Business Plan

Q U E Z O N C I T Y P O LY T E C H N I C U N I V E R S I T Y
BUNA FIRE ENTERPRISE

A Business Plan Presented to the Faculty of Quezon City Polytechnic University San
Bartolome, Novaliches Quezon City
In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in

Entrepreneurship.
By:
Alwit, Mirasol
Aniceto, Romynisa Marie
Bautista, Joseph
Bayan, Jonna
Corbito, Lawrence Daryl
Cuizon, Arlan
Francisco, Christine
Hallig, Julie Ann
Lagumbay, Jessa Mae
Mabini, Jonnel
Morta, Joshua Melody
Obispo, Christian
Pajarit, June Grace
Pana, Abigail
Payos, Abel
Rolloque, Mark Jayson
Suazo, Glien
Sy, Larren Jade
1
I. EXECUTIVE SUMMARY
A. Management Highlights
1. Nature of Business
Our business is a food business that offers coffee shake of different flavors and
combination with fresh fruits like banana, which makes a nutritious mix and
different from other coffee and fruit shakes in the market.
2. Business/ Company Name
Our company name is Buna Fire Enterprise. Buna is an Amharic language

which means coffee. Fire from Amharic language also which means fruit. Amharic
language is the language used in Ethiopia where coffee originated.
Our brand name is Kaldisiana a combination of the word Kaldi and Siana.
Kaldi was a legendary Ethiopian goatherd in Ethiopia who discovered coffee and
Siana for the scientific name of lacatan which is Musa balbiSIANA.
3. Vision
As a team, our vision is to satisfy customers taste preference in terms of

drinking coffee shake and to be a well-known enterprise, who serves a unique
combination of shake in Novaliches, Quezon City.
4. Mission
Our mission is to provide and serve a one of a kind coffee shake drink with the
combination of fruits as a result of the teams innovative minds.
5. Objectives
To provide a healthy and nutritious drink that would satisfy our customers
need and help provide healthy drink for the community.
6. Core Values
To offer customers another variety of coffee shake with banana fruit and coffee
flavor.
2
7. Logo
In figure 1, company logo is an artistically designed letter B. Shaped like a

cup of coffee smoke to suggest hot. The word BUNA comes from the Amharic
word which means fruit and the word FIRE also from the word Amharic word which
means coffee.
B. Marketing and Production Highlights
Marketing Strategies
We offer discount coupons for the customer for promotion of the product and
to give them suitable discount.
We promote our product through social media sites. We will create Facebook
page and Instagram account for them to know the product itself. We can also create a
website.
C. Organization and Financial Highlights
TOTAL PROJECT COST
Cost of Sales 1,600.00
Marketing Expenses 1,000.00
Admin Expenses
Stall Expense 5,000.00
Allowance 1,700.00
Utilities 4,000.00
Equipment 3,400.00
3
TOTAL 190,400.00
Contingency Fund 4,600.00
TOTAL PROJECT COST 195,000.00
NET INCOME
Sales 225,000.00
Less: Cost of Sales 160,000.00
Gross Profit 65,000.00
Less: Admin Expense 12,305.00
Marketing Expense 1,000.00 13,205.00
Net Income 51,795.00
The graph describes the total project cost is Php. 195,000.00, in our first year
operation our total net income is Php. 51,795.00, and our final position for 1 year
operation is Php. 246,795.00.
D. Socio- Economic Contributions

In Society, Kaldisiana can influence the consumer by simply market our
products when they buy and tastes its delicious flavor. They will disseminate the
information of enjoyment and benefits of the product. People will no longer taste the
strong Coffee Shake instead; they will taste the fruity and healthy advantages of the
product which the usual Coffee Shake doesnt have.
In Economy, the profits and taxes of the ingredients we buy help to contribute
the economic growth of the country. The government will use the taxes for the
improvement of the society.
In Environment, the ingredients of Kaldisiana are pure fruits and will not harm
the environment. Kaldisiana is made of fruits which is very healthy for the body. The
twist of the product targets to benefit the community; therefore it is not just a coffee
but a healthy coffee shake to help provide good nutrition particularly the students who
are known patrons of shake and trendy drink.
4
II. MARKETING PLAN
A. Products/ Services
The proponents offer coffee shake combined with banana fruit and comes in
different sizes: 12oz, 16oz, and 20oz. For the selection of flavors, the customers will
choose available flavors they want to combine with the banana, such as Mocha,
cappuccino, chocolate, coffee, caramel and etc.
B. Target Market
1. Area Coverage
The target market of our product coffee shake is the people in Barangay Nova
Proper. We decided to put up a stall beside Nova Mall or in Nova Bayan Plaza.
2. Consumer/ Customer Market Segment
People who are into drinking coffee shake and to those who wants to patronize
the product itself.
5
C. Demand and Supply Analysis
1. Potential Demand
Potential Projection of Youth in District V within Novaliches Quezon City

