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KENYA SMALL BUSINESS GUIDES
Street smart guides to help you decide which business to start,how and what to expect .
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1. Petrol Station
2. Gym Business 27. Milk Distributorship
3. Courier Business 28. Gift Service
4. Sifted Maize Flour Mill 29. Wines and Spirits Retail
5. Leather 1: Skin Trade 30. Tents & Chairs Leasing
6. Chemist Retail 31. Free Advertiser Magazine ( Quick Guide & Case Study )
7. Pork Butchery & Eatery 32. Bookshop
8. Cake Packaging - The Business Opportunity 33. Bottled Water
9. Mitumba Clothes ( R) 34. Hair Salon
10. Timber Yard 35. M-pesa Sub Agent
11. 'Local' Bar 36. Executive Barber Shop
12. Laundry 37. Handbag Rental Service
13. Chips & Chicken Cafe 38. Fruit / Juice Parlor
14. Baking Cookies - Process, Market, Opportunities 39. Movie Shop
15. Daycare 40. Chapati Wholesale Case Study
16. Gas (LPG) Retail 41. Smokies & Egg Vending
17. Senator Keg Bar 42. Flowers - Nairobi (Retail/ Wholesale )
18. Money Lending (Informal) - A Quick Overview 43. Beef Butchery
19. Slot Machine (Informal) 44. Supermarket Shelf Space Guide
20. Paint Mixing ( Informal) 45. Restaurant Cooking Oil Filtering Service - ( Feasibility)
21. Second Hand Novels (R) 46. Tomato ( Greenhouse ) - Quick Market & Production Guide
22. Motorcycle Spare Parts
23. Agrovet
24. Cosmetics Retail Shop
25. Car Wash
26. Ice Lollies Making ( Quick Guide )
LIST OF ALL GUIDES PAYMENTS DETAILS
2017
PETROL STATION

Fuel Suppliers
Operations
Selling
This 47 pages guide will show you Cash Management
how to start and run an Location and Premises
independent petrol station Revenue
Margins
business. It contains:
Prices
Operational Expenses
Electricity
Overview Labour
A Brief on Franchises Security
Licensing
National Environmental Management Authority License Rent
(NEMA) Sales / What Influences Revenue
Energy Regulatory Commission Licenses Non Fuel Products
Construction Permits and Related Licenses Lubricants
Fire Inspectorate License Service Bay
Outdoor Advertising License Car Wash
Company Registration Capital Breakdown
Weights and Measures Permit Notes on Capital
County Business Permit Suppliers
Public Health License A Brief on Competition
Professional Fees Critical Success Factors
Set Up Appendix
Process and Civil Works
Layout
Canopy
Equipment
Fuel Dispensers Total : 47 Pages.
Underground Storage Tanks Release Date: 31st July 2016
Other Equipment
2017
".....Because of all these challenges petroleum brokers have come in between

the OMC and beginner independent retail dealers. Brokers are essentially
licensed wholesalers. They are well capitalized and able to meet the set
conditions...
This 38 page guide is for you who wants to start a gym business. Its
realistic and street smart. The guide contains:
.... The exact methods of operations among dealers and wholesalers could
vary... Now say you agree with the dealer that he is going to deliver to your
petrol station 5000 liters of diesel at Kshs.70 per liter next Wednesday. On the
agreed day you will need to be physically present at the depot or send a trustee Overview and Trends
to meet with the supplier. A trustee is basically a trusted member of your team. The Modern Gym
The aim of you or your trustee being there is to track the diesel from the point of Major Types of Gyms
purchase to delivery at your petrol station. This ensures that the diesel is not Location & Premises
skimmed or adulterated. Adulteration and skimming happens after the fuel Where To Locate Your Gym
leaves the depot and not before. Your role or that of your trustee is to make sure Factors to consider when picking the location of your gym
that nothing of the sort happens between the depot and your petrol station..... What to consider when picking the premises
Layout
Changing Room
Licenses
Equipment
Commercial vs Home Equipment
New vs Second Hand
Jua Kali vs. Factory (Professionally) made
Classification by use
Types of Equipment
Flooring
Strength Equipment:
Benches
Presses
Racks
Bars and Barbells
Weights:
Pulleys:
Cardio Equipment :
Exercise Bikes
2017
Cross Trainer / Elliptical Trainer "....u

nderstand that in the gym equipment market there are home
Treadmill equipment and commercial equipment. Home equipment are made for
Rowing Machine use in the house by an individual or family, while commercial
Aerobics Equipment equipment are heavy duty equipment made for intensive use by many
Other Equipment users. Home equipment are always cheaper than commercial
Equipment: Things To Keep In Mind equipment.
Suppliers
Capital Breakdown Either attracted by price or for lack of knowledge some entrepreneurs
Notes on Capital in the gym business start with home equipment. The downside of this
Operations : is that after a short while, sometimes as short as a month, the
Opening and Closing Hours equipment breaks downs or has defects that make them unusable.
Signing In This negatively affects service not to mention that the entrepreneurs
Self Training and Personal Trainer have to go back and purchase replacements for some of the defects
Sanitization cant be repaired. Woe unto you if you make the mistake of
Reserving Equipment purchasing home equipment once more. .."
Operation - Aerobics
Shower
Cleaning
Rules
Membership
Monthly and Daily Membership
Monthly Members Turnover
Non Renewal: Common Reasons
Members Goals
Fitting In
Keeping up with the trends.
Keeping It Fresh
Revenue
Fees & Sources of Income
Major Expenses
Case Study
Breakeven: A Scenario
Revenue: Things To Keep In Mind
Losses: Common Reasons
Much more
2017
Courier Business Guide

Route Choice
Some Factors To Consider When Picking A Route
Equipment
Premises
Capital Breakdown
Pricing, Expenses & Margins
Operations
In 2015 investment in the Courier Industry Manpower
was Kshs.327 million. This was a dip Acquiring Customers
Motorcycle Intracity Courier Service
from Kshs. 397 million from 2014. Still the
Equipment
business is attracting more entrepreneurs and the Pricing, Margins and Expenses
Communication Authority is becoming more vigilant in Pricing Observations
regulation. What are the prospects? Quick Case Study
Types of Intracity Courier Services
This quick guide will help jump start your investment in the Acquiring Customers
Competition and Survival
courier business. It focuses on Intercity and Intracity
Figures
'Motorcycle' courier services and contains: Courier Items Traffic
Courier Outlets
Overview and Trends
Courier Revenue
Types of Courier Operators Observations
Licenses Critical Success Factors
Communication Authority License Challenges
To get the license or not?
Firms that require a license
License term
Penalties for illegal operation Total : 35 Pages.
Licensing Procedure Release Date: September 2016
CA License Fees
County Single Business Permit
Outdoor Advertising License
"....The truck consumes an average of 180 liters of diesel to
Starting and fro.... The cost of diesel in the month of May in Nairobi
Intercity Courier Operator
2017
averaged Kshs. 71 per liter. This means that fuel costs for the
whole trip amounted to Kshs. 12, 780.....
....Other direct expenses include Kshs. 500 per day allowance

