Running Head: THE OUTFITS WE WEAR AND THE MESSAGES THEY SEND
“The Outfits We Wear andthe Messages They Send:
Research Within Nonverbal Communication
Spencer Graf
Karl Case
‘Wheaton College‘THE OUTFITS WE WEAR AND THE MESSAGES THEY SEND 2
Abstract
bout a person, Not only can messages be about the
‘Outfits ean communicate a great deal
person and the outfit they are wearing, but could potentially communicate a message from the
person to other people as well. By documenting someone's outfit and comparing it to others,
-bapie
many messages canbe rete, afd, and communicated. The purpose ofthis stay is
data, Through the
documentation, and subsequenly the rating of ovee 208 pictures, it was found that messages
‘communicated through outfits alone ean be strong andfcomplex. The findings suggest that,
answer o-the sesearel: questions-age isnot a determining factor in dressing professionally, sex
docs have an isct on approachabilty as previously thought, and dress outfits are typically seen
as taking more effort to create in comparison to casual looks.
Keywords: outfit, approachable, casual, dress outfit,A eco VER 90 HE HAE TD :
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consider to be a dressier outfit or a more casual, laid back type of outfit. Beginning withthe
definition, an outfit is “a set of usually matching or harmonious garments and accessories worn
together, coordinated costume; ensemble”, # how detain,
‘Comparing casual outfits to dressier options ean be seen in the workplace as well as the
pas
struggle over what defines theo. Nearly 75 pereent of U.S. workers say that clothing oF
personal appearances influence attitudes about professionalism, according toa casual-dress-in-
the-workplace survey from CareerBuilder Inc. (Leonard, 2001). Casual dress inthe workplace
always has/a subject of contention among corporations, CEO"s, and other leaders in today's
workplaces. If workers are allowed to wear less formal lating, wl ths have an effect on their
work etic?
[According to Anne Pasley-Stuan,the president ofa human resource fim that helps
companies draft dress codes, yes it oes. “Managers say that when employees dress casually,
they also perform more casually when it comes othe quality oftheir Work, their manners and
‘heir punctuality, says Pasley- Stuart” (Wileox, 1998). With an inerease of young workers inthe
‘marks and young college students who have not haa professional ob until afer graduation,
‘his can be a tough transition. In the fall of 2016, some 20.5 million students were projected to
vio
(sg‘THE OUTFITS WE WEAR AND THE MESSAGES THEY SEND 4
enrol in American colleges and universit
(US Department of Education, 2016). With many
students nearing graduation in four years, the precedent for dressing well could be expected 10
start early in preparation for working after graduation (Ki
eae
eft fi ar qu
‘reset
ROL: Does age affect how people dress professionally?
?
‘The 20.5
eer
2 phyasing)
ee,
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Consider yearngexsualcothing)Pd women apear tobe more approachable or are they
still perceived as tandofT-
stb Professional appearance is a major factor for both genders, just
like having profesional ook that goes wih one's carers mus (Tandy, 2014). When
teting ready for cout, both men and women ae advised oe he es ok singe noting
too ashy, nd easy to epi, Women are avised aginst wearing color, instead opting for
smote muted tones and color like navy, whit, and gray. Men are advised to never wear black
suits as well as to only wear black or navy shoes (Tandy, 2014), Ia certain outfit structure isVa
‘THE OUTFITS WE WEAR AND THE MESSAGES THEY SEND 5
consistently used, will that make a man or Woman more or less approachable? This led to the
gencration-oFthesecond research question:
i. Does sex affect approachability?