Ages 15-29 2016 2017 2018 2019 2020
Youth 4,843 4,900 4,957 5,015 5,074
Source: PSA 2010 Census of Population and Housing
The table shows the total population of chosen Barangays in District V in Year
2016, 2017, 2018, 2019, and 2020. Following the association of the demand of Fruffee
for youth with the population, this table also reflects the total demand for Fruffee in
the said area.
There will be 4.55% increase in the population of youth for the years 2016-
2020.
2. Direct Competitors
-Seattles Best Coffee
-The Coffee Bean Tea and Leaf
-Starbucks
3. Indirect Competitors
-Farron Caf
-Redbucks
-Other common coffee shops
D. Projected Sales
1. Per Month In Volume and In Pesos
June July Aug Sept Oct Nov Dec Jan Feb March TOTAL
In 150 150 150 150 150 150 150 150 150 150 1,500
Kaldisia Units
na
Price 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 60,000
2. Per Year (5 Years)
Product/s 2017 2018 2019 2020 2021 TOTAL

Kaldisiana In 1,500 1,550 1,600 1,650 1,750 6,400
Units
Price 60,000 62,000 64,000 66,000 70,000 322,000
6
E. Marketing Program/ Strategies
1. Practices of Competitors
Competitors Product Price Place Strategy Promotion

Strategy Strategy
Different Malls, Social Media
coffee Owned coffee Sites, Transit Ads
Starbucks shakes with P150-P200 shop,
offer of Besides drive
donuts, thru,
cakes and Condominium
pastries establishment
Seattles Best Coffee Different P180-P250 Malls Social Media

coffee shake sites
with offer of
cakes, pasta
The Coffee Bean Tea Different P200-P300 Malls Social media

and Leaf coffee shake sites
with the
offer of
cake and
breads
The proponents conducted interview from competitors. The competitors

considered were the businesses which were selling the same product line like Coffee
Shake with the twist of fruits. In Starbucks, Seattles Best Coffee and The Coffee Bean
Tea and Leaf they promote their product through social media site. Starbucks range to
150-200 pesos, Seattles best coffee range to 180-250 pesos, while the coffee bean tea
and leaf range to 200-300 pesos
2. Proposed Marketing Strategies
2.1. Product
For our product we prefer to have a stall in a place like in Novaliches,

Proper Brand Name.
7
2.1.1. Brand Name

Our business name is Kaldisiana which is the combination of
the word Fruits and Coffee Labeling
2.1.2. Labeling
A logo of our product Kaldisiana with a tagline of Indulge in

the fruffeeliciously taste.
2.1.3. Packaging
A 16oz of cup with a print of our own logo.
2.2. Price
Cost of Direct Materials:
Banana P40.00
Evaporated Milk P60.00
Ice P40.00
Coffee P80.00
White Sugar P80.00
Whipped Cream P200.00
16oz of cup P60.00
Label P60.00
Straw P20.00
TOTAL: P640.00
Units to be produced: 20
Cost of Sale: P32.00
Mark-up Percentage: 29%
Selling Price: P45.00
8
2.3. Place
Manufacturer Customer
2.4. Promotion
- Buy 1 take 1 (Buy one large Kaldisiana get one small size.)
-Combination of flavors promo (you can avail the combination of
two flavors in one coffee shake/)
F. Marketing/ Selling Expenses
Selling Expenses Unit Cost per Unit Total Cost