for the turn boy during the trip. And Kshs. 1,500 per day for
the driver. The drivers amount is be used to bribe the police if
need be and for any such contingencies. ...."
If caught operating without a license there are penalties,
specifically a jail term not exceeding one year or a fine not
exceeding Ksh.300, 000 or both. Of course if caught there
could be ways to wiggle around it, but then why get yourself in
that situation in the first place. ...."
2017
Sifted Maize Flour Mill Factors to Consider When Choosing Location of your
Premises
Premises - Factors to Consider
Possible Layout
Rent
Renovation
If you would like to mill and pack
Equipment
sifted maize flour this quick but
Main Equipment Parts
detailed guide and survey Factors To Consider When Purchasing Equipment
will give you a good picture of Equipment Suppliers
the business. It includes: Capital Breakdown - Prices of Equipment ,Packaging
and Other Items
Whole meal Vs
Licenses
Sifted Flour
Revenue & Margins
Other Maize Products
Sample Revenue Breakdown
A Note on Packing Whole Meal
Revenue Trends
A General Note on Cereal Processing
Consumer Behavior
Some Quick Facts About Maize Consumption
Tips, Tricks& More
Things To Think About
Shelf Life
The Market "You then need to have packets and various sacks/bags branded
Maize Millers & Capacity with your colors and logo. The cost includes:
Barriers To Entry - That of the actual bag or packet
Competition & Survival In The Sifted Maize Flour - That of the mould to be used in the printing
Business - Actual cost of printing
Packaging & Marketing
Categories of Sifted Maize Flour Consumers A mould costs an average of Kshs.7000 per quantity. This means if
Retail Consumers you say have 10kg, 45 kg, 50kg and 90 kg then it will be Kshs. 6000
Institutional Consumers * 4 = Kshs. 28,000.Branding the sack will vary with the size and
On what is Competition Based On company but a 90 kg averages Kshs. 48 per sack, 60Kg Kshs. 44,
Production 50kg Kg Kshs. 42. This includes the price of the sack and branding.
Major Players in Maize Chain From Farm to Table Usually companies involved in the business will insist on a 500
Location pieces minimum per quantity. Thus if you have 3 quantities 90kg,
2017
60kg, and 50kg it will cost you (Kshs. 48 * 500) + (Kshs. 44 * 500) +
( Kshs. 42* 500 ) amounting to Kshs. 24,000 + Kshs. 22,000 +
Kshs.21,000 = Kshs. 67,000.
The average cost of a 2 Kg packet is Kshs.6 and 1 Kg. Ksh. 4. The

exact price will depend on the quantities ordered and the packaging
company. You also need a mould which costs an average of Ksh.
25,000 per each quantity. So if you are packing in 2 and 1 kg packs
you need Kshs. 50,000 (Kshs.25,000 * 2) for the moulds"
2017
Critical Success Factors

Leather : Skin Trade Tips, Tricks and Much more
"...The selling price of Kshs.150 per piece is an average for

Grade 1 . Prices change as per demand and supply. If say the
tannery is buying Grade 1 skins at Kshs.150, then the cost of
Would you like to trade in skins? . This quick guide, first in the Leather Series, will Grade 2 will be between Kshs. 60 and Kshs.80, grade three
help you become a skin trader. You get to know the process, realities, challenges Kshs.40. There are times tanneries buy grade 2 and 3 are
and opportunities. bought at one price if the percentage of Grade 1 is high, say
70 %. Prices fall within a certain range but are not fixed and
The guide contains:
there is a lot of haggling...."
"....Another thing that you need to know is that when

Overview
transporting the skins never declare the actual quantity- you
The Hides and Skins Value Chain
Notes on The Value Chain. will pay hefty levies on your way. For instance if you have
Skin Quality and Grading 7500 pieces you can declare 2500 pieces
Why Quality Matters
Beginners & Quality In the above case if you declare that you have 7000 pieces
Key things to keep in mind when gauging the quality of instead of 10,000 the Kshs. 250,000 could go down. No one
skins has time to count.
Where To Buy Skins
Slaughterhouses, Rural &Urban Aggregators
For a beginner all this may look complex, but its not. Once
The Tanzania Option
you get into it everything becomes clear and simpler.
Revenue and Costs
Example One
Example Two On the Kenyan side also make sure you do not declare the
Revenue : Some Things To Know actual quantity. The reason being the county officials charge
Where To Sell cess on the number of pieces you have at an average of
Barriers To Entry Kshs.10 per skin. Traders sometimes declare 500 pieces
2017
even when they are ferrying thousands. County officials dont

have the capacity to count each of the skins. Of course you
could be required to give a small monetary consideration to
the county officials so that they turn a blind eye......."
2017
Chemist Retail Business Guide Reasons for Failure In The Chemist Business
Break Even
Competition Pointers
On What Is Competition Based On
Consumer Behavior
Manpower
A Note on Operations
Chemist Retail Shops are popping up at every
corner. But how do you start the business, grow and survive?
What are the prospects?
"...Looking at the table above its easy to be seduced by the margins... Another
The Chemist Retail Business Guide will help to jump start reality check is that the sales don't just happen in a day. It's unlikely that you will
your investment in the pharmaceutical industry. It contains: sell 200 tablets of medicine A in a single day and make profits of Kshs.1000. It
could take a week or even a month..... "
Overview
Licenses
".....Still on the same company LMN could also see the opportunity in the
PPB Licenses
enhancement drugs, and so goes out there and finds a different drug by another
Company Registration company which is popular worldwide or in some countries. He brings samples
Single User Business Permit but is denied registration by PPB for a reason or another. Nevertheless because
Key Bodies in The Pharmaceutical Business he knows the drug is effective, relatively cheaper, with good margins and
demand for sex enhancement drugs high, then he goes ahead and imports the
Wholesalers and Suppliers
drug even though its not registered. Of course he will be selling the drug
Stocking illegally. .. There is also what is called "cargo" ... All the above are possible
Capital scenarios...
Revenue
"...The last alternative is to rent a license: partner with a registered pharmacist
The Bigger Picture
or qualified pharmacist technologist so that he acquires the licenses on your
Sample Wholesale and Trade Prices behalf. The modalities of such agreements are not cast in stone and could take
Notes on Revenue many forms. The basis of it is that the pharmacist or pharmaceutical
Pricing technologist is qualified ,registered or enrolled, he can acquire the requested
licenses on your behalf from the PPB, and you will compensate him or her for it.
Factors Influencing Revenue
You are essentially hiring the licenses. Here is how it works..."
Revenue Summary
2017
2. Overview & Demand Trends