a4
Another large component of outfits and the messages they communicate is how much
yeematy,
preparation was needed to communicate the intended look. The message a professional hockey
player sends in his pre-game suits quit diferent from someone who wakes up and throws on
sweatpants, Much like the outfits people choose to wea, the messages they choose to send can
be interpreted diferently based on how much effort has been pu into ther look that day. As
“MeCoy pus i, “An analysis of your professional image always begins with grooming. Small
eas create big impressions. If frinstance, one shows that they donot care about the way
they look then customers and co-workers may assume they have an indifferent atitude towards
‘your work as well” (McCoy, 1996). Mach ike the expectations of someone who is due in court
(Tandy, 2014), the beforchand preparation thats needed to look good canbe tremendous
(MeCoy, 1996), A strong recommendation for men workin
the professional business setting
is to gt their suits tailored. Even small changes to thei clothing that show a beter fit can exhibit
‘a smarter sense of fashion, dependability, and responsibility (Lutz, 2014). I it possible to
Nua 0 erplan Loc ap Pee,
achieve a sense of effort with just casual ook? AWhich look do people
mote “effort” to create? This led tothe final research question:
[RQS: Do casual outfits or dress outfits take more effort to create?“THE OUTFITS WE WEAR AND THE MESSAGES THEY SEND 6
aged students and were made up of
sgh Weston Clee Stans and hal non-Woeton College siden. To ater the
fx geupot dt pris wor asked to sbmit apie of ems sing on of 0
prompts The it prompt asked “what ct rok oyu kt wear and the send
romp sed“ oui rok do you hin est eet yours”
Participants were then. givene participant number and ustmg the participants Prctare
asin twee then asked o compete short gestions toga Sheed. This
queso nde queso rearing independance ede and
ctl enotinentas well as taste alethod they woul wear the chosen ot wo BRL
‘aso avioamens San Baym ina profesional sein. andatbome. WALA)
ofthe 213 qunonmie print and picture submissions, 49.8% were women (16
some) an 50.2% wee men (10 ie), Regain sehotaendaes, 80.7% of pias
aco Her ans colege (146 pupa) 15% of pins tend a sate schol 8
s),and 1.7%
participants), 22% of pricipantatend a rade or community college (4 partic
ofpanicipansatend resional college (3 pricipants) 83.3% of participant ae fll time
students (175 pricipant), 13.8% of paints ae not eet students 29 paricipnt), and
2.9% of panicpants are prt time students (6 parieipans). The parisipant ge ranges fom 18-
29 years old witha mean age of 21.28 and 75.6% of participants between 20-22 yeas of age
(161 participants). Aen
Siitomeresiserod in COMMAD4, Nonnstbal Communication coded cach submited
picture first into one of the seven overarching clothing style categories: Athl
Lounge, Casual, Dress, Occasion, Prescribed, and Other as seen below.J
_/ THE OUTFITS WE WEAR AND THE MESSAGES THEY SEND 7
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shin De i, bon forcad raay SRT
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in [Suits worn for specie remonl
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Then within each overarching clothing style category, each picture was coded ino a specific
subeategory based on the given criteria such as ‘Lounge’, ‘Casual’ or ‘Statement.
Secondly each submitted picture was then rated on twelve factor seals within thee
overarching categories being Stlishness factors, Efonfl factor, and Personality factors. For
cach scale, clothing was rated 1-6 based on its affinity to either end ofthe scale. Within
Stylishness factors, clothing was rated by its Trendiness(1 being ‘classic’ and 6 being “trend
Modesty being body hiding’ and 6 being ‘body scentuatng); Movability being elastic’ ot‘THE OUTFITS WE WEAR AND THE MESSAGES THEY SEND 8
sary an 6 eigntasi! rid): an is Vibra bring meso ‘pin and 6
‘being “colorful or ‘patterned)
Within Efforiful factors, clothing was rated by its Comfortableness (Strueture)( 1 being
rae and bing ‘srcted) Slopins( binge’ an ein “ea (iy)
Inrionaliy rng fren and 6 eng efonti) and Detaled being simple’ and
6 being “complex} Lastly, within the Personality factors, clothing was rated by is
DistinctveIdentifableness{ 1 being standard and 6 being “uniqu) Socil Dstancing@ being
“approachable and 6 being ‘standofFisi} Authoritative! beng ‘submissive and 6 being
“authoritative and Confdence(t being “reserved” and 6 being “pold) This date was compiled
and used to answer the research UESTOnS—
*
Results: .