Fliers 400 .25Cents P100.00
Uniform 18 P300.00 P5,400.00
Internet 10Months P150.00 P1,500.00
P6,700.00
.
9
III. PRODUCTION/ OPERATIONS PLAN
A. Technical Production Description
The Buna Fire Enterprise elaborates the step by step procedure of the production of
the product. First is the purchasing of materials which we make sure that the ingredients
we will use are high quality and the fruits are fresh.
B. Production/ Operations Process
1. Step by Step Procedure
10
Put all the ingredients on the blender and

blend it together.
STEP DESCRIPTION
Purchasing of Ingredients
Pour the shake to the cup.
Measuring of Ingredients.
Slice the banana.
11
Add the whip cream and the toppings
2. Duration Per Step Per Batch

The step by step procedure and estimated time to complete each is
shown on the table.
Step Activity Time to complete the Task

1 Measuring 2min
2 Slicing 1minute
3 Blending 1min & 30 sec.
3. Labor and Machine Requirement Per Step
Activity Machine Requirement

One person for measuring ingredients Measuring Spoon
One person for slicing fruit Knife
One person for blending Blender Machine
C. Production Schedule
Production Schedule
Names Mon Tues Wed Thurs Fri Sat Sun
Alwit, Mirasol
Aniceto, Romynisa
Bautista, Joseph
Bayan, Jonald
12
Corbito, Lawrence
Cuizon, Arlan
Francisco, Christine
Hallig, Julie Ann
Lagumbay, Jessa Mae
Mabini, Jonnel
Morta, Joshua Melody
.
Obispo, Christian
Pajarit, June Grace
Pana, Abigail
Rolloque, Mark Jayson
Suazo, Glien
Sy, Larren Jade
Monthly Production
Product/s Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar
Products to be 1800 1800 1800 1800 1800 1800 1800 1800 1800 1800
Produced.
D. Labor Requirement
Position Number Allowance per month

General Manager 1 P150.00
Marketing Manager 1 P150.00
Finance Manager 1 P150.00
Production Manager 1 P150.00
13
Marketing Staff 5 P150.00
Financial Staff 4 P150.00
Production Staff 5 P150.00
E. Machinery/ Equipment Requirement
Items Picture Price per Unit

Blender Machine P4,800.00/2pc
Knife P140.00/2pc
Measuring spoon and

Measuring cup. P65.00/1set
F. Raw Materials Requirement

Items Picture Price per Unit
14
Banana P 50/8pc
P105.00/1k
Chocolate Syrup
Whipped Cream P178.00/1kg
Crushed Iced P132.00/30 kg
Milk P67.00/1L/
Brown Sugar P40.00/1kg
P130.00/1kg
Coffee Powder
15
G. Existing and Potential Suppliers
Present in table form the present suppliers of your product and the potential/ alternative
suppliers.
H. Plant/ Factory Location
Note: The storage area is located at Nomar II Subdivision in Barangay San

Bartolome Novaliches, Quezon City.
I. Plant Layout
16
J. Waste Disposal System

Buna fire Enterprise will recycle the non-organic and organic waste through adding
value to its waste materials. During the production process of Kaldisiana Shake, the
unused banana peel will put at a separate food keeper with label and the excess can
and plastic container at a separate recycle bin. After that process, the enterprise will
recycle the unused banana peel and convert it to a juice by adding nutrients and taste to
the product and the excess empty can and plastic container to convert it in a candle
holder, pencil/pen holder, lantern, key chain and plant holder for give souvenirs,
freebies and gifts. This method can prevent waste materials to be unused and dispose
by giving specific use and become more useful to our environment.
K. Quality Control System

All equipment is inspected daily before and after production time to
ensure that it is cleaned and properly sanitized.
Machinery equipment is checked for safety and proper operation.
All service staff management wears proper attire like hair net,
gloves, mask and apron.
Serving area is cleaned and keeping it organized.
Raw materials are daily check before doing the service.
Have high quality raw materials from the trusted suppliers.
L. Quality Standards Checklist
Storage Area Agree Disagree Comments

