Media

Pack
 Mission Statement
These words are from possibly the most iconic fashion magazine, A
commitment to visual genius, investment in storytelling that puts
women at the center of the culture, and a selec@ve, op@mis@c
editorial eye.

Vogue is one of the most highly demanded fashion magazines,
it is posted monthly across 23 dierent na@ons and regions.

First founded in 1892, their rst ever magazine was
published on the 17th December and cost 10 cents to buy.
Vogue went overseas in 1910, and reached London in
1916. They have since launched Teen Vogue for their
younger audience in 2000, and Vogue Men in 2005 to
broaden their audience.
 The Magazine
Vogue has a wide range of dierent magazines they publish. They
have Vogue, Teen Vogue and Vogue Men, but they also have
magazines such as Vogue London and Vogue Paris. This expands
who their magazine appeals to and means they can earn more
money and make more prot.
 The Magazine
Vogue rstly contains a contents page, which tells the reader what
is going to be in that issue. This will include things such as who is
on the cover, which will usually come with an interview and a
photo shoot.

They cover other celebrity news
but focus mainly on fashion as
it is a fashion magazine. They
show all the latest fashion
trends and show what peoples
favourite celebs are wearing.
They have huge sec@ons for big
fashion events and frequently
remind readers to sign up for
newsleTers, meaning their
audience can grow.
 Target Audience
My own research shows me that the main TA for Vogue is females
aged between 20 and 30 who fall under the C1&2 category.

Other research shows that the TA is women aged 20-40. The
sta@s@cs I found showed that women aged 20-25 view it more
online or via an app, and women aged 25-40 tend to buy the
magazine. They target all ethnici@es and backgrounds but it
has been found it tends to be white women in class groups
B and C that buy it due to the high cost of the magazine.

As the magazine showcases and adver@ses fashion, the
people that buy the magazine tend to be condent and
care lots about their own image a lot and like to keep
up with the latest trends.

 Media Pla\orms
Vogue is available on mul@ple dierent media pla\orms. The most
viewed pla\orm is the actual magazine, which 67% of readers
view the content in. The magazine is now also available online,
which costs a lot less to read. More and more readers are
switching over to the website, with 62% of readers now visi@ng
www.vogue.com at least once a month. They have also now
released an app, which means people can view the
content on the go. This variety of pla\orms
allows Vogue to reach a larger and broader
audience than they would if they only stuck to
prin@ng their magazine.
 Media Pla\orms
Vogue also has a huge social media following because its
somewhere that they can see updates as they happen. TwiTer
and Facebook are the social media pla\orms that Vogue have
the most followers on. Social media targets those in younger
genera@ons because they spend a lot of @me on them. However,
those that really want to read Vogue will buy the magazine or
go on the website, so their following on social media isnt as
big.

86,643 2,824,076 885,566

246,904 86,304 2,864,356

 Costs
Print Adver@sing Rates Bound In / Scent Strips

Tablet Adver@sing Rates

Promo@ons

Loose Inserts / Tip Ons