rar: Wrud He Qe eat
‘Rexiewing-the-daia there was noldifference in professional dress between participants
over and under the age of 21, The Authoritative, Comfortably Intentional, Soppiness, and
Movebiity factor sales were taken and applied 1921 yer old and>21 year old participants
Bosh were coded nearly identically, which an be seen in Table 2
hed ko har vo0wrts Dee) —
Ear ipuacre Gor woere,
‘Table2
[Factor Seale [Participant Age [Number of [Mean Rating
[Participants
[Professional [ear lear
pa hae la-35
iuthoritative ican los 2.6642
[pan haa. la.6582
Icomforability [ear fe.0563
bax bsg 9536‘THE OUTFITS WE WEAR AND THE MESSAGES THEY SEND °
fnentionaly ‘ft fs
bat ae
[oppines Fas ios
ban las
ova Fear es
bat isa
Ror: Queen ?
or gabon
tod hes ided orapw foun
‘There were 107 men and 106 women that participated. Of the 106 women, the mean average of
social distancing was 2.6851. In comparison to the men, the mean for the men that participated
‘was 2.3993, The scale from one to six displays that as the number increases, so does the amount
1 person is viewed as standoffs. This can be seen in Table 3.
dunt ed
Table g Social Distancing,
1 2 3 4 5 6
[approachable aoa —0 86 ps
Iien = women f
RQ: Qveat~ coo € re
SP eek a res
tees feed get remienersiee semana calueloutfits This”
can be seen in Table 4, based on the various factor scales: Detaled, Sloppiness, Intentionality,
Authoritative, and Fashionable.
‘Tables Z
Fecorscate [sual Raperhines reap of Cong
[peat asa basta
bres 007
pps asad hoe f7su4
ress bs fas
rientonalty [Casual hes 154‘ie OUTFITS WE WEAR AND THE MESSAGES THEY SEND 10
Cc [Dress bs [iaso2
iuthoritatve Icasual hos aoa
[Dress es. [3.8702
[Fashionable (casual h6a l27965
[Dress bs 1999
Inevery Factor Scale, the Average of Coding was higher for dress outfits as well as towards the
cod fhe peta wich states more ft putin ing 1-9
diressie™
Discussiony,
Summary of Results
‘stein oft on ns pasoml expen alate
outsiders’ perspective is displayed, itis important understand the supporting reasons and
information. The findings ofthis study display unique information that may come ito play
‘throughout daily life. First, sex does play a ole in approachability. When looking at the specific
diterences beeen th approachabilty of women versus me, twas found tht women are MAKE 72
pereivedassighily moe stanofFish than men ina vaveyof outfits, This study alo reveled
that people perceived one to have put mor effort into her ott when they fell into the “dressy”
style clothing category as compared tothe “casual” style category of clothing. Lastly, it as
found that age played no role in determining one’s level of dress professionalism. Regardless of
‘where on is throughout the day, these findings may play a oe in one form or anther
Cr wpe)
Amplications:
data recondd ond comriled to produce the result provide answers tothe thee
reser questions Fhe frevous esearch come fr hit alluded tothe difficulty for
the younger generation entering the workforce to adjust to the professional dress expectations in{ne OUTFITS WE WEAR AND THE MESSAGES THEY SEND "
reference tothe first research question. This study, however, displayed that there is no difference
inthe level of dress professionalism between those that are under the age of 21 and those that are
>
4
cover, Therefore, even though age does not playa factor in the level of dress professionalism, iis!
oof OY
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sil an important factor inthe professional wold in regard to respect and thoy. 1-1"
‘Next, previous research explained various dress and outfit expectations regarding the
approachability of men and women in various contexts in regard tothe second research question.
jt G)
‘This particular study displayed that women are considered torbe less approachable, or more
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‘standoff-ish, than man, Perhaps this is due to the social stereotypes and expectations for each , ™!
sender, Lastly, previous research has shown tat effort inthe way one look sin part reflected
in the makeup of ther outfit. This information is in reference to the third research question and is
supported by this study's results as it was found that “dressy” outfits were thought to be more
effortful than “casual” outfits. Therefore, when looking to influence others i
particular setting,
andy
Took to “dressy” styled clothing to appear more effortful, } W.