Total : 31 Pages : May 2016
3. Licenses
4. Equipment
5. Premises Setting
6. Pork Sources
7. Operations
8. Capital Breakdown
9. Revenue
10. Prices and Margins
11. Notes on Revenue
12. Pricing
13. Factors Influencing Revenue
14. Pork Eatery Case Study
15. Competition and Survival
16. Overview
17. Reasons for Poor Sales
18. Location
19. Dominant Players
20. Barriers to Entry
Pork Butchery & Eatery Guide 21. Differentiation
22. Critical Success Factors
23. Summary
24. Consumer Behavior
Its a fact that more consumers are embracing pork. Get this 29 page
guide to start your own pork butchery and
25. Manpower
eatery. It contains: 26. much more
1. Introduction
2017
...As can be seen from the table above the wholesale price of
pork on the upper side is Kshs.240 per kilogram while the
retail price averages Kshs.400 per kilogram. There are slight
variations to this. Gross margins thus average Kshs.160 per
kilogram....
...From the figures above a quarter of raw pork is Kshs.100

while that of cooked pork could be Kshs.140 (served with
Ugali). Now if you consider the cost in labour, inputs and time
is the extra amount, Kshs.40 in this case, worth it?....
Total : 29 Pages.
Release Date: October 2016
2017
Cake Boxes - The Opportunity

Regulatory
Suppliers
Capital
Size of Industry
Major Equipment
Time Frame To Set Up / Process
Pricing & Margins
Cash Cycle
A business opportunity exists in selling cake boxes. This Scalability
quick analysis includes: Manpower
Management
The Brief Conclusion
A Note on Cake Packaging In Kenya
What Exists in The Market Presently.
Substitutes
Problems and Opportunities
Strengths of the existing cake packaging shops
Weakness of the existing cake packaging shops
Opportunities
Is the timing right for this kind of business
Challenges of starting and possible solutions
Target Customer
Customer Accessibility & Concentration
Customer Switching Costs
Customer Acquisition Costs
Cross Selling / Branding / Premises
Quality/ service in relation to competitors
Organic growth
2017
Revenue Scenario Three

Mitumba Clothes Business Guide Sample Wholesale Prices
Competition
On What is Competition Based on
Opportunities and Survival
Manpower
This detailed guide will prepare you for the mitumba business.
It includes:
Excerpt
"....To get a better understanding of revenue let us explore another
example ..
Overview
The Mitumba Supply Chain Now there is one wholesaler who sells a bale of trench coats at
Major Players In The Mitumba Value Chain Kshs.28, 000. Such a bale contains 100 to 120 pieces. Assume this
The Process In Detail bale has 110 pieces. This means at wholesale each trench coat is
What Happens When The Mitumba Arrives In Kenya being bought at an average price of Kshs.255.
Wholesalers
Retailers Assuming you sell each trench coat at Kshs.500 that means that you
need to sell at least 56 pieces for you to recover your purchase price
Steps To Starting A Mitumba Business
without making profit. (56 x Kshs.500 = Kshs.28, 000)
Suppliers
Licenses If you sell all the 110 pieces at 500 you will net Kshs.55, 000. This
Stock will give you a gross profit of Kshs.27, 000. (Kshs.55, 000- Kshs.28,
Premises 000)
Revenue and Margins
Revenue Trends
Revenue Scenario One From this amount you will deduct Transport costs say Kshs. 1500,
Manpower Kshs.5000,
Revenue Scenario Two
2017
Rent Kshs.5000. Total Kshs.11500
This will leave you with Kshs.15, 500 (Kshs. 27,000 Kshs.11, 500),
over 50% in margins.
And you being lucky hardworking and in a great location you are able
to move 3 bales in a month. Not so bad, right?
This however is a very very ideal situation and not likely to
happen.
First the trench coats in that bale will not all be of the same quality.
Whereas some will command a price above Kshs.500 a piece say
Kshs.700, Kshs.800, some could be unsellable while others can only
be sold in the low realm prices of Kshs.50, 100 and Kshs.200.
Why will some be unsellable? Because of their poor quality, they could
be torn, with stains, running colors, damaged through ironing or any
other reason. And depending on whom your target market is and the
local brand you want to build for yourself you could be forced only to
sell the mid and high quality coats and none of the lower quality ones
so as not to dilute your brand.
Secondly is the length of time it takes to move the 110 pieces..... "
2017
Timber Retail Business (Yard) Guide Competition and Survival

Overview
Barriers to Entry
Factors Influencing Competition
The Prospects
Manpower
Consumer Behavior
Excerpt:
Timber Yard? This guide helps you start a timber retail
business. It includes: ....Revenue Scenarios"...From the above case study let us look
at cypress. In this case a 6 by 2 at wholesale prices costs Kshs. 55
Overview per foot in wholesale. If its sub divided into 3 by 2 then those will be
Licenses two pieces, each going at Kshs. 44 per foot (Total Kshs.88). That
Equipment means in this particuar case a foot of cypress nets gross revenue of
Kshs.33 per foot If the 6 by 2 is divided into 2 by 2 then those will be
Capital Breakdown
three pieces. Selling each piece at Kshs. 24 per foot then that will be
Some Notes on Capital Kshs. 72, and a margin of Kshs. 17 per foot.. Before it sounds too
Suppliers / Wholesalers good to be true let us explore further....."
Supply Chain
More on the supply chain
In Summary: How To Get A Supplier
What to Stock
Revenue
Overview
Sample Wholesale and Retail Prices
Revenue Scenarios & Notes
Sample Hardware Items Price List
A Timber Yard Profile
2017
Revenue Scenario One

'Local ' Bar Business
Revenue Scenario Two
Revenue Scenario Three
Revenue - Observations
Break even Point
Some factors affecting revenue (and thus success
or failure of your business)
Things to Keep In Mind
Location and Premises Pointers
Manpower
Competition - Observations
The new and very detailed ' Local' Bar Guide contains:
Barriers to Entry
Opportunities, Survival & Critical Success Factor
Overview Market entry strategies
Some Changes In The Bar Business 41 Ways In Which Money Is Stolen In A Bar
Quick Statistics Total: 48 pages + Sample Bar Staff Manual
Licenses
Alcoholic Drinks Licenses Excerpt:
Other Licenses
Equipment : ...As seen above the bar above sells mainstream beer at Kshs.180.
Capital
Key Steps When Starting a Bar Taking the price, Kshs.180, as the mean, and an average sales of 8
Factors To Consider When Purchasing a Bar crates Monday to Thursday then that amounts to beer revenues of 8
*25*180 = Kshs.36,000 every week day. ( 8 Crates, 25 beers per
Revenue crate and Kshs.180 per beer)
Sample Wholesale and Retail Beer Prices
(December 2015) With the average of 24 crates per day Friday to Sunday that averages
Revenue Scenarios 24*25*180 = Kshs.108, 000 for every weekend.
2017
Keeping everything constant the total beer revenue per month will be
36,000 *4 (Four days Mon Thu) *4 Weeks + 108,000 * 3 (Fri to
Sun) * 4 weeks = Kshs.576, 000 + Kshs.1,296,000 = Kshs.1,872,000
Let us now stop the assumptions and face the reality. Here are some
of the bar's expenses .... "
2017
Premises
Laundry Business Guide
Capital
Operations
Revenue
Costs & Revenue
Revenue Example
Revenue in the laundry business is influenced by
Break Even Point
Competition
Opportunities, Survival & Critical Success Factors
Market Entry
This guide is for you who would like to start a laundry (wet as
Manpower
opposed to dry cleaner) . It includes:
Tips, Tricks and More
Overview & Trends

