GABRIELLE GENTILE

Sales Marketing Development Co-op GE Lighting

PROFILE
I am asenior public
relations studentseeking a
full-time position in the
sales and marketing
fieldwhere I can apply my
technical knowledge and
skills for continuousbottom
line growth.
CONTACT
+4407857717
gabrielle.gentile@gmail.com
gabriellecgentile.com
EDUCATION
ACCOMPLISHMENTS
Increased Her Campus team membership by 50 percent.
Planned and launched aggressive growth plans, which increased readership
by 10 percent in two months.
Hired and trained five successful executive board members
Collaborated on the development of a new pricing strategy to increase GE
sales at Walmart.
Helped create and develop POP signage for national retailers.
EXPERIENCE
SALES MARKETING DEVELOPEMT CO-OP
GE Lighting |June 2016-Current
Coordinated and developed point of purchase and trade show marketing elements
Developed and executed account level marketing activity.
Worked with account team to develop all signage, digital and print promotions and marketing
Ensured timely SKU activation process for key NPIs and promotions
Designed, developed and distributed all NPI sell sheets, tech sheets and sales collateral
PRESIDENT & CAMPUS CORRESPONDENT
Her Campus Media | June 2016 - Current
Manage a team of 55 team members including an executive team of five.
Work side-by-side with executive board to develop and implement growth
strategies for our team and online readership.
Ensure all social media and editorial content meet national requirements.
Correspond with the national team to ensure all deadlines and requirements
are met and solidify outside partnerships and fundraising/ volunteer events.
Correspond with university administration to ensure all organization activities
and events are in compliance with school regulations and policies.

VICE PRESIDENT OF PUBLIC RELATIONS

Kent State University
PRSSA Kent |June 2016-Current
Bachelor of Science:
Design promotional materials for chapter events and meeting including: fact sheet,
Public Relations
schedules, fliers and social media graphics.
3.6 Cum GPA Create and distribute print and digital communications to PRSSA Kent members, Kent State
3.8 Major GPA students, prospective members and faculty through e-newsletters and print materials.
Write and submit to nationals press releases for Kent State chapter.
Pitch chapter news to PRSSA Nationals, university and local media.
SKILLS
Maintain communication with prospective and current members through class visits and
Office Suite university events, print, social and digital communication.

InDesign
PhotoShop
PARTNER AT SHEINTHECLE.COM
Jan.2016 - Current
Google Analytics
Edit and schedule all contributor posts
POP Promotion
Communicate with contributors to generate and produce meaningful content
Work with partner team to increase readership base across Northeast Ohio and
secure new contributors.
SOCIAL MEDIA
PUBLICITY DIRECTOR
Gabrielle Gentile
Her Campus Media |Jan.2015-June 2016
@gabrielle.gi Trained and managed a social media team of seven.
Identified and implemented opportunities to grow online readership and social media following
Planed and implemented all media events, researched and wrote content for the Her Campus
@gabrielle_og
websites and social media outlets