 DO
13-15 K334 (lecture 1) Group 4 DO
15-17 K334 Group 5 DO
08-10 K336 Group 6 SGP
13-15 K336 Group 7 SGP
15-17 K336 Group 8 SGP
2012-12-07 10-12 Hall 4 Lecture 8 LMC
(Friday) Strategy and knowledge
13-15 Hall 4 Lecture 9 LMC
Strategy and IT
2012-12-11 12-14 Hall 4 Lecture 10 LMC
(Tuesday) On the Exam
2012-12-13- 10:00- INDIVIDUAL HOME EXAM SUBMITTED ONLINE LMC
2012-12-17 10:00 More information during introduction and complete instructions during
lecture 11.

FINAL COURSE RESULTS WILL BE ANNOUNCED BY MAIL NO LATER THAN JANUARY 15, 2013

COURSE INFORMATION

Lecturers:
(LMC) Leon Michael Caesarius (Room: A366), leon.caesarius@fek.uu.se (Course coordinator)
(SJ) Stefan Jonsson, Stefan.jonsson@fek.uu.se
(SGJ) Sabine Gebert Persson, sabine.gebert-persson@fek.uu.se
(DO) Dariusz Osowski, dariusz.osowski@fek.uu.se

Course book:
Thompson et al. (17th/18th Ed.) Crafting and Executing Strategy, McGraw-Hill. The cases used are freely
available online at Studentportalen under cases.

Groups:
Student groups will be formed by the instructors consisting of 3-4 students.

Mandatory elements:
All elements in the schedule marked red are mandatory for course completion.

Absence:
Mandatory elements require full attendance. However, students may ask for permission in advance (only due
to personal reasons) to be absent during one out of four cases and one out of three strategy seminars. Those
absent will lose the opportunity to gain any credits on the mandatory elements missed.

Assessment:
Business Strategy uses a 100 assessment units-scale. At least 51AU are required to pass the course and at least
81AU are required to pass with distinction.