Typography

Serif: A small decorative line added as embellishment to the

basic form of a character. Serif fonts are seen as being more
sophisticated and professional due to its resemblance to
handwritten calligraphy.

Sans Serif: A category of typefaces that do not

use serifs, small lines at the ends of characters.
Sans Serif fonts are seen as being more modern
and simplified as they cut out all of the flare of
serif fonts leaving it with the bare necessities of
the characters.

Modern
A Channel that might use a
font like this is: life style tv
I chose this font as a modern font because it is a very
straight and simple font using the sans serif style to cut out
the unnecessary part of the typography. This is a sans serif
font as it symbolizes a modern feeling.

Kids I chose to use comic sans as an appropriate font for kids

A Channel that might use a
font like this is: cbeebies
because the original purpose of the font was for a childrens
program (MS BOB). It also resembles comic scripture and
is a very basic font, which would be for children to
understand. I chose to use a sans serif font for this as it
simplifies the characters for younger users

SPORT
A Channel that might use a
font like this is: espn
I chose this font to represent sport as it uses the same
slab serifs use by typical American sports fonts, such
as the font used on American Letterman jackets. I used
a serif font for this, as it is the style used throughout
sports and is recognized throughout.
 Masculine
A Channel that might use a
font like this is: channel 4
I chose this font to represent masculine because it is a
simple and straight font and creates the simplest
impressions of the letters possible. I chose sans serif
font for this one because it cuts out all of the
unessential parts of typography and just has the bare
bones of the text.

Feminine
A Channel that might use a
font like this is: Lifetime
I chose this font as an appropriate font for feminine
because it resembles a more cursive and wavy
calligraphy. I chose to use a more handwriting-stylized
font because it is more representative of feminine
genre.

A Channel that might use a
font like this is: style
I chose this style of font for sophisticated because it
uses a simple more printed style of serif calligraphy
but doesnt overcomplicate it by being too cursive. I
chose to use serif font for this as it as seen to be more
of a sophisticated style.

Sophisticated

Bold

A Channel that might use a I chose this font toas represent history
an appropriate as for
font it isbold
based
as on
it is
font like this is: BBC one an
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th
A Channel that might use a 17 century.
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I chose sansserif
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as it is bold
font like this is: The history represents the older
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History