A

PROJECT REPORT

ON
UNDERSTANDING MARKETING & SELLING
PROCESS AT
ICICI PRUDENTIAL LIFE INSURANCE.

A detailed study done in

MARKETING

Submitted in partial fulfillment of the requirement for the award of degree of

Master of Management Studies (MMS) under the university of Mumbai

Submitted by

SANKET GHODVINDE
MMS-A
ROLL NO:13
BATCH: 2015-2017

Under the guidance of

PROF.ANIL DESHMUKH

Bharati Vidyapeeths
Institute of Management Studies& Research
Navi Mumbai
 (iii)
DECLARATION

I, SANKET GHODVINDE, student of MMS at Bharti Vidyapeeths Institute of

Management Studies & Research, Navi Mumbai hereby declare that I have completed my
Winter Internship Projected entitled "UNDERSTANDING MARKETING SELLINING
PROCESS AT ICICI PRUDENTIAL LIFE INSURANCE"

in partial fulfillment of the requirement of the course for the academic year 2015-2017 under
the guidance of PROF.ANIL DESHMUKH. The data collected and the work by me is truly
authentic and is not borrowed or copied from any dissertation report. The project contains
true and complete information.
 (i)

ACKNOWLEDGEMENT

This project consumed huge amount of work,research and dedication.Still ,implementation

would not have been possible without support of many individuals. Therefore I extend my
sincere gratitude to all of them.

First of all I am thankful to ICICI PRUDENTIAL LIFE INSURANCE for giving me

opportunity to do winter internship training and placement at their organization .I am
extremely thankful to my mentor Mr, DHEERAJ DADLANI and Mr.UMESH THAKUR
,for his valuable guidance and exposure which has helped me in gaining profound knowledge
and invaluable experience.Also would like to thanks to all employees at ICICI
PRUDENTIAL LIFE INSURANCEwho devoted their time and knowledge in teaching and
providing me information which was critical in completion of this project.

I extend my thanks and pay my gratitude to my college mentor Mr. ANIL DESHMUKH
for his valuable guidance and support in completion of this project. I would also like to
express my deep regards to the Director Dr. D. Y.Patil.

I acknowledge with a deep sense of reverence towards my parents, who has always
supported me morally as well as economically.

At last but not the least gratitude goes to all my friends who directly and indirectly helped
me in completion of this research.

Signature of the student

(SANKET GHODVINDE)
 CERTIFICATE

This is to certify that the Winter Project titled "UNDERSTANDING MARKETING

SELLINING PROCESS AT ICICI PRUDENTIAL LIFE INSURANCE" is successfully
done by SANKET GHODVINDE a student of Bharati Vidyapeeths Institute of
Management Studies and Research, submitted in partial fulfillment of Master of
Management Studies under the University of Mumbai during the academic year 2015-
2017from13th Decemberto5nd February 2017 at ICICI PRUDENTIAL LIFE
INSURANCE,PUNE.

Date :___________

_____________________ _________________
Prof._____________ Dr. D.Y.Patil
Project Guide Director
BVIMSR BVIMSR

(iv)
 EXECUTIVE SUMMARY

Theoretical knowledge gained by a student through classroom study is incomplete, if not

subject to practical exposure of real corporate world and the challenges and problems that

one has to face at the actual work place. In that context the study has been taken to be aware

of the real business world.

This project has been undertaken to study the product acceptability and analysis of dataat

ICICI Prudential Life Insurance Company Limited. Insurance policies are sold by retail

agent and through banks selling policies called bank assurance

For the same we used to tap the advisor of other insurance sector and agent of Postal

department and financial consultants. Motivated NRI as well as resident customer to get

insured with life cover. Collected all data regarding this only and than give them a call for

fixing appointment. Once appointment was fixed call was closed with the manager. The

purpose of meeting was to make them aware of investment in the insurance and the benefits

of the same and various available asset classes for investment. Beside this gotan opportunity

to find solution to the problem that the often faced on call.

The recruitment activity was done in Pune, F.C.ROAD. The competitors were Tata Aig,

Aviva life insurance, Met life, Max New York, HDFC standard life, Bajaj Alliance, Kotak

mahindra, LIC etc. Which almost provide similar products to the customers?

The finding of the project were majority of the people knew about the insurance and few of

them interesting in making investment in insurance as well as Mutual Funds.

 TABLE OF CONTENTS

Sr. SUB PARTICULAR PAGE NO.

No. HEAD
Acknowledgment i

Certificate from the company ii

Certificate from the institute iii

Executive summary iv
1. CHAPTER I
1.1 Concept & significance of the study 1
1.2 Objective of the study 2
1.3 Scope and limitations 2

2. CHAPTER II
2.1 Introduction to industry 4
2.2 Presence of insurance Co. Globally 6
2.3 IRDA as a regulatory body 12

3. CHAPTER III
3.1 Introduction of ICICI Prudential Life Insurance 15
3.2 Board of Directors 19
3.3 Departments in ICICI Prudential 20

4 CHAPTER IV
4.1 Research methodology 27
4.2 Research design-data collection technique 27
4.3 Data analysis and interpretation 28

5 CHAPTER VI
5.1 Suggestions 34

6 CHAPTER VII
6.1 Conclusion 35

7 CHAPTER VIII
7.1 Learning 36
BIBLOGRAPHY AND 37
WEBLIOGRAPHY