1. The dining room looks clean and fresh.
17
2. The floor and tables are cleaned often
and always during production period.
3. The storage area smells clean, but not
of chemical.
4. The trash bin is far separate at the
storage area.
Serving Area
1. The area is kept clean and organized
2. Only cleaned rags are used.
3. All portioning tools (Blender,
measuring spoons and knife) and
surfaces are cleaned after each serving
period, or as needed
Technicians
1. Everyone is wearing a fresh apron,
mask and gloves, hair net and also
wearing proper working attire.
2. All service staff members wear a smile
and speak to the customer in a
respectful manner.
Kaldisiana Appearance
1. Fresh fruits served every day.
2. The shake has a good appearance and
smells delicious.
3. Has a healthy benefit to the customers.
M. Production Cost
1. Total Production Per Year
Cost of Production
Year 1 Year 2 Year 3 Year 4 Year 5
Direct materials 200592 351036 401184 451332 501480
Depreciation of 4645 4645 4645 4645 4645
Equipments
Transpo Expense 3200 4800 4800 4800 4800
Total cost of 208437 360481 410629 460777 510925
18
production
2. Production Cost Per Unit
Production Cost Per Unit

Year 1 Year 2 Year 3 Year 4 Year 5
Total Cost of 208437 360481 410629 460777 510925
Production
Units to be Produced 14400 25200 28800 32400 36000
Production Cost Per 14.478 14.3048 14.2580 14.2215 14.1924
Unit
IV. ORGANIZATIONAL PLAN

A. Legal Form of Business
BUNA FIRE ENTERPRISE is a partnership consist of 18 general partners,

plead to work hard together and to involve themselves with their respective
responsibilities and duties as follow.
Everything in the business, whether profit or losses, will be equally distributed

to general partners assuring to be discuss immediately based upon the agreement of the
business itself.
1. Articles of Partnership/ Corporation
We the undersigned partners, residents and citizens of the Philippines, all of

legal age has voluntary associated us together for the purpose of forming
general partnership under the following terms and conditions and subject
matter to existing applicable laws of the Republic of the Philippines.
2. Legal Requirements
AND WE HEREBY CERTIFY
Article I. Partnership Name:
19
Our partnership Buna Fire Enterprise shall be transacting business under
the said company name.
Article II. Business Purpose:
The purpose for which this partnership is formed is/are:
1. To earn profit..
1. To produce delicious and healthy coffee shake that fits to the
customers taste buds.
Suazo
Article III. Principal place of business:
Obispo
Payyos
The principal place of business of this
partnership shall be located at Novaliches Proper.
Abigail AnicetoMark MabiniLarren Morta

Cuizon Pajarit
B. Organizational Structure
Glien Bautista
Christian Lawrence
Abel
Joshua
Mirasol Jade
June Grace
Jonnel
Melody Romynisa Jayson
Joseph Arlan
General Manager Lagumbay, Jessa Mae
Daryl
Sy Staff
Rollowue
Marketing
Financial
Corbito
Staff Marie
Production
Staff
Pana
20
Alwit
C. Qualifications of Officers
Position Duties and Responsibilities Qualifications
21
General Manager General manager is essential Education
to a companys performance Most general Manager has a
management, staffing, Bachelors Degree in Business
projects and other critical Administration, Project
decisions making activities. Management or Human
Resource Management.
General manager is
responsible for overseeing all Experience
administrative unctions in the They may probably start in a
business. A major part small position like being a staff
involves leading and directing and technical position before
employees. She/he delegates being promoted as General
administrative task such us Manager or even in other
paperwork while giving you position.
the freedom to deal with other
issues. She/he ensures Training
administrative efficiency, -Leadership Seminar for young
proper procedure, Managers
implementation of policies. -Management Training Courses
for business leaders
Marketing Manager Marketing manager oversees Education

