Emerging Technology Market Research Report

Name: Trixie Marie P. Magtalas

Student ID Number: 12-3314
Course/Year: BSAEn5
Emerging Technology: Bamboo Shoot Powder as vegetable extender

Part I. a): Defining Possible Arenas

Describe your Technology (key features, innovations, variants, terminology, history, etc.)
Bamboo shoots are the young, edible bamboo plants that have just emerged
from the groud. Bamboo shoots are generally 20-30 cm long, tapering at one
end and weigh almost to a pound. The shooting period of bamboo varies
from species to species. Their size and weight depending on location, depth
and nutrition of soil, watering and drainage conditions, temperature, pH and
soil fertility. It is considered as one of the useful health foods because of their
rich contents of proteins, carbohydrates, vitamins, fibers, and minerals and
very low fat. Bamboo shoots have immense potential of being used as
important health food as they contain high proteins, amino
acids, carbohydrates, many important minerals, and vitamins. Freshly
collected bamboo shoots have good amount of thiamine, niacin, vitamin A,
vitamin B6, and vitamin E.

History of Bamboo Shoot:

China has a long tradition of cultivating, processing and preserving bamboo
shoots as food. In China, modern bamboo silvicultural practices for producing
shoots started in the 1950s. A series of systematic silvicultural and
processing techniques has been developed, which includes high-yielding
cultivation and management of natural stands and plantations and
establishment of factories for preserving and processing bamboo shoots.
These bamboo silvicultural and processing technologies have greatly
promoted the bamboo shoot industry in China. In 1999, bamboo shoot
production was the largest component of the exports of bamboo products
from China.

Describe key Applications form a Whole Product perspective (complete solution)

Identify and briefly describe alternative applications for your topic. Explain at least one
application in terms of a whole product, including everything that a user would require to be
useful (training users and suppliers, required or complementary products, infrastructure, etc.

Bamboo shoot powder can be an alternative ingredients for food such as Siomia, Lumpia etc.

Remember: Include key preferences and state all key assumptions!

Describe current or potential Markets (customers, industries, end users, etc.)
List, including a brief description of how it might be used. As appropriate, identify important
segments, for instance rather than just agriculture specify rice farm or mango processing
etc.

1. Helps in losing weight

2. Helps improve health heart
3. Controls Cholesterol
4. Fights Cancer
5. Strengthens the immune System
6. High Supply of Dietary Fiber
7. Anti-Inflammatory Properties
8. Respiratory Disorders
9. Possible Cure for Poisoning
10. Stomach Disorders
11. Wound Cleaning
12. Lowers Blood Pressure

Describe key elements of the Market Chain (suppliers, value added, distributors, etc.)
Focus on the most relevant features if youre selling to consumers, include retailers,
distributors, direct selling, e-commerce, etc. For manufactures items, identify important raw
materials, especially if they are special to your technology. Includes actual supplier names if
possible or if especially relevant.

The only raw material for this powder is Bamboo Shoot.

Emerging Technology Market Research Report

Part I. b): Evaluating Attractive Opportunities

Apply Porters Five (Six) Forces to a potential segment of your market and estimate market size

Power of Competitors
As of now, cassava powder is mainly used as extender.

Power of Potential Entrants (Barriers to Entry)

Very important to identify if there are high or low barriers to entry and why. What are the
barriers to entry? Would they be enough to stop large potential entrants? Who might try to enter
this market?

Remember: Include key preferences and state all key assumptions!

Power of Suppliers

Power of Customers

Power of Substitutes
Substitutes include alternative technologies or different approaches to solve the same problem.
I.e., pen and paper or a day-timer are cheap substitutes for a Palm Pilot.

Power of Complementors

What is the market potential? Estimate the market size (total, key segments), citing sources and
showing your work and assumptions. Does this seem reasonable? Is this a good opportunity?
Sources of information include statistics, industry articles, websites of competitors, analyst
reports. And/or estimate using verifiable facts (population, number of machinery, etc.) combined
with good logic. Is the market attractive based on the size and Porter?

Emerging Technology Market Research Report

Part I. c): Competitors

List and briefly describe (e.g., company name, CEO, location, length in business, products and
services, ownership, website, and any interesting facts) at least five key players related to your
technology (including existing companies and/or start-ups and/or potential entrants):

Player/Competitor #1
Use your judgement to list the most important/relevant facts. There will be many more than five
competitors or potential competitors so choose the best examples of each type. Estimate relatve
size or strength of their capabilities if you cant find actual numbers. Use Google to find websites
and articles. Even ask a professor.

Remember: Include key preferences and state all key assumptions!

Player/Competitor #2

Player/Competitor #3

Player/Competitor #4

Player/Competitor #5

Emerging Technology Market Research Report

Part II. a): Innovation Chain

Where is your technology along the innovation chain? Explain.

Identify where your technology (or a specific example of your technology) is along Doyles
innovation chain. Why do you think this, what still needs to be done?

Remember: Include key preferences and state all key assumptions!

Part II. b): Technology Adoption Life Cycle

Where us your technology currently on the Technology Adoption Life Cycle? Explain.
Provide evidence and demonstrate an understanding of the TALC.

How might your technology Cross the Chasm, or how has it already? (Identify possible or
actual niche markets and whole product applications/services which would you target first?)

Part II. c): Disruptive Technologies

Is your technology potentially disruptive or sustaining? Why? Do you think that existing players
or new entrants have the advantage? Explain.
Also, who might it be disruptive to (sustaining for)?

Emerging Technology Market Research Report

Part III. a): Positioning

Identify a Market Alternative and a Product Alternative as reference points for

technology/product in the context of a Positioning Statement.
Do this form the stand point of a chosen competitor and use real companies or industries or
products as reference points.

Remember: Include key preferences and state all key assumptions!

Part III. b): Strategy and Predictions

When do you think this product/technology will be successfully adopted and how do you think
this will happen (by whom, to which markets, etc.)? What would you do to make this happen as
one of the players in the market?
This one is up to you. Provide predictions and advice.

Part III. c): Impact

Comment on the Environment, Social, Technological, Political, etc. impact of your

technology/product if successfully adopted (positive and/or negative)
How might successful adoption of this technology change the industry and the world (for better
and/or for worse)?

Remember: Include key preferences and state all key assumptions!