Licenses
Equipment
Washing Machine
things to keep in mind when buying a washing
machine
Dryer
Iron & Ironing Board
Basins and Buckets
Record Book and Receipt Book, Rubber Stamp
Chairs , Racks , Tables
Miscellaneous
Suppliers
2017
A note on Kenchic
How To Start A Chips & Chicken
Revenue - Margins, Averages, and more
Cafe Revenue from various items
Factors influencing Revenue
Location
Pricing
Costs
Variety
Management
Operating Hours
This quick guide refers to the business of Chips and Chicken
Competition and what Competition is based on
caf found in urban centers and urban estates with a bias
towards chips and chicken which are the main servings.
Though not entirely focusing on Nairobi, in some sections its
biased towards the city. Still most of the information is
applicable in any urban center.
The guide includes:
Market Overview
Classification of Chips & Chicken Cafes
Licenses and cost
Other Regulatory Bodies
Equipment, Suppliers and Cost
Capital
Operations
Stock
Sourcing and Tricks
2017
Licensing and Regulation

Cookies Business Market Guide
Equipment
Suppliers
Capital
Process
Risk / Challenges of Starting
Way Round the Risk
Target Customer
Customer Accessibility and Concentration
Customer Switching Costs
Customer Acquisition Costs
Revenue, Margins and Pricing
Barriers to entry
What are the opportunities available in the business of baking Cash Cycle
and selling cookies at a small and medium scale In Nairobi? Cross Sell
This detailed analysis is suitable for both bakers and non Price Sensitivity
bakers. It includes: Quality of service
Barriers To Entry
Addressable Market
Overview
Organic Growth
What Exists in The Market Presently The players, Size of Industry
varieties, packaging, distribution, consumption Market Entry Strategies
patterns, competition, on what is competition based Consumer Behavior
on, advertising and marketing Manpower
Substitutes Management Style
Strengths of the existing cookies bakers Tips, Tricks and more
Weakness of the existing bakers
Gaps and Opportunities
2017
Some things to think about - Food, Emergencies,

Daycare Business Guide
Rules of engagement
Setting
A note on Marketing
Revenue
2nd Sample Revenue figures
Pricing
Branding and Revenue
Foot Traffic
Revenue & Flexibility
If you wish to start a Daycare then get this guide and market Pricing and Revenue
survey which includes: Other factors influencing revenue
Break even point
Consumer behavior
Major complaints and fears among mothers
Sample Revenue figures from a daycare
Manpower
What drives overall demand for Daycare services
Capital & equipment
What makes mother's take children to Daycares
Suppliers
Important considerations when choosing a Daycare
Capital
Licenses - County, Public health, Individual health,
educational when necessary
Types of Daycares
Competition & Survival "...Charging below or far above the local average or mode
Reasons for closing (the amount most of the Daycares in the area are charging)
Status of competition has a negative impact on revenue, unless in highly densely
On what is competition based on - Trust, Location, populated areas like slums. In such there is a variety of
Facilities,Flexibility, Charges, Opening & Closing customers ready to pay a wide range of fees. In less
Hours, Extras, Niches, Staff populated areas a price 40 % below or above the local mode
reduced the long term attraction of customers. Despite the
2017
facilities higher prices seemed like exploitation while lower

price hinted at poor standards.
2017
Equipment - Gas cylinders, Types of gas cylinders,

Gas Retail Business Guide
Digital weighing machine, Fire extinguisher, metallic
cage
LPG Suppliers - Legal & Illegal
Competition & Survival
Reasons for Closing
Overview of competition
Opportunities in the business
Distribution of competition
On what is competition based on
Price
Location
Reliability & trust
Marketing
Revenue & Margins
The LPG Retail business guide includes: Foot Traffic & revenue
Pricing & revenue
Break even point
Consumer Behavior
LPG Industry in Kenya - A Quick Overview Manpower
LPG Importation & Storage List of legal wholesalers
The Future
LPG Retailer - What the law says
"Average consumption per month (Household using
LPG Retailer - What Actually Happens
alternative fuels) - 7 kg
Capital, Process & Equipment
Licenses - ERC, Fire, County, Weight & Measures
Average consumption per individual per month - 3 kg
and more
Average Monthly revenue - Kshs.53, 000
2017
Highest Revenue recorded - Kshs. 235,000
Lowest Revenue Recorded - Kshs. 12,000
Average no of LPG sets sold in a month (Cylinder plus

burner) - 21..."
2017
Expenses
Senator Keg Bar Business Guide
Case Study
Barriers to entry
Prospects
Market Entry
Senator Keg is enjoying a revival. This guide helps you get Consumer Behavior
into the business. It contains: Manpower
Appendix.
Tips, Tricks and much more
Overview
Licenses
Alcoholic Drinks License
Other Licenses
Steps To Starting
Equipment
General Equipment
Bar Related Items: Barrel and Pump
So what to do if you want to open a keg bar?
Capital
Notes on Capital
Operations
Revenue
Prices
Margins and Revenue Scenarios
2017
Money Lending (Informal) Quick

Overview
Do you want to start an informal / alternative money lending

business? This quick overview will get you started. It contains:
Overview & Regulation

The Law
Law of Contract
Company Registration
County Business License
Structuring Your Money Lending Business
Some Business Models In The Market
Deciding the Type of Loan: Factors to Consider
Secured Loans
Unsecured Loans
The Money Lending Process
The Five Cs
Interesting Business Models in Kenya

2017
Slot Machines Business Guide
You have seen the informal slot machines sprouting everywhere. This
quick guide will help you understand the business. It contains :
Overview
How It Works
So How Do You Start A Slot Machine Business
Premises
Equipment
Local Suppliers
Licenses
Operations
Capital
Revenue
Competition
Conclusion
2017
patterns, competition, on what is competition based

Paint Mixing - Process and on
Opportunities A note on vehicle paints and colour
Operations ( Manual )
Computerized paint mixing
Substitutes
Strengths of the existing paint mixers
Weakness of the existing paint mixers
Opportunities
Licensing
Equipment and Suppliers
Capital
The paint mixing business both at a small scale and medium Process
scale offers some opportunities. The business thrives on the Revenue, Margins and Pricing
difficulties of getting the exact colour ( shade) of paint for Risk / Challenges of Starting and ways round the
vehicles which need repainting due to scratches, risk
accidents,aesthetics or whatever reasons. And has expanded Manual mixing and computerized mixing
to include real estate and carpentry. Consumer Behaviour
Barriers to entry
Using small scale paint mixing as the study understand the Cash Cycle
market and how the business works and some huge Cross Sell
opportunities that exist. This quick guide includes: Price Sensitivity
Overview - The Need, The Present, Relationships
Addressable Market
with big paint companies, what is it all about and
Organic Growth
more.
Market Entry Strategies
What Exists in The Market Presently Different
Manpower
players, varieties of paints, A note on making paint
Management Style
Capacity, Market trends, packaging,consumption
Tips, Tricks and more
2017
2017
Consumer Behaviour
Second Hand Novels Retail Guide

