References

http://www.irdindia.in/journal_ijrdmr/pdf/special_iss_1/18.pdf (Accessed: 16 February

2017).

http://inevitablesteps.com/marketing/samsung-marketing-strategy/ (Accessed: 16 February

2017).

http://adage.com/article/agency-news/samsung-launches-public-relations-agency-

review/242131/ (Accessed: 16 February 2017).

http://www.samsungcntamerica.com/G/about.asp (Accessed: 16 February 2017).

http://www.recode.net/2016/10/11/13244190/galaxy-note-7-recall-exploding-smartphone-

samsung-regulation (Accessed: 16 February 2017).

http://mms-notes.blogspot.in/2008/12/techniques-of-sales-promotions.html (Accessed: 16

February 2017).

https://samsungpromotions.com/past-promotions/ (Accessed: 16 February 2017).

http://www.samsung.com/au/sponsorship/james-magnussen-brand-ambassador.html

(Accessed: 16 February 2017

http://www.samsung.com/au/galaxynote7-announcement/ (Accessed: 16 February 2017).

http://seaninny.blogspot.in/2013/04/ch-18-sales-promotion-and-personal.html (Accessed: 16

February 2017).

http://racepointglobal.com/client-work/samsung/ (Accessed: 16 February 2017).

https://northvista.wordpress.com/ (Accessed: 16 February 2017).

 INDEX

Sr. No Topic Page

No
1 Introduction
2 Integrated marketing Communication
Model
3 Steps In Developing Imc
4 Brand Introduction
5 Porters Five Forces Model

6 Advertising
PLC Model
7 Sales Promotion
STP Model
8 Publicity
9 Personal Selling
10 Public Relations
11 Galaxy note 7 case