Professional Documents
Culture Documents
Executive Summary
fast service to starving students and workers by offering delicious and healthy packed
lunches at an affordable price. It will include various menus for the vast tastes and
will surely appeal to the consumers appetite. Our company will also use various
marketing strategies to ensure that our products and business is known to the public.
The business partners chose the location along Nicanor Reyes St., Recto, Manila
as they believed that this location will yield profitable results due to the abundance of the
students and workers in the area. This type of store caters to the current lifestyle of the
people nowadays who lives in a fast-paced life due to the lack of time and busy
schedules. However, the founders have a strong belief that health and food preferences
The founders have the ability to incorporate art in the presentation, provide ease
in the packaging and convenience for the consumers. This will result to business growth
CHAPTER II:
Market Study
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A. Demand
Bento Express is a start-up business, therefore its main focus is to promote the products
and services that will be offered to the students and workers along Nicanor Reyes St, Recto,
Manila. As a start-up business, the first course of action would be to establish a customer base
Pepe's
KFC 73,000 94,900 30 98,550 266,450 3.85 16.93
Oprah 18,273 19,296 5.60 21,009 58,578 8.88
Fastfood
Center
McDonald's 109,500 118,625 7.69 127,750 355,875 7.69 7.69
Christian 23,075 19,525 -15.38 21,300 63,900 9.09 -3.14
Vangie
Fastfoods
Indirect
Papa John's 29,200 31,025 5.88 32,120 92,345 3.53 4.71
Yellow Cab 21,900 22,630 3.33 23,725 67,985 4.84 4.09
Dunkin' 16,260 16,989 4.48 17,202 50,451 1.25 2.87
Donut
Kaboom 17,750 17,950 -0.55 18,200 53,900 1.39 0.42
Wings and
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Burgers
Dimsum 17,700 17,500 -1.14 18,000 53,200 2.86 0.86
Break
Grand Total 448,840 495,973 515,136 1,439,749 139.65
Note: These figures represent the number of people that availed of their services. These are
Note:
where: PR = Percent Rate
VPresent = Present or Future Value
VPast = Past or Present Value
2. Projected Demand
The projected demand for Bento Express were gotten by assuming that we can attract the
2% of the competitors demand for the year 2017, 2.5% for the year 2018, and 3.5% for the year
2019.
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Projected Growth
700000
623315 610849
600000
566650
515136
500000
400000
300000
200000
100000
0
2016 2017 2018 2019
3. Market Segmentation
Kpop music
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Table 3: The Market Segmentation
Target Market
BentoExpress is start-up business that will be targeting the students, preferably of college
age, and workers along the area of Nicanor Reyes St., Recto, Manila. Due to the abundance of
schools and business establishments in the area as well as passersby, the founders thought that
B. Supply
h Rate Growth
Rate Rate
Direct
Mang Inasal 91,300 100,370 9.93 96,730 288,400 -3.63 3.15
Luz Eatery 16,000 18,235 13.97 21,300 35,535 16.81 15.39
Manong 15,632 18,923 21.05 19,255 53,810 1.75 11.4
Pepe's
KFC 73,100 95,000 29.96 98,500 266,600 3.64 16.8
Oprah 18,273 19,296 5.60 21,009 58,578 8.88 7.24
Fastfood
Center
McDonald's 110,000 118,700 7.91 127,800 356,500 7.67 7.79
Christian 23,075 19,525 -15.38 21,300 63,900 9.09 -3.15
Vangie
Fastfoods
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Indirect
Papa John's 29,225 31,040 6.10 32,130 92,395 3.51 4.81
Yellow Cab 21,920 22,650 3.33 23,740 68,310 4.81 4.07
Dunkin' 16,260 16,989 4.48 17,202 50,451 1.25 2.87
Donut
Kaboom 17,750 17,950 11.27 18,200 53,900 1.39 6.33
Wings and
Burgers
Dimsum 17,700 17,500 -1.13 18,000 53,200 2.86 0.87
Break
Grand Total 432,535 496,178 515,166 1,441,579
Note:
Direct
Mang Inasal 96,730 100,000 110,000 125,000
Luz Eatery 21,300 21,400 21,500 21,700
Manong Pepe's 19,255 19,400 19,490 19,550
KFC 98,500 99,000 99,150 99,250
Oprah Fastfood Center 21,009 21,100 21,200 21,300
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Christian Vangie 21,300 21,405 21,505 21,550
Fastfoods
Indirect
Papa John's 32,130 32,200 32,300 32,350
Yellow Cab 23,740 23,800 23,850 23,900
Dunkin' Donut 17,202 17,300 17,400 17,450
Kaboom Wings and 18,200 18,300 18,400 18,500
Burgers
Dimsum Break 18,000 18,100 18,200 18,250
Grand Total 515,166 522,005 533,995 549,100
The projected supply for Bento Express were gotten by assuming that Bento Express can
produce the 2.76% of the competitors demand for the year 2017, 3.6% for the year 2018, and
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Projected Growth
560000
550000 549100
540000
533995
530000
522005
520000
515136