This guide and survey will help you get into the second hand
novels business. It includes:
Overview
How It Works
Sample Exporter Prices
Licenses
Starting Process
Suppliers
Revenue and Margins
Pricing
2017
What influences Revenue and Margins

Motorcycle Spare Parts Business Suppliers - Kenya, Uganda
Foot traffic, location and pricing
Mechanics & Marketing
Location and Return Policy
Status of competition
Opportunities & Survival
Consumer Behavior
Manpower
The Motorcycle Spare Parts Retail Guide and Survey

includes:
The Bigger Picture - Positive and negative trends

Capital , Process & Equipment
Stocking
Licenses
Capital
Revenue & Margins
Sample wholesale and retail prices
Case studies
Revenue Averages
Fast Moving Items
Break Even Point
How consumers make purchases
2017
...Licenses
Agrovet Business Guide
"....Kenya Plant Health Inspectorate Service (KEPHIS)
License Everyone commercially dealing with seeds needs
to have a license from KEPHIS. KEPHIS claims there are
about 7000 registered agrovets, which is about 80% of all
agrovets in the country. However the reality is that there are
hundreds of agrovets who have not registered with KEPHIS.
Many are not even aware that they are required to have a
KEPHIS licenses..."
Do you want to start an Agrovet? This info pack has the crucial
information you need to start:
Overview
Notes on Wholesale and Distribution
Licenses
Set Up Process
Capital
Revenue and Margins
A Note on Agrochemicals
A Note on Seed
A Note on Fertilizers
Suppliers
Consumer Behaviour
Manpower
2017
Capital
How To Start A Cosmetics Retail
Licenses
Business Cosmetics Shops Set Ups
Major steps in setting up
Market reality
Reasons for closing down / selling
Major sources of competition
Best places to locate
Main advantages of traditional supermarkets over
cosmetic shops
Competing with supermarkets
Stocking
Types of products in the market
Fakes
Suppliers and wholesalers
If you wish to start a Cosmetics Retail Shop this quick guide
Revenue and Margins
will provide you with the information you need to plan, set up
Actual Figures from a Cosmetics Shop in Kahawa
and run your business. The guide will also help you decide
Sukari, Nairobi
whether to invest in the business or not.
Pricing
Factors influencing Revenue
Among topics covered are:
Why consumers choose a particular cosmetics
shop
Critical success factors
Value of Kenya Cosmetics Industry List of wholesalers and distributor
Positive Trends
Negative Trends
Manufacturing overview
Wholesaler / Distributor overview
2017
Location
Car Wash Business Quick Guide
Car Wash Facilities and Setting
Licenses
Services
Equipment
Equipment Suppliers
Capital
Operations
Management
Manpower
This quick punchy survey and guide contains information on:
Consumer Behavior and much much more
Trends in The Car Wash business - Automatic car

wash, Car Salons, Car Park Washing, Car Wash
Events, Female Cleaners Car Wash and more
Barriers to Entry & Opportunities
Reasons for Closing Down
Revenue & Margins
Actual Data From a Car Wash in Kariobangi
Average price of water
Average price of electricity
Pricing
Major costs
What influences revenue and profits
What is Competition Based On
Ways In Which Consumers Purchase Standard Car
Wash Services
2017
".....In 2014 the unit cost of making an ice lollie ranges

Ice Lollies Making - The Quick between Kshs.2 and Kshs.4 depending on your efficiencies.
Basics Direct production costs are water, electricity and the lollie
stick
which costs an average of Kshs.0.50 .

...Ice lollie makers sell to retailers at between Kshs.6 and
Kshs.7, and the retailers sell to
consumers at Kshs.10. With such minimal margins across the

chain then you and the
salespeople need to sell volumes..."
What is the business side of making Ice Lollies or Lamba

Lamba as commonly known?
The quick guide includes:
Introduction
Equipment
Storage
Cooler Boxes
Location and Premises
Sales and Distribution
Revenue
Licenses
Feasibility
Equipment Suppliers
2017
Revenue - Mark Up, Trends etc

How To Start A Milk
Manpower
Distributorship Kenya Milk Industry Quick Facts & Figures
Market Entry
Milk Processing Companies In Kenya
and more
"....Mark up for fresh milk averages about 5%. Presently it's

about Kshs.2. Essentially this means that you make Kshs.2
for every packet you sell. The retailer makes the same
amount. For example a distributor gets the milk at Kshs.41
from the company; he sells at Kshs. 2 to the retailer who sells
at Kshs.45 to the consumer.
Do you wish to start a milk distributorship? Get this market
overview and guide that includes: Kshs.2 could seem little, however when you are dealing with
volumes it adds up to substantial amount. To illustrate a
distributor of one of the major milk brands in the Kasarani
region sells an average of 95 crates everyday. That translates
Milk Supply Chain to 95 x 20 packets which is 1900. At Kshs.2 per packet then
What Does A Distributor Do? this adds up to Kshs.3, 800 in a day or Kshs.114, 000 per
How Do You Become A Milk Distributor? month gross profit. The major expenses are rent and
Things to Think About manpower..."
How do you approach a milk company?
What is required to become a distributor? "....Mark up for fresh milk averages about 5%. Presently it's
Milk Processor Company Distributor Requirements about Kshs.2. Essentially this means that you make Kshs.2
Capital for every packet you sell. The retailer makes the same
Operations amount. For example a distributor gets the milk at Kshs.41
Details on Operations from the company; he sells at Kshs. 2 to the retailer who sells
Tricks and Tips at Kshs.45 to the consumer.
2017
Kshs.2 could seem little, however when you are dealing with
volumes it adds up to substantial amount. To illustrate a
distributor of one of the major milk brands in the Kasarani
region sells an average of 95 crates everyday. That translates
to 95 x 20 packets which is 1900. At Kshs.2 per packet then
this adds up to Kshs.3, 800 in a day or Kshs.114, 000 per
month gross profit. The major expenses are rent and
manpower..."
2017
How To Start A Gift Service

These and more questions are answered in this quick
overview of the Gift Services in Nairobi. The overview is
biased towards services operating in Nairobi and with an
online presence:
Overview of Gift Services In Nairobi

What you need to think of when targeting
Corporates
Types of Gift Services In Nairobi
What you need to think of when targetting the mass
market
Competition & Differentiation
Operations
How do Gift Services operate? Key operations aspects of a gift service
Stock
What are the mark ups? Pricing
Delivery
How is the competition ? Packaging
Expenses
How can you start the business? Market entry
Gaps in the Market
What are the critical success factors? Case Study
Where are the gaps? What are the expenses ?