the marketing department. She Marketing managers are
plans and coordinates typically expected to have a
marketing activities such as Bachelors degree in marketing
identifying potential or business which studies
customers, developing concentrates in marketing.
marketing campaigns and
organizing focus groups. She
is responsible for developing Experience
marketing plans that align Marketing manager is expected
with the business strategy. to have work in different genre
as long as it is related to the role
A marketing manager faces given.
challenges to outsmart
competition each day.
Training
-Sales and marketing Seminar
-Strategic Marketing classes
22
Production Manager Production manager are Education
responsible for the technical Theres no distinct degree
management, supervision and required for production
control of production manager an education in
processes. business operations, strategy
and manufacturing system is
Production manager ensure beneficial.
that manufacturing processes
run reliably and efficiency
Experience
Most graduates begin their
Responsibilities o the job career as a trainee or in a junior
include planning and post such as material planner
organizing schedules, etc.
ensuring that health and safety
regulation are met, determine Training
quality control standards, -Project and resource
overseeing production management
process, selecting, ordering, -operation management seminar
and purchasing materials,
supervising the work of junior
staff .
Financial Manager Assigned to manage the Education
preparation of the companys This area of work is open to all
budget. graduates, the following subject
may be particularly helpful you
Financial manager manage a to exemption from some
companys financial professional examination like
accounting, monitoring and accountancy and finance,
reporting system. business/management,
economics,
Ensure that sufficient funds mathematics/statistic
are available to meet the
operation of the company. Experience
Most financial managers start
their career at a lower level and
undertake professional
accountancy qualifications.
Training
-Fund Management Seminar
-Financial Analysis Seminar
-Budgeting
23
Marketing Staff Marketing Staff are Education
responsible to market the Bachelors degree in marketing
product of their company and or business which studies
make sure that its all worth concentrates in marketing
for the customers to avail for.
They have the duties and Experience
responsibilities to think a lot Expected to have work in
of strategies to compete different genre as long as it is
respectively with the related to the role given.
competitors and make the
product valuable to the Training
industry. -Sales and marketing Seminar
-Strategic Marketing
Production Staff Responsible in terms o Education
planning, coordination and Theres no distinct degree
control manufacturing required for production
processes. Their duties is to manager an education in
make sure that the goods and business operations, strategy
services are produced and manufacturing system is
efficiently and have a correct beneficial
amount to produced at the
right cost and level of quality. Training
-Project and resource
management
-operation management seminar
Financial Staff Analyze budget for the Education

Company. Have a Bachelors Degree of
one of the ff.
Responsible for accounting - accountancy and finance
for various forms of revenue - business/management
and expenses for a company. -economics
-mathematics/statistic
Training
Funds Management Seminar
Financial Analysis Seminar
24
D. Office Equipments/ Furniture and Fixtures/ Supplies
Office Equipment
Items Pictures Price

Measuring
Spoon P65.00
Blender P2,500.00
Uniform P65.00
Whip P320.00
Dispenser
Chopping P120.00
Board
Apron P80.00
Trash Bin P300.00
25
Ice scoop P50.00
Syrup P70.00
Container
Tupperware P360.00
Electric fan P600.00
P70.00
Knife
Cooler P850.00
Furniture and Fixtures

26

Tarpaulin P400.00
Chair P150.00
Office Supplies

Ball pen P60.00/10pc
Pencil P60.00/12pc
Banana P40.00/1 kg
Coffee Powder P130.00/1kg
Ledger P104.00/4pc
27
Crushed ice P132.00/30 kg
Brown Sugar P40.00/1kg
Milk P66.50/1L
Whip Battery P200.00/10pc
P90.00/3600pc
Tissue
Cups P5,400.00/1800pc
28
P450.00/1800pc
Drinking Straw
P178.00/1L
Whipped cream
Chocolate Syrup
P105.00/1Kg
29
July
June Aug Sept Oct Nov Dec Jan Feb Mar May June
Topics
2 1 2
1 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Analyzing Product
PlanningProduct
(mock defense)ProposalProduct
Business plan papers

E. Gantt Chart of Activities
Survey & interpretation
30
Chapter 1-4 papers making
Finals defensePractice for
Product improvement
Business Plan Defense

Preparation for launching
Launching
F. Administrative Expenses
Administrative Expenses Total
Allowances P2,700.00
Legal Fees P1,100.00
Total P3,800.00
G. Social Outcomes
1. Benefits to the Society

The coffee shake has nutrients that fulfill the healthiness of your
body. There are lots of advantages that will make you love this
drinking coffee shake. First, it helps boost our energy since banana
has nutrients like potassium and vitamin C, it also lessen the
overweight people and it helps gives them happiness while drinking
this coffee shake.
2. Social Performance Assessment