510000
500000
490000
2016 2017 2018 2019
3. Competitor's Analysis
(Php)
Mang Inasal 50-100 Chicken w/ Known name Wait time Accessible
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rice
Luz Eatery 35-75 Rice Meals Established Small space Accessible
customer
base
Manong Pepe's 45-85 Rice Meals Established Slow service Accessible
Customer
base
KFC 50-150 Chicken Known name Too many Accessible
Meals people
Oprah Fastfood 30-100 Rice Meals Good service Small space Accessible
Center
McDonald's 60-175 Rice Meals Known name Too many Accessible
people
Christian Vangie 50-100 Rice Meals Established Small space Accessible
Fastfoods Customer
base
Papa John's Pizza Established Slow service Accessible
customer
base
Yellow Cab 100-250 Pizza / Pasta Known name Pricey Accessible
Dunkin' Donut 50-200 Pastries Known name Small space Accessible
Kaboom Wings and 50-300 Rice Meals Good Small space Accessible
Burgers location
Dimsum Break 30-75 Rice Meals Good Traffic Accessible
location
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C. Demand and Supply Gap Analysis
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F. Marketing Strategies
1. Place
Convenient for the consumers to reach.
It is located near schools and businesses.
The rent is reasonable.
2. Price
The price is affordable.
It is relative to the prices of the other competitors.
The business can still garner profit.
3. Product
The product will be primarily aimed at students, and adding the workers and the
occasional passerby.
The product is produced so that it contains a balanced meal consisting of rice,
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- Bento Express will use posters and tarpaulins to advertise the opening and
presence.
many people uses it, which will mean greater reach among the potential
consumers
- Twitter is also one of the famous social networking site. As it is used by many
people, more people will also notice our business and taking advantage of the
hashtag system will also make the business be known to the people.
Flyers
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- Flyers will also be handed out to the people that passes by the immediate area
SWOT ANALYSIS
` Strength
Bento101 offers meals that are cheaper than the other food establishments
We provides fast service that can rival other competitors
We utilize creative presentation of the food for a good eating experience
Healthy and balanced meals
Clean preparation of the food
Weaknesses
The lack of customers knowledge and awareness about the product
Limited menu offer
Small portion of the food due to its varied contents
` Opportunities
Threat
There are a lot of competitors in the market
Most people wants to dine in
Presence of eateries with cheaper price
PEST Analysis
Political
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The current and future legislations in the country are one of the factors that can affect in
the condition of a business some of these are taxation laws, environmental laws and employment
laws. Taxation law in business affects business costs because if theres a rise in tax it will make
costlier for a business to operate. Environmental laws affecting business include industrial waste,
sustainable development of raw materials and water and air emissions. These issues affect
business because laws require businesses to change equipment and procedures to meet imposed
standards, which costs businesses money. Employment law covers the following areas of
employment: employment contracts and conditions; the treatment of employees; employee pay
and working hours; sickness absence and time off work; and business transfers and takeovers
Economical
The business is affected because of economic growth, inflation and interest rates, and
economic stability. At the time of slow economic growth or recession, people lose their jobs,
unemployment level goes up, and income level decreases. As a result, demand for goods and
services falls and sales slowdown. Inflation increases profits as well as the cost of doing business
and implies higher demand for products at higher prices and a tight employment market with
rising wages. Economic stability encourages businesses to expand and take risks when economic
conditions are right, because in this state theres a rising demand and low interest rates.
Social
Some social aspects also affect a business like lifestyle trends, convenience, and
demographics. Lifestyle trend affects businesses like having a healthy lifestyle. Convenience a
factor that always seeks by the consumers. Demographics, which includes the income, gender,
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occupation, are various traits that can be used to determine product preferences or buying
behaviors of consumers.
