ISKOLar ' s Di g est

(PUPians Total Quality Magazine)

Who is Celestino "Les" Reyes?

Let s D e f in e

Quality!
YouNeed Services?
Herewemadea list of it!

SERV ICES O FFERED BY

Th e V i s i o n
a nd M is s io n RH C
of RH C
 ReyesHaircutters
is a ?FilipinoFamily Salon?which caters to
every member of thefamily and cuts across
incomelevels. RHC perfected a system for
delivering value- priced services totheentire
family in a convenient no- appointment
environment. Having goneahead of its
competitors in myriad ways, through
franchising, Reyes Haircutters has becomea
cutting- edgeleader in thepersonal care
industry. Today, Reyes Haircutters invites
entrepreneurs tobepart of theCountry?s #1
Family Salon chain!
 R ey es H a i r c u t t er s
VISION
V i si on a n d M i ssi on

Reyes Hair cutter s, the Philippines # 1 in the

Beauty & Wellness I ndustr y, is the leading
pr ovider of per sonal car e ser vices whose
excellence & constant innovation makes the RHC
the continuously r ising ?Salon ng Bayan?

MISSION

Reyes Hair cutter s is a company that finds its

meaning in ser vice, supplying the countr y with
accomplished and accr edited hair dr esser s,
beautician, massage ther apist, and skin exper ts
who ar e, at the same time, Filipinos involved in
the national endeavor towar ds nation-building.
WELIVEUPTOOURNAME
Les was t he first t o int roduce t he concept of a "Filipino Family
Salon" t hrough his Christ ian Reyes Salons. The idea was t o provide
qualit y salon services available t o every family member wit h prices
affordable t o all. Quick t o spot a growing t rend in t he personal care
indust ry, Les revolut ionized t he way salon operat ions are done in
t he Philippines.

He said, "Using branded qualit y product s and high st andard expert

services wit h affordable pricing is an essent ial component of our
business. I t k ept our client s delight ed and feels good regardless of
t heir social class." Les began t o t ransform his salons based on t he
vision he has set for it s growt h. I n January 20 0 1, t he Reyes
Haircut t ers concept was born! Reyes Haircut t ers opened it s doors
t o franchising aft er a few years of successful operat ions which
enabled t hem t o share t heir t rade secret s and branding success t o
ent repreneurs who have t he same passion on cust omer service.
Wit h an effect ive and unparalleled mark et ing t erms and expert s,
Reyes Haircut t ers grew t o more t han 20 0 branches nat ionwide wit h
one (1) in London, U.K. in less t han eight years and soon t o open in
Doha, Qat ar and in Unit ed St at es.

Today, Reyes Haircut t ers cont inues t o gain recognit ion not only in
various consumer award giving bodies, but in t he Philippine
business communit ies as well. RHC Chairman, Les E. Reyes earned
his M ast er of Ent repreneurship Degree at t he Asian I nst it ut e of
M anagement (AI M ). I n 20 0 3, he was recognized as one of t he
count ry's Top 10 Ent repreneurs and was included in t he Top 50
Ent repreneurs by Ent repreneur M agazine and Top 50 I nspiring
Ent repreneur St ories of GO NEGOSYO by M r. Joey Concepcion.

He's a recipient of t he 20 0 5 AGORA Awards for His Out st anding

Achievement in Ent repreneurship and was cit ed as 20 0 6
Out st anding Filipino Franchise of t he Year and 20 0 7 Out st anding
Filipino Franchise of t he Year (HALL OF FAM E) in service cat egory
awarded by t he Philippine Franchise Associat ion and Depart ment
of Trade and I ndust ry.
Let s D e f in e

Quality!
Qual it y can be int er pr et as "Cust omer 's
expr essed and impl ied r equir ement s ar e
met f ul ly". This is a cor e st at ement f r om
which some eminent def init ions of qual it y
have been der ived. They incl ude: "t he
t ot al it y of f eat ur es and char act er ist ics of
a pr oduct or ser vice t hat bear s on it s
abil it y t o meet a st at ed or impl ied need"
[ISO, 1994], "f it ness f or use" [Jur an, 1988],
and "conf or mance t o r equir ement "
[Cr osby, 1979]. It is impor t ant t o not e t hat
sat isf ying t he cust omer s' needs and
expect at ions is t he main f act or in al l t hese
def init ions. Ther ef or e it is an imper at ive
f or a company t o ident if y such needs ear ly
in t he pr oduct / ser vice devel opment cycl e.
The abil it y t o def ine accur at ely t he needs
r el at ed t o design, per f or mance, pr ice,
saf et y, del iver y, and ot her business
act ivit ies and pr ocesses wil l pl ace a f ir m
ahead of it s compet it or s in t he mar ket .
Celestino "Les" Reyes
YOU can?t miss the very popular Reyes Haircutters (RHC), usually found in
almost every city district all over the land.

The signage displays the word ?Reyes? glaring in dark pink and white
letters against a green background, and ?Haircutters? in white text
reversed in dark blue. But more eye-catching is the P49.99 sign in big red
numerals.

With that price, one can already get a basic professional haircut that also
includes shampoo, blow-dry, styling, and a little massage. At Reyes
Haircutters, yes it can.

Nationwide franchise
Since its first cut in January 2000, the Reyes salon franchise mushroomed
all over the country; it is now nearing its 300-branch expansion.

Celestino "Les" Reyes, Chairman and CEO of Reyes Hair Co. International,
Inc. is a Internationally Certified Franchise Executive who started Reyes
Haircutters (RHC) with that unique zeal and passion for making others feel
and look good all the time.

He also has a Masters of Entrepreneurship degree from the Asian Institute

of Management and is a director of Strategic Franchising Concepts Inc.

He belongs to a renowned clan of salon entrepreneurs, starting off with

"Mama Ada" of Ada's Beauty Salon in the early 1960's.

He was first to introduce the concept of "Filipino Family Salon" in his

?Xristian Reyes Salon? in San Juan.

Now, the salon is getting tourists as their usual clients in Boracay.

When Celestino ?Les? Reyes conceptualized Reyes Haircutters (RHC) in January
2001, he intended it to become the ?Filipino Family Salon.? Sure enough, this
brilliant positioning captured the family of the Pinoymasa especially because,
all of a sudden, there was this accessible salon in the community, with clean
interiors and smiling staff, catering to the beauty and grooming needs of the
Pinoy family, at prices which were not intimidating at all.
Salons back then had extreme niche markets; the high end ones and their
elusive prices were located in malls, hotels, subdivisions, and other plush
addresses vis-a-vis the neighbourhood beauty parlours which were
reasonably-priced indeed, yet offered no assurance of product quality.
With every Reyes Haircutters Salon, quality grooming and beauty services, the
latest being facials, spas and massages, came within everybody?s reach, with
the most affordable being the P49.99 haircut. Even the products, both branded
and signature ?RHC?, are safe and effective to use on the face, hair, body and
skin and have passed the stringent quality check by the Bureau of Food and
Drug (BFAD).
The extraordinary growth of Reyes Haircutters is now history. With its 153
outlets (including one in posh London, England) and more to come locally there
is no stopping their expansion. And so as to reach more of our countrymen in
the Asia-Pacific region, RHC is going to Indonesia, Guam, Hong Kong and
Malaysia, via joint ventures. Out of the total 153 stores, 14 are company owned
and 139 are franchise outlets.
Les Reyes, himself, chairman and chief executive officer of Reyes Hair Company
International Inc., admits to being overwhelmed with the positive reception of
the market to his company?s products and services. To be able to live up to the
speedy growth and maintain adherence to quality, his formula is getting good
people to work for him and getting the right franchise partners to work with
him. He says ?communication with franchisees regarding the franchise system
is key because franchisees are your best advisers when it comes to operations.?
To all SMEs, Reyes says ?work hard, believe in your products, yourself and your
people.?
 ServicesOffered byRHC

Hair Color Perming

Quality Cost

Em p l o y ee
Tr ai n i n g s
 Tangible Factors
They are checking all of their
equipment from time to time
to make sure that the services
they deliver are of good
quality.
Consistency
There is an employee who
oversees the performance of
each staff to make sure that
the services offered to their
clients are consistent.
 T O TA L QUALITY
MANAGEMENT

Responsiveness to customer needs &

Timeliness/ Promptness Reyes Haircutters
have a receptions desk to easily attend to their
clients?needs. Whenever they receive
complaints from their clients regarding the
services offered to them they make sure that
they will give a solution to it immediately and
will have an agreement between them and the
client of what will be the most appropriate
action to be taken.
Courtesy/ Friendliness When you enter the salon you will
be greeted and immediately attended by their manager.
The staff of the salon maintains a good environment for
their co-workers as well as for their clients.
 Appraisal Cost: there is an overseer who checks
regularly the work of the staffs to make sure that
they are doing their assigned duties according to
their standard operating procedures.

QUALITY FAILURE COST

Internal Failure Cost: whenever there is defective
equipment they immediately replace it with a new
one to avoid possible problems regarding their
services that will arise if they continually use that
defective equipment.
External Failure Cost: whenever there are
complaints from clients regarding the services the
staffs rendered to them, they immediately attend
to it and make an agreement between them and
the client of what is the most appropriate action to
do.
v MANAGEMENT?S
COMMI TMENT
Satisfying our clients by providing
the best services at an affordable
price.
Rendering good quality services and
providing a relax environment for
both our clients and employees.
Reyes Haircutters have policies that
are practiced by all its branches
nationwide
RHC Santa Maria have in-house
policies aside from the policies given
by RHC main office.
 Focusonfacts
1. Focus on customers and employees
Complaints ? whenever there are
complaints from customers RHC make an
agreement between them and the client
before making an appropriate action.
Telephone services- (044) 641-4560 they
also have a website
www.reyeshaircutters.com
Advertisements ? through social media
Services of staffs ? friendly staffs
Price- (quality services w/ cheaper
prices)
Image of the product/ service ?
established brand which is known
nationwide. % 5D
Measurement of employee
satisfaction
All employees have complete
benefits and bonuses.
2 types of compensation:
Commission Monthly salary \
E v er yb od y?s p ar t ic ip at ion
Management
Regular meetings
Giving trainings to employees
Every quarter ? 2representatives
Initial trainings for new employees
2. Employees ? giving suggestions
3. Clients ? feedbacks on services
rendered to them 4. Supplier ?
Giving good quality beauty products
and equipments
A w a r d s & Re c o g n it io n s
B R A N C H ES
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adipiscing elit. Nam feugiat convallis leo, ut
semper tortor porttitor ac. Nam lorem arcu,
dignissim eget est nec, aliquam semper lorem.
Donec lectus est, faucibus in tempor vel,
euismod ut dui. In at maximus est. Donec massa
tellus, placerat sed laoreet id, fringilla ac sem.
Proin sagittis convallis nibh a pulvinar. Nam
laoreet sed augue blandit volutpat. Pellentesque
eu quam dui. Curabitur at augue vitae turpis
placerat vehicula in vitae est. Integer hendrerit
sapien finibus finibus luctus. Aenean at finibus
purus, at aliquet mauris.

Suspendisse a mauris congue, cursus purus vel,

venenatis ex. Cras blandit consequat quinem.
 RHC St a.maria ,Bulacan

Business Name: REYES HAIRCUTTERS (FRANCHISE)

Owner: CORAZON G. HERMOGENES
Address: R.Mercado St. Corner F. Santiago, Poblacion, Santa
Maria, Bulacan
Phone: (044) 641-4560
Website: www.reyeshaircutters.com
Email: rhc_franchisedept"at"yahoo.com Description: Les
was the first to introduce the concept of a "Filipino Family
Salon" through his Xristian Reyes Salons. The idea was to
provide quality salon services available to every family
member with prices affordable to all
Franchise year: 2003
RHC
Pr epar ed by Gr oup 6:
- J unel A ngeles
- D aisy C r uz
- V er nad et t e G ar c ia
- C am ille D ula
- A ngelo R esur r ec c ion
- L or enz o M iguel
L iw anag
- E m m anuel G r egor io
- A r m and o C r ist ob al

ht t p:/ / www.reyeshaircut t ers.com.ph/