".....One gift service in Nairobi sells a bunch of 20 red roses
What defines a gift service? with no extras at Kshs.1000 while another sells the same
2017
bunch at Kshs. 1800. Still another services sells 36 roses at

Kshs.3600. The only slight difference between the bouquets
is the packaging. When purchasing directly flowers from a
vendor 20 roses would cost between Kshs. 400 and Kshs.
800 depending on the client and where one is purchasing. At
the city market the price of an individual rose remains around
Kshs. 20 for most part of the year. ...."
2017
Capital
Wines and Spirits Retail Guide &
Notes on capital
Market Survey The Retail Market
2014 Trends and Changes
Consumption patterns
Types of Wines & Spirits
Feasibility
Factors likely to make you fail
Barriers to entry
Reasons for closing
Trends in the business
Differentiation
Revenue
Selected wholesale and retail prices
Average mark up
Mark up range
Do you wish to open a Wines and Spirits Retail? Then get this Average revenue
market survey and guide which includes: What influences revenue
Licenses - General Retail Alcoholic License, Pricing
Wholesale license, general retail alcoholic Revenue trends
license ( off license) Actual sample revenue figures
Types of alcoholic licenses and fees Capital
Licensing process Consumer Behaviour
Licensing Realities Manpower
Basic setting up process Manpower tricks
Equipment and Suppliers
2017
A note on the Wines & Spirits wholesale

business
Wines and Spirits suppliers
Notes on wholesale
".....In a 'Flash' Wines and Spirits a customer spends an

average of Ksh.70 per visit and Ksh.210 the whole day. In a
takeaway Wines & Spirits shop the average spend is Ksh.180
with customers purchasing 1 bottle of whatever drink. In a
Sit-in Wines & Spirits the average spend per customer is Ksh.
300. Wine and Spirits bars where majority of clients are above
30 years the average spend per customer is Ksh.400......."
2017
Suppliers
Tents & Chairs Leasing Business
Licenses
A note on capital
Distribution of competition
Opportunities, survival and critical success factors
Price
Capital and Capacity
Levels of Differentiation
Service
Location
Marketing
Market entry strategies
The guide focuses on the primary business of hiring out tents Revenue
and chairs. The entrepreneur in this case purchases the tents Average prices of hiring out tents, chairs and tables
and chairs and rents them out to those having events of sorts. Return on investment
Although such a business may entail offering related services Depreciation
such as photography, video ,sound and event management Terms of payment
the main focus of this guide is hiring out tents and chair at a Transport charges
small and medium level. Pricing
Some Revenue pointers
The guide and market survey includes: Consumer behavior - What consumers want
Manpower
The Bigger Picture - Factors influencing the
business at the national level
Capital , Process & Equipment "...In Nairobi, for instance, there are price differences of
Equipment - Tents, Chairs, Tables, Other basic between 10 to 50 % for the same service: hiring of tents and
items and their prices chairs, this for the exactly the same size, make or design of
2017
chair or tent. (See Revenue for specific details on pricing of

different services)....
2017
Finding advertisers and selling space

Advertiser Magazine - Quick Guide
Designing the magazine
& Case Study Printing and Circulation
Revenue
Very detailed case study showing possible
revenues, challenges, shortcomings and pitfalls to
avoid
You probably have seen them; freely circulating

advertisement magazines. Is it a feasible business venture?
What is the reality? In this guide and case study we take a
quick look at the business and the real life experience of one
of such magazines.
The short guide includes:
Introduction
Starting Procedure
Things to think about
Location - Size of town,types of businesses,
competition
Licenses and Registration
Graphic Designer
Printer
Premises / Reference Point
Capital
Operations
2017
Competition trends
Bookshop Quick Business Guide
Differentiation
Branding and Niches
Colleges and Universities
Consumer Behavior
Manpower
Includes a copy of the Orange Book
Get this market survey and guide which has a bias towards
.....Sample Data: Average Wholesale & Retail Prices of a
textbooks and includes :
bookshop on the outskirts of Thika. The owner purchases
The Bigger Picture textbooks from wholesalers including Text Book Center &
Licenses Laxmii Booksellers.
Stocking
Tendering for schools
Set up procedure Title
Suppliers
Publishers
Capital Wholesale Price
Revenue
Sample wholesale retail prices
Revenue averages Retail Price
Pricing
Factors influencing revenue
Competition figures Primary Social Studies
2017
300
350
Let's Learn Maths
300
340
Also included Revenue averages when purchasing from

publishers, schools & tenders, Average break even point,
critical success factors and much more.
2017
How To Start A Bottled Water Business Labels

Brochures and Fliers
Branding
Capital
Marketing and Distribution
Revenue : Margins, Costs and averages
Pricing
Controlling costs
The Bottled Water business survey and guide includes:
Manpower : How many to hire , staff tricks and
An overview of the industry more
Value of the water industry in Kenya Tips, Tricks and much more.
Competition Landscape and Differentiation
Equipment : Types , Factors to consider when
purchasing equipment , Equipment suppliers
Types of Contaminants found in water
Methods of water treatment
Suitable methods of treatment for different
contaminants and their cost
Water testing laboratories in Kenya
Sources of water: advantages, disadvantages and
conditions
Competition and location
Licenses - KEBS , KRA , County, WRMA , NEMA
Location - Factors to consider when chosing
location and premises
Calculating size of the market
Storage
Bottle , Caps and Seals ,
Bottle companies and their contacts
2017
Suppliers
How To Start A Hair Salon
Cost
Capital
Competition Figures & Trends
Revenue
Revenue averages
Revenue trends
Manpower & Reward
Management strategies
Possible strategies
The Hair Salon guide includes : A few salon stories
"..How a salon enters the market determines its success in

Overview both the short and long term. The following are the most
The Bigger Picture common market entry tactics:
Consumer Behavior
The Situation on the Ground 1. Set up in any available space and paint 'Salon' on the wall
Location and wait for customers to walk in.
Differentiation
Some Considerations on Location & Differentiation This strategy is based on the premise that there is more
Loyalty demand than supply for salon services, and customers will
Social Economic and Demographics of the location walk in. It treats lightly the nature of loyalty in the business
Random Observations and assumes there is a pool of customers dissatisfied by their
To purchase or start from scratch present stylists who will shift to the new outfit....."
Licenses
Equipment
2017
This objective street smart survey will help you decide

whether to invest in the business or not and also strategize
better. It contains information on competition , revenue,
market penetration and management tactics, consumer
behavior, manpower, capital, equipment and process, and so
many tips and tricks.
2017
Overview of comeptition
M-Pesa Sub Agent Business Guide
Trends
and Market Survey On what is competition based on
Revenue
Revenue Averages
What influences Revenue
Consumer Behavior
Manpower
Fraud
Actual data from an Mpesa Shop
Random Observations
".....For every M-pesa withdrawal Safaricom charges the