Technological
The rise of social media like Facebook, Twitter, and Instagram helps the business to be
known by the public. These social media can be a source for advertising the business. It also a
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CHAPTER III:
Technical Study
A. Product Description
In Bento Express we are offering take out packed lunch with complete set of meal. There
are main dish, side dish, rice and dessert. We offer 3 different menu every week. There are
three types of main dish. Pork, chicken and beef and vegetables for the side dish. Fruits and
B. Product Pricing
C. Floor plan
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D. Business Process Products
Picture of
Bento the finished
Bento Box
Expres
s
Cook what is in
the menu
Finished
Arrange the Bento Box
meal in the
E. Business Location (Vicinity of the Map)
bento box
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F. Machineries and Equipment
cost (years)
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Electric Stove 14,000 PHP 1 Local 5 14,000 PHP
Utensils
Freezer 10,000 PHP 1 Local 5 10,000 PHP
Oven
Plastic Spoon 15 PHP/pack 500 Local 1 week 300 PHP
(25 pcs)
Plastic Fork 15 PHP/pack 500 Local 1 weeka 300 PHP
(25pcs)
G. Business Logo
The founders created this logo as the symbol of the business enterprise Bento
Express. The logo is inspired by the Japanese animation to portray the Japanese culture of
creating Bento Boxes and incorporating art in their food presentation. The letterings used
H. Work Schedule
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Workers Schedule
6:00 AM 5:00 PM
Cook Monday Saturday
6:00 AM 5:00 PM
Packaging Monday Saturday
6:00 AM 5:00 PM
Cleaning Monday Saturday
6:00 AM 5:00 PM
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Chapter VI: Management Study
A. Form of Ownership
Partnership
The form of business ownership Bento Express is partnership. Two or more people will
manage the business and invest their money, time, skills and expect to share in the profits and
losses of the business. Our company is composed of 8 persons who have contribution in running
B. Vision/Mission
Vision
To dedicate ourselves in serving our customer healthy and complete set of food in one
packed lunch in a fast way to satisfy their needs and to be known as on the best take out
restaurants.
Mission
To ensure that we will offer high quality of food in affordable price. We will make sure
that our customer will experience new taste and new way of eating and maintain the good and
fast service.
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Core Values
Teamwork helping each other in order to achieve our goal of providing fast service
Respect we prioritized our customers feedback and satisfying their needs
Creativity we serve food that are appealing to the eyes and stimulates appetite
Responsibility- by assigning tasks to every member of the enterprise, the importance of
The initial capital for Bento Express is Php 1500,000. The contribution of each
D. Organizational Chart
Rhainielle P. Regadillo
Capitalist / Owner
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Man Power Requirement
Job Description
Rhainielle Regadillo is the Capitalist. She is the one who is responsible for providing the
Cristine Jacob is the Financial Service Cashier. She is the one who is responsible for
receiving payment in cash and taking orders. She is also in charge of all the expenses within the
company.
Crystalin Johne Alejo and Ma. Christina Biol are the Head and Assistant Cook. They are
the one who is responsible in cooking all the menu offered and maintain the quality of the food.
GuadeeSimbajon and Alwyn Tejada are the responsible Packaging. They are the one who
King Remo Vasquez is in charge of the Cleanliness. He is the one who is responsible for
maintaining the cleanliness of the working place and the tools used in cooking.
E. Organizational Policies
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Employment
Classification of Employees
Status
With at least graduate of High School and willingness to work for a minimum wage
Orientation
Express will have an initial process that provides easy access to basic information in services,
gives clarification and allows new employees to take an active role in the business.
Introduce new employees to their new environment in food and service industry.
Introduce to co-workers and assigning a mentor.
Review employee handbook and paperwork
Review goals and job expectations
Provide training and shadowing
Schedule a lunch
Set an evaluation period
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Contract of Employment
Bento Express contract state what the employee is entitled to receive in terms of
company policy, company benefits and labor legislation, and what the employer will provide in
It will also regulate the behavior of the employee in the workplace because all company
and policies and procedures, as well as disciplinary code, form a part of the employment
contract.
Contract of Employment
_______________________________________
and
_______________________________________
1. Commencement
This contract will begin on and continue until terminated as set out in clause 4.
2. Place of work
3. Job description
Job Title .
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(e.g.. Domestic worker, child minder, gardener, etc)
Duties ..
4. Termination of employment
Either party can terminate this agreement with four weeks written notice. In the
verbally.
5. Wage
5.1 The employees wage shall be paid in cash on the last working R.
allowances/payment in kind:
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5.3 The total value of the above remuneration shall be R.
5.4 The employer shall review the employees salary/wage once a year.
6. Hours of work
6.2 Overtime will only be worked if agreed upon between the parties from time to
time.
6.3 The employee will be paid for overtime at the rate of one and a half times
7. Meal Intervals
The employee agrees to a lunch break of one hour/30 minutes (delete the one that
daily.
8. Sunday work
Any work on Sundays will be by agreement between the parties from time to
time.
If the employee works on a Sunday he/she shall be paid double the wage for each
hour worked.
9. Public Holidays
The employee will be entitled to all official public holidays on full pay.
If an employee does not work on a public holiday, he/she shall receive normal
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payment for that day.
