Audience profiling

Socio - economic status:

One way of profiling an audience is through their socio-economic status. The

socio-economic status of someone depends on their education,income and occupation.
From this you can then put your audience into a class and therefore better target towards
them. The class system used can be seen below.

Psychographics:

This means to analyse a viewers lifestyle to create a detailed customer profile. This is done
by market researchers who ask viewers to agree or disagree with activities, interests, and
opinions statements. The results from this test are combined with the location (where they
live or work) of the viewer and their demographic characteristics. This helps create a more
detailed understanding of your target audience and therefore can better target your
advertisement/ show to them. This is helpful for understanding what your target audience
would want to see in terms of a piece of media content or what your target audience would
want to buy and how to best sell them that.

Geodemographics / Regional:

Geodemographics is the description of people according to where they live. This means you
can find where your target audience is situated or if you want to target to a particular place
with geodemographics you can best do that. It is the study of people based on where they
live.

Age:

Age can be used in audience profiling. Understanding the age of your target audience is
important as with that you can better target your media content towards them. For example
younger people may not understand or relate to some things that older people will.

Gender:

Gender can be used in audience profiling. Understanding what gender you want to target
your media content towards is important as males may be interested in different things to
females.

Sexual orientation:

This is someones sexual identity in terms of what gender they find attractive. In audience
profiling it is important to know who you are targeting to and what their sexual orientation is
as this could play in as a factor of what they are interested in.

Race or ethnicity:

Race and ethnicity can be important in audience profiling. Understanding what race and
ethnicity to target your media content to and what race/ethnicity would most likely be
interested in your product is very important in audience profiling.

Mainstream/Alternative/Niche:

Mainstream is something that is shared by most people and is regarded as normal.

Alternative is something that is different from the normal or challenges traditional norms.
Niche is something that is very specific to certain group of people or community. When
creating an audience profile you should know if your product will be mainstream/alternative
or niche and then how you will target it to people that are into mainstream or alternative
media or if there is a niche group to focus to.

References:

(No Date) Available at:

https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&v
ed=0ahUKEwiukcCBhKTSAhWEuBQKHa7uD2wQFggjMAE&url=http%3A%2F%2Fwww.apa
.org%2Fpi%2Fses%2Fresources%2Fpublications%2Feducation.aspx&usg=AFQjCNGf11mf
w0GZ8uJJMuCeN1N9iUIiQg&sig2=6bgFbWYQg9BGc9astgI_Dg&bvm=bv.147448319,d.ZG
g (Accessed: 22 February 2017).
(No Date) Available at: http://www.businessdictionary.com/definition/psychographics.html
(Accessed: 22 February 2017).

Limited, A.D. (2017) Geodemographics knowledge base. Available at:

https://www.geodemographics.org.uk/geodemographics (Accessed: 22 February 2017).