SM

Education
The University of Kansas Lawrence, KS Aug. 2013-May 2017
Double majored in Journalism: Strategic Communication and Business: Marketing
Overall GPA: 3.93 / 4.0 Graduated with University and Business Honors

Experience
Planning Intern VML May 2016-Aug. 2016
Researched trends in the market to uncover opportunities to solve client problems
Sean Murray Dived into consumer insights to discover how the product can best serve their needs
Crafted visual brief presentations that inspire the creative team to do great work
1014 Mississippi Street
Coordinated with global clients including Kelloggs, Wendys, NAPA Auto Parts and more
Lawrence, KS 66064
(913) 220-9372 Research Assistant KU School of Business Oct. 2015-May 2017
spmurray4@gmail.com Designed research studies with Dr. Jessica Li to learn about social sharing behaviors
Shot and edited video clips with human and animal subjects to be used as study stimuli
linkedin.com/in/spmurray4
Wrote experimental design, study methods and test hypotheses in research proposals
spmurray4.weebly.com Gathered existing data and summarized prior scientific literature related to the study

Skills Strategy Intern Sullivan Higdon & Sink May 2015-Aug. 2015
Launched Borden Cheese Instagram and Pinterest accounts, managed Facebook account
Software Performed competitive analysis for Lowes and presented insights to client coordinators
Adobe InDesign Selected bloggers for Cache Valley influencer campaign and curated content for microsite
Adobe Photoshop
Worked with clients such as the KC Chiefs, Burns & McDonnell, Lowes, American Century
Apple Final Cut Pro X
Apple Keynote Marketing Intern KU Edwards Campus May 2014-Aug. 2014
Microsoft Office Suite
Managed KU social media channels, designing content for specific audiences
IBM SPSS Statistics
Social Media Published articles for monthly internal campus newsletter and campus-wide events email
Twitter Designed fliers, digital slides, infographics and more tailored to prospective students
Facebook Curated professional development advice and engaged with students on LinkedIn
Instagram
YouTube
LinkedIn
Leadership
Marketing Tools
Google Analytics
Research Strategist The Agency at KU Oct. 2014-May 2016
HootSuite Assisted in developing the foundational structure of student-run advertising agency
Qualtrics Developed brand identity for The Agency, including mission statement and logo design
eMarketer Conducted focus groups, surveys and interviews to find creative solutions to client needs
RedBooks
Mintel President KU Advertising Club Aug. 2015-May 2017
MailChimp Sent out weekly emails to listserve of 300+ students and managed email distribution lists
Survey Monkey Scheduled social media content, including event reminders and informational updates
Other Engaged and grew membership on Twitter (500+ followers) and Facebook (240+ likes)
Spanish (5 years)
Promoted events by designing posters, digital banners, website announcements & fliers
Copy Editing
Data Analysis President KU Student Endowment Board Jan. 2015-Dec. 2016
Led discussion at weekly membership meetings and executive board meetings
Honors Coordinated 27 student members by scheduling staffing for events and sending reminders
Research Experience Represented KU Endowment at national conferences, alumni events and campus events
Program certification
Ex.C.E.L Homecoming Recruitment Chair Beta Sigma Psi March 2014-Dec. 2016
Award 2016 Finalist Co-founded the Nu Chapter of Beta Sigma Psi national Lutheran fraternity
American Advertising Designed & distributed semester newsletter on social media and to 300+ email recipients
Federation of Kansas Created content and manage Twitter (100+ followers) and Facebook (50+ likes) accounts
City Scholar Recruited members to the fraternity, tripling membership in just under two years
Business School
Devlin Fellow
Phi Beta Phi and Beta Volunteering
Gamma Sigma honoree
University & Business Relay for Life at the University of Kansas The Lawrence Humane Society
Honors Programs Habit for Humanity of Lawrence The Boys and Girls Club of Lawrence