10.1 The employee is entitled to.. days paid leave after every 12 months
employer and the employer may require the employee to take his/her leave at
11.1 During every sick leave cycle of 36 months the employee will be entitled to
an amount of paid sick leave equal to the number of days the employee would
11.2 During the first six months of employment the employee will entitled to one
11.3 The employee is to notify the employer as soon as possible in case of his/her
12.1 The employee will be entitled to . days maternity leave without pay; or
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The employee will be entitled to three days family responsibility leave during
The employer may not deduct any monies from the employees wage unless the
15. Accommodation
15.1 The employee will be provided with accommodation for as long as the employee is
in the service of the employer, and which shall form part of his/her remuneration
package
15.2 The accommodation may only be occupied by the worker, unless prior arrangement
15.3 Prior permission should be obtained for visitors who wish to stay the night.
However where members of the employees direct family are visiting, such
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.
18. General
Any changes to this agreement will only be valid if they are in writing and have
______________________, 200_.
____________________ ___________________
EMPLOYER EMPLOYEE
Witnesses:
Working Schedule
Article 83. Normal hours of work. The normal hours of work of any employee shall not
prescribe, it shall be the duty of every employer to give his employees not less than sixty
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Personnel
Personnel in Bento Express provides assistance in the management. These people are
concerned in all kinds of policies related to personnel or workforce that can be framed out
Attendance/Punctuality
Deduction of wages is required for every late hour especially of absences without notice.
Compensation
Salary of wages
There will be a minimum wage for the workers for every regular 8 hours of labor and will
receive their salaries within their scheduled day of work. It is cash based payment.
Article 102. Forms of payment. No employer shall pay the wages of an employee by means of
promissory notes, vouchers, coupons, tokens, tickets, chits, or any object other than legal tender,
Payment of wages by check or money order shall be allowed when such manner of payment is
Accidental Insurance
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We will give special benefits to those who will be injured or any unexpected events
F. Code of Ethics
Bento Express will maintain the utmost level of business ethics in every responsibilities
and duties in the business. We aim to develop the highest quality of product, services,
operations our business has to offer that will cultivate and encourage the respect, honesty
and responsibility of employees. This values will constantly improve in all types of
which creates ethical standard. It protects the companys reputation and the
discrimination.
Responsibility
The employees are expected to be diligent and entrusted by assigning them tasks to show
their responsibility in the enterprise. The importance of diligence in the work place will uphold
Trust
The employees are expected to build trust in one another to ensure that the business will be
successful. This will be the basis of the success of the business, by displaying their trust and
Respect
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The employees shall treat everyone with respect specially the customers to show their
commitment in upholding the business to be successful. This contributes to the overall success of
the business when an employee shows respects with one another and with the customers.
In accordance with the due process requirements of the Labor Code, as amended, all
employees found or reported to have committed a violation of the company rules and regulations
shall be given a written notice to explain, and shall be given the opportunity to explain why no
disciplinary action should be imposed against him. Thereafter, any disciplinary action to be
imposed by the management shall be again be indicated in writing and duly furnished to the
affected employee.
CODE OF CONDUCT
Without in any limiting the prerogative of the company to amend, modify, revoke or add
to the following list of offenses, the following acts and mere attempts to commit such acts, even
KINDS OF PENALTIES
with the supervisor or manager against repetition of such violation(s) in the future.
(B) Written Warning
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- Employees who violated more severe offenses or subjected for their offense against
the companys code of ethics or rules and regulations will receive an official Written
second or third time after given the initial written warnings. He will be detached from
the company within a designated period of time without payment. Suspension may
also be issued at first offense if the severity of the offense is deemed worthy.
(D) Termination
- Termination will be given to employees who have committed a major offense. The
fined and paid by deduction in the salary of the employee at fault. The company shall
be open for negotiations of the employee at fault regarding the process of salary
deduction.
V WW S-3 S-6 T
*Tardiness (times within a month) 1st 2nd 3rd 4th 5th
*Absence without leave 1st 2nd 3rd 4th 5th
*Loitering or unauthorized leaving of
1st 2nd 3rd 4th
duty
*Extending break period 1st 2nd 3rd 4th 5th
*Unauthorized use of company time for
1st 2nd 3rd 4th
personal reasons
*Insubordinate or disobedience to
1st 2nd 3rd
superiors
*Negligence or carelessness 1st 2nd 3rd 4th 5th
*Unauthorized use or misuse of 1st 2nd 3rd
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company property
*Willful destruction of company
1st 2nd
properties
*Discourtesy towards consumers,
1st 2nd 3rd 4th
suppliers, superiors, and co-workers
*Using profane language or obscene
1st 2nd
language to superiors or customers
*Stealing or attempting to steal
workers
*Failure to comply with company rules
and standards on security & safety and 1st 2nd 3rd 4th
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