Productivity of the organization.
Serve consistent natural product.
Establish good customer service and performance.
The uniqueness of the enterprise that compete the
competitors.
It aims to serve nutritional benefits.
It gives fulfillment and happiness to those who drinks coffee
shake.
31
V. FINANCIAL PLAN
A. Total Project Cost
How much is the capital requirement to start the business.
B. Sources of Financing
Where will the capital of each member come from.
C. Projected Financial Statement

Each will start a new page and on a 5 years projections.
1. Projected Cash Flow Statement
2. Projected Income Statement
3. Projected Balance Sheet
32
D. Profitability Indices
1. ROI
2. Payback Period
3. Net Income: Sales Ratio
4. Break- even Point
E. Financial Assumptions
List the assumptions the enterprise made such as projections in inflation rate, increase
in target market share, etc.
F. Schedules
1. Projected Sales and Sales Volume
2. Fixed Capital Investment with Depreciation
3. Projected Cost of Production/ Operations
33
4. Projected Cost of Goods Sold
5. Schedule of Materials Purchases
7. Projected Administrative and Selling Expenses
34
APPENDICES
Each will start a new page.
Appendix 1: SWOT Matrix/ Analysis
Appendix 2: Risk Management Plan
Appendix 3: Business Implementation Action Plan
Appendix 4: Survey Questionnaire
Appendix 5: Sample Size and Sampling Technique
Appendix 6: Survey Results and Interpretation
Appendix 7: Correspondence
Appendix 8: Group Reflection
Highlights the skills gained/ improved in the group in the area of entrepreneurship,
human, technical, leadership, etc.
Appendix 9: Business Plan Photos

35

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Q U E Z O N C I T Y P O LY T E C H N I C U N I V E R S I T Y

BUNA FIRE ENTERPRISE

In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in

2. Business/ Company Name

Our company name is Buna Fire Enterprise. Buna is an Amharic language

As a team, our vision is to satisfy customers taste preference in terms of

In figure 1, company logo is an artistically designed letter B. Shaped like a

B. Marketing and Production Highlights

C. Organization and Financial Highlights

TOTAL PROJECT COST

Cost of Sales 1,600.00

Marketing Expenses 1,000.00

TOTAL PROJECT COST 195,000.00

Net Income 51,795.00

D. Socio- Economic Contributions

II. MARKETING PLAN

2. Consumer/ Customer Market Segment

C. Demand and Supply Analysis

Potential Projection of Youth in District V within Novaliches Quezon City

2. Per Year (5 Years)

Product/s 2017 2018 2019 2020 2021 TOTAL

E. Marketing Program/ Strategies

Competitors Product Price Place Strategy Promotion

Seattles Best Coffee Different P180-P250 Malls Social Media

The Coffee Bean Tea Different P200-P300 Malls Social media

The proponents conducted interview from competitors. The competitors

2. Proposed Marketing Strategies

For our product we prefer to have a stall in a place like in Novaliches,

2.1.1. Brand Name

A logo of our product Kaldisiana with a tagline of Indulge in

A 16oz of cup with a print of our own logo.

Cost of Direct Materials:

F. Marketing/ Selling Expenses

Selling Expenses Unit Cost per Unit Total Cost

III. PRODUCTION/ OPERATIONS PLAN

A. Technical Production Description

B. Production/ Operations Process

1. Step by Step Procedure

Put all the ingredients on the blender and

Pour the shake to the cup.

Slice the banana.

2. Duration Per Step Per Batch

Step Activity Time to complete the Task

3. Labor and Machine Requirement Per Step

Activity Machine Requirement

Names Mon Tues Wed Thurs Fri Sat Sun

Hallig, Julie Ann

Lagumbay, Jessa Mae

Morta, Joshua Melody

Pajarit, June Grace

Rolloque, Mark Jayson

Sy, Larren Jade

Position Number Allowance per month

E. Machinery/ Equipment Requirement

Items Picture Price per Unit

Measuring spoon and

F. Raw Materials Requirement

Whipped Cream P178.00/1kg

Crushed Iced P132.00/30 kg

Brown Sugar P40.00/1kg

G. Existing and Potential Suppliers

H. Plant/ Factory Location

Note: The storage area is located at Nomar II Subdivision in Barangay San

J. Waste Disposal System