customer a transaction fee. A sub agent gets a percentage of
There is an M-Pesa sub agent at every corner. Is it still a this fee as commission. Though Safaricom does not charge
feasible business? M-pesa customers for deposits it pays the sub agent a
commission for every deposit made through his till. The total
Quick figures about the M-pesa Business commissions a sub agent gets are net after taxations and the
How M-pesa Agency / Sub Agency Works Agent's / Aggregators share.......The table below shows the
Super Agents commissions of various transactions....."
Aggregators
Sub Agents ".....There are minimal attributes to differentiate one M-pesa
What Actually Happens outlet from another. Branding options are also limited and on
Operations - Withdrawals , Deposits & Float the face of it one M-pesa shop is just like the other. The
How Does A Sub Agent Make Money market being so it's preferable to invest in a relatively good
Commissions location and in building loyalty and a positive reputation in
Competition & Survival service and reliability. Reliability in this case means ability to
Opening & Closing Figures transact any amounts at all times....."
Reasons for closing
2017
Executive Barber Shop Guide "...The break even point of executive barber shops averages 9 months. The
duration could be longer or shorter depending on aspects like location, service,
marketing and economic conditions... ...On average an executive barber shop
customer does his hair twice a month. The highest no of visits by an individual
customer recorded is 9 visits per month. ...The average spend per visit is almost
constant. "...The fact that the amount a man spends does not change much
from month to month means revenue will be influenced by foot traffic....Foot
traffic is a function of location and service..
..Competition & Survival ..
...Every week in the newspapers, an average of 2 executive barber shops are

advertised for sale. In internet forums the average is 4. Prices ranges from
Ksh.200,000 to Ksh.1.2m....Some owners quote relocation and involvement in
Do you wish to start an Executive Barber Shop ? Get this market survey and other business as reasons for selling. A keener look though shows the major
guide which includes : reasons for closing include lack of capital to sustain until break even point...."
Overview
The Bigger Picture
Consumer Behavior
Equipment
Licenses
Suppliers and cost
Capital
Actual Revenue from a barber shop
Competition & survival
Competition Figures
Location
Differentiation
Loyalty
Revenue
Management Strategies
Manpower
2017
..56 % of the women said they purchased their handbags on

Handbag Rental Service impulse . They see a nice handbag advertised or when
passing by and there and then make a purchase decision .
(This is study was based on questions we received from a

customer " Can renting handbags to women become a viable
business in Kenya?
Find out in this quick study.
."...When asked what attracted them to a handbag before

purchase 42% of the women surveyed said design, 31%
price, while 21% size and necessity, while the rest could not
pin point any particular trigger. When it came to the actual
purchase it was a balance between design and price.
2017
Overall look at the market

How To Start A Fruit & Juice Parlor
Revenue
Margins
Revenue averages
Revenue trends
What influences revenue
Manpower
Consumer Behavior
Capital
Licenses
Equipment
Suppliers
Eating fruits and taking juice has a become a lifestyle, but ( Competition figures biased towards Nairobi, but other
what is the business side of this trend? information can be applicable in any major town
The survey and guide includes;

".........The distribution of walk in parlors within the CBD is
skewed with about 85 % of them located on the lower part of
Types of Juice / Fruit Parlors Nairobi. This means the area south of Tom Mboya, lower
Notes on Consumption of Fruits parts of Moi Avenue, River Road, Ronald Ngala, Kirinyaga
Competition & Survival road, Bus Station, Railways, and all that part.
Opening & Closing Figures
Reasons for Closing
Consumption trends Streets like Kimathi, Biashara, Loita, Turbman and the whole
Opportunities in the business of that square have no specialized fruit parlors serving them.
Barriers to entry The section of Moi Avenue between and Kenyatta Avenue
On what is competition based on and Banda Street has two parlors. Koinange Street has none
and many others.This can be attributed to the difficulty of
2017
acquiring space for a particular kind of business in some

sections....."
".....For fruits retailing at Ksh.15 and below the average mark

up was Ksh.5 this however could go as high as Ksh. 10 or
reduce to Ksh. 2 depending on the season and supplier....."
2017
Actual Figures from a movie shop

Movie Shop Guide & Market
Survey Revenue
Revenue averages
Margins
Revenue trends
Average purchase per customer
Manpower
Consumer Behaviour
Set Up Examples
Tips, Tricks and so much much more
"....Of the retail price the direct cost is that of a blank DVD.
The price depends on the source and quantity of purchase.
The range is Ksh.13 to Ksh.20, depending on the source and
bulk with most vendors purchasing a blank DVD at an
average price of Ksh.16. The price depends on source,
What are the prospects of this business that operates on a quantity, make and quality of the DVD. Most shops use DVD
legal grey area, is relatively easy to start and quite of standard quality...."
fashionable among consumers and small investors? The
Movie Shop guide and survey includes:
Licenses
Capital
Equipment
Competition
Average numbers of opening and closing
Reasons for closing
2017
about price and size. Hence such hotels don't always aim for
Chapati : Mass Production / the maximum reasonable chapati that can come from one
Wholesale - An Estate's Case packet of flour but for a number that they can break even on
and have satisfied customers. ..."
Study
If you wish to start producing and selling chapati on wholesale

in low income and mid level estates in Nairobi, this survey will
provide you with much of the information you need to decide
whether to invest in the business. Though focusing on
particular estates the survey captures dynamics of Revenue,
Mark up, Consumer Behavior and Manpower which remain
constant in similar estates. The particular information will help
jog your mind on possibilities in the area you wish to operate.
".....The price has largely averaged Ksh.10 for over 5 years.

Small hotels try to balance between quantity and size /
thickness of chapati knowing their customers are conscious
2017
Smokies and Eggs Vending/

Hawking The cart is available at Ksh.13, 000 from Farmer's Choice
factory in Kahawa West....
'"....Average Daily Revenue (Kshs.).."
You must have seen them, the smokies and boiled eggs
vendors on the streets. But is it a viable small business? Is
there money in it? What is the process, capital and
prospects? Get the survey and find out. Here is an excerpt
".....There are two types of carts:
The official Farmers Choice Cart
This is a branded cart sold by Farmer's Choice. The cart is

professionally designed with comparatively smooth edges,
efficient wheels and well painted complete with a Farmer's
Choice logo. Though officially the cart is supposed to be used
for Farmer's Choice products only, some vendors disregard
this and include eggs.
2017
Classification of retailers
Flowers - Nairobi ( Retail &
Operations of retailers
Wholesale) Revenue of retailers
Gaps in the market
Barriers to entry
Consumer Behaviour
Types of consumers
Flower farms
".....On average wholesalers put a mark up of between 20%

and 40 % of farm prices. The wide range is influenced by
source, season and the market they are supplying. The
average sales per delivery for a wholesalers at the City
Market is Kshs. 12,000..
The guide and market survey includes: ..Wholesalers can be found at the City Market every morning
between 3AM and 9AM. Alternatively a retailer can purchase
flowers at slightly higher but negotiated prices from the
vendors at the City Market....
Quick facts about the Kenya flower industry
Domestic flower market
If you wish to try your hand in the flower business in Nairobi
Soko la maua
either as a retailer or wholesaler this survey will give you the
Value of the flower market in Nairobi
information you need to decide or get started. Done in a
Structure of the flower market in Nairobi
slightly different format it contains specific information on
Wholesalers & Distributors - Operations and
process, suppliers, revenue & margins, wholesale & retail
Review
prices, gaps in the market, consumer behavior and so much
How to become a wholesaler
more."
Revenue of wholesalers
Retailers / Vendors
2017
Revenue & Location, Economy, Service, Quality

