QUESTIONNAIRE

The purpose of this questionnaire is to develop Project Report An empirical

study on consumer buying behaviour of two-wheelers with special reference to
hero bikes towards tiruvarur district as partial requirement of my summer
project for MBA degree in Madras UniversityChennai.
Name
__________________________________________________________
1. Gender [ ] Male [ ] Female
2. Age [ ] < 25 [ ] 25-30 [ ] 31-35 [ ] 36-40 [ ] > 40
3. Occupation
[ ] Business man [ ] Employee [ ] Student
[ ] Professional [ ] other
4. Monthly Income
[ ] < 15000 [ ] 15000 - 25000 [ ] 25000-30000
[ ] 30000 - 40000 [ ] > 40000
5. Which bike do you prefer in Hero Brand?
[ ] Splendor [ ] Passion [ ] Karizma [ ] Other
[ ] CBZ Xtreme [ ] Glamour [ ] Maestro (or) Duet
6. How long you are using the Hero Bike?
[ ] < 1 year [ ] 1 - 2 years [ ] 2 - 3 years
[ ] 3 - 4 years [ ] > 4 years
7. Who promotes you to purchase this Hero Bike?
[ ] Family member [ ] Friends [ ] Self [ ] Neighbours
8. What is the suitable time for you to purchase a Bike?
[ ] Festival offer [ ] Exchange offer [ ] Discount offer
[ ] Family function [ ] New Arrivals [ ] Other
9. Which factor do you consider the most while purchasing Bikes?
[ ] Style [ ] Price [ ] Comfort
[ ] Mileage [ ] Performance [ ] Brand image
10. What is your source of finance?
[ ] Bank Loan [ ] Finance Company
[ ] Self-financing [ ] Any Other
11. What is your purpose for buying Bikes?
[ ] Personal [ ] Official [ ] Both
12. What is the source of information about the brand?
[ ] News Paper [ ] TV Advertisements
[ ] Magazines [ ] Family and friends
[ ] Showroom [ ] Internet
13. What price would you like to pay for buying Hero Bikes?
[ ] < 50000 [ ] 50000-65000 [ ] 65000-80000
[ ] 80000-100000 [ ] > 100000
14. Rank the following factors do you like most in your two-wheeler from (1 6)
according to your convenience.
Luggage space [ ]
Fuel Efficiency [ ]
Pick up [ ]
Resale value [ ]
Driving comfort [ ]
Outlook [ ]
15. How do you rate your experience with your current Bike?
[ ] Highly Satisfied [ ] Satisfied [ ] Neutral
[ ] Dissatisfied [ ] Highly Dissatisfied
16. Which Extra Facilities do you prefer to add in HERO Bikes?
_________________________________________________________________
17. Do you prefer HERO Bikes to your Neighbours?
[ ] Yes [ ] No

Thank you very much for your time and patience in completing this questionnaire.