You are on page 1of 5

A PROJECT REPORT

ON
COMPARATIVE STUDY ON MARKEING
PERFORMANCE ON ULIPS
WITH REFERENCE TO

ICICI LIFE PRUDENTIAL


Project Report submitted in partial fulfillment for the award of Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By

Mr. MOKILA VINOD KUMAR


H.T. No: 2254-15-242-032

DEPARTMENT OF BUSINESS MANAGEMENT


GLOBAL SCHOOL EDUCATION
(Affiliated to Osmania University, Hyderabad)
2015-2017
DECLARATION

I, MOKILA VINOD KUMAR, hereby declare that the project report


entitled COMPARATIVE STUDY ON MARKEING PERFORMANCE ON ULIPS
done at ICICI LIFE PRUDENTIAL is an original and bonafide work by me.

This project is submitted in partial fulfillment for the award of degree of


MASTERS OF BUSINESS ADMINISTRATION affiliated to OSMANIA
UNIVERSITY.

The matter embodied in this report has not been submitted for the award of
any other degree or diploma in the previous years.

Mr. MOKILA VINOD KUMAR


H.T. No: 2254-15-242-032
ACKNOWLEDGEMENTS

I take this opportunity to extend my profound thanks and deep sense of


gratitude to the authorities of ICICI LIFE PRUDENTIAL and Mr. KIRAN
KUMAR REDDY (Assistant Manager Finance), for giving me the opportunity to
undertake this project work in their esteemed organization.

My sincere thanks to Principal _________________ and my project guide


___________________________ for the kind encouragement and constant support
extended in completion of this project work.

From the bottom of my heart I am also thankful to all my family, friends and
all those who have incidentally helped me, through their valued guidance, co-
operation and unstinted support during the course of my project.

Mr. MOKILA VINOD KUMAR


ABSTRACT

Unit Linked Insurance Plans (ULIPs) was first introduced in the 1960s and became very popular
in Western Europe and America. Birla sun life, the first private insurer in India to launch a unit
linked plan (in 2001) with the advent of the private insurance companies and increased
competition, a lot has happened in terms of product innovation and aggressive marketing of the
same. The reason that is attributed to the wide spread popularity of ULIPs is because of the
transparency and the flexibility which it offers.

My project is titled Unit linked insurance plans in present scenario.

The basic project objectives are as follows:

The main objective of the project is to bring out major difference between ULIPS and
MUTUAL FUNDS.
In order to make right investment decision for maximization of returns and minimization of
risk.
Comparison of ULIPs. And Mutual Fund.
The objective also includes explain the basic features and types of mutual funds as well as
features of ulips.
Finally of my study on ULIPs I conclude that in ULIPs there is so many Advantages like TAX
BENIFIT: Short term gains in mutual funds are taxable during the first year, where there is no
tax on ulips, ULIPs basically work like a mutual fund with a life insurance cover thrown in. they
invest the premiums in market linked instruments like stocks, corporate bonds and government
securities.
TABLE OF CONTENTS

1. CHAPTER-I 1-7

INTRODUCTION

Introduction to the study


Need and importance of the study
Objectives of the study
Sources of data
Limitations
2. CHAPTER-II 8-17
Review of literature
3. CHAPTER- III 18-36

Company profile
4. CHAPTER- IV 37-61

Data analysis &Interpretations


5. CHAPTER V 62-66

Findings , suggestions & conclusion

6. BIBLIOGRAPHY 67

You might also like