Beef Butchery Guide Consumer Behavior
Manpower
The Beef Butchery Guide includes : A Note on Kenya Meat Commission
Overview of beef and meat consumption in Kenya

Licenses Excerpt
Capital
Equipment & prices "....Average Daily Sales in Kg - 15kg
Equipment Suppliers
Meat suppliers and the supply chain
Abbatoirs and wholesale markets Second Tier Wholesalers
Grading of beef
Market structure - Low end, Middle and high end As we look more into revenue, let us first briefly touch on
Competition & Survival distributors/wholesalers who purchase from slaughter houses and
Competition numbers deliver to butcheries; the ones we refer as second tier wholesalers
Reasons for closing since they buy from the major ( first tier ) wholesalers at the
slaughterhouses.
Overview of demand
Status of competition and opportunities in the
Like we pin pointed not every butchery owner is able to go purchase
business meat from the slaughterhouse. Not that there are any restrictions at
Barriers to entry the slaughterhouses markets such as Dagoretti and Burma, but the
Distribution of competition challenges have to do with lack of a means of transport, time ,
Critical Success Factors convenience and related factors.
Differentiation / What is competition based on
Revenue So thats where the second tier wholesaler comes in; he buys from
the slaughterhouse market say Dagoretti and Burma in Nairobi and
Wholesale / Retail Prices
delivers to the butchery in the estate that is not able to go buy the
Margins
meat themselves from the slaughterhouse from whatever reasons.
Pricing
Consumers & revenue This kind of wholesaler is easily identifiable by the white and red
Pricing trends boxes labeled MEAT, on top of their pickups or motorbikes.
Flexibility and Revenue
Ready meat and revenue So how do you become such a type of wholesaler?
Break even point
2017
- Have a means of transport You need to transport the beef from

the slaughterhouse to the butcheries in the estates. The means of
transport can be a vehicle or motorcycle. A vehicle can be a pickup,
some station wagon like Probox or such other. A pick up is able to
carry a bigger container and quantity.
....... The mark up varies but ranges between Kshs. 30 and Kshs.50
per kilogram. It could seem little but its substantial if you are selling
say 60 kilograms. (MORE) .....On the face of it the business is good
because you are able to sell in bulk, the margins are good and there
is not much hustle. The biggest challenge is getting enough butchers
or hotels to sell to. .......
Now back to revenue......"
2017
Quick Tips To Getting Supermarket

Shelf Space In Kenya
If you have ever tried to get shelf space you know how
frustrating it can be. Often, Supermarkets act up with
bureaucratic barriers and what seems like a dim view of your
product.
But before you give up an understanding of the psychology of

supermarkets will help. Actually if you are selling some
products like food items juices, sauces, cooking oil, water
and the like you cant afford to ignore the supermarkets.
To compile the tips we talked to a number of supermarket

managers, tried to place some products on the shelves,
talked to a few with shelf space and did our own research and
observations. The quick tips should help increase your
chances of getting Supermarket Shelf Space.
2017
Cooking Oil Filtering Service -

Quick Feasibility Brief
This brief is part of the Q & A Biashara Lab Series facilitated by Crack
A Business Kenya
in September 2014. It's based on the question:
"I saw a cooking oil filter advertised. Do you think I can

purchase it and run a profitable business offering filtering
services to hotels?" - MW
The Situation and the Problem

The Solution
Where to Purchase Cooking Oil Filter in Kenya
Can a Cooking Oil Filtering Service become a feasible
business?
Target Market
Your Costs
Breakeven
Marketing
Should you invest in this kind of business
On what is success based on
Licenses
Suppliers

2017
Supermarkets and Hotels

Tomato Greenhouse Farming -
Processors and Processing
Market & Production Quick Guide Production of Tomatoes
Greenhouse Farming
Advantages of Greenhouse Farming
Important considerations before you start growing
tomatoes
Equipment
Greenhouses
Factors to consider when purchasing a greenhouse
A note on greenhouse suppliers
This quick guide to Tomato Greenhouse Farming - Market & Prices
Production includes: Cost Benefit Analysis
Production
Tomato Varieties
Which seeds to plant
Value of Tomato Industry Nursery Management
Demand for Tomatoes Transplanting
Demand Trends in 2014 Nutrient Management
Tomato Substitutes Irrigation
Threats to Demand Support
Major attributes considered by retail consumers Pruning
when purchasing tomatoes Weed Management
Some Market Realities Pests & Diseases
A Note on Timing Harvesting
Is Tomato Farming A Feasible venture Major Tomato Pests and their control
Market Value Chain Major Tomato Diseases and their control
Market Operations Greenhouse Suppliers
Brokers and wholesalers Agronomist Contacts
2017
Tomato Processing Procedures - Tomato Powder,

Tomato Pulp, Tomato Jam, Tomato Sauce
2017

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KENYA SMALL BUSINESS GUIDES

Get a guide today and start your business.

LIST OF ALL GUIDES PAYMENTS DETAILS

LIST OF ALL GUIDES PAYMENTS DETAILS

".....Because of all these challenges petroleum brokers have come in between

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Cross Trainer / Elliptical Trainer "....u

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Courier Business Guide

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....Other direct expenses include Kshs. 500 per day allowance

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The average cost of a 2 Kg packet is Kshs.6 and 1 Kg. Ksh. 4. The

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Critical Success Factors

"...The selling price of Kshs.150 per piece is an average for

"....Another thing that you need to know is that when

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even when they are ferrying thousands. County officials dont

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2. Overview & Demand Trends

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...From the figures above a quarter of raw pork is Kshs.100

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Cake Boxes - The Opportunity

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Revenue Scenario Three

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Rent Kshs.5000. Total Kshs.11500

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Timber Retail Business (Yard) Guide Competition and Survival

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Revenue Scenario One

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Overview & Trends

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The guide includes:

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Licensing and Regulation

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Some things to think about - Food, Emergencies,

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facilities higher prices seemed like exploitation while lower

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Equipment - Gas cylinders, Types of gas cylinders,

Average Monthly revenue - Kshs.53, 000

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Highest Revenue recorded - Kshs. 235,000

Lowest Revenue Recorded - Kshs. 12,000

Average no of LPG sets sold in a month (Cylinder plus

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