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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
Privacy
Issues
in
Digital
world
 Privacy
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The term privacy is usually described

as the right to be let alone, and is
related to solitude, secrecy, and
autonomy.
Privacy usually refers to personal
information and the invasion of
privacy is usually interpreted as the
unauthorized collection, disclosure, or
other use of personal information as a
direct result of electronic commerce
transactions.
static private information, such as
referential information, historical
financial information, health information,
personal affiliations and beliefs, and
personal documents.
dynamic personal information, such as
activity history and activityAffinity
Asst.Prof.M.Choudhury, content.Business School,
www.affinity.org.in
 Perspective on online
4
privacy
Online privacy was a concern of 81% of internet
users and 79% of consumers who buy product
online.
77% of fortune 500 companies posted a privacy
statement on their websites.

Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
 Laws
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Act Year Description

Privacy Act 1974 Forbids government from
gathering or maintaining secret
information about people without a
lawful purpose
Communication 1996 Regulates indecency and obscenity
Decency act on the internet.
Childrens 1998 Provides rules & regulations for
online privacy online information collected from
protection act children
CAN- SPAM act 2003 Establishes standards for
commercials email use

http://www.vaishlaw.com/article/informatio
n_technology_laws/data_protection_laws_in
Asst.Prof.M.Choudhury, Affinity Business School,
_india.pdfwww.affinity.org.in
 Taxonomy of consumer privacy
concerns in the internet marketing
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area.
Improper access
Improper collection
Improper monitoring
Improper analysis
Improper transfer
Unwanted solicitation
Improper storage

Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
 Privacy concerns
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Privacy concerns related to the activities of junk email marketing organizations,

such as Cyber Promotions and net.net.
The activities of Web-based advertisements that track the users usage history
and preferences through cookies, such as those from DoubleClick.net,
Preferences.com, and many others.
Privacy concerns regarding the use and transfer of private information,
illustrated by the cases involving: MSN (Microsoft Network) and their practice of
tracking all activities of their subscribers; Microsoft SideWalk viewers and their
viewing activity patterns to be used for Microsoft marketing purposes. Choices
to opt out of such practices are often non-existent or extremely difficult to
exercise.
Concerns over distribution, often for financial gains, of private information,
often for purposes other than the purpose for which it was collected: a noted
case is the recent example of
America Online selling its subscriber contact information, financial information,
and Internet activities
.
privacy issues including spam, data tracking, malware, identify theft,
anddefamation.
Asst.Prof.M.Choudhury, Affinity Business School,
Companies that place web bannerswww.affinity.org.in
on its websites, host the bannerimageson
its servers, and uses third-partycookiesenables to the company to track
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Digital stalking
Canvas fingerprinting
Cookie syncing

Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
 Few tricks
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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
 Digital Ad Fraud
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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in
 Types of Digital Ad fraud
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Hidden Ad impression
Fake sites
Video AD fraud
Paid traffic fraud
Retargeting fraud
Search Ad fraud
Affiliate Ad fraud
Lead Ad fraud
Ad injection & Adware fraud
Asst.Prof.M.Choudhury, Affinity Business School,
www.affinity.org.in
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Asst.Prof.M.Choudhury, Affinity Business School,

